Does the endless search for new clients have you feeling like you're swimming upstream? It's time to make some waves, doula! I'm Lisa, your no-nonsense birth business coach. I’m a performer turned sales queen. I've sold over $4.5 million for companies whose mission I believe in, and now I'm devoted to helping YOU grow your doula business. I KNOW that you can build a thriving doula business that gives you financial freedom, unshakable confidence, and the power to choose your dream clients. Th ...
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The Birth Advocacy Podcast is your go-to space for doulas ready to ditch burnout and build a sustainable, thriving career. Hosted by Kiera Walsh, this podcast dives deep into the strategies that your training didn’t teach you—like raising your rates without guilt, setting boundaries that actually stick, and attracting clients who truly value your work. Whether you’re balancing on-call life, feeling stretched too thin, or questioning how long you can keep this up, you’ll find real talk, pract ...
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It’s time to see childbirth in a different light. Micah Burgess is the owner & founder of Waco Doula and has recently published a book called, The Humor in Birth; Stories & Insights from a Doula. People are looking for light-hearted & enjoyable in their lives right now. This podcast will take something very sacred, monumental, and at times traumatic to a fun, delightful, and normal place. The generation that is having children is information hungry and they find it in YouTube channels, Insta ...
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2. Why Overloading Your Doula Packages Is Hurting Your Doula Business (And How to Fix It)
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Send us a text Have you ever wondered if cramming too much into your doula packages is the reason you’re feeling drained and your business isn’t thriving? If you’re ready to simplify your packages, attract ideal clients, and charge what you’re worth without overloading your offerings, grab your notebook—this episode is a must-listen. In this episod…
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25. Social Media Detox: Falling Back in Love with Doula Content Creation with Andrea Haskins
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Feeling drained by social media? You’re not alone. In this episode, Andrea Haskins and I talk about how to take a social media detox without disappearing completely. Learn how to shift your mindset, set boundaries, and rediscover joy in content creation. Whether you’re a content creator or just feeling ready to throw in the towel on all things soci…
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3. Why Comparing Yourself to Other Doulas is Killing Your Business Growth
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Send us a text Have you ever felt like everyone else has it figured out while you’re just trying to keep up? You scroll through Instagram, see another doula fully booked or raising their rates, and suddenly you’re questioning everything—your prices, your skills, maybe even why you’re trying in the first place. If that sounds familiar, this episode …
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24. Doula Sales Made Simple: Overcoming Price Objections (without feeling awkward!)
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Wondering how to handle price objections without feeling hella awkward? Let’s be real, doula..price objections can feel like a gut punch. But what if I told you they’re actually an opportunity? In this episode, I'm flipping the script on objections and showing you how to handle them with confidence, empathy, and zero nerves. Tune in NOW to learn: ✨…
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1. Why Taking Every Client Is Killing Your Doula Business (And How to Stop)
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Send us a text Have you ever wondered if saying “yes” to every client is the reason you’re stuck in burnout and struggling to build a sustainable doula business? If you're ready to stop running yourself into the ground and start creating a business that works for YOU, grab your notebook, because this episode is a game-changer. In this episode, we d…
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23. The Mindset Shift Every Doula Needs to Handle Sales Rejection
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Does the thought of hearing “no” in a sales call make your stomach churn? You’re not alone! But it’s time to change the narrative. In this episode, we dive into how to overcome the fear of rejection in sales and turn it into an opportunity for growth. Join me as I share: - How to reframe rejection as feedback, not failure - Why normalizing "no" is …
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22. Book More Doula Clients: Sales Psychology 101 for Birth workers
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Struggling to turn consultations into booked clients? In this juicy episode, discover why chasing a ‘yes’ might be holding you back.. AND how to use sales psychology to build trust in your sales conversations and consults. Transform your consultations today with 3 simple strategies I share in this episode: -Stop chasing "yes" -Reframe questions -Le…
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21. 5 Common Doula Consultation Mistakes (and How to Fix Them)
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Doula, are your consultations falling flat? If you're walking away from new client interviews feeling like it went well, but then you end up ghosted.. You could be making some mistakes that are costing you clients. But don’t worry, I’ve got you covered (they are fixable)! In today’s episode, I’m breaking down the 5 most common mistakes doulas make …
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20. Why Charging Your Worth Is Non-Negotiable for Doula Success with Kaely Harrod
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In this powerful episode, I sit down with Kaely Harrod—doula mentor, and passionate birth worker. Together, we dive into one of the most pressing topics for doulas: **charging your worth** and overcoming the mental blocks that hold so many back from embracing a healthy money mindset. Kaely shares her journey of growing a successful, sustainable in-…
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19. 5 Things That Have Sharpened My Doula Sales Skills (PS They Can Work For You Too!)
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5 Things That Have Sharpened My Doula Sales Skills (And Will Work For You Too!) I've got 5 daily habits that have boosted my sales skills more than anything else- and I'm sharing all of them in this episode. Confidence isn’t just about showing up boldly on Instagram or nailing sales calls—it’s about embodying self-belief in every room you step into…
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18. How Tracking Doula Sales Data Makes Selling Way Easier
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Why Tracking Your Sales Data Helps You Sell Better—and How to Start If you’ve been feeling stuck, winging your sales strategy, or wondering why your birth and postpartum bookings are all over the place, this episode is for you. I walk you through: ✨ Why tracking your data matters (hint: it’s your business’s secret language). ✨ What to track so you …
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17. Handling The Dreaded "I Need To Think About It"
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Ever been on a sales call where everything seems to be going great… until you hear those dreaded five words: “I need to think about it”? You’re not alone, and here’s the truth: those words don’t have to derail the conversation. In fact, they can be an opportunity to deepen trust, provide clarity, and turn hesitation into a confident yes. In this ep…
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16. Why Scarcity Mindset is Sabotaging Your Doula Business—and How to Fix It
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Is your scarcity mindset holding you back? You know, that little voice that says, “There aren’t enough clients,” or “No one will pay what I’m worth.” If you’ve ever struggled with those thoughts, you’re not alone—but it’s time to flip the script. In this episode, we’re diving into how to move from a place of scarcity to abundance. 🎧 Tune in and lea…
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15. Stop Leaving Money on the Table: The Art of Following Up in Your Doula Business
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The Follow-Up Formula: Unlocking Doula Business Growth Without Feeling Pushy Hey doula! Today, we're tackling one of the most important (and let’s be honest—often awkward) parts of running a thriving doula business: following up with leads. If the thought of “following up” makes you cringe, you’re not alone. A lot of doulas worry they’ll seem pushy…
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14. From Follower to Client: Building a Sales Pipeline for Your Doula Business
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In this episode, I'm digging into one of the most powerful tools for your doula business: the sales pipeline. Forget the high-pressure sales tactics—this is about creating an authentic journey that transforms your followers into loyal, long-term clients. I’ll walk you through the four stages of an effective pipeline— Awareness, Engagement, Nurturin…
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My Top Questions To Ask In Every Doula Client Consultation
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Ethical Selling for Doulas- My Top Questions to Ask In Every Client Consultation Ever feel a little cringe when it comes to *selling*? If the word alone makes you want to run the other way, you’re not alone. But what if selling could actually feel… compassionate? In this episode, I’m breaking down how to make sales conversations feel less “salesy” …
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3 No-Fluff Strategies to Boost Your Doula Business Immediately
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Are you ready to make a real impact in your doula business? In this week's episode, I’m diving into one of the biggest keys to success: Understanding your target audience and marketing your services effectively. If you’re tired of blending in, feeling like you’re speaking to all mothers, but connecting with zero—this episode is for you. We’re talki…
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If Your Online Doula Course Isn't Selling, Try This!
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Why Most Doulas Are Struggling to Sell Their Services Online In this episode, we’re diving into the biggest challenges doulas face when trying to sell their services online. If you’ve been spinning your wheels and not seeing the results you want, you won’t want to miss this! Here’s what we cover: The #1 mistake most doulas are making in their messa…
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How To Avoid Doula Burnout (Hint: It's NOT What You Think)
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Authentically You: The Key to Avoiding Doula Burnout In this episode, I reveal the often-overlooked secret to avoiding birth worker burnout: showing up authentically. Many doulas find themselves overwhelmed by the constant pressure to sell their services, leading to exhaustion and a decline in quality content. But what if there was a way to work sm…
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Learn How To Unmask Your Doula Superpower & Stand Out Online
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Turning Trauma into Triumph, Birth Business Branding Power If you're feeling like the doula market is super saturated online, you need to listen to this episode- where I reveal my number one strategy for standing out. I explore the powerful concept of using your personal experiences to connect with your birth and postpartum clients on a deeper leve…
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Misconceptions About Birth Brand Development & Your Online Doula Business
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Are you a doula looking to build a thriving online birth business? Discover the power of self-reflection and how it can level-up your online brand. In this episode, I'll dive deep into the misconceptions surrounding brand development and explore why it's essential for your success. Key takeaways: The importance of self-reflection: Discover why self…
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The #1 Thing Standing In The Way of Your Doula Success
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What happens when your internal critic, perfectionism, gets in the way of you moving the needle in your doula business? In this episode, I expose how striving for perfection used to hinder my ability to be present, authentic, and creative. I reveal my #1 hack for breaking free from the chains of perfectionism, and the benefits of letting go. I also…
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The Most Underrated Birth Business Sales Strategy I Teach Women Entrepreneurs
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Are you feeling stuck in your business? Struggling to attract new clients and hit your revenue goals? Today, we're diving into a often-overlooked aspect of entrepreneurship: holistic brand development. Discover how this powerful tool can help you break through plateaus and achieve the success you deserve. If you learn something new and you're fired…
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IG Stories That Sell: A Doula Guide to Effective Marketing
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Are you in an Instagram-rut lately? Hang in there doula, I'm bringing you all of the perks of IG stories! Listen in for quick tips, time-saving hacks, and increased visibility. If you're struggling to warm up your followers, I've got you. Make sure to hit subscribe AND leave a rating and a review if you really wanna make my day! If you're looking f…
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If You're Not Doing THIS Doula, You're Not Making Any Money
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Ever wondered how a dance degree can lead to a thriving birth business? In this very personal episode, I'm sharing a life-changing lesson I learned from an early (surprising) mentor. From personal training wealthy CEOs to birth doula to becoming a self-made visibility coach, my journey is full of twists and turns. Learn THE one thing that you MUST …
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Are you a multi-talented doula with TONS of knowledge and an eagerness to serve every mama? It's time to stop spreading yourself thin.. In this episode, I'm diving deep into why niching down your online birth business can be a game-changer. Get ready to discover how to attract the clients you've been searching for online. They're out there! Hey dou…
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Triple Your Doula Visibility: 3 Steps to Attracting the RIGHT Followers
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Are you tired of creating endless social media content without any real direction? It's time to stop playing small doula and turn the dial up on your messaging. In today's episode, I'm spilling the scalding hot tea on my foolproof AAA Brand Identity Framework for Birthworkers. If you're ready to attract your dream clients and turn followers into pa…
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Are you tired of chasing birth clients like a headless chicken? Sick of feeling like a small fish in a big online pond? It's time to make some waves doula! I'm Lisa, your no-nonsense birth business coach. I’m a performer turned sales Tqueen. I didn't even know I loved sales until I took a medical spa from 250k to 2.5 million in less than 24 months.…
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The ARRIVE Trial: A Misleading Message for Pregnant Moms Looking to Avoid Induction
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Is Inducing Labor at 39 Weeks the Answer? In this candid episode, I tackle the ins and outs of the ARRIVE trial, a groundbreaking study that explored whether inducing labor at 39 weeks reduces complications for both mom and baby. I break down the findings, debunk common misconceptions, and discuss why a one-size-fits-all approach to induction is ne…
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Is Your Doc Overusing Ultrasound In Pregnancy?
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Are you obsessed with those black and white baby images? I get it! But have you ever wondered if you're getting more ultrasounds than you need? In this episode, we're exposing some pretty common issues that arise with the routine use of ultrasound. Tune and to find out: What ultrasounds are really for When they're necessary When they might be overk…
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Why You Shouldn't Follow The Pregnancy Weight Gain Guidelines Your Doc Gives..
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Feeling judged by your doctor about your weight gain during pregnancy? Or maybe you find yourself dwelling on the numbers appearing on the scale.. You're not alone! This week on EPP, we're calling out common weight bias in pregnancy care. We talk about why BMI is a flawed system.. Plus, your rights! We'll bust myths about larger bodies and empower …
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My Scary Accident, A Hospital Stay & My Pregnancy & Birth Take Aways
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It felt right to get vulnerable and talk about a scary experience of mine recently. I was in a severe boating accident, which led to an overnight hospital stay and a LOT of self-advocacy. This episode is different than my typical pods, it's raw and it's real AF. I hope you'll learn some things from hearing my story- and I thank you for giving me a …
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Is Your Birth Plan Setting You Up For Failure? Powerful Interview with IBCLC, Lo Nigrosh
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From Birth Plan to Birth Map: Redefining The Way We Approach Birth In this episode, you'll discover why focusing on your birth preferences over your birth plans can lead to a more positive birth experience. Learn how to prioritize your feelings and needs, and how to build a support system that empowers you to make the best choices for yourself and …
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Hire A Damn Doula: Pregnancy Coach Hot Tip
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Self-advocacy will make or break your natural hospital birth experience! This week on Empowered Pregnancy Podcast, we break down powerful advocacy techniques to ensure your voice is heard. You'll discover: How to ask the right questions (and when!) Using positive communication with your medical team Empowering your partner to be your advocate too W…
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Taking the Plunge in Pregnancy: A Deep Dive into Waterbirth
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Is Water Birth Right for You? In this episode, we dive deep into the pros & cons Ever imagined birthing in a warm, inviting tub? This episode of the Empowered Pregnancy Podcast explores the hot topic of water birth. We take a look at the research, we discuss the benefits and we review the limitations. P.S. YOU'RE INVITED to this month's: Free Mama …
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STOP Sugar Shaming: A Pregnancy Coach's Take On Gestational Diabetes
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Feeling overwhelmed by a gestational diabetes diagnosis? Wondering if induction is the only option? This episode of Empowered Pregnancy Podcast tackles the complexities of GD, giving you the knowledge and confidence to navigate this curveball. Here's what you'll learn: The truth about gestational diabetes testing: We expose the variability in diagn…
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How To Avoid (Tragic) Birth Mistakes With Powerhouse Attorney Gina Mundy
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Birth mistakes happen more often than we want to admit 😝 This spicy 🌶️ episode is all about childbirth injuries and how to avoid them. I interview the brilliant, Gina Mundy, a childbirth attorney who knows her sh*t! She offers invaluable advice to parents on how to have a safe birth. She also reveals the most common mistakes that providers make in …
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Advanced Maternal Age My A$s! Pregnancy & Birth For Moms Over 35 Years Old
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Empowered Pregnancy Podcast: Don't Let Age Scare You Mama! This episode tackles the often-feared label of "Advanced Maternal Age" (AMA). I'm here to challenge the fear-mongering surrounding pregnancy over 35 and empower moms to focus on overall wellness and building a positive support system. Here's what I get into: Why the term "AMA" might be more…
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What No One Tells You About Induction: A Candid Conversation for Empowered Pregnant Mamas
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It's time to talk about the controversial and highly nuanced topic of induction! This podcast episode discusses induction of labor, a procedure to kickstart birth. I've got the induction guru herself- childbirth educator, Vanessa, on talking about the reasons why inductions happen and the risks associated with them. Here are the key points covered …
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My Alaskan Awakening & A Big @SS Announcement
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The Real Raw Truth of Motherhood (And How to Thrive!) Feeling overwhelmed and lost in the chaos of motherhood? You're not alone! This episode dives deep into the messy, beautiful reality of raising tiny humans, from the challenges of pregnancy to the whirlwind of those early years. I'm sharing a personal, vulnerable AF story about following my intu…
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This Pregnancy Coach Says, Ditch The Due Date
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Finally, Due Dates Demystified! This episode of the Empowered Birth Project tackles the question: What happens when your baby arrives after your estimated due date? I get into the science behind due dates, revealing why they're more like "guess dates" and how pregnancy timelines can vary. Here's what you'll learn: How the traditional due date calcu…
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Don't Wing it, Write It: Birth Plan Reality Check
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In this episode I challenge the traditional birth plan and introduce the concept of a "birth map." Learn how the act of creating a birth plan is the most valuable part, empowering you to gather information, clarify your preferences, and build a communication tool for a positive birthing experience. This episode debunks the myth of the birth plan as…
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Don't You Dare Cut That Cord: Why Delayed Clamping Of The Umbilical Cord Is Ideal For Your Infant
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This episode of the Empowered Pregnancy Podcast brings to light the many benefits of optimal cord clamping, a practice that allows extra blood to flow from the placenta to your baby before cutting the umbilical cord. What You'll Learn: The benefits of optimal cord clamping for babies How early cord clamping became standard practice Addressing conce…
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It's Like Bumble, But For Breastmilk. Inspiring Interview with Share The Drop's Kelly Cox
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This killer interview with Kelly Cox is a must-listen! We dive into the age-old practice of human milk sharing, with a modern-day twist. You'll learn about the incredible origin story and the selfless, heart-led work of cancer survivor, mental-health therapist, and prenatal yoga guru, Kelly Cox (she's a powerhouse!). We'll explore how informal, pee…
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Not Your Mama's Baby Registry, Pregnancy Coach Addition
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Here's to completely rethinking your baby registry! Hey mama! Lisa Villani here, your pregnancy coach on a mission to help you rock your pregnancy and birth with fierce confidence. This episode is for all you soon-to-be moms who are diving headfirst into baby registry world. While checking off those car seats and cribs feels important, there's some…
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This Is The Worst Position To Birth In (Part 5 of 5)
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Forget fear, mama! This episode of Empowered Pregnancy Podcast cracks the code on birthing positions. We'll break down the science behind upright birthing (hello, gravity!), the benefits (less pain), and the reality check (hospital routines vs. listening to your body). You'll learn why informed mamas are strong mamas, and how to advocate for the bi…
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Continuous Fetal Monitoring, A Lot Of Fussing Over Nothing- Pregnancy Coach POV (Part 4 of 5) Birth Interventions To Decline
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Continuous Fetal Monitoring, #4 in my series, My Top 5 Interventions to Decline in a Hospital for a Natural Birth. In this episode I break down the two main approaches: Electronic Fetal Monitoring (EFM) Hands-on Listening We also delve into the "why nots" of less common hands-on listening: You'll walk away knowing how to: Discuss both EFM and hands…
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1
Your Pregnancy Coach Says Skip the Useless Cervical Check: Birth Interventions to Decline- Part 3
22:20
22:20
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22:20
Are Weekly Cervical Checks Really Necessary? This episode gets real about the routine use of weekly cervical checks in pregnancy. I dive into the science (or lack thereof) behind these exams, exploring: The supposed benefits (spoiler alert: they're questionable) What research actually says (think "meh") Potential downsides, including discomfort and…
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Say Heck No to IV Fluids in Labor: Part 2 of My Top 5 Interventions to Decline for a Natural Hospital Birth
21:49
21:49
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21:49
In today's episode, I call out IV Fluids for what they really are- unnecessary! I walk you through the numerous downfalls to this pesky intervention, and I outline some key strategies to help you navigate declining IV fluids in the hospital. Feeling overwhelmed by an avalanche of advice? Wish someone would spell out all of your options, and not jus…
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Top 5 Interventions To Decline For A Natural Hospital Birth- Strong Opinions from a Pregnancy Coach
15:01
15:01
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15:01
Hey pregnant mama! Are you craving a natural, calm, low-intervention birth? In this episode, I share the first of my Top 5 interventions to decline if you want a natural hospital birth. I outline why this one is so important, how to practice saying "NO," and exactly what you can expect from this short, but info-packed 5-part series. Are you a first…
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