In this episode of the Difference Maker Revolution podcast, our hosts delve into the transformative power of targeted marketing for photographers. Join Steve, Ronan, Jonathan, and Jeanine as they share insights on how understanding your client avatar can elevate your messaging and lead to increased bookings. Discover the importance of knowing your …

Elite athletes aren’t just physically gifted—they master the mental game. In this episode, Matt Caldaroni breaks down the powerful mental conditioning strategies used by legends like Tom Brady, Cristiano Ronaldo, and LeBron James. Learn how Ronaldo pairs goal-setting with mental rehearsals to program success, Brady practices gratitude and strict ro…

In this episode of the Difference Maker Revolution Podcast, hosts Jonathan, Steve, and Jeanine delve into the transformative power of understanding client needs and expectations in the photography business. They explore how a simple shift in mindset can lead to significant increases in sales and client satisfaction. Key Topics Covered: Understandin…

Welcome to this enlightening episode of the Difference Maker Revolution Podcast, where we dive deep into the transformative power of connection in the photography industry. Join hosts Jonathan, Steve, and Jeanine as they explore the essential strategies for attracting and nurturing quality clients. Key Topics Discussed: Understanding Quality Client…

In this episode of the Difference Maker Revolution Podcast, Jonathan, Jeanine, and Steve discuss effective marketing strategies for Valentine's Day, emphasizing the importance of planning and utilizing client appreciation events. They explore the balance between evergreen marketing and event-driven promotions, highlighting how to engage clients and…

In this episode of the Difference Maker Revolution Podcast, hosts Ronan, Steve, Jeanine, and Jonathan dive deep into the crucial topic of pricing for profit in the photography industry. If you're a photographer struggling with pricing strategies or looking to enhance your business profitability, this episode is a must-listen! Key Takeaways: Underst…

Step into the minds of legends and discover the mental strategies that propelled them to greatness. From Michael Jordan's powerful visualization techniques to Kobe Bryant's game-changing "Mamba Mentality," this video breaks down the secrets behind their mental toughness. Learn how Serena Williams uses positive self-talk to crush negativity and how …

In this episode of the Difference Maker Revolution podcast, the team discusses the evolution of sales and client experience in photography. Jeanine shares her journey of transforming the design consultation process, emphasizing the importance of efficiency and client satisfaction. The conversation covers the significance of utilizing technology, su…

In this episode of The Difference Maker Revolution Podcast, join Ronan, Jonathan, Jeanine, and Steve as they dive into the vital role of sales in business. Reflecting on their holiday season experiences, they share how these insights are shaping their business plans for the year ahead. The discussion highlights the importance of understanding clien…

In this episode of the Difference Maker Revolution podcast, Ronan, Jonathan, and Steve dive into the crucial topic of understanding what clients truly value in photography. They unpack the disconnect between photographers’ focus on technical perfection and what clients are actually seeking—emotional connection and meaningful images. The conversatio…

What separates the best athletes in the world from everyone else? Beyond physical talent, their mental game often holds the key. In this episode, Matt and Chris Caldaroni break down the power of self-talk—the internal dialogue elite athletes like Cristiano Ronaldo use to perform under pressure, maintain composure, and push through challenges. From …

In this episode of The Difference Maker Revolution, Ronan and Steve dive into the transformative power of integrating client financing into business strategies. They explore how offering financing can boost revenue, improve client satisfaction, and create a win-win for businesses and customers alike. Key topics include the critical role of confiden…

In this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, Steve, and Jonathan come together to discuss their goals, visions, and strategies for making 2025 the "Best Year Yet" for themselves, their team, and their clients. This thought-provoking conversation dives deep into the importance of mindset, the power of belief, and how f…

In this festive episode of the Difference Maker Revolution podcast, Ronan, Steve, and Jeanine dive into the art of balancing business and family during the holiday season. From baking cognac-filled cakes to reflecting on personal and professional growth, this episode is packed with relatable stories, practical tips, and inspiration for making the m…

In this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, and Steve delve into the pervasive issue of imposter syndrome. They unpack its effects on both personal and professional lives, sharing real-life experiences and actionable strategies for overcoming self-doubt. The team explores how shifting your focus from yourself to your…

In this milestone episode of the Difference Maker Revolution Podcast, Ronan, Jeanine, Steve, and Jonathan come together to celebrate 100 incredible episodes of inspiring change, fostering community, and redefining client relationships. This special episode features heartfelt reflections, powerful stories from community members, and key lessons lear…

In this episode of the Difference Maker Revolution podcast, Jeanine, Jonathan, and Steve talk about how important design consultations are in photography. They explain how using the right words, creating a great client experience, and setting up the consultation space can make a big difference. The hosts also discuss why people choose certain photo…

In episode 80 of the Difference Maker Podcast, Matt and Chris discuss the 5-step blueprint designed to build authentic confidence in athletes. This blueprint is not just a theoretical framework but a practical guide rooted in the findings of a 2022 research study focused on elite athletes. These steps are designed to be easily integrated into an at…

In this episode of the Difference Maker Revolution podcast, Jonathan, Steve, and Jeanine dive into the transformative power of storytelling in photography and how it can deepen client connections. The team explores the beauty of embracing imperfection, highlighting how capturing authentic moments can resonate more deeply with clients than striving …

In this episode of the Difference Maker Revolution podcast, Jonathan, Jeanine, Brad, and Steve share their expert strategies for optimising your photography business during the bustling Christmas season. They discuss the importance of early preparation, maintaining flexibility to handle last-minute orders, and capitalising on unique opportunities l…

Explore the unstoppable mindsets of two iconic figures in combat sports: Jake Paul, the YouTuber turned boxer, and Mike Tyson, the legendary heavyweight champion. What fuels their drive? How do their mental approaches differ? In this episode, we dive into: Jake Paul’s confidence and unrelenting pursuit of greatness. Mike Tyson’s resilience, transfo…

In this episode of the Difference Maker Revolution podcast, hosts Jonathan Ryle, Ronan Ryle, Jeanine McLeod, Bradley Bulmer, and Steve Saporito dive deep into the often misunderstood topic of "quality leads" in business. They challenge the widespread notion that some leads are inherently “quality” or “low-quality,” and instead argue that mindset, a…

What if paying yourself every Monday could revolutionise your approach to business? Join the Difference Maker team as they explore the concept of “Payday Monday,” a powerful twist on the Profit First system, designed to keep business owners accountable and focused on cash flow. In this episode, host Jonathan Ryle leads a discussion with Ronan Ryle,…

In this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, Brad, and Steve delve into the vital topic of aligning your social media strategy with your promotional efforts to maximise conversions. The team shares their insights on striking a balance between the long-term benefits of consistent content creation and the immediate impa…

Are you tired of second-guessing yourself and letting others’ opinions hold you back? In this episode, we dive deep into why successful athletes learn to stop listening to outside noise and trust their instincts. Learn the mental coaching techniques you need to build self-confidence, block out negativity, and make decisions that lead to winning. Wh…

In this episode of the Difference Maker Revolution podcast, Ronan Ryle, Jeanine, Steve, and Brad discuss profitable pricing strategies for photographers. They emphasize understanding true profit, confidently setting prices, and keeping pricing simple. True profit, they explain, is the money left after covering all business expenses like taxes, over…

In this engaging episode of the Difference Maker Revolution Podcast, Ronan, Steve, and Jeanine explore the transformative power of mindset in business success and client relationships. They discuss how our beliefs impact communication, customer experiences, and ultimately, the bottom line. By sharing personal anecdotes and experiences, the hosts pr…

Today the team discusses the importance of building relationships with other businesses. The conversation highlights how good relationships with other businesses can provide valuable assistance during times of crisis. As in life, business relationships thrive through reciprocity, collaboration, and a genuine intention to help one another. The discu…

In this week's episode, we delve into the common misconception that average sales value is the ultimate measure of success for a sustainable business. The team shares their insights from their own experience in the photography industry, emphasising that while average sales value is relevant, it's not the sole indicator of a thriving enterprise. We …

In this episode, the team delves into the concept of never relying on a single approach, particularly when it comes to marketing strategies. Brad and Jeanine share their experiences navigating the ever-evolving landscape of client acquisition and how they have adapted their marketing over time. Brad reveals the majority of his new business (a stagg…

Why do the world’s best athletes focus on themselves first? In today’s podcast, we explore how embracing selfishness is the secret to reaching your athletic potential. Find out how this mindset shift can help you sharpen your focus, build resilience, and elevate your game. If you want to change how you think about success in sports, tune in now!Epi…

This episode of The Difference Maker Revolution Podcast explores the importance of client appreciation events for photographers. We delve into the reasons why showing gratitude to clients is crucial for building long-term relationships, and discuss the key considerations when planning such events. It’s important to make clients feel like part of a …

In this episode, we’re still talking about the five mega trends affecting the photographic industry. We continue on the second mega trend - the self-centric photography industry, where photographers often believe that their clients value their unique style and art rather than the emotional connection and meaning they derive from the photographs. We…

This episode is the first in a series of three that focuses on the 5 Mega Trends impacting the photography industry. Knowing the movements affecting the industry enables strategic planning, which is critical for your business. Strategic planning involves understanding where we want to go and using trends and information to predict the future. Effec…

In episode 76 of the Difference Maker Podcast we discuss how beliefs affect your athletic performance. We breakdown what they are, where they come from, and how to remove them regularly. Don't allow limiting beliefs to stand in your way. Let us know what you think in the comment section below. —APPLY TO WORK WITH US IN OUR ONE ON ONE COACHING PROGR…

As photographers, we know that relying on organic reach isn’t enough to sustain your business. Paid ads should be a core part of your marketing strategy, as they can instantly boost your visibility and drive more engagement. Paid ads also give you the power to target specific audiences, meaning you can showcase your unique style to those who are mo…

Maintaining a positive mindset is crucial for photographers, as it can significantly impact their business success. Focusing on solutions rather than dwelling on problems can often manifest the very solutions you’re searching for. Jeanine shares personal stories from childhood, how her mother instilled in her a positive attitude by always looking f…

In episode 75 of the Difference Maker Podcast we discuss Lauri Markkanen and his latest contract achievement with the Utah Jazz. We have been working with Lauri for years now and look to share pieces of his story with you. His story is one from going great to iconic. Let us know what you think in the comment section below. —APPLY TO WORK WITH US IN…

Are you making effortless sales? Effortless sales strategies are essential for ensuring a steady flow of bookings, providing financial stability and allowing you to focus on your craft. A streamlined sales process enhances the client experience, making it easier for them to engage with your services without feeling overwhelmed or confused. The team…

Networking is more than just exchanging business cards, it’s about building relationships, especially within the photography industry. Human interaction is key to creating connections that lead to new opportunities, collaborations, and business growth. In this episode Ronan and Steve discuss the ways they have built their network, how they make use…

How can you turn leads into bookings? It isn’t enough to build a brilliant business, you need to market it to raise awareness with your potential customers. No business succeeds without hard work. Whilst amazing products help, they aren’t enough by themselves. A complementary marketing strategy is necessary for a successful business. The team talks…

Are you ready to elevate your athleticism by enhancing your mental resilience? If you're an athlete looking to dominate your sport, then starting mental training can be a game-changer. In episode 74 of the Difference Maker Podcast we discuss the 5 Mental Training Mistakes Every Athlete Must Avoid. No matter your sport or skill level, this episode w…

Folio boxes have become an essential tool for photography businesses, as both product and advert. Whether showcasing a portfolio, presenting a product, or delivering documents, folio boxes add a touch of sophistication that leaves a lasting impression. Businesses can design folio boxes to match their brand, incorporating logos, colours, and high-qu…

Personalised service is key to making clients feel like family. Just as a memorable holiday caters to your preferences, offering customised services can make clients feel special and valued. By treating each client with a unique approach tailored to their individual needs, photographers can build strong, lasting relationships. Asking clients about …

What is it that separates the good athletes from the iconic ones? Unsuccessful athletes have the same targets as successful ones, but their habits are what get them different results. But there's something deeper than that - there's a philosophy that they have behind those habits that allows them to achieve more than anyone else around them. One th…

Do you know who your biggest competitor is? It might not be who you expect. Today we're exploring the challenges of competing in the photography industry, and particularly why fellow photographers aren’t your main rivals. Travel agents are actually a much bigger rival to photographers, and as such it’s important to market and cater to clients durin…

Today, we're exploring how photography studios can excel in the art of seasonal display changes to captivate and engage clients all year round. Each season offers unique opportunities and challenges, and we'll delve into effective strategies for keeping your studio’s visual marketing fresh and appealing. We discuss how to adapt your studio's aesthe…

Do you know the difference between a Studio Manager and a Studio Coordinator? Both are crucial for keeping studios running smoothly, but knowing which one your studio needs can be even more important for your hiring process. Coordinators handle scheduling, client communication, and logistics, allowing photographers to focus on their creative work. …

A Silent Recession occurs when you and other businesses feel financial strain, even though the economy hasn't officially entered a recession. In today’s episode, the team discusses the pitfalls business owners often fall into when facing a silent recession and how you should respond to them. As a photographer, recessions can mean facing fewer booki…

Join Ronan, Steve, and Bradley delve into the financial strategies photographers use to accommodate clients and keep their businesses thriving. In this episode, you'll discover: ✅ Finance vs. Self-finance Payment Plans: Learn the key differences between client payment plans and third-party financing, and how each affects cash flow. ✅ Choosing the R…