#13 The Erin Balsa Route

1,000 Routes with Nick Bennett

Erin Balsa is the founder of Haus of Bold, a content marketing strategist, solopreneur, and mother of three.

In this episode, Erin shares her journey from SEO-focused writer to thought leadership advocate, the struggles of battling increased competition and dropping lead volume, and the ingenuity behind creating her on-demand course library.

Nick and Erin talk about the mental toll of solopreneurship, the power of community, and the eternal quest to manage work and life.

(00:00) What actually is thought leadership?
(06:00) Riding the ups and downs of running a business of one
(08:18) Juggling family and work when hitting a low
(15:17) Why networking and finding support is crucial for solopreneurs
(26:06) Supporting execution through people, process, and strategy
(34:04) Understanding and helping others through coaching
(36:59) What Erin’s planning to build

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Follow Erin on LinkedIn: https://www.linkedin.com/in/erinbalsa/

Subscribe to Leading Thoughts: https://hausofbold.com/newsletter/

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Get my free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠: https://becomeadigitalconsultant.com/