أفضل بودكاسات Modern Marketer (2024)

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Northwestern Kellogg Professor Jim Lecinski on being a whole brain marketer | Modern Marketers 23:58

21d ago23:58

23:58

This week on Modern Marketers, Jim Lecinski, clinical professor of marketing at Northwestern University’s Kellogg School of Management, joins Google’s Joshua Spanier and Bethany Poole to talk about Jim’s career pivot from tech executive to college professor, what traits make up the most effective marketer, and the ability to combine left and right …

1
Walmart CMO William White on brand values and cutting through the competition | Modern Marketers 28:27

1M ago28:27

28:27

This week on Modern Marketers, Walmart SVP and CMO William White joins Google’s Joshua Spanier and Bethany Poole to talk about how he empowers his team to stay nimble, using customer insights as a competitive advantage and how the brand breaks through during the busiest time of the year: the holidays. William discusses how brand purpose and values …

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Personal Engagement Meets Bold Disruption 41:52

2M ago41:52

41:52

In this episode of Fuel Your Marketing, we have a seasoned marketing leader with extensive experience in demand generation and go-to-market strategy. Remi Frank, currently the Head of Marketing for OG Life Lab, an innovative digital learning platform, shares her prowess in challenging conventional training methods. The discussion goes deep into OG …

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Startup Marketing Insider: What It Took To Help Build Thriving Startups 27:49

2M ago27:49

27:49

Have you ever wondered what it takes to turn a vision into a thriving business? Joyce has done just that, as the first marketing hire for several manufacturing startups! She’s passionate about helping founders craft their narratives and reach their people. We dove into the emotional challenges of the startup journey, the importance of strategic dec…

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Hubspot CMO Kipp Bodnar on compelling B2B creative and quick business results | Modern Marketers 23:31

2M ago23:31

23:31

This week on Modern Marketers, Kipp Bodnar, CMO of Hubspot, joins Google’s Joshua Spanier to discuss how to make B2B marketing creative better, how to convince your CFO it’s OK not to attribute 100% of your marketing spend, and the importance of taking risks as a leader. Hear how Hubspot has built out its marketing team, approaches growth opportuni…

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Making the Digital Pivot: A New Era in Marketing 31:46

2M ago31:46

31:46

We’ve moved beyond digitization and are now entering the era of AI, which is revolutionizing industries at an unprecedented pace—how are you keeping up? In this episode, I sit down with the Director of Marketing at Voxx Electronics to explore how digital transformation is reshaping the consumer electronics and automotive aftermarket industries. We …

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Colgate-Palmolive CDO Brigitte King on Creating a Test and Learn Culture and Being Courageous 29:46

3M ago29:46

29:46

On this week’s episode of Modern Marketers, Colgate-Palmolive’s chief digital officer Brigitte King joins Google’s Joshua Spanier and Bethany Poole to talk about her core leadership principles and how the brand adapts to ever-changing technology curves. Brigitte shares the five P’s that have guided her through her career, how she upskilled her enti…

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Canva CMO Zach Kitschke on Achieving Big Marketing Goals and Sparking Virality 18:27

3M ago18:27

18:27

This week, Canva CMO Zach Kitschke joins Google’s Joshua Spanier and Bethany Poole to talk about the brand’s product evolution over the years, and how it puts visual communication into everyone’s hands. Zach discusses Canva’s growth journey, the importance of creating delightful product experiences, viral marketing moments, and the power of communi…

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Choreograph CEO Evan Hanlon on Building Scale and the Importance of Experimenting 24:09

4M ago24:09

24:09

This week on Modern Marketers, Choreograph global CEO Evan Hanlon joins Joshua Spanier and Bethany Poole, global senior marketing director at Google, to discuss the human side of leveraging data in your marketing and why it’s more important than ever to make your creative count. Tune in to hear why AI should not be treated as an “easy button,” how …

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Experian CMO Dacy Yee on Meeting Consumer Needs with Engaging Storytelling 16:24

4M ago16:24

16:24

This week, Dacy Yee, Chief Marketing and Experience Officer at Experian Consumer Services, joins Joshua Spanier to discuss her consumer advocacy within the organization and the responsibility that comes with marketing its products. Hear how being intentional throughout her career helped Yee become CMO; how Experian approaches meeting consumer needs…

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Zola CEO & Founder, Shan-Lyn Ma and CMO, Victoria Vaynberg on Company Values and Brand Development 25:19

5M ago25:19

25:19

Zola CEO & Founder, Shan-Lyn Ma and CMO, Victoria Vaynberg, join Joshua Spanier to discuss balancing their various business models, updating brand positioning to evolve with their offerings, and the importance of their core company values. Hear how Zola got started, how they keep up with the growth they’ve experienced over the years, and ways they …

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Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative 26:23

6M ago26:23

26:23

David Mogensen, VP of Marketing at Uber, joins Google’s Joshua Spanier to discuss the balance of faith and science when it comes to media measurement and the importance of creative in driving growth. Get an inside look into how an innovative company like Uber thinks about positioning its multiple brands, making a great Super Bowl ad, and insights f…

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Modern Marketers Trailer 0:59

6M ago0:59

0:59

Modern Marketers is a podcast series from Think with Google. Our host, Joshua Spanier, VP of Marketing at Google Media Lab, speaks with game-changing marketers and founders who have launched some of the most innovative and inspiring campaigns. They discuss what made them into the leaders they are today, how they practice modern marketing with their…

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Expectations & Self-fulfilling Prophecies: What We Expect Is What We Get 17:51

8M ago17:51

17:51

On Season 1 Episode 9: Business owners, leaders and managers often hold a certain expectation of their employees. But these expectations change employee by employee. However, what we learn about in this episode of the podcast is loads of research which suggests our expectations of others - and ourselves - becomes reality. When leaders hold high-exp…

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The Power of Targeted Demand Generation: Find Qualified Leads 13:51

11M ago13:51

13:51

Today we're diving deep into the power of targeted demand generation. We'll explore strategies in marketing to find more qualified leads, driving the success of businesses. Arti describes the way to build a brand that sticks in the long run, covering the topics that matter most in the industry. She'll provide metrics, actionable tips, and advice th…

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A Deep Dive Into Artificial Intelligence, Accelerate your Business's growth 14:47

12M ago14:47

14:47

Artificial Intelligence is here to stay, so why not use it to our advantage? Experienced marketers and AI can accelerate your business's growth. See it as having the finest high-octane fuel in your luxury car's tank, which is your marketing campaign. In this episode, Arti Sharma wraps up the way AI is changing the world of advertising. How importan…

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Endowment Effect & Status Quo Bias: What We Possess, Possesses Us 18:54

1y ago18:54

18:54

On Season 1 Episode 8: As organization and business leaders we often find ourselves in possessions of negotiation. In these moments we try to ascribe appropriate value to possessions, people, ideas and more. But we're often allowing personal attachment, emotion and nostalgia to impact the value we ascribe to these things leading to overvalued items…

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Incentives & Motivation: Driving Performance Through Intrinsic & Extrinsic Motivation 26:47

1+ y ago26:47

26:47

On Season 1 Episode 7: Incentives are necessary drivers of motivation and we all have to get paid to perform our craft. But when money is tied to performance, weird things start to happen. Business owners, leaders and entrepreneurs need to understand when and how incentives can drive increased performance, and when they may actually be undermining …

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Search Engine Optimization Trends 2023 and Beyond: Accelerated Mobile Pages 7:25

1+ y ago7:25

7:25

One of the trends we’ve seen in 2023 is the use of AMPs or Accelerated Mobile Pages. They provide a seamless experience to users which can lead to higher conversion rates and sales for businesses. However, there are also some downsides you need to consider before applying them to your business. In this episode, Arti Sharma wraps up the 2023 SEO ser…

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Search Engine Optimization Trends 2023 and Beyond: Voice Search on Maps 12:07

1+ y ago12:07

12:07

Your Google My Business profile might be updated and well-managed but are you also using Apple Business Connect? Can people find your business on Apple Maps? It’s something that you don’t want to miss out on. In this episode, Arti Sharma shares more about the current SEO trends. Here, she gives you some important tips to help optimize for local Voi…

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Scarcity & Demand: How Scarcity Creates Demand and Supports Increased Prices 23:31

1+ y ago23:31

23:31

On Season 1 Episode 6: Scarcity is thing that is stealing the attention, memory and executive control of your potential buyers, clients and bosses. It causes them to laser focus on their most scarce resources, creating blindness to the very tools, ideas, people and programs that are essential to growing demand for the business. In this episode, we …

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Search Engine Optimization Trends 2023 and Beyond : Voice Search Optimization 13:03

1+ y ago13:03

13:03

Do you think you’re missing out on traffic because people aren’t searching the way you think they are? If your website is not optimized for voice search, then this could be the case. In this episode, Arti Sharma discusses what a voice search is and some of the best Voice Search Optimization practices. Listen and learn in this episode! KEY TAKEAWAYS…

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Search Engine Optimization Trends 2023 and Beyond : SERP 12:01

1+ y ago12:01

12:01

We’ve been experiencing lower click-through rates and traffic on Google. This is because Google came up with multiple Search Engine Results Pages (SERP) features. However, if we understand the data points as to what is happening, we can test and try these trends and still win the game back. In this episode, Arti Sharma tackles why click-through rat…

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Multitasking & Switching Costs: How Multitasking is Killing Productivity 25:00

1+ y ago25:00

25:00

On Season 1 Episode 5: Multitasking - that is trying to simultaneously perform multiple work functions - is killing the quality of your work, it's actually lowering your productivity, and it may be causing you to work up to 21 extra hours per month. In this episode, we talk about the primary causes of multitasking, why our brains fundamentally can'…

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Search Engine Optimization Trends 2023 and Beyond: Key Changes 17:04

1+ y ago17:04

17:04

With Google’s algorithm constantly changing, you need to be one step ahead of the game. It’s important to have a deep understanding of what has been working consistently through these changes and how you will properly adapt to them. In this episode, Arti Sharma explores some key changes every marketer should be aware of to have a real advantage for…

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Paradox of Choice & Differentiation: How Limited Choice Improves Customer Decision Making 22:10

1+ y ago22:10

22:10

On Season 1 Episode 4: The Paradox of choice, or choice overload, is the point at which you are giving your buyers so much choice that rather than motivating the buyer, demotivation kicks in. This leads to more reluctant decision-makers, lower conversion rates, lower buyer satisfaction, and lower commitment from the buyer. In this episode, we talk …

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Inbound Marketing for Manufacturing Companies – Part 6: Conversion-focused Marketing Campaigns 11:51

2y ago11:51

11:51

Marketing for manufacturing businesses can get challenging because of selling complex products to niche markets. Hence, it is important to make sure that marketing campaigns are very targeted and resources are utilized strategically. This ensures that every opportunity represents a significant revenue potential for your organization. In this episod…

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Inbound Marketing for Manufacturing Companies – Part 5: Video marketing for B2B Manufacturing 10:24

2y ago10:24

10:24

Video is an essential aspect of overall marketing today. Video marketing is a great way to showcase your visions and goals, engage potential customers, and attract the right people to work and scale with you. In this episode, Arti Sharma takes a deep dive into video marketing for B2B manufacturing. She shares some important tips on the types of vid…

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Scope Insensitivity & Neglect: Understanding the Problem with Large Numbers 16:06

2y ago16:06

16:06

On Season 1 Episode 3: Scope insensitivity is that look that comes across the face of your prospect as soon as they hit the proposal amount. You know the one... *Blank stare*. Then all of a sudden you find yourself locked in a negotiation, debating your value compared to the other guy's, start dates are dragged out, proposals go unsigned, revenue s…

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Decoy Pricing & Attraction Effect: Increase Revenue by Eliminating Negotiations 18:53

2y ago18:53

18:53

On Season 1 Episode 2: Decoy pricing surrounds us. Not only is your favorite restaurant pricing their menu in a way that causes you to order what they want you to order, but some of the biggest brands on the planet are using decoy pricing to get you to spend more without even knowing it. In this episode we discuss the psychology behind decoy pricin…

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Sunk Costs & Escalation Traps: How to Reduce Costs & Improve Decision Making 19:17

2y ago19:17

19:17

On Season 1 Episode 1: Sunk cost problems cloud our decision making for a number of reasons - invested time or money, our own stupid ego, lack of accountability, no clear path out - you name it. Not only is sunk cost costing time and money, it's costing us trust and relationships. In this episode we discuss how to spot sunk cost problems, what esca…

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Inbound Marketing for Manufacturing Companies – Part 4: Modern Web Design Best Practices for Manufacturers 12:45

2y ago12:45

12:45

In today’s digital age, websites are the most visible part of B2B companies. Even during non-business hours, a website assists your potential customers with their independent research. It is just essential to learn how to gain a higher edge in your industry through your website design and content. This will greatly help you be the manufacturer of c…

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Inbound Marketing for Manufacturing Companies – Part 3: The Value of SEO in Manufacturing and Industrial Organizations 19:37

2y ago19:37

19:37

Search Engine Optimization is no longer optional. To stay relevant, set a budget for your SEO plan and adopt it at your earliest. In this episode, Arti Sharma talks all about SEO and the value it brings to manufacturing and industrial organizations. She shares relevant tips on the things you should consider for your SEO campaign. Listen and learn i…

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Inbound Marketing for Manufacturing Companies – Part 2: Five Key Approaches to Modern Day Marketing for Manufacturers 22:31

2y ago22:31

22:31

In today’s business world, it is not enough to just have a great product. We also need great marketing strategies. With so much competition out there, you must do the most creative marketing strategies not just to attract potential customers but also to get long-term trust and loyalty for your brand and generate more sales as you grow. In this epis…

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Inbound Marketing for Manufacturing Companies – Part 1 14:46

2y ago14:46

14:46

Gone are the days when buyers make a phone call to talk to a sales representative to find solutions to their problems. With easy access to the internet these days, they now prefer to find everything online and make a decision even before talking to your sales team. Thus, it is time to invest in better digital marketing techniques for your business.…

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Season 2, Episode 2: Choosing the Right Automation for Your Business With Rebecca Phillips, Hubspot 24:37

2y ago24:37

24:37

Marketing is ever-changing and if you fear adopting new technologies, your competitors will be way ahead while you get stuck. On the other hand, if you choose the right tools that will fit your business processes, you are going to give your customers the best experience and your business will be profitable. In this episode, Arti Sharma and Rebecca …

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Season 2, Episode 1: Marketing for the Right Reasons with Dan Holstein 22:24

2+ y ago22:24

22:24

Marketing technologies are changing so fast. These techs can make things easier, but keep in mind that the steps you take in your business must always align with your long-term vision, your brand promise, and the values that you want to add to your clients. In this episode, marketing and business coach Dan Holstein talks about the importance of mar…

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Episode 23: State of Social Media and Content During COVID-19 Crisis with Aaron Fulk of Lillian James Creative 24:45

4+ y ago24:45

24:45

The pandemic has changed the state of social media and communications. During this crisis, companies cannot continue with their regular social media strategy and content marketing. On this podcast my special guest Aaron Fulk, CEO, Lillian James Creative and I share, where companies should focus and pivot in their social media strategy to build deep…

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Episode 22: Google’s Changing Algorithm 2020 with Fernando Angulo of SEM Rush 40:50

4+ y ago40:50

40:50

بقلم Arti Sharma

1
Episode 21: Never Get Blocked Again 13:21

4+ y ago13:21

13:21

بقلم Arti Sharma

1
Episode 20: The Power Of One - Delight Your Employees 19:47

5y ago19:47

19:47

بقلم Arti Sharma

1
Episode 19: Your Role in the Automation Revolution 13:25

5y ago13:25

13:25

بقلم Arti Sharma

1
Episode 18: The Key to Keyword Research 21:30

5y ago21:30

21:30

بقلم Arti Sharma

1
Episode 17: Become a Sales Funnel Plumber and Fix Your Leaks 27:02

5y ago27:02

27:02

بقلم Arti Sharma

1
Episode 16: Are You Leveraging LinkedIn? Growth Hacks for 2020 17:29

5y ago17:29

17:29

بقلم Arti Sharma

1
Episode 15: Is My Marketing Spend Worth It? 17:37

5y ago17:37

17:37

بقلم Arti Sharma

1
Episode 14: Optimize Your Search Engine Results in 2020 24:22

5y ago24:22

24:22

بقلم Arti Sharma

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Episode 13: The Digital Marketer's Robot Butler - Chatbots and On-Site AI 14:22

5y ago14:22

14:22

Today, Arti talks engaging your customers with chatbots and other on-site forms of artificial intelligence! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!…

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Episode 12: Leading Vulnerably with Simon T. Bailey 28:41

5y ago28:41

28:41

Today, Arti talks with author and motivational speaker, Simon T. Bailey, all about how best to lead others – and yourself – to success! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, a…

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Episode 11: Crystal Clear Business Practices – Earning Trust Through Transparency 19:59

5y ago19:59

19:59

Today, Arti talks about building trust with your customers and how essential it is for your success. How? TRANSPARENCY! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!…

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