the official business podcast Channel of BizReflections.ca
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LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed
Brenda Meller
Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way. Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and o ...
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Get the tips you need to succeed as a sports & recreation entrepreneur, manager or owner with The Small Business Tips Podcast, presented by Amilia. Each episode, host Matt Fish and a special guest break down how to you can scale and expand your business through growth hacks, digital marketing strategy and much more. For more ideas to help your organization grow, visit amilia.com
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The REAL Truth About Business: Business Growth Tips for Solopreneurs, Small Business Owners, Coaches, Consultants and ADHD Service Providers
Michelle DeNio | Business Strategist
Are you a growth-stage entrepreneur, solopreneur or small business owner trying to scale your service-based business but constantly battling overwhelm, decision fatigue, or too many ideas at once? Do traditional “step-by-step” strategies feel impossible to follow because your ADHD or neurodivergent brain just doesn’t work that way? You’re not alone. Welcome to The Real Truth About Business, the podcast that cuts through the noise and gives you the no-fluff, straight-talking truth about what ...
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Join serial entrepreneur Sue Painter as she talks about leading your life and your business to success without overwhelm and burnout. Sue’s stories about the self-employed life give you marketing tips, sanity, and confidence. Find additional resources on her website at www.confidentmarketer.com
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Small Business Marketing Tips - The Audio Experience For Owners [Alexa Flash Briefing]
Angel Talamantes
This business flash briefing podcast will get you ready for your day in under two minutes bringing you value about marketing your small business!
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What if your business could not only survive the ups and downs of the market but actually thrive during uncertain times? What if, instead of constantly putting out fires, you had systems in place that let you step away—maybe even take a real vacation—knowing that everything was running smoothly in your absence? The Green Ledger - Tips for a Sustainable Small Business is the show where making money meets making a difference. This podcast is your guide to building a profitable, planet-friendly ...
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Marketing From X 2 Z: Digital marketing strategy and tips to help you grow your small business
Bear Double | Wildflower Social Media
Marketing from X 2 Z helps small business owners cut through the noise and master the marketing strategies that actually grow a business. Each week, co-hosts Mike Albuquerque (Gen X), a branding and website expert, and Liz Bachmann (Gen Z), a social media strategist, share their generational perspectives to give you a complete view of today’s digital marketing landscape. If you’ve ever wondered how to get started with digital marketing, how to build a brand that stands out, or how to create ...
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Website Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners
JennyB | Website Designer
JennyB is a strategic website designer for service-based businesses. She specializes in helping small business owners transform their websites into 24/7 client-attracting machines. This show will deliver actionable website tips about how to design, optimize, and convert more visitors into clients. If you are looking for website design tips from a conversion-focused designer then you are in the right place. This podcast will provide valuable insights for entrepreneurs, small business owners, ...
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The Small Business Survival Series | Plus business and communications tips designed to help simplify your small business.
Trent Brinsley from Alltel Australia
Listen to the Alltel Australia Small Business Podcast series and learn from a successful entrepreneur who has grown his corporation from a family–run lounge room operation to a national telco. Alltel's General Manager, Trent Brinsley wants to help you: - get your business off the ground - lay the foundations for growth and expansion - gain an understanding of the tools you can utilise to build and retain a customer base Trent shares the lessons he's learnt from personal experiences over the ...
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Creating a brand is all in our hands, no matter what scale our business is, and to create a brand, we need to do something extra besides our competitors. A brand identity is similar to our personal identity, as everyone has their own unique identity with something special to offer. A brand designing company can help to achieve that target of making your company reflect as a brand.
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It’s time to run your business – and stop letting it run you. One Next Step, hosted by BELAY CEO and author Tricia Sciortino and Lisa Zeeveld, CFO and COO, is the most practical business podcast in the world. It provides tangible takeaways and actionable insights for listeners every week so leaders can affect change in their business immediately. Because after working with thousands of entrepreneurs, executives, and organizations, powerhouse virtual staffing company BELAY has the real-world ...
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What We Can Learn from Shakespeare with Carol Ann Lloyd - Ep 187
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40:01Leadership Lessons from Shakespeare with Carol Ann Lloyd Connect with Carol Ann on LinkedIn: https://www.linkedin.com/in/carolannlloyd/ This podcast episode focused on the intriguing concept of learning leadership lessons from Shakespeare. Carol Ann, a historian deeply passionate about Shakespeare and history, shared insights on how the playwright'…
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Why It’s Easier to Do Client Work Than Your Own Business [Ep. 329]
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26:29🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ----------------------------------------------------------------------------- Why is it so easy to meet every client deadline, but…
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Website Design vs SEO and Why This Battle Is Hurting Your Business [Ep 099]
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15:06We chat about SEO versus beautiful website design and why you don’t have to choose between the two! We break down how to create a website that’s both visually appealing and optimized for search engines, so it works for both your audience and Google. YOU WILL LEARN: Why solely focusing on design or SEO leaves money on the table. How Google evaluates…
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Mini: What to Do If You’re Hit with Fake Google Reviews
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8:15Getting “Google-bombed” with sudden, illegitimate 1-star reviews? In this quick mini episode, Mike and Liz walk through what to do right away, how to reply when a review is real (but negative), and how to rebound with a steady, ethical review flow that restores trust. You’ll learn Why fake review spikes happen—and why they’re so damaging to small b…
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ADHD, Energy, and Focus Swings in Business [Ep. 328]
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21:37🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. _________________________________________________________ You know those days when you can knock out a week’s worth of work in one…
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The Website Images Killing Your SEO (And How to Fix Them) [Ep 098]
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14:58Let's chat about how your website images can either help or hurt your SEO and user experience. If your website feels slow, your photos aren’t showing up in Google image searches, or you're unsure if your brand photos help or hurt conversions, this episode is for you. You’ll learn how to avoid common mistakes that could be costing you traffic and vi…
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Small Budgets, Big Marketing Results
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54:03Big budgets are nice—not necessary. In this episode, Mike (branding/web) and Liz (social strategy) share how early-stage and still-growing small businesses can market effectively without overspending. From documenting your journey on social to standing up a basic website/GBP, email touchpoints, and content that compounds, we cover what to do now, w…
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LinkedIn Strategies and Branding with Kevin D. Turner - Ep 186
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46:14In this episode, I have an engaging conversation with my good friend Kevin D. Turner, a fellow LinkedIn trainer and coach. We discuss the abundance mentality, social media karma, and how bringing in other experts helps everyone involved. Kevin shares insights on branding, LinkedIn features, and the importance of a strategic approach to using AI. We…
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Why ADHD Entrepreneurs Underestimate Everything: The Time Blindness Trap [Ep. 327]
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25:07🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. _________________________________________________________ You know that “it’ll only take 15 minutes” lie we all tell ourselves? Th…
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The One Thing Every Successful Website Has (That Most People Ignore) [Ep 097]
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19:12Learn about the one key element that separates successful websites from ones that just look good. It’s not about flashy designs or technical tweaks; it’s about creating a strategic customer journey. This episode breaks down how to guide your visitors step-by-step to turn them into paying clients. YOU WILL LEARN: -Why focusing on design trends and t…
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Marketing Systems That Save Your Sanity (and Grow Your Business)
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44:22Marketing shouldn’t steal your sanity. In this episode, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) break down the marketing systems that keep you consistent—batching, simple workflows, and right-sized tools—so you can grow without living online 24/7. You’ll learn Why marketing feels chaotic (noise, mixed advice, tool overload) an…
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How to Update Social Share Images for LinkedIn - Ep 185
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5:43How to Update Social Share Images for LinkedIn Welcome back! In this tutorial, I'll walk you through updating your social share image on LinkedIn, particularly for the featured section. I'll show you how I adjusted my thumbnail using Kajabi, fixed a cropping issue, and ensured LinkedIn displays the updated image using LinkedIn Post Inspector. If yo…
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How Rejection Sensitivity Holds ADHD Entrepreneurs Back [Ep 326]
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21:03The Missing Piece was designed specifically for those with ADHD. If you are in a season of "stuck" and ready to break through it. 12 weeks of support for only $600! Check it out today! _________________________________________________________ For ADHD entrepreneurs, rejection sensitivity dysphoria (RSD) can quietly sabotage your business. It’s not …
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The Website Problem Every Expert Has But No One Talks About [Ep 096]
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17:43We chat about the challenge of "expert overwhelm"—when highly skilled professionals struggle to simplify and communicate their expertise effectively through their websites. Using Deb's story, we’ll explore how clarifying complex information can turn an overwhelming website into one that educates, connects, and converts visitors into clients. YOU WI…
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How to Market Your Business Without Feeling Salesy
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How Speaking Can Help You Showcase your Business and Expertise with Laurie-Ann Murabito - Ep 184
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42:20Maximize Your Speaking Potential with Laurie-Ann Murabito In this episode, I replay a recent livestream interview with Laurie-Ann Murabito, a seasoned speaker coach who helps entrepreneurs and professionals find more paid speaking opportunities. We discuss effective strategies for overcoming nervousness, repurposing presentations, and leveraging sp…
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Why We’re Talking ADHD & Business This Month [Ep. 325]
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23:55Too many entrepreneurs think they’re “lazy” or “broken” when they can’t follow rigid, step-by-step strategies. But here’s the truth - if you’ve got ADHD tendencies (diagnosed or not), those strategies simply weren’t built for your brain. And yet when we design ADHD-friendly systems? Convergent thinkers benefit too. In this episode, I’m kicking off …
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Why Images Matter More Than You Think for Website Conversions (Website Audit) [Ep 095]
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24:46Let's do a website audit for Anne, the founder of The Fun Reset, a group coaching program for ambitious women. Anne's DIY website has great messaging but struggles with being too dense and overwhelming for visitors. We discuss actionable ways to improve her site and make it more engaging, user-friendly, and optimized for client conversions. YOU WIL…
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Websites That Convert: Getting It Right
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44:41Websites don’t convert because they’re pretty—they convert because they’re clear and customer-focused. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) dig into what actually moves a visitor to act: messaging, structure, and simple changes that remove friction. You’ll learn Make it about the customer: lead with pr…
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Video Marketing Magic : On/Off Camera with Annette Richmond - Ep 183
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13:29Video Marketing Magic : On/Off Camera Annette Richmond: linkedin.com/in/annetterichmond This is a playback of a video presentation Annette delivered at my recent "Marketing for the Self-Employed LIVE-A-Thon" event. Register for the FULL VIDEO of this session: https://www.mellermarketing.com/m4se Struggling with content or video? You’re not alone. W…
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Episode 8 - Stronger Together - Serving Your Community and Your Customers
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20:13What do you do when your sales vanish overnight? The answer may not be in your warehouse - it may be in your neighborhood. In this episode, I share a powerful real-world story of how collaboration saved multiple small businesses during a crisis. From there, we dig into why community relationships aren’t just feel-good extras, they’re a core part of…
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The Dangerous Online Advice Keeping Entrepreneurs Spinning Their Wheels [Ep. 324]
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27:27The online space is full of bold, sweeping statements that do more harm than good, and if you’re a service-based entrepreneur, they can send you down rabbit holes that leave you stuck, spinning, and questioning everything. In this episode I break down the misleading advice floating around online and share the real truth about what actually grows yo…
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Website Fixes for Better Networking Results This Fall [Ep 094]
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21:35Let's chat about how to evaluate your website through the lens of someone you just met at a networking event. Your website plays a big role in whether someone decides to work with you, refer you, or never follow up. Let’s make sure your site reflects the real you and helps push these relationships forward. YOU WILL LEARN: Why your website should ma…
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How Small Businesses Can Use AI (Without Losing Their Personality)
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38:01AI isn’t your strategy—it’s a tool. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) dig into how small businesses can use AI to work smarter without losing their voice, judgment, or trust. You’ll learn AI as partner, not pilot: Treat it like an intern—you remain the decision-maker. Hype vs. reality: Where AI trul…
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This Week's LinkedIn Questions: Get a Bigger Slice of the LinkedIn PIE - Ep 182
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17:55Welcome back to the show! In today's episode, I'm answering seven LinkedIn questions asked in this past week. Whether you're a client, member, or podcast listener, feel free to reach out with your LinkedIn queries. Today, we'll discuss topics such as the penalty for sharing external links on LinkedIn, whether to duplicate content in email and Linke…
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Pivot or Persevere? Let Data Make the Decision [Ep. 323]
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28:35The Missing Piece 12 week program is ready and waiting for you! Sign up today! _________________________________________________________ Too many entrepreneurs pivot too soon, out of boredom, discouragement, or because a launch feels hard. The truth is, most offers don’t fail because they’re bad. They fail because they weren’t given enough time, co…
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How to Accept Payments on Your Website (Beyond Just Booking Calls) [Ep 093]
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14:46We’re talking about one of the most important aspects of your website: how to actually collect payments. A great website won’t help you unless customers can easily pay you. Whether your business is consultation-based or direct purchase, this episode covers the tools and steps you need to make the payment process smooth and efficient. YOU WILL LEARN…
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Social Media Strategies That Actually Work for Small Businesses
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49:02Social media isn’t just a task. It’s a system. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) break down how small businesses can use social without letting it run their lives: what to ignore, what to focus on, and how to build a workflow that actually sticks. You’ll learn Social ≠ personal: Your feed isn’t a jo…
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7 Common LinkedIn Concerns of the Self-Employed - Ep 181
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18:12Addressing Common LinkedIn Concerns: Guidance and Tips In today's podcast episode, I discuss common concerns about using LinkedIn that have been shared with me over the years. The goal is to reassure listeners that they are not alone and to address a variety of issues people face with LinkedIn, ranging from technical challenges to feeling out of pl…
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Why You Need Momentum, Not Motivation [Ep. 322]
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20:59🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. _________________________________________________ So many service providers fall into the trap of waiting for motivation, believin…
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How Your Business Type Should Change Your Homepage Design Strategy [Ep 092]
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25:56How can your homepage better attract the right clients for your business? Let's explore how different business types require customized homepage strategies to resonate with their ideal audience and drive results. YOU WILL LEARN: Why your business type and client psychology hugely influence homepage design. Specific strategies for service-based busi…
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Making the Leap from Corporate Career to Self-Employed with Maartje van Krieken - Ep 180
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47:06Making the Leap from Corporate Career to Self-Employment: Lessons Learned with Maartje van Krieken In this episode, I interviewed Maartje van Krieken on LinkedIn Live. We discussed her journey from a corporate career to becoming self-employed, focusing on the lessons learned and challenges faced along the way. Maartje shared her experiences in help…
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Branding isn’t your logo—it’s the gut feeling people have about your business. In this conversation, Mike (Gen X, branding/web guy) and Liz (Gen Z, social strategist) dig into what brand really means for small businesses and how to make yours memorable without a Fortune 500 budget. You’ll learn Brand ≠ logo: Voice, values, experience, and how you c…
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Why More Time is Killing Your Productivity [Ep 321]
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17:52🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ______________________________________________________ If you’ve ever said, “I just need more time to get everything done”...this …
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What High-Converting Websites Don't Do [Ep 091]
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23:27Find out why some websites sometimes fail to convert visitors into clients and what you can do to fix it. Learn what truly high-converting websites avoid and how you can make simple adjustments for better results. YOU WILL LEARN: Why flashy animations can hurt conversions and what to use instead. The importance of making information easy to find wi…
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Common Mistakes Small Businesses Make
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47:59We dive into the patterns that trip up small business owners—and how to avoid them. From launching multiple ventures at once to picking the wrong marketing partner, we unpack why these mistakes happen, how to spot them early, and what to do instead. We draw the line between personal brand and company brand, warn against chasing “viral” at any cost,…
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Beating Burnout: Why Feeling Good is Your Best Business Strategy with Candice Lazar - Ep 179
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40:38In today's episode, I interview Candice Lazar about her journey from corporate life to becoming a coach specializing in breathwork and transformational coaching. WATCH THE FULL INTERVIEW ON YOUTUBE Candice's FREE Kit on 5-Minute Breathing https://44breathwork.com/5-in-5 Other resources by Candice: https://www.abreathwelltaken.com/ We discuss the pr…
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Episode 7 - People First - Attracting and Keeping the Right Talent
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19:44What happens when your best people walk out the door? For many small businesses, it’s not just a staffing issue, it’s an operational crisis. Are you one of them? In this episode, I share Maria’s story, a bakery owner whose staffing changes triggered far more than a few job postings. Recipe failures, broken supplier relationships, and overwhelmed te…
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Stop Chasing Easy: What Business Growth Actually Looks Like [Ep. 320]
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21:40🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. __________________________________________________________ So many service providers are chasing easy, thinking it’ll all finally …
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Help Google Find Your Website (Website Audit) [Ep 090]
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16:19In this website audit we'll focus on improving SEO to attract more leads and better communicate with search engines. You’ll hear easy-to-follow tips for optimizing your website, even if you’re not a tech expert! YOU WILL LEARN: Why an H1 tag is essential for every page and how to use it effectively. How to structure headlines and body text to guide…
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Starting Smart: What Every Small Business Owner Needs to Know
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47:06Welcome to the very first episode of Marketing from X 2 Z! 🎙️ Hosts Mike Albuquerque (Bear Double Design Studio) and Liz Bachmann (Wildflower Social Media) kick things off by sharing their journeys from corporate life to entrepreneurship—and why they launched this podcast for small business owners. In this episode, you’ll hear: How our backgrounds …
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