Personal Injury Mastermind podcast

Player FM - Internet Radio Done Right

تمت الإضافة منذ قبل four أعوام

المحتوى المقدم من Chris Dreyer. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Chris Dreyer أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

All About Change

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Chris Nowinski - Protecting Athletes from Head Injuries & Preventing CTE 27:28

منذ 5 أيام27:28

التشغيل لاحقا

قوائم

إعجاب

احب

27:28

Chris Nowinski is a former football player at Harvard University and professional wrestler with WWE, World Wrestling Entertainment. After enduring a career-ending head injury, Chris has dedicated his professional life to serving patients and families affected by brain trauma, particularly Chronic traumatic encephalopathy, or CTE, a progressive neurodegenerative disease that develops after repeated head injuries. Jay and Chris discuss the state of head injuries in American athletics, the difference between advocating for head safety at youth and professional levels, Chris’ newest research, and much more. Episode Chapters (00:00) Intro (00:50) changes in the culture around concussions in the past two decades (02:39) padded helmet technology (03:55) concussion reporting in the NFL (10:35) Chris’ career path and concussion history (14:52) connecting with activists who haven’t themselves suffered a traumatic brain injury (17:42) SHAAKE - a new sign to identify concussions (20:53) Unions can help players advocate for safety policies (23:10) final thoughts and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

Personal Injury Mastermind

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Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.

317 حلقات

Personal Injury Mastermind

updated منذ يوم واحد

منزل السلاسل•Feed

317 حلقات

Kaikki jaksot

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315. ‘The Usain Bolt of Law School': 0-50 Staff in Record Time w/ Dennis Carrion 19:20

منذ يوم واحد19:20

19:20

What if you could compress a decade of law firm growth into just five years? When "The Usain Bolt of Law School" Dennis Carrion opened his firm, he landed a $200K settlement in just 30 days. Five years later, he's built a 50-person team without ever working for another lawyer. In this episode, Dennis reveals the unconventional methods behind his meteoric rise and shows how breaking from tradition created extraordinary results. If you're tired of the traditional path and ready to accelerate your firm's growth dramatically, this episode provides the high-velocity roadmap you won't find anywhere else. We discuss: The unexpected case that changed everything in his first 30 days His unconventional approach to building a team across borders The gaming platform that transformed how his law firm operates The surprising ROI calculation that defies conventional marketing wisdom The counterintuitive decision to shrink his territorial focus Guest Details Dennis Carrion earned the nickname "The Usain Bolt of Law School" by completing his degree with a near-perfect GPA in just two years—including passing the bar and getting admitted. With previous success in real estate, mortgage brokerage, and building a global photo booth manufacturing business, Dennis applied his entrepreneurial velocity to law, launching his firm immediately after admission without ever working for another attorney. In just over 5 years, he built a 50-person operation spanning multiple countries while focusing on the New York and New Jersey markets. Dennis Carrion: LinkedIn The Carrion Firm: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect…

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314: Why Traditional Media Still Belongs in Your Legal Marketing Mix - TV Exec + Multi-State Personal Injury Firm Owner, Michael DiPasquale's Success Story 27:04

منذ 8 أيام27:04

27:04

When most PI firms are going all-in on digital and legal SEO, Michael DiPasquale is leveraging his insider knowledge of traditional media to reduce case acquisition costs and drive law firm growth. In this episode, a former TV network executive reveals why marketing for attorneys should include the fundamentals of TV, radio, and outdoor to deliver consistent results while others chase "exotic" marketing tactics that fail to convert. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In this episode of Personal Injury Mastermind, Michael DiPasquale shares his unique journey from TV station operations to running a successful personal injury practice across multiple states. With rare insider knowledge from running a 40-station broadcast network, Michael reveals how he leverages TV economics to negotiate better media buys and achieve lower case acquisition costs than competitors. He explains why combining traditional media with digital marketing has been his winning formula for law firm growth, why he's targeting secondary markets that others overlook, and the strategic thinking behind his recent rebrand. We discuss: Why focusing on marketing "blocking and tackling" fundamentals for attorneys outperforms exotic tactics How understanding TV station economics creates an advantage in media buying and case acquisition The strategic approach to law firm growth by expanding into secondary markets instead of major metros Balancing traditional media with digital marketing and legal SEO for optimal results Michael's counterintuitive all-trial attorney model and why it works for his firm How his recent rebrand from DePasquale and Moore to DM Injury Law is performing Recruiting strategies that help attract top legal talent in competitive markets Leadership lessons learned while scaling from solo practitioner to 60+ attorneys Guest Details Michael DiPasquale is the founder of DM Injury Law (formerly DiPasquale & Moore), operating across multiple states with over 60 attorneys. His background running a 40-station broadcast network gives him unique insight into media buying and marketing strategy that few attorneys possess. Michael DiPasquale: LinkedIn DM Injury Law: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels…

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313. The Complete Guide to TV Advertising for Law Firms: A Media Buyer's Inside Look at What Actually Works 50:56

منذ 15 يومًا50:56

50:56

This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television. From the science of media buying to performance tracking, Sarah reveals the strategies that turn TV campaigns into case-generating machines. As streaming reshapes how people watch, she shows why broadcast television remains essential for personal injury law firms and shares the tactics that maximize ROI. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In this episode of Personal Injury Mastermind, Rankings VP of Media Sarah Parisi delivers the definitive guide to TV advertising for law firms - covering everything from rate negotiation to creative strategy. If you've ever wondered about the real cost of TV advertising, how to measure performance, or what makes campaigns succeed, this is your masterclass in traditional media. We discuss: Why daytime direct response ads deliver the highest ROI for law firms How to negotiate TV rates effectively (and what CPM should be your target) Strategic scheduling: optimal frequency and time slots for maximum impact The real cost of market entry in major DMAs Performance tracking systems that prove TV campaign effectiveness Creative strategies that build memorable brands Managing exclusivity and competitive separation in crowded markets When to avoid remnant inventory and why it can hurt your brand Guest Details Sarah Parisi is the VP of Media at Rankings.io, bringing 15 years of media buying expertise to help law firms build lasting brands. Her experience spans traditional and digital media, with a focus on data-driven campaign optimization for maximum ROI. Sarah Parisi: LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 01:30 Why TV Still Dominates Legal Marketing 08:00 Getting Better TV Rates: Insider Negotiation Tactics 14:00 Protecting Your Ad Investment: Make Goods & Placement Strategy 18:30 Competing Against Big Law Firms in Major Markets 22:50 Creating TV Ads That Generate Cases 33:30 Maximizing Super Bowl & Seasonal TV Opportunities 38:47 Winning with the Right Commercial Length & Testing 42:30 Measuring Real ROI: From TV Spots to Signed Cases 48:44 Next Steps for Law Firm TV Success Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels…

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312. Law Firm Management Mastery: How Stepping Away from Cases Built a 275-Person Firm 33:59

منذ 22 يومًا33:59

33:59

Anthony Lopez transformed Your Insurance Attorney from a 70-person practice into a 275-employee powerhouse by making one pivotal decision: stepping away from the courtroom to focus entirely on law firm management. In this episode of Personal Injury Mastermind (PIM), Lopez reveals how treating a law firm like a business unlocked unprecedented growth. His innovative approach to legal marketing sets him apart - while other firms outsource, he built an in-house team that monitors weather patterns to target property damage claims in real-time. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT . Rather than following traditional law firm business development models, Lopez pioneered a different path. He trains lawyers from scratch instead of poaching talent, turns HR from a cost center into a revenue driver, and tracks case acquisition costs with scientific precision. His Salesforce dashboard measures every metric that matters, from settlement timelines to marketing ROI. The debate between branding and direct response marketing takes center stage as Lopez shares how organic case flow proves brand building pays off. By tracking both marketing-driven and organic leads, he demonstrates why branding matters even when ROI is hard to measure. We discuss: The pivotal moment that changed his firm's trajectory Why you can't excel as both a trial lawyer and CEO How replacing himself in the courtroom accelerated growth Building a C-suite that drives profitability Tracking real-time metrics that matter for scaling Converting overhead departments into revenue generators Time Stamps 00:00 Intro 00:03 Building a Law Firm Like a Business 02:04 Law Firm Management: Turning Cost Centers into Revenue Drivers 03:33 In-House Legal Marketing Innovation: Real-Time Weather Targeting 07:37 Branding vs. Direct Acquisition in Law 08:01 Marketing Strategy: Balancing Brand Building vs Direct Response 12:17 Law Firm Business Development: Growing Your Own Talent Pipeline 15:49 Trial Expertise: Leveraging Board Certification for Growth 18:31 Property Damage Law: Building a Nationwide Practice 23:32 Entrepreneurial Journey: From Travel Business to Law Firm Empire 26:12 Law Firm Branding: Building Your Insurance Attorney 27:57 From Pilot to Success: The Value of Stepping BackManaging cash flow and acquisition costs at scale Guest Details Anthony Lopez is the founder of Your Insurance Attorney, handling first-party insurance claims nationwide with offices in Florida, Georgia, North Carolina, Colorado, and California. His innovative approach to law firm management has helped build one of the fastest-growing insurance litigation practices in the country. Anthony Lopez: LinkedIn Your Insurance Attorney: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect…

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311. Auto Product Liability: The Blue Ocean of Personal Injury w/ Julian Gomez 23:21

منذ 29 يومًا23:21

23:21

In an industry where firms fight over the same cases, Julian Gomez has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In this episode of Personal Injury Mastermind, discover how understanding which cases truly matter can transform your practice from local player to national authority. We discuss: How to become THE name in your blue ocean The most common auto defects hiding in standard accident cases Key product liability indicators that signal major settlement potential A strategic framework for evaluating auto product cases Building authority through relationship marketing over advertising Creating work-life integration while handling complex litigation Guest Details Julian Gomez i s a nationally recognized auto product liability attorney who pioneered litigation strategies in catastrophic defect cases. After clerking at the Fifth Circuit and working the first Ford Explorer Firestone case, he built a nationwide practice focused almost exclusively on auto product litigation. Julian Gomez: LinkedIn The Julian C. Gomez Law Firm: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels…

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310. PIMCON Returns: 3 Talks That Changed PI (And How to Give the Next One) 34:05

منذ عام واحد34:05

34:05

Want to share the stage with personal injury law's biggest names? As PIMCON returns to Scottsdale this October, we're reserving one speaker spot for our community . Will YOU be the next PIMCON Speaker? CLICK HERE TO APPLY In this special PIMCON showcase, three industry leaders share strategies their firms have already implemented with remarkable results. Amanda Demanda reveals how narrowing her firm's focus led to bigger cases and an unforgettable brand. Bob Simon demonstrates why focusing only on what you love (and building the right team around you) creates unstoppable momentum. Dave Thomas shares how Law Tigers turned authentic community involvement into a marketing powerhouse, generating 35% of their cases through grassroots efforts across 33 states. We discuss: Implementing PIMCON insights in real firms Transforming marketing from expense to asset Building systems that scale without losing soul Creating genuine community connections that drive revenue Measuring and tracking unconventional marketing ROI Guest Details Amanda Demanda: The brand-building strategist redefining what's possible in PI Bob Simon: Trial attorney turned referral network master Dave Thomas: Community engagement pioneer behind Law Tigers' nationwide success Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 00:17 Call for Community Speakers 01:00 Amanda Demanda: From Big Tobacco to Building an Unforgettable PI Brand 01:33 Aligning With Your Target Audience 04:35 Making Your Message Pop 08:00 The Power of Bold Branding Choices 11:59 [Transition to Bob Simon] 12:03 Why Personal Relationships Beat VC-Backed Marketing 13:21 The Immigration Lawyer's Million-Dollar Referral Strategy 19:15 Building Your Referral Network 20:25 The Freedom of Focusing on What You Love 20:53 [Transition to Dave Thomas] 21:03 Stop Making Your Firm the Hero 22:14 The Law Tigers Community-First Approach 24:44 Real Community Leadership 26:06 Tracking What Matters 27:03 The Numbers Don't Lie: Grassroots Marketing Results 29:08 The Grassroots Marketing Pyramid 30:06 Closing Call for PIMCON Speakers Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels…

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309. Joe Fried Reveals: The Truth About B2B vs B2C in Trucking Law (Replay) 25:49

منذ عام واحد25:49

25:49

Trucking litigation is one of the most sought-after practice areas in personal injury law. As the pioneer who helped establish board certification in truck accident law, Joe Fried reveals how he transformed a non-existent specialty into an elite practice area. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . Before Joe Fried, trucking litigation wasn't a recognized specialty. There were no billboards, no dedicated attorneys, and no community of experts. In this episode of Personal Injury Mastermind, the father of trucking litigation shares how total commitment to mastery built an entirely new field of law. From establishing board certification to uncovering $150M policies others missed, Joe's journey shows how hyper-specialization can create unprecedented opportunities in personal injury law. We discuss: How Joe created and defined trucking litigation as a specialty Why choosing between B2B and B2C marketing defines your practice trajectory Critical evidence preservation tactics that separate experts from generalists The future of trucking litigation: telematics, Amazon logistics, and emerging sub-specialties Building a nationwide referral network by demonstrating genuine expertise When to handle a trucking case yourself vs bringing in specialized counsel Real examples of uncovering massive policies others missed Guest Details Joe Fried pioneered trucking litigation as a specialty practice area and co-founded the Academy of Truck Accident Attorneys. He helped establish the first-ever board certification in truck accident law approved by the American Bar Association and has handled cases in over 40 states. Joe Fried: LinkedIn Fried Goldberg: Website, LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect…

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308. Local Events to Million-Dollar Cases: How She Built a PI Practice Without Ads 21:24

منذ عام واحد21:24

21:24

When a childhood dog attack left her scarred, Laura Ramos James learned firsthand what it means to be an injury victim. Today, she reveals how authentic community engagement built her thriving practice, and why staying true to your purpose creates sustainable growth. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . From grassroots marketing to scaling with purpose, Laura shares how genuine community connections generate high-value cases without traditional advertising spend. Whether you're starting your firm or looking to scale authentically, this episode reveals proven strategies for sustainable growth. We discuss: Landing a multi-million dollar case months after opening her firm Building a dream team through intentional hiring and culture Leveraging attorney associations for referrals and growth Serving underrepresented communities while scaling a successful practice Why authentic marketing beats forced networking every time Guest Details Laura Ramos James is the Founder of Ramos James Law, a recognized Texas personal injury firm. Named a "Changemaker" by Austin Woman Magazine and one of Austin's #1 Personal Injury Attorneys since 2022, she's known for advocating for disadvantaged communities while building a thriving practice. Laura Ramos James: LinkedIn , Instagram Ramos James Law: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 05:02 Building the Dream Team Through Trial and Error 06:33 Personal Journey into Personal Injury Law 09:10 Marketing Break: Personal Injury Lawyer Marketing Book 10:14 Community Engagement & Authentic Marketing 12:57 Leveraging Attorney Networks & Professional Associations 15:09 Creating Impact in Underserved Communities 16:27 Daily Practices for Success & Closing Thoughts…

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307. Don Worley: How Monthly Case Updates Turned 2,000 Cases into 40,000 Without Traditional Marketing 21:05

منذ عام واحد21:05

21:05

You're a powerhouse in the courtroom, but does anyone beyond your county know it? In this episode of Personal Injury Mastermind, Don Worley reveals how being transparent with referral partners helped him scale from 2,000 to 40,000 cases without traditional marketing. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . Don Worley runs one of the nation's largest mass tort practices, with over 400 law firms sending him cases. But he's never bought a TV ad or danced on TikTok. Instead, he built his empire through radical transparency - sending monthly case updates that most firms are too afraid to share. In this episode, Don explains why letting go of ego and embracing accountability has been the key to his success. We discuss: Why great trial lawyers often struggle with self-promotion How monthly case updates transformed referral relationships The entertainment factor: Making lawyer events actually fun Leveraging comedy background for courtroom adaptability Why you should choose between being an advertising firm or a handling firm Smart strategies for entering mass torts without losing money When to wait for Daubert before investing in mass torts The real reason Wall Street's interest in mass torts has cooled Guest Details Don Worley built a nationwide mass tort practice handling over 40,000 cases through referral partnerships. His stand-up comedy background and commitment to transparency helped him create one of the most successful referral networks in the industry. Don Worley: LinkedIn , McDonald Worly: Website , Instagram , Facebook , Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 00:29 The marketing lawyer vs trial lawyer divide 01:17 Don's unique approach to growth 02:14 Relationship building through entertainment 04:08 Comedy background and courtroom skills 07:03 Building a referral network of 400+ firms 08:24 Mass torts: Investment strategies and pitfalls 13:43 Keys to sustainable growth in personal injury 15:30 The power of transparency Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels…

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306. Speed + Tech: How Kurtz Riley Built an Explosive PI Firm in 12 Months 20:23

منذ عام واحد20:23

20:23

When most firms talk about speed or technology, they focus on one or the other. But as Brian Riley reveals, the real breakthrough comes from their intersection. In this episode of Personal Injury Mastermind, Brian shows how Kurtz Riley transformed these buzzwords into tangible competitive advantages. From three-click complaint filing to aggressive pre-litigation strategies, learn how they've built systems where velocity and technology amplify each other. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In just 12 months, Kurtz Riley has proven that explosive growth isn't about working harder – it's about building smarter systems. As a follow-up to our conversation with Austin Kurtz, Brian Riley reveals how they've weaponized the combination of speed and technology to turn their startup into a powerhouse. We discuss: How Kurtz Riley automated their complaint filing process down to three clicks The exact KPIs they use to measure prelitigation performance Why time-on-desk metrics matter and how to improve them Building financial forecasting systems for rapid growth Using AI and client portals to streamline case management How their litigation-ready approach influences insurance negotiations The critical metrics that drive their prelitigation department Guest Details Brian Riley is the co-founder of Kurtz Riley, bringing hands-on experience from running Morgan & Morgan's Arizona office. Under his leadership, KurtzReilly has built one of the fastest-growing personal injury practices in Arizona by combining aggressive litigation with cutting-edge technology. Brian Riley: LinkedIn , Instagram Kurtz Riley: Website , Instagram Austin Kurtz Interview on PIM Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 01:00 How Kurtz Riley automates complaint filing 03:09 Brian's personal connection to law through his father's case 04:16 The 14-year case that inspired his legal career 04:37 Path to success: From law school to Morgan & Morgan 06:07 Division of roles at Kurtz Riley 07:11 Pre-litigation KPIs and department oversight 08:19 Average fee goals and firm metrics 09:23 Understanding average fees in Arizona 11:31 The story behind Kurtz Riley's branding 13:23 Financial management and forecasting 15:16 Game-changing tech: Client experience through Quilia app Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels…

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305. Is Your Firm Bleeding Marketing Dollars? A Legal Marketing Auditor Tells All 19:51

منذ عام واحد19:51

19:51

When every expert is trying to sell you something, how do you really know what your firm needs - or what you're wasting money on? In this episode of Personal Injury Mastermind, John Schroeder, owner of DeFacto Digital Consulting, reveals what he's learned from auditing PI firms spending anywhere from $5K to $100K monthly on marketing. From intake gaps to SEO failures, John shares the brutal truth about where most firms are hemorrhaging money without even knowing it. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . As founder of DeFacto Digital Consulting, John built his business on a radical premise: providing unvarnished, data-driven analysis of law firms' marketing performance.. In this candid conversation, he reveals the common blind spots he finds when analyzing firms across the country - and why most firms don't discover these issues until they're "$50K in the hole." If you're investing in marketing but unsure about the real ROI, this episode gives you the framework to evaluate what's actually working. We discuss: Why 90% of intake processes are substandard (and bleeding cases) The real reason most SEO campaigns fail (it's not what agencies tell you) How Google Ads managers are losing control (and your money) The exact metrics John uses to audit marketing performance How to know if your marketing agency is actually delivering results Why most firms discover problems $50K too late Guest Details John Schroeder is the owner of DeFacto Digital Consulting, specializing in unbiased audits of law firms' digital marketing performance. After years in legal lead generation and agency work, John founded DeFacto to help firms get honest, objective analysis of their marketing effectiveness without trying to sell additional services. John Schroeder: LinkedIn , Instagram DeFacto Digital Consulting: Website , Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 00:51 The Truth About Legal Marketing Audits 02:07 What Actually Drives PI Cases Today 03:17 Evaluating Intake Performance 04:58 Common SEO Mistakes and Solutions 08:10 Google Ads: Manual Control vs Automation 10:11 In-House vs Third-Party Intake Teams 12:21 Origins of DeFacto Digital 13:45 The Audit Process Explained Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels…

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304. Quality Over Quantity: The New Economics of Case Acquisition 22:31

منذ عام واحد22:31

22:31

When 460,000+ law firms compete for attention, casting a wide net is no longer enough. In this episode of Personal Injury Mastermind, we explore how AI and innovative business models are reshaping case acquisition. From precision targeting to owning distribution channels, discover how forward-thinking firms land premium cases by fishing with a spear instead of a net. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . We discuss: How FirmPilot's AI platform uses psychographic data to target ideal clients Why vanity metrics like organic traffic matter less than qualified leads The real metrics that determine Google Ads placement and cost How Top Class Actions built a 1.5M monthly visitor platform The economics of commercial vehicle cases and mass torts Why traditional case acquisition methods are becoming obsolete Using data feedback loops to optimize marketing spend Guest Details Jake Soffer is the founder and CEO of FirmPilot, an AI-powered marketing platform helping law firms target premium cases. With a background in computer engineering and natural language processing, Jake is revolutionizing how firms approach digital marketing. Jake Soffer: LinkedIn Firm Pilotl: Website Scott Hardy is the founder of Top Class Actions and Leagify Law Firm. Through his innovative approach to case acquisition and Arizona's new rules allowing non-lawyer ownership, Scott has built a platform that attracts 1.5 million potential clients monthly. Scott Hardy: LinkedIn Top Class Actions: Website , Legal Fi Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 00:43 Meet Jake Soffer & FirmPilot 03:22 The Evolution of Legal Marketing 07:06 AI Marketing Capabilities 10:30 Scott Hardy & Top Class Actions 12:14 Commercial Vehicle Cases 14:59 Forward Integration Strategy 18:36 Closing Thoughts Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels…

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303. Depth Over Scale: How Bill Umansky Built a Thriving Practice by Leading Differently 24:38

منذ عام واحد24:38

24:38

After decades of success, Bill Umansky realized something was missing in how he ran his firm. In this episode of Personal Injury Mastermind, Bill reveals why he transformed his leadership style to focus on deeper relationships over pure growth numbers. From having lunch with entry-level staff to maintaining genuine connections with former employees, his approach challenges everything we think we know about scaling a law firm. Whether you're running a growing practice or building your team, this episode shows why authentic leadership might be your most powerful asset. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . We discuss: Why focusing on relationship depth matters more than pure numerical growth How stepping away from practicing law led to better firm leadership The transformative impact of finally hiring a CFO after 28 years Building authentic connections with remote and overseas team members Strategies for maintaining positive relationships with departing employees Why intentional leadership requires connecting with all levels of staff The importance of starting relationship-building from day one of employment Guest Details Bill "The Lawman" Umansky has built one of Orlando's most respected law firms by focusing on authentic leadership and deep relationships. His innovative approach to firm culture and management has created lasting connections with both current and former team members. Bill Umansky: LinkedIn , Book , Instagram Umansky Law Firm: Website , YouTube , Podcast , TikTok Podcast: Lawmans Lounge Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 00:53 Growth through depth, not just numbers 01:37 From practicing attorney to firm leader 02:30 The game-changing CFO hire 05:29 Rainmaking and networking evolution 09:00 Business development strategy 14:17 Success with former employees 17:02 Building authentic team connections Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels…

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302. Toolkit: The Uber of Legal Funding: Breaking Predatory Lending's Grip on PI Cases 19:26

منذ عام واحد19:26

19:26

When a $5,000 advance requires a $40,000 payback, something's broken in legal funding. Banks and credit card companies have been slamming injured clients with compounding interest rates for decades – until one former PI attorney decided to break the system with a tech-driven marketplace solution. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . In this episode of Personal Injury Mastermind, former attorney and CEO of ClaimAngel, Jeremy Alters reveals how a transparent marketplace is forcing traditional funders to compete on rates and speed. From capped interest rates to one-touch funding, discover how technology is dragging a shadowy industry into the sunlight. We discuss: Why traditional litigation funding often makes cases impossible to settle How a tech-driven marketplace caps interest at 27.8% (lower than credit cards) The real reason many firms stick with predatory lenders (it's not just the sports tickets) Why meeting your fiduciary duty requires shopping multiple funding sources How automated one-touch funding is processing claims in hours instead of weeks The future of litigation funding and why transparency is winning Guest Details Jeremy Alters spent 23 years practicing personal injury law before becoming CEO of ClaimAngel, where he's pioneering fair funding practices through marketplace technology. Under his leadership, the platform has funded over 4,000 cases totaling more than $25 million, while maintaining the industry's lowest interest rates. Jeremy Alters: LinkedIn Claim Angel: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 02:08 The State of Legal Funding 04:30 How Non-Recourse Funding Works 08:15 Inside the Marketplace 11:45 Why Firms Resist Change 13:30 Building Network Effects 14:39 Industry Pushback: "You're Ruining the Industry" 15:30 Closing Thoughts: The Future of Fair Funding Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels…

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Bonus - 301. Early Settlement Planning + Expert Lien Resolution = Happier Clients (and Better Reviews) 19:56

منذ عام واحد19:56

19:56

Most PI firms handle settlement planning and lien resolution in-house, creating bottlenecks and frustration at the most critical stage of client experience. In this episode of Personal Injury Mastermind, Jason Lazarus and Brian Adair reveal why specialized expertise in these areas doesn't just save time and money - it transforms client satisfaction and drives better reviews. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT . We discuss: Why the final settlement experience makes or breaks client reviews How early settlement planning prevents common client care disasters The hidden costs of in-house lien resolution (like time spent on Medicare hold) Using expert partners to provide concierge-level client care Turning post-settlement work from a cost center into a growth driver Why specialized settlement knowledge prevents malpractice risks Guest Details Jason Lazarus is the CEO of Synergy Settlement Services, bringing insider expertise to lien resolution and settlement planning. Jason Lazarus: LinkedIn , Website Synergy Settlement Services: Website Book: The Art of Settlement Brian Adair is the founder of Adair Financial Group, specializing in comprehensive settlement planning and client care solutions. Brian Adair: LinkedIn Adair Financial Group: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website , Instagram , Twitter Chris Dreyer: Website , Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT ; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 01:01 Dan's journey from trial attorney to business operations 02:07 Evolution of Morgan & Morgan's Purple Cow Committee 04:54 Building an elite referral operation 08:00 The "nuclear plan" for referral conversion 10:07 Why they refer out turndown cases 13:37 Tracking metrics and maintaining quality 16:22 Sports partnerships and marketing innovation 1 9:16 Leveraging partnerships beyond sponsorships 21:31 Community involvement and disaster response Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels…

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