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المحتوى المقدم من WNYC, New York Public Radio, WNYC, and New York Public Radio. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة WNYC, New York Public Radio, WNYC, and New York Public Radio أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
WNYC 9/11 Specials
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 1242057
المحتوى المقدم من WNYC, New York Public Radio, WNYC, and New York Public Radio. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة WNYC, New York Public Radio, WNYC, and New York Public Radio أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
The latest articles from WNYC 9/11 Specials
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5 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 1242057
المحتوى المقدم من WNYC, New York Public Radio, WNYC, and New York Public Radio. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة WNYC, New York Public Radio, WNYC, and New York Public Radio أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
The latest articles from WNYC 9/11 Specials
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5 حلقات
Alla avsnitt
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WNYC 9/11 Specials
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1 20th Anniversary of 9/11 Special 2:14:46
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Airing LIVE Saturday, September 11th, 8:35-11:00am ET. Gather with host Brian Lehrer as we listen to parts of the anniversary ceremony and the reading of the names. We’ll talk to guests and each other to mark the 20th anniversary of the attacks of 9/11/2001. Guests include: Nuala McGovern, presenter of OS on the BBC World Service presenter, former executive producer of The Brian Lehrer Show; Beth Fertig, WNYC/Gothamist senior reporter, and Rose Arce, executive producer of Soledad O'Brien Productions; Hillary Clinton, former U.S. Secretary of State and Democratic presidential candidate, in 2001 U.S. Senator from New York; Gerald "Jerry" Sanford, retired FDNY firefighter and the author of It Started with a Helmet: A Retired Firefighter's Return to New York City the Day Before 9/11 (iUniverse, 2021); Daisy Khan, founder and executive director of Women’s Islamic Initiative in Spirituality and Equality (WISE) and the author of Born with Wings: The Spiritual Journey of a Modern Muslim Woman (Random House, 2018), and Rev. Dr. Jacqueline Lewis, senior minister at Middle Collegiate Church in the East Village and author of the forthcoming Fierce Love: A Bold Path to Ferocious Courage and Rule-Breaking Kindness That Can Heal the World (Harmony, November 2021). Join the conversation: (646)435-7281…
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WNYC 9/11 Specials
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1 9/11 and the Rise of the NYPD | PART SEVEN: Unity 4:57
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The days after September 11th are mostly remembered as a time when the country came together, where our grief turned to unity around a common cause. Parts of these memories are tainted by the rosiness of our shared identities. When people face an external threat or collective trauma like 9/11, it can reshape how we view ourselves. Our partisan definitions, such as race and political affiliation, begin to wilt, and our shared identities grow in their place. Dr. Jay Van Bavel is a social psychologist and neuroscientist at New York University, who studies how humans build groups and the collective concerns that shape our minds, brains, and behaviors. Click "listen" in the player to hear his take on why 9/11 bred unity, while other mass traumas such as the COVID-19 pandemic resulted in heated divisions.…
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WNYC 9/11 Specials
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1 9/11 and the Rise of the NYPD | PART SIX: The Sacrifice 7:34
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Ivonne Sanchez was responding to an emergency in the Bronx when the first plane flew into the World Trade Center on 9/11. By the time the NYFD EMT was able to make it downtown, the towers had collapsed. From that moment, she rushed to help the survivors who escaped the disaster. And for the next 10 months, she recovered the bodies of those who didn’t. “We were just in rescue mode,” Sanchez said. “We were just trying to get all the people out quickly and safely as possible and try to figure out what was going on from there on.” In the years after, Sanchez initially developed asthma, as did many first responders given the air pollution from the towers’ collapse. But after she retired in 2004, she developed breast cancer and had a mastectomy. The following year, the city allowed people to reclassify their reasons for retirement—a procedure that could make them eligible for more benefits related to 9/11-health conditions. But when Sanchez tried to reclassify her retirement and add her breast cancer diagnosis via the New York City Employees’ Retirement System in 2014, she was denied four times. She argues the cancer was linked to her work at Ground Zero, but needs the retirement system’s medical board to reach the same conclusion. Ultimately, the retirement board approved only benefits for her asthma, a decision that came in 2018. “I lost out on several thousands of dollars because it took four years,” Sanchez said. And if she were to die from her breast cancer, she would not get the full benefits. First responders who worked at Ground Zero frequently run into red tape as they develop health conditions such as cancer. These types of long-term illnesses tend to emerge well after exposure to pollution or another health hazard, making it hard to prove cause and effect. Click "listen" in the player to hear more details, and head to Gothamist for the full story.…
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WNYC 9/11 Specials
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1 Radio Rookies: The 9/11 Generation Speaks 56:59
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Radio Rookies partnered with the 9/11 Memorial and Museum to mark the 10th anniversary of September 11 by sharing the stories of six young people from New York City, New Jersey and Long Island who are part of the last generation of young people who remember 9/11 as a lived experience, rather than a historic event. Their stories give voice to grief, pain, and loss, but also resilience, altruism and courage.…
Fear and shock, grief and guilt, anger, gratitude and solidarity - these emotions overwhelmed many New Yorkers along with the billowing cloud of smoke and debris after the Towers collapsed. WNYC’s news team spent days, months, and then years reporting on the attacks and their aftermath. Through a mix of their recordings at the time and interviews with people ten years later, WNYC guides listeners through the stories of people who were directly impacted by what happened and have been struggling for a decade to make sense of it.…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.