For Advanced Facebook Marketers
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Business, entrepreneurship, and Facebook advertising challenges discussed over a beer.
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Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.بقلم Jon Loomer
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If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...بقلم Jon Loomer
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The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...بقلم Jon Loomer
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When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.بقلم Jon Loomer
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How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.بقلم Jon Loomer
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When Should You Use Advantage+ Placements?
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Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?بقلم Jon Loomer
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They may not be dead yet, but all signs are that we're heading in this direction. Here's why...بقلم Jon Loomer
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AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.بقلم Jon Loomer
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You Should Republish Underperforming Videos
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If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.بقلم Jon Loomer
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Why Aren't Some Ad Reviews Instantaneous?
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It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.بقلم Jon Loomer
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Is it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Advantage and Advantage+? And what does that + even mean?بقلم Jon Loomer
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Over time, we tend to get stuck in our ways. We learn from what works and what doesn't work for us, and this results in strong opinions and rigid processes. This can be dangerous.بقلم Jon Loomer
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Stop blaming the system when your ads aren't working. Don't tell me that Facebook ads don't work. They don't work for you. The way that you're using them. But, they could work for you!بقلم Jon Loomer
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The Most Important Skill of an Advertiser
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If you're a Facebook advertiser, I encourage you to be curious. Don't worry so much about what others are doing. Instead of asking whether you should do something, try it. Experiment!بقلم Jon Loomer
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Meta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. Everything else is merely secondary or tertiary.بقلم Jon Loomer
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We often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are exceptions, less is almost always more.بقلم Jon Loomer
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This isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect. Know how it works and why. And know how that can help and hurt you.بقلم Jon Loomer
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