Player FM - Internet Radio Done Right
0-10 subscribers
Checked 6d ago
تمت الإضافة منذ قبل seven عام
المحتوى المقدم من Touch point media. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Touch point media أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
touch point podcast
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2364130
المحتوى المقدم من Touch point media. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Touch point media أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
…
continue reading
485 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2364130
المحتوى المقدم من Touch point media. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Touch point media أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
…
continue reading
485 حلقات
كل الحلقات
×t
touch point podcast

1 TP423 - Healthcare Content in 2025: AI, Composability, and the Content Stack 1:07:10
1:07:10
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:07:10
In this episode, hosts Reed Smith and Chris Boyer explore the evolving role of content in healthcare marketing, diving into content composability, AI’s impact on content creation, and how health systems can maximize their content strategies. They break down how healthcare organizations can move beyond simple content production to a structured, data-driven approach that enhances patient engagement. Later in the show, they are joined by Ahava Leibtag, who introduces the concept of a Content Stack, offering a framework for building, managing, and distributing healthcare content efficiently. Tune in for insights on how to future-proof your content strategy in an AI-driven world. Mentions from the show: What is Content Composability? How AI is reshaping the content creator industry 16 Predictions About AI, Content Creation And Its Effect On Business Ahava Leibtag on LinkedIn Aha Media Group Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices…
t
touch point podcast

1 TP422 - Rethinking Competition in Healthcare 55:50
55:50
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب55:50
In this episode of Touch Point, hosts Chris Boyer and Reed Smith explore how retail healthcare’s retreat, increasing regulations, cybersecurity risks, and private equity consolidation are reshaping industry competition. With Walmart and Walgreens pulling back from healthcare, new state-level regulations tightening mergers, and cybersecurity emerging as a financial risk, traditional health systems remain dominant—but must adapt fast. Chris and Reed break down key strategies to stay agile, consumer-focused, and competitive. Jonathan Pathuis, Managing Partner at Cast & Hue, joins to discuss how User-Centered Design and Jobs to Be Done help health systems identify both direct and indirect competition. He explains why patient decision-making is shifting, how strategic planning and marketing must collaborate, and how human-centered insights uncover hidden threats and opportunities. Whether you're rethinking market strategy or trying to understand evolving patient behavior, this episode provides practical takeaways for navigating healthcare’s changing competitive landscape. Mentions from the show: Becker’s Hospital Review, What Big Retailers Did in Healthcare in 2024 Politico, Retail Giants Can’t Figure Out Health Care National Conference of State Legislatures (NCSL), 2024 Legislative Recap: Health Care Consolidation and Competition National Center for Biotechnology Information (NCBI), The Impact of Marketing Strategies in Healthcare Systems Invoca, How to Create a Healthcare Marketing Strategy: A Step-by-Step Guide ClearPoint Strategy, The 7 Most Effective Strategic Planning Models Used in Healthcare Kendall Hunt Publishing, Strategic Planning and Marketing in Healthcare Organizations National Center for Biotechnology Information (NCBI), Integrated Marketing Communications: A Strategic Priority in Health Strata Decision Technology, Why Strategic Planning is Important in Healthcare Prezentium, Marketing Strategies, Tips to Create a Healthcare Marketing Plan Cascade, How To Implement Effective Strategic Planning In Healthcare Jonathan Pathuis on LinkedIn CastandHue.com How to Identify Competitors Through Jobs-to-be-Done Learn more about your ad choices. Visit megaphone.fm/adchoices…
t
touch point podcast

1 TP421 - The Evolution of Patient Experience 1:01:26
1:01:26
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:01:26
In this episode, hosts Chris Boyer and Reed Smith explore the evolution of patient experience, from its holistic roots to today’s data-driven strategies. They discuss how healthcare’s focus on patient satisfaction metrics, Chief Experience Officers, and financial incentives has reshaped care—raising the question: are we truly improving experiences or just measuring them better? They also examine how digital engagement has transformed patient interactions, from search-driven healthcare decisions and AI-powered personalization to telehealth and omnichannel experiences. Joining them is John Berndt of Valtech, who shares insights from the 2025 Emerging Experiences in Consumer Healthcare Report, including the shift toward vertical integration, the role of call centers in digital efforts, and how LLMs are shaping content supply chains for health systems. Mentions from the Show: “ The Evolution of Patient Experience: From Holistic Care to Human Experience ” - Patient Experience Journal The growing disconnect between virtual health availability and consumer demand Integrating digital health tools to help improve the whole consumer experience Patients have more patience, comfort with digital healthcare tools Digital transformation in healthcare Virtual health care and fitness find their rhythm The Role of Digital Marketing in the Future of Healthcare The impact and challenges of digital marketing in the health care industry during the digital era and the COVID-19 pandemic The Evolution of Healthcare Marketing: From Medicine 1.0 to Medicine 3.0 What is Marketing’s Role in the Digital Patient Journey? John Berndt on LinkedIn Valtech website The 2025 Emerging Experience in Consumer Healthcare report Learn more about your ad choices. Visit megaphone.fm/adchoices…
t
touch point podcast

1 TP420 - The 2025 State of Digital Advertising for Healthcare 57:09
57:09
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب57:09
In this episode, hosts Chris Boyer and Reed Smith explore the shifting landscape of digital advertising in 2025, from privacy-first strategies and AI-driven targeting to the rise of connected TV (CTV) and retail media networks. They discuss how these trends are reshaping direct-to-consumer healthcare advertising and the critical role of Customer Data Platforms (CDPs) in adapting to Meta’s evolving ad ecosystem. Joining them is Adam Putterman of OursPrivacy, who shares expert insights on leveraging CDPs, navigating Meta’s changes, and future-proofing digital marketing strategies for health systems. Mentions from the Show: Looking Ahead: 2025 Predictions and End-of-Year Outlook in Digital Advertising 2025 Digital Ad Trends and Predictions: Time to Turn the Page The State of Digital Marketing in 2025: What the Data Shows Harnessing AI to reshape consumer experiences in healthcare Tackling healthcare’s biggest burdens with generative AI Healthcare Marketing: 2024 Benchmarks for CMOs Health media: How consumer content informs the future of healthcare Meta’s Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety’ Is Out of Vogue Social Media: a HIPAA Danger Zone A healthcare team’s guide to HIPAA compliance on social media OursPrivacy.com Adam Putterman on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices…
t
touch point podcast

1 TP419 - The 2025 State of Social Media for Healthcare 1:09:52
1:09:52
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:09:52
In this episode, hosts Reed Smith and Chris Boyer check in on the state of social media for healthcare, and discuss the various changes to these social platforms - from content moderation, to managing algorithmic changes, a brief touch on paid social strategies and share information for health systems on how to plan for and adapt to future changes in social strategies. They are joined by Jenny Bristow of Hedy & Hopp who shares her insights on how healthcare clients can navigate the various changes in social today. Mentions from the show: Meta’s shift to ‘community notes’ risks hurting online health info providers more than ever Meta’s New Content Policy Will Harm Vulnerable Users. If It Really Valued Free Speech, It Would Make These Changes How Will AI, Social Media, and Partnerships Shape Healthcare Marketing? Jenny Bristow on LinkedIn Hedy & Hopp Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices…
t
touch point podcast

1 TP418 - Inclusivity Marketing, Design and the Impacts of Stigma 57:35
57:35
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب57:35
In this episode, hosts Reed Smith and Chris Boyer discuss the elements of developing an inclusive digital patient experience strategy, why it matters and the impact it has on a healthcare organization. Melissa Fors Shackelford joins to share her insights in the impacts of stigma for certain populations and how inclusivity efforts in marketing and communications are most effective. Mentions from the Show: People with disabilities appear in 1% of TV ads The Simone Biles Effect: Destigmatizing Mental Health Breaks In Athletics And Beyond Why ADA Compliance Matters in Health Care Marketing Inclusive Marketing - Disabilities The Business Case for Inclusive Advertising Melissa Fors Shackelford on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices…
t
touch point podcast

1 TP417 - The 2024 Listener Choice Awards 43:34
43:34
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب43:34
In our annual “Best-of” 2024 show, hosts Reed Smith and Chris Boyer reflect back on the past year and the various episodes and topics we discussed, and share results from our annual listener choice awards, including favorite episode and favorite guest. Congratulations to all of our winners and thanks for making this show amazing! Mentions from the Show: Best Episode: #3: TP375 - What Does 'Digital First' Really Mean? #2: TP368 - How Consumerism Is Challenging Healthcare Leadership #1: TP367 - It's the End of Search as We Know It (and I Feel Fine) Best Guest: #3: Chris Bevolo #2: Ben Dillon #1: Carrie Liken Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices…
t
touch point podcast

1 TP416: ICYMI - Is Patient Access Improving? 34:14
34:14
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب34:14
In this week’s episode, hosts Reed Smith and Chris Boyer share their perceptions and insights on patient access - what it is, what internal and external factors are impacting access and then they dive into a recent study by Experian that implies that both patients and providers are feeling optimistic about access improvements in health systems. Lastly, they share some ways to implement a consumer-centric access strategy. Mentions from the Show: Experian Health Report: The State of Patient Access – 2024 Consumer-Centric Patient Access: Insights from Top Providers Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices…
t
touch point podcast

The US healthcare system is undergoing significant disruption due to innovations that fundamentally alter how services are delivered, how the market operates, or how patients are receiving care. In this episode, hosts Reed Smith and Chris Boyer outline five major disruptive trends and discuss how health systems need to prepare to be resilient through this disruption. Mentions from the Show: 2024 healthcare services outlook: Challenges and opportunities The healthcare disruptors expected to make an impact in 2024 Driving growth through consumer centricity in healthcare 2024 Outlook: 'Blurring of the lines' as providers, retailers and payers plotting primary care plays Moody's upgrades healthcare outlook from negative to stable for 2024 Healthcare’s next chapter: What’s ahead for the US healthcare industry A tough 2024 is on the horizon. Here's how Deloitte says healthcare leaders should prepare Learn more about your ad choices. Visit megaphone.fm/adchoices…
t
touch point podcast

1 TP414 - Surprise - This is a Touch Point Podcast About Toasters (Kinda) 1:02:49
1:02:49
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:02:49
An annual feature of the Touch Point podcast is a retrospective look at other podcasts on our network. In this episode, hosts Reed Smith and Chris Boyer share two episodes of the newest podcast on the Touch Point Media Network - “Surprise, It’s Not a Toaster.” This show is hosted by Ed Bennett and Chris Boyer and is a lighthearted look at online experiences and their subsequent annoyances, unveiling innovative technology tools, and challenge Gen AI's limits. Give this a listen, and if you enjoy - be sure to like and subscribe. Mentions From the Show: Surprise - It’s Not a Toaster: Episode 22: CarPlay, Computer Monitors and Caterpillars Surprise - It’s Not a Toaster: Episode 29 – It’s All About the Algorithm TouchPoint 2024 Listener Survey Reed Smith on LinkedIn Chris Boyer on LinkedIn Ed Bennett on LinkedIn Chris Boyer website Ed Bennett of BlueSky Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices…
t
touch point podcast

1 TP413 - A Few of Our Favorite Interviews (2024 Edition) 1:23:40
1:23:40
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:23:40
In this episode, hosts Reed Smith and Chris Boyer celebrate some of the most memorable guest interviews of the year. First, hear from Susannah Fox who discussed insights from her new book about digital innovation, then Jeremy Mittler joins for a good discussion on privacy-first advertising strategies. Lastly, Danny Fell joins to discuss healthcare disruption. These are a few of our best interviews of the year. Be sure to vote for your most favorite episode and favorite guest in our annual 2024 Touch Point Podcast Listener Survey . Mentions From the Show: TP370 – Has the Social Internet Democratized Patient Empowerment? Rebel Health book SusannahFox.com Susannah Fox on LinkedIn TP381 – Digital Advertising’s Role in Patient Experience Jeremy Mittler on LinkedIn TP383 – Does Consumerism Drive Disruption? Danny Fell on LinkedIn BVK.com TouchPoint 2024 Listener Survey Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices…
t
touch point podcast

1 TP412 - Technology Innovations that Are Set to Transform Healthcare 37:03
37:03
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب37:03
In this episode, hosts Reed Smith and Chris Boyer discuss seven technology trends that are innovating healthcare and medicine - some old and some radically new. With an increased focus on solving gaps in rural healthcare and addressing modern consumerism needs. This show is a fun look forward to support future planning. Mentions From the Show: Consumers rule: Driving healthcare growth with a consumer-led strategy - McKinsey Bracing for impact: Navigating the surge in healthcare costs - WTW The next frontier of care delivery in healthcare 7 Healthcare Trends That Will Transform Medicine In 2025 TouchPoint 2024 Listener Survey Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices…
t
touch point podcast

Join hosts Chris Boyer and Reed Smith for a special episode that celebrates the season of thankfulness with a unique twist. This week, they share never-before-aired conversations featuring four insightful “Three Questions with Chris” segments with industry leaders Patty Riskind, Dean Browell, Christy Pretzinger, and Matt Gove. These candid discussions reveal a fresh perspective on some of healthcare’s brightest minds. As a bonus, enjoy an encore interview with digital expert John Berndt, who dives into the transformative power of adopting a composability framework and its potential to drive significant value for health systems. Don’t miss this engaging and gratitude-filled episode! Mentions from the Show: Thanksgiving horror stories Patty Riskind on LinkedIn Dean Browell on LinkedIn John Berndt on LinkedIn Christy Pretzinger on LinkedIn Matt Gove on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices…
t
touch point podcast

1 TP410 - Loyalty, Habits, and Laziness in Customer Experience 42:42
42:42
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب42:42
In this episode, Chris Boyer and Reed Smith - inspired by insights from Matt Gove and Andy Chang at HCIC - discuss the interplay between customer behavior and loyalty, habits, and laziness. They explore how healthcare organizations can build lasting connections by fostering familiarity and ease, forming patient habits through consistent cues and reinforcements, and simplifying the patient journey to reduce friction. Together, they paint a high-level picture of how these psychological drivers work together to enhance customer experience and establish meaningful, long-term engagement with healthcare systems. Mentions from the Show: Customer Loyalty Is Overrated - Harvard Business Review What Are Consumer Habits? (Consumer Psychology 101) People Don’t Care About Your Product – The “Lazy, Vain, And Selfish” Framework Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices…
t
touch point podcast

1 TP409 - Live from Austin, TX at #HCIC24 38:07
38:07
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب38:07
In this episode, Chris Boyer is joined by guests Dean Browell, Martha Van Berkel and Danny Fell as they discuss some of the key themes and issues being discussed at the 28th Annual Healthcare Internet Conference in Austin, TX. From the changing role of the marketing leader, to the challenges of measurement and the complexity of technology and disruption, they share ideas and insights on how modern healthcare leaders need to adapt to meet the needs of the moment. Mentions from the Show: Dean Browell on LinkedIn Martha van Berkel on Linkedin Danny Fell on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.