#21 The Garrett Jestice Route

1,000 Routes with Nick Bennett

Garrett Jestice, founder of Prelude Marketing, hit a wall of burnout that spurred a dramatic career shift.

In this episode, Garrett talks about his journey from a marketing leader in early-stage B2B software companies to thriving as a solopreneur, navigating the difficult path of client acquisition and scaling a business without scaling time. Garrett shared his insights for solopreneurs on honing sales and writing skills, leveraging networks, and productizing services to stand out in a crowded market.

(00:00) The two most important solopreneur skills

(01:28) How to navigate the transition to solopreneurship

(05:51) Strategic growth tips for entrepreneurs

(15:18) Transforming fractional CMO role into a productized service

(24:22) Tips to refine the consulting process

(28:06) How to market to different business types

(29:22) Leveraging niche problems to draw in diverse industries

(38:18) How solopreneurs adapt in an oversaturated market

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Follow Garrett on LinkedIn: https://www.linkedin.com/in/garrettjestice/
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