Accelerate Defense podcast

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

منذ 11 يومًا27:29

التشغيل لاحقا

قوائم

إعجاب

احب

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Accelerate Defense

منزل السلاسل•Feed

Accelerate Defense is a podcast from ACME General Corp, dedicated to ensuring that the United States maintains its innovation advantage over any military adversary. ACME team members interview political figures, military professionals, and other thought leaders about how innovation shapes our national security landscape.

27 حلقات

#MBA #Business #Government #ACME General Corp #Innovation #Military #Nationaldefense #Nationalsecurity #Technology

Accelerate Defense

updated منذ عام واحد

منزل السلاسل•Feed

27 حلقات

#MBA #Business #Government #ACME General Corp #Innovation #Military #Nationaldefense #Nationalsecurity #Technology

كل الحلقات

Accelerate Defense

1
Special Episode: Defense Innovation w/ former acting Secretary of Defense Chris Miller 45:46

منذ 18 weeks45:46

45:46

Former Acting Secretary of Defense Chris Miller joined ACME General Corp live from our New York office to talk about innovation and transformation in national defense. A former Army Special Forces colonel, Chris also previously served as Director of the National Counterterrorism Center and Assistant Secretary of Defense for Special Operations and Low Intensity Conflict. He is the author of Soldier Secretary: Warnings from the Battlefield & the Pentagon about America’s Most Dangerous Enemies .…

Accelerate Defense

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Autonomous Weapons and Artificial Intelligence w/ Paul Scharre 46:40

منذ 42 weeks46:40

46:40

Paul Scharre, Executive Vice President and Director of Studies at Center for a New American Security, joins ACME General Corp to talk about his recent trip to Ukraine and his observations of and predictions for autonomous weapons and artificial intelligence. In addition to his work at CNAS, Paul is the award-winning author of Army of None: Autonomous Weapons and the Future of War and Four Battlegrounds: Power in the Age of Artificial Intelligence .…

Accelerate Defense

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Investing in Veterans w/ Craig Cummings 37:55

منذ 1 year37:55

37:55

Craig Cummings, co-founder of Moonshots Capital , joins ACME General Corp to talk about investing in tech start-ups founded by military veteran entrepreneurs. In addition to his work at Moonshots Capital, Craig is the Director of Military and Veteran Affairs for Capital Factory , Austin’s center of gravity for entrepreneurs in Texas. Previously, Craig spent 17 years in the Army, most of that time as an Intelligence Officer serving in support of the National Security Agency.…

Accelerate Defense

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Air Force Futures w/ Lt. Gen. Clint Hinote 44:38

منذ 1 year44:38

44:38

Lt. Gen. Clint Hinote, former Deputy Chief of Staff for Air Force Futures, joins ACME General Corp to talk about representing the voice of tomorrow’s Airmen. He most recently served as the Deputy Chief of Staff, Strategy, Integration, and Requirements at Air Force Futures, where he focused on integrated future force design and speaking on behalf of tomorrow’s Airmen in developing Air Force strategy. Lt. Gen. Hinote was also previously Deputy Executive Director of the Air Force Warfighting Integration Capability and Military Assistant to the Deputy Secretary of Defense. He is now a Principal at Pallas Advisors , working to push “emerging technology solutions into the right hands within the national security ecosystem.”…

Accelerate Defense

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Disruptive Change w/ Joseph Kopser 28:21

منذ 1 year28:21

28:21

Joseph Kopser , technology entrepreneur and president of consulting firm Grayline Group, joins ACME General Corp. to talk about disruptive change, technology innovation, and the national security implications of adapting to that innovation. Joseph is a US Army combat veteran with 20 years of service who went on to co-found a company that later sold to Mercedes. He has run for Congress, served as an Executive-in-Residence at UT-Austin’s McCombs School of Business, and authored the book Catalyst . Joseph is now a public speaker, technology entrepreneur, expert in transportation, and president of Grayline Group , where he helps companies and institutions manage disruptive change.…

Accelerate Defense

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National and Information Security w/ Sue Gordon 34:38

منذ 2 years34:38

34:38

Sue Gordon, former Principal Deputy Director of National Intelligence, joins ACME General Corp. to talk about national security, cybersecurity threats, and what intelligence information holds the most value. Sue served as Principal Deputy Director of National Intelligence and Deputy Director of the National Geospatial Intelligence Agency after having spent more than two decades at the CIA. She is currently an advisor to a number of organizations in the national defense and security space, including CACI International , with a special focus on information security.…

Accelerate Defense

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NavalX and Innovation Research w/ Captain Ben Van Buskirk 35:22

منذ 2 years35:22

35:22

Capt. Ben Van Buskirk, former director of NavalX, joins ACME General Corp. to talk about bringing an entrepreneurial and innovative spirit to naval technology research. Before leading NavalX, Capt. Van Buskirk helped establish the Strategic Warfighting Innovation Cell within the Navy’s Warfighting Development Directorate. Find him on Twitter at @BenVB3 and find NavalX at @USNavalX . Learn more about NavalX here .…

Accelerate Defense

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Army Applications for Innovative Tech w/ Jay Wisham 56:08

منذ 2 years56:08

56:08

Jay Wisham, outgoing executive director of the Army Applications Lab, joins ACME General Corp. to talk about using the best commercial technology and talent to transform innovative tech into Army-ready solutions. Prior to joining AAL, Jay was a Senior Army Fellow at the University of Texas at Austin, a Lead for Artificial Intelligence Applications for Army Futures Command's Next Generation Combat Vehicle Cross-Functional Team, and Program Director for Project Convergence. Find him on Twitter at @jaywisham and find the Army Applications Lab at @aal_innovation . Learn more about the AAL at aal.army .…

Accelerate Defense

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The Potential of Capital Markets w/ Frank Finelli & Sam Cole 33:18

منذ 2 years33:18

33:18

Frank Finelli, managing director at the Carlyle Group, and Sam Cole, principal and co-founder of Stonecutter Ventures, both join ACME General Corp. to talk about the potential of capital markets to drive defense innovation. Frank Finelli focuses on investments in the defense and aerospace sector at the Carlyle Group. Learn more here and find the Carlyle Group on Twitter at @OneCarlyle . Learn about Sam’s work at Stonecutter Ventures here . Both Frank and Sam are involved with Business Executives for National Security . Find them on Twitter at @BENS_org .…

Accelerate Defense

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Canada's Competitive Advantages w/ Chris Albinson 32:55

منذ 2 years32:55

32:55

Chris Albinson, CEO and president of Communitech, joins ACME General Corp. to talk about defense innovation in Canada and why Toronto might soon be the new Silicon Valley. Communitech helps tech companies in Canada start and scale, supporting founders with talent, capital, markets, and community. Before his role at Communitech, Chris was one of the first to invest in startups like Pinterest and DocuSign. Learn more about Communitech at communitech.ca and on Twitter at @Communitech . Find Chris on Twitter at @chrisalbinson .…

Accelerate Defense

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Reviewing Innovation in the US Navy w/ Mike Brasseur, Logan Jones, and Bilal Zuberi 34:12

منذ 2 years34:12

34:12

ACME General Corp. revisits the past three Accelerate Defense interviews, all focused on the role of innovation in addressing strategic challenges faced by the US Navy. Captain Michael Brasseur ( @brasseur_mdb ) is the co-founder and current Commodore of Task Force 59. Logan Jones is the general manager and president of SparkCognition Government Systems . Bilal Zuberi ( @bznotes ) is a general partner at Lux Capital .…

Accelerate Defense

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Investing in Innovative Technologies w/ Bilal Zuberi 44:06

منذ 3 years44:06

44:06

Bilal Zuberi, general partner at Lux Capital, joins ACME General Corp. to talk about investing in innovative technologies across industries to address some of the world’s most complicated problems. Bilal has led Lux’s investments in companies like Saildrone, Evolv, Applied Intuition, Ironclad, and more. He also cofounded GEO2 Technologies and serves on the Advisory Board of the Lemelson Foundation. Learn more about Lux Capital at luxcapital.com and on Twitter at @Lux_Capital . Find Bilal on Twitter at @bznotes .…

Accelerate Defense

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Artificial Intelligence, National Defense, and Ethics w/ Logan Jones 34:25

منذ 3 years34:25

34:25

Logan Jones, general manager and president of SparkCognition Government Systems, joins ACME General Corp. to talk about ethics, dual use, and artificial intelligence in the public sector. Before leading SparkCognition Government Systems, Logan was Vice President and founding member of Boeing HorizonX, the largest aerospace venture fund and innovation group. He was recently nominated by FedScoop as one of the best bosses in federal IT. Learn more about SparkCognition Government Systems at www.sparkgov.ai and on Twitter at @sparkgov .…

Accelerate Defense

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Unmanned Systems and Artificial Intelligence in the US Navy w/ Captain Michael Brasseur 32:46

منذ 3 years32:46

32:46

Captain Michael Brasseur, co-founder and current Commodore of Task Force 59, joins ACME General Corp. to talk about integrating unmanned systems and artificial intelligence. Before leading Task Force 59, Capt. Brasseur was the Director for Naval Armaments Cooperation at NATO and the first Director of NATO’s Maritime Unmanned Systems Innovation & Coordination Cell (MUSIC2). Follow him on Twitter at @brasseur_mdb .…

Accelerate Defense

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Artificial Intelligence, Defense, and the “SWAT Teams of Nerds” w/ Chris Lynch 41:55

منذ 3 years41:55

41:55

Chris Lynch, CEO and co-founder of Rebellion Defense, joins host Ken Harbaugh to talk about his “SWAT team of nerds” and building AI tools for national defense. Before leading the team at Rebellion Defense, Chris was founding director at Defense Digital Service and launched programs like JEDI Cloud and Hack the Pentagon. Learn more about Chris and Rebellion Defense at rebelliondefense.com . Follow him on Twitter at @lynchseattle and find Rebellion at @RebellionDef .…

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