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Breaking News: Appcast reveals its plans about selling traffic to job boards
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Appcast, arguably the world's leading programmatic job ad distributor, purchased on July 10th Bayard Advertising, one of the world's leading employment advertising agencies.
The acquisition sent shockwaves through the world of employment advertising agencies, as suddenly many found themselves relying on technology controlled by what had been a software company but was now also a direct competitor. Appcast, however, brilliantly reached out to every one of its employment ad agency customers just prior to the announcement to explain it and offer three-year contract extensions under the same terms.
Yet there was silence from Appcast about its job board customers who also used the same software to buy traffic from Appcast the same way. Why? Sometimes, silence speaks volumes. If you've been wondering why Appcast was silent to its job board customers, this is an episode you can't miss.
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