Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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المحتوى المقدم من Blair Enns and Leah Power, Blair Enns, and Leah Power. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Blair Enns and Leah Power, Blair Enns, and Leah Power أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
مشابه لـ20% - The Marketing Procurement Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-big-pitch-with-jimmy-carr">The Big Pitch with Jimmy Carr</a></span>
The Big Pitch with Jimmy Carr is a brand new comedy podcast where each week a different celebrity guest pitches an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! Where does Nick Mohammed’s mind go when asked to make an ‘Everybody’s Home For The Holidays’ film? What’s the narrative arc for Romesh Ranganathan’s ‘BRB Crying’ tearjerker? What on earth would Michelle Wolf’s ‘Coming of Age animal tale’ look like? Find out on The Big Pitch. Listen on all podcast platforms and watch on the Netflix is a Joke YouTube Channel. New episodes every other Wednesday starting May 28th! The Big Pitch is a co-production by Netflix and BBC Studios Audio.
Can Agencies Be Consultants? w/ Leo Rayman
Manage episode 357333170 series 3407441
المحتوى المقدم من Blair Enns and Leah Power, Blair Enns, and Leah Power. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Blair Enns and Leah Power, Blair Enns, and Leah Power أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Leo Rayman went from CEO of agency Grey in London to the first CEO of Grey Consulting. In this far reaching conversation with Blair and Leah, Leo talks about the differences in impact and pricing power that separates these two business types, while also hitting on the similarities that tend to go unnoticed.
32 حلقات
مشاركة
Manage episode 357333170 series 3407441
المحتوى المقدم من Blair Enns and Leah Power, Blair Enns, and Leah Power. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Blair Enns and Leah Power, Blair Enns, and Leah Power أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Leo Rayman went from CEO of agency Grey in London to the first CEO of Grey Consulting. In this far reaching conversation with Blair and Leah, Leo talks about the differences in impact and pricing power that separates these two business types, while also hitting on the similarities that tend to go unnoticed.
32 حلقات
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20% - The Marketing Procurement Podcast
1 This is Unsustainable w/ Caroline Johnson 48:16
48:16 
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبThe Business Model Company cofounder Caroline Johnson is 20%’s first return guest and in this episode Caroline, Blair and Leah pick up where they left off in their last conversation on business model innovation among agencies. This time they view it from the client’s perspective, exploring why agency innovation is vital for clients and for the future of marketing services itself. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin The Business Model Company Caroline’s Linkedin WFA & MediaSense Future of Media Agency Models Report Quantifying The Value of Pricing…
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20% - The Marketing Procurement Podcast
1 Marketing Is an Investment w/ Brett Colbert 45:37
45:37 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب45:37
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبBrett Colbert is known for pulling no punches. In this episode he brings his direct and provocative point of view—from both sides of the procurement table—to bear on the state of marketing procurement today. Nobody in the marketing/procurement/agency triumvirate gets off easy in this episode. Grab some popcorn and settle in. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin Brett’s company: Culture key Brett’s Linkedin…
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20% - The Marketing Procurement Podcast
1 On Creative Effectiveness w/ George Tannenbaum 32:39
32:39 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب32:39
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin George’s blog: Ad Aged GeorgeCo George’s work site George’s Linkedin Rory Sutherland’s book: Alchemy Blair's Innoficiency Problem article…
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20% - The Marketing Procurement Podcast
1 The Path to Great Work w/ Beverley Hammond and Susan Irving 43:07
43:07 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب43:07
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب20% welcomes its first client/agency team in the form of Kruger Products CMO Susan Irving and Broken Heart Love Affair co-founder Beverley Hammond. Together they discuss the trust and risk required to get to Kruger’s needle-moving and award winning campaign Unapologetically Human. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin Broken Heart Love Affair Beverley's Linkedin Kruger Products Susan’s Linkedin Unapologetically Human…
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20% - The Marketing Procurement Podcast
1 Agency Model Innovation w/ Caroline Johnson 48:05
48:05 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب48:05
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبThe Business Model Company cofounder Caroline Johnson joins the pod to discuss how agencies are evolving away from legacy business models to a variety of new models that drive better commercial success for the agency and greater value creation for clients. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin The Business Model Company Caroline’s Linkedin Madison Avenue Makeover Forrester’s “Ditch The Pitch” Research Report…
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20% - The Marketing Procurement Podcast
1 Tuning Up the Client-Agency Relationship w/ David Meikle 47:26
47:26 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب47:26
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبConsultant David Meikle joins the pod to discuss—and listen to Blair and Leah rave about—his new book Tuning Up: Improving Performance and Reducing Stress in Advertising and Marketing.” Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin David's website David’s Linkedin David’s Twitter Tuning Up Website Tuning Up Diagnostic Tuning Up e-book Tuning Up Hardcover David’s first book: How to Buy a Gorilla…
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20% - The Marketing Procurement Podcast
Niki McMorrough has seen the client-agency relationship from both sides of the table and that perspective has left her convinced that no one wins in a pitch. She joins Blair and Leah to discuss her conversion from pitch advocate to pitch abstinence. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin Niki’s website Niki’s Linkedin The Drum Network The Drum Open Mic The Drum’s Recommended Agencies…
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20% - The Marketing Procurement Podcast
1 2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective 28:39
28:39 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب28:39
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبBlair and Leah are concluding their brief summer hiatus, back in the studio this week, preparing to bring you a brand new interview in two weeks time. Until then, Blair has shamelessly selected another episode of his other podcast, 2Bobs: Conversations on the Art of Creative Entrepreneurship, which he cohosts with David C. Baker. In this episode from 2021, David interviews Blair about his Amazon #1 best-selling book, The Win Without Pitching Manifesto, ten years after its launch. Blair's Twitter Blair's Linkedin Win Without Pitching Leah's Linkedin The ICA The ICA's Linkedin David C. Baker 2Bobs The Win Without Pitching Manifesto…
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20% - The Marketing Procurement Podcast
1 Madison Avenue Makeover w/ Michael Farmer 1:01:39
1:01:39 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب1:01:39
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبMadison Avenue Manslaughter author, agency advisor and former BCG and Bain consultant Michael Farmer joins the pod to discuss his brand new book, Madison Avenue Makeover: The Transformation of HUGE and the Redefinition of the Ad Agency Business. Blair's Twitter Blair's Linkedin Win Without Pitching Leah's Linkedin The ICA's Linkedin The ICA Michael's Linkedin Farmer & Company Madison Avenue Makeover Madison Avenue Manslaughter The Structure of Scientific Revolutions…
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20% - The Marketing Procurement Podcast
While Blair and Leah take a brief summer hiatus, we're delighted to bring you an episode of Blair's other podcast, 2Bobs: Conversations on the Art of Creative Entrepreneurship . In this episode, Blair and his co-host David C. Baker talk about Blair's Innoficiency Principle as it applies to running an agency. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA David C. Baker 2Bobs The Innoficiency Problem…
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20% - The Marketing Procurement Podcast
1 The Benchmark Problem w/ Jason Cammorata 29:12
29:12 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب29:12
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبLeah has a bee in her bonnet over how agency benchmark data is used by clients and even some agency associations. Jason Cammorata joins the pod to steelman both sides of the argument. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Jason's Linkedin The End of Average…
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20% - The Marketing Procurement Podcast
1 The Day Everything Changed in CPG w/ Christy Lebor 49:24
49:24 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب49:24
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبFormer big brand marketer Christy Lebor joins the pod to describe what she sees as the pivotal moment when CPG companies shifted from innovation-seeking to efficiency-seeking. She also talks about the folly of zero-based budgeting and why agencies will never be strategic partners to their brand manager clients. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Christy's Linkedin Smashbrand…
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20% - The Marketing Procurement Podcast
1 Aligning the Incentives w/ Stuart Dunk 43:50
43:50 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب43:50
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبConsultant and former Nike procurement manager Stuart Dunk joins Blair and Leah to talk about his vision for how the marketing procurement function should evolve, how agencies should push back on onerous demands, the surprise highlight of a marketing procurement professional’s week and much more. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Stuart's Linkedin Stuart's Twitter Don't Forget To Look Project Spring report Why We Suck at Negotiating…
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20% - The Marketing Procurement Podcast
1 The Hidden Cost of Transactional Capitalism w/ Rory Sutherland 53:28
53:28 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب53:28
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبRory Sutherland, Ogilvy UK Vice Chair and best-selling author of Alc hemy, joins the pod to discuss the costs borne by marketer and agency in the shift away from relational capitalism, toward measurement and efficiency. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Rory's Linkedin Rory's Twitter Ogilvy Alchemy NudgeStock MIPTV Alchemy of Effectiveness…
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20% - The Marketing Procurement Podcast
1 The Marketing Procurement Academy w/ Magid Souhami 48:47
48:47 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب48:47
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبMarketing procurement podcast streams cross when OG Magid Souhami joins Blair and Leah to discuss all things marketing procurement, including the launch of his new training platform. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA The Marketing Procurement Academy The OG Marketing Procurement Podcast Magid's Linkedin Compliant Global Extinction or Revolution of Marketing Procurement?…
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20% - The Marketing Procurement Podcast
1 Let's Play Fair w/ J. Francisco Escobar 38:38
38:38 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب38:38
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبConsultant and procurement veteran J. Francisco Escobar joins the pod to discuss revenue neutrality, the deleterious effects of protracted payment terms and his taxonomy of the various types of procurement professionals. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Francisco's Linkedin jfeintl Expert tips for value-based procurement in marketing Getting More - Stuart Diamond Never Split The Difference - Chris Voss The Unsold Mindset - Colin Coggins, Garrett Brown…
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20% - The Marketing Procurement Podcast
1 Better Relationships = Better Outcomes w/ Kim Walker 47:51
47:51 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب47:51
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبAprais founder Kim Walker joins the pod to discuss their new research findings that proves what we all know: better client/agency relationships lead to better work—and results. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Kim's Linkedin Aprais' Linkedin Aprais' Website Happiness - a new business imperative The Challenger Sale Aprais Effectiveness Report…
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20% - The Marketing Procurement Podcast
1 The End of The Billable Hour w/ Tim Williams 42:46
42:46 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب42:46
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبAgency pricing consultant Tim Williams discusses the trend he sees of agencies moving away from selling inputs (time), toward a greater focus on outputs and outcome-based pricing models. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Ignition Consulting Group Tim's Linkedin Tim's Twitter Time's Up! - Ron Baker…
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20% - The Marketing Procurement Podcast
1 Can Agencies Be Consultants? w/ Leo Rayman 43:43
43:43 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب43:43
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبLeo Rayman went from CEO of agency Grey in London to the first CEO of Grey Consulting. In this far reaching conversation with Blair and Leah, Leo talks about the differences in impact and pricing power that separates these two business types, while also hitting on the similarities that tend to go unnoticed. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin The ICA The green growth accelerator, EdenLab Leo's Linkedin…
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20% - The Marketing Procurement Podcast
1 The Client Bill of Rights w/ Jillian Gibbs 41:02
41:02 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب41:02
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبAs the client, you have the right to receive unbiased recommendations; you have the right to ask questions; you have the right to transparency on fees. Jillian Gibbs of APR joins 20% to lay bare her client bill of rights and much more. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin The ICA Jillian's Linkedin Advertising Production Resources APR's Linkedin…
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20% - The Marketing Procurement Podcast
1 Agency Ownership Models Are Everything w/ Tom Lewis 49:26
49:26 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب49:26
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبTom Lewis joins the podcast to talk about Adland, a sector he sees as existing in a state of managed decline. Tom attributes this decline to a failure in agency ownership models and offers the advice: “get out as quickly as you can.” Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin The ICA Tom's Linkedin Tom's Twitter You Don't Really Partner With Your Clients The Institute of Practitioners in Advertising Effie Canada 2022 Show Notes…
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20% - The Marketing Procurement Podcast
1 The Chaos Culture of Agencies w/ Jack Skeels 44:48
44:48 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب44:48
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبAgency Agile founder Jack Skeels drops by the pod to talk about agency culture, agency searches and his time as a consultant working to find procurement efficiencies for the US government. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA's Linkedin The ICA Agency Agile Agency Agile's Linkedin Jack's Linkedin Your Client Problems Start With You Averting the Coming Tragedy in Agency Procurement World’s Worst RFP This Consultancy Redefined the RFP Process…
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20% - The Marketing Procurement Podcast
1 Be Your Agency's Favorite Client w/ Kathryn Fitzwilliam 49:47
49:47 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب49:47
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبMarketing industry veteran Kathryn Fitzwilliam joins the podcast to advocate for better agency/client relationships, and makes the case for marketers to strive to be their agency’s favorite client. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies Kathryn Fitzwilliam https://www.linkedin.com/in/kathryn-fitzwilliam http://kfitzwilliamconsulting.ca/ https://aprais.com/ Qualifications Based Selection (QBS) https://qbscanada.ca/ https://theica.ca/qbs-principles https://youtu.be/8nmUh2orS5g…
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20% - The Marketing Procurement Podcast
Julie Cohen, Founder and CEO of Across The Pond, joins Blair and Leah to discuss the negative impacts of pitching. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies Julie Cohen https://acrossthepond.com/ https://www.linkedin.com/company/across-the-pond/ Don’t Pitch Your Mental Health https://www.linkedin.com/pulse/dont-pitch-your-mental-health-jim-de-zoete/ You Don’t Really Partner With Your Clients https://www.winwithoutpitching.com/you-dont-really-partner-with-your-clients/…
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20% - The Marketing Procurement Podcast
1 Procurement Are People Too w/ Mike Sutton 33:56
33:56 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب33:56
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبBlair and Leah are joined by Mike Sutton, President of Zulu Alpha Kilo an award-winning independent agency famous for their viral videos mocking spec creative and RFP-driven selection processes. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ Mike Sutton www.zulualphakilo.com https://www.linkedin.com/company/zulu-alpha-kilo-inc./ https://www.youtube.com/@zulualphakilo/videos Say No To Spec https://youtu.be/essNmNOrQto World’s Worst RFP https://youtu.be/WB-KUB35_CM Left-Handed Mango Chutney https://youtu.be/3VwxkfTLPSs Winston’s Instagram https://www.instagram.com/sup_its_winston/…
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20% - The Marketing Procurement Podcast
Piscari’s Mike Lander models the conversations agencies and procurement should be having but rarely do. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ Mike Lander https://piscari.com/ https://www.linkedin.com/in/mikelander/ Hear more from Mike on his podcast “It’s a Good Start” https://www.pantheon.fm/show/its-a-good-start-podcast/ Project Spring Report https://wfanet.org/leadership/project-spring The Win Without Pitching Manifesto https://www.amazon.com/win-without-pitching-manifesto/s?k=win+without+pitching+manifesto Are RFPs The Spawn of Satan? https://www.winwithoutpitching.com/are-rfps-the-spawn-of-satan/…
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20% - The Marketing Procurement Podcast
1 My 1st Negotiation with Procurement w/ Kathie Jones 48:17
48:17 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب48:17
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبKathie Jones joins the podcast to discuss lessons learned from selling to procurement years ago up to running procurement today. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ Kathie Jones https://www.linkedin.com/in/kathieconway148/ https://khoros.com/ https://www.linkedin.com/company/khoros/ Pricing Creativity https://www.winwithoutpitching.com/pricing-creativity/…
2
20% - The Marketing Procurement Podcast
1 The Truth About RFPs w/ Enrique Cordero 42:47
42:47 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب42:47
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبShould you participate in that RFP? Is that RFP really an RFI in disguise? Enrique Cordero joins the podcast to answer those questions and much more. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ Enrique Cordero https://www.linkedin.com/in/enriquecordero/…
2
20% - The Marketing Procurement Podcast
1 The Transformed Procurement Professional w/ Mary Ann Brennan 45:32
45:32 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب45:32
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبMary Ann Brennan joins Blair and Leah to discuss the transformed procurement professional and the journey from cost saver to value creator. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ Mary Ann Brennan https://www.linkedin.com/in/maryabrennan/ ProcureCon Marketing https://procurecondm.wbresearch.com/…
2
20% - The Marketing Procurement Podcast
1 8 Things Every Agency Says w/ John Gleason 54:37
54:37 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب54:37
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبHosts Leah Power and Blair Enns welcome their first guest to the podcast, John Gleason. John shares his views on the procurement/agency relationship and lays out the same 8 claims almost every agency makes. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ John Gleason https://www.linkedin.com/in/johngleason You Don't Really Partner With Your Clients https://www.winwithoutpitching.com/you-dont-really-partner-with-your-clients/…
2
20% - The Marketing Procurement Podcast
Blair puts forward his Innoficiency Principle—the idea that innovation and efficiency are mutually opposable goals—and discusses why the “Marketing Procurement Problem” can be explained by this principle. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ The Innoficiency Problem https://www.winwithoutpitching.com/the-innoficiency-problem/ Buying Less for Less: How to avoid the Marketing Procurement Dilemma by Gerry Preece & Russel Wohlwerth https://www.goodreads.com/book/show/19660676-buying-less-for-less Holding Opposite Perspectives In a Healthy Tension https://2bobs.com/podcast/holding-opposite-perspectives-in-a-healthy-tension Nick Skillicorn https://www.ideatovalue.com/author/nickskillicorn/ Clayton Christensen https://www.christenseninstitute.org/disruptive-innovations/…
2
20% - The Marketing Procurement Podcast
1 Welcome to 20% - The Marketing Procurement Podcast 24:41
24:41 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب24:41
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبHosts Blair Enns and Leah Power discuss the “Marketing Procurement Problem” and lay out their hopes and intentions for the conversations to follow. Note: The ICA changed its name to the Institute of Canadian Agencies after the recording of this episode. Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/…
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مشابه لـ20% - The Marketing Procurement Podcast
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