In this episode Dan looks at the 19 different strategies used by businesses to grow their customer base, and how fitness businesses can use them to attract new clients and members. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Why using multiple marketing channels is crucial for client growth. How viral…

In this episode, Dan sits down with the king of the referral network, to find out this health professional's secrets to building an army of referrers that earn him over $200,000 a year and how you can do it too. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: How to build a strong referral network in the …

Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The four Es model for organising entrepreneurial ideas and projects. How to balance creative passion with financial success. When to explore new ideas versus focus on existing income streams. The importance of minimal viable products (MVPs) in testing ideas.…

Today Dan is joined by Bodie Webster and Bryn Williams, his co founders in PT launch Academy. They talk about how we’re providing a ladder between a PT qualification and a successful PT career. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The purpose and structure of PT Launch Academy. The importance o…

Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Strategies to reduce membership suspensions and their impact on your business. The importance of identifying and addressing common reasons for suspensions. How to implement policies to manage and limit the frequency of suspensions. Innovative approaches, lik…

Dan sat down with the founders of GOAT - a company shaking things up in the recovery space with their innovative mouth tape and nose strips. They spoke about building brand and launching a physical product. In this wide ranging conversation, you will learn: Why a partnership is important for business success. The exact process you should go through…

Dan hosted Rita Franchina, a Digital Advertising Expert for a live webinar with a group of leading Fitness Professionals. This podcast is a bit different - it's the audio from that webinar. The attendees really enjoyed this Q&A format, and we thought you might get something from it too!بقلم Dan Williams

Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The concept of pivoting in fitness business for growth. Strategies for identifying high-impact services in your offerings. How to expand your services for increased revenue. The importance of understanding customer needs for effective pivots. Innovative ways…

Ben Luckens had two F45 franchises and a CrossFit Affiliate. He walked away from both, opened a single gym on his own terms, and increased revenue by $120,000 a year. In this episode, he tells Dan exactly how he did it, and how you can too. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitne…

Did you know you can add tens of thousands of dollars to your annual revenue with just one email? Raising the prices of PT sessions, classes, or gym memberships is one of the scariest things a fitness professional can do. But there's a tried and tested six step process that can help you boost your income WITHOUT losing clients. In this episode, Dan…

How should you market your fitness business if you only have $50 a month? How about $200, $1,000, $2,500 or even $10,000 a month? We set digital marketing consultant, Rita Franchina from Franky Digital, the challenge of designing a marketing plan for each of these budgets. No matter how much money you’ve got to spend, this episode will tell you the…

Dan uses the science of behavioural economics to provide very tactical strategies to get more fitness clients and sell more fitness memberships. Implement these 63 psychology-hacks into your marketing and watch your conversion rates skyrocket. Download the free PDF that accompanies this episode. The Business of Fitness Podcast gives you actionable …

This episode’s a bit different, it’s a recent interview Dan did on the Fitness Education Online Podcast, where he spoke about his own journey in fitness, mentorship and the Perth Fitness Business Summit. The link mentioned by Dan in this episode, with all the resources and recommendations discussed is here: https://rangeofmotion.net.au/feo/ The Bus…

If you're a gym owner looking to develop multiple income streams, this one is for you. Dan goes deep into the pros, cons and strategy of incorporating recovery modalities like ice baths and saunas into your gym. If you're considering doing this, or have already implemented it, PLEASE listen to this episode. The Business of Fitness Podcast gives you…

At the time of recording this podcast, Dan had conducted 3,612 one-on-one business mentoring consultations with fitness business owners, over six years. And after a while, you start to see patterns. In this episode, Dan picks out the 13 things the most successful fitness business owners do best. Learn more about the Perth Fitness Business Summit. T…

Confused about staff? This one goes out to all those fitness business owners who have staff, but aren't exactly sure where they stand legally. Contractors? Employess? Part time? Casual? Full time? Director of AQ People Solutions, Ash Williams, does a deep dive into: Whether your staff should be contractors or employees. How to structure contracts. …

https://perthfitnessbusinesssummit.com.au/بقلم Dan Williams

Dan spent three hours, and $300 to build a fitness business. As he went, he documented the exact process for you to copy. This episode is the story of that process. 4 reasons you don't want to miss this one: Your amazing business idea might only be three hours away from making you money. Don't look back and regret keeping it locked in your head. 28…

What if we could combine fitness business models to get all the upside, with none of the downside. That's exactly what Dan does in this episode - giving you eight ideas to help you use innovation to drive profit. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Will…

Which fitness business model can earn the most money? Which gives the best lifestyle? Which is easiest to run? To find out, Dan does a deep dive into the five most common fitness business models to see which would come out on top. Dan examines Personal Training, Open Gym memberships, Semi Private, Classes and Online Coaching to see which is best fo…

In today’s episode, we dive deep into the innovative mind of Elon Musk and explore how gym owners can apply his billion-dollar business strategies to revolutionise their fitness business. From solving big problems to embracing failure, we uncover the Musk blueprint for gym success. We go super deep with this episode, including real life stories fro…

Join Dan as he reveals the crucial role of Key Performance Indicators (KPIs) in driving business success. Discover why the six hours he dedicates annually to KPIs are the most impactful for his business. Dan emphasises the importance of KPIs for all businesses, not just in the fitness industry. He'll share the top 12 metrics every business owner sh…

In this episode, Dan tells the story of Trader Joe's, and how it can offer invaluable lessons for the fitness industry. He speaks about how the grocery giant's customer-centric approach and resistance to fleeting tech trends offers a blueprint for fitness professionals navigating a rapidly evolving landscape. The Business of Fitness Podcast gives y…

If your dreams of an online fitness programming lifestyle business are going nowhere, you're not alone. The model is broken. But there's a way to fix it, and make A LOT of money in the process. Let's talk about why nothing you try is working, and the four things you need to do to turn things around and take your online programming business to the n…

Dan explores the financial ups and downs of a personal trainer's career and discuss solutions for a sustainable future in the industry. He asks the pivotal question you need to ask to ensure your PT career is long and profitable. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business…

I was recently invited by the the WA chapter of Exercise and Sports Science Australia to speak to 80 Exercise Physiologists and Sports Scientists about 'The Business of Exercise Physiology' at their State Symposium at Murdoch University. This episode is a shortened summary of this presentation. The Business of Fitness Podcast gives you actionable i…

Dreaming of gym expansion? Before you leap, tune into this week's episode where we dissect one of the most pivotal questions in business growth. Is your gym's roaring success thanks to your unique touch or is it built on a solid foundation of systems? Dive deep with us into the tale of Jamie Oliver's restaurant chain downfall and discover the lesso…

In the early stages of a fitness business, there are a few powerful, but labour intensive client-growth strategies. While these efforts don't seem scalable, this hands-on approach sets a strong foundation for future growth. It's hard work, but if you're up for it, today's podcast explores these strategies. The Business of Fitness Podcast gives you …

Personal Trainers shouldn't sell Personal Training. They shouldn't even sell results. They should sell an experience. So what's the difference? And why are leading Personal Trainers now changing their business models to maximise the experience? The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by F…

For Personal Trainers, the customer is NOT always right. In fact, if you treat them like they are, you're likely to lose respect, lose clients, and lose your business. In today's episode we talk about a better approach. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, D…

If you can devote 10 minutes of time every Friday morning to one simple task, you can increase your client retention above 98%. Let’s unpack this task explore how it can be a game changer for your fitness business. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Wi…

There are just five things Personal Trainers need to do between 20 and 30 to set themselves up for life. Sampling widely, solving the problems of 'future you', 'digging the well', consuming voraciously, and working really hard. Let's unpack them. Tune in to today's episode to find out more. The Business of Fitness Podcast gives you actionable ideas…

Just starting your Personal Training career? Or maybe you want to know how to get your next five clients? It's easier than you think because you already know these five people. Let's talk about the first step to marketing your PT business. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitnes…

In an attempt to make my daily Instagram ‘doom scrolling’ more productive, I recently did a review of the content being shared by Perth Fitness Businesses. I wanted to look at the first 500 posts in my Instagram feed that were made by Perth Fitness Businesses. Would there be patterns? What would stand out? What could I learn to help businesses impr…

Thinking about installing a sauna in your gym? Before you do, you need to know that how you market it will be COMPLETELY different to how you market standard gym services. In today's episode, we talk about the big difference. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Men…

If your fitness business feels static because each week sees a few people start, and a few people leave, this episode is for you. We talk about what this means, and the hidden danger of this approach. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.…

The Fitness Industry may be notorious in its’ chewing up and spitting out of Fitness Professionals. But with an awareness of the warning signs, and some good strategies to overcome them, you can push through the struggle and maximise your success. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented b…

Surprising research tells us that if you're a Fitness Professional who charges your clients for a missed session, you might be burning money. In today's episiode we explore this research, and the implications for Health and Fitness Professionals. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by…

Fitness Professionals are really good at what they do – their ability to create healthy long term behaviour change in their clients. But when it comes to business, they sometimes feel lost. In this episode of The Business of Fitness Podcast, we unpack all the ways a Business Mentor can be a game changer for your business. The Business of Fitness Po…

We've noticed some of our clients are 'Super Referrers', and wondered if these rare people have anything in common. Turns out, they do! What if we could identify Super Referrers, and attract them to our fitness business? Imagine all the new clients they could bring! Turns out, we can! We spoke to nine leading fitness business owners to uncover Supe…

What do you get if you cross an accountant with a successful gym owner? You get Ange Gawthorne, our guest today. Ange talks about how gym owners can improve their financial success through smart financial management. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan …

(Read on to learn how to win three of these books) Immersing yourself in the world of business is perhaps the most powerful tool you have to build your own business. Reading, watching and listening to experts creates an ‘osmosis’ effect, that can drastically improve your chances of building a highly successful business. Here are the 21 books that h…

Want more clients and members? With ChatGPT, you can market your fitness business using the power of AI. In a first-of-its-kind interview, we brought ChatGPT (a leading artificial intelligence model) into The Business of Fitness Podcast studio for a deep-dive into exactly how to use ChatGPT to increase your member numbers. We interviewed ChatGPT an…

Have you ever wondered if you would benefit from a Business Mentor for you and your business? In this episode, Dan breaks down the things he covers during a business consult with him. We pull back the curtains to see whether this can help you. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fi…

With just 125 members, Scott Hook generates $60,000 in revenue per year from retail sales within his gym. Would an extra $60k a year be a game changer for you gym? Scott tells us how he does it, and how you can do it too. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor,…

11 strategies to break through your fitness business plateau. We explore the five areas of business overview, operations, marketing, client experience and staff, to offer practical strategies to get your business out of the rut. Use these strategies to take your business to the next level. The Business of Fitness Podcast gives you actionable ideas …

Are you tired of trying to fix every weakness in your business? Of trying to please everyone and be the best at everything? Learn why intentionally choosing to be bad at certain things might actually be the key to success. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor…

Are you struggling to attract new clients despite having great social media content? It could be because you're missing one crucial element. In this episode, we reveal the four things potential clients are looking for on your social media, and how to avoid scaring them away with one ill-planned post. Don't let this one mistake undo all your hard wo…

By taking advantage of a strategy called 'speed to lead', we can EASILY increase the number of fitness business leads by a massive 391%. In this episode, we unpack this easy-to-implement strategy. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.…

We know that athletes should take deload weeks from their training, so why shouldn’t fitness business owners take deload weeks from their business? In this episode, Dan discusses why deload weeks can make your business more succcesful, while (more importantly) improving the overall quality of your life. We explore why deload weeks are important in …