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Real Food Brands Strategy Podcast: Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out
Katie Mleziva
Looking for ways to grow your natural food business or farm business into a strong local, regional or national brand? Find actionable tips and insights from your Food Brand Strategist, Katie Mleziva, to DEFINE, ALIGN, & ACTIVATE your brand strategy to set your food brand apart and align everything you do around that North Star. Focusing on cohesive, compelling, and consistent food branding will help you build a business you love and make meaningful connections with your ideal audience, team, ...
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Wine Educate: WSET Award in Wines, Education Resources and Certifications. Study tips and practical advice for wine Enthusiasts and Professionals. Wine Tasting Techniques, Food Pairing Tips, Wine Education ...
Joanne Close
Welcome to the Wine Educate Podcast, your ultimate guide to mastering wine through the lens of WSET wine courses and certifications. Whether you’re a beginner exploring WSET Level 1 or preparing for the rigorous WSET Level 3 exam, this podcast is packed with insights tailored for every stage of your wine education journey. Learn wine tasting techniques using the Systematic Approach to Tasting (SAT), discover expert strategies for excelling in WSET essay practice, and dive into topics like fo ...
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In this episode, Ubaid and Talha dive into the essential details of Medicare’s grocery allowance program, breaking down how to apply for grocery allowance and the eligibility requirements. Learn about the benefits, how to make the most of your food allowance, and the steps involved in applying for this vital program. Whether you're a senior or helping a loved one, this episode offers practical tips and valuable insights on accessing support for nutritious groceries. Tune in to find out if yo ...
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Welcome to the Cook with Real Food! On this podcast, we explore topics around real food cooking and eating and offer practical tips to help you live a seed oil-free life! Hosted by Cassidyy, this show delves into the journey of cooking with natural, whole ingredients, avoiding processed foods, and embracing a healthier lifestyle together!
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119. [Listener Question] How to Communicate That Your Food Brand IS Actually Better
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Find the full transcript for this episode plus other resources for food business owners at www.realfoodbrands.com/podcast. Do you ever wonder how to stand out in a crowded market and help people see why your food brand really is better? In today’s episode, I’m answering a listener’s question: ‘Katie, how can I tell people our products are ACTUALLY …
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13. Tasting a New Zealand Sauvignon Blanc Using the SAT Levels 1–3
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Summary: In this episode of the Wine Educate podcast, Joanne walks listeners through a detailed WSET Systematic Approach to Tasting (SAT) analysis of a New Zealand Sauvignon Blanc from Marlborough, showcasing how tasting notes evolve across WSET Levels 1, 2, and 3. Using the 2023 Three Brooms as an example, she explores the differences in structure…
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118. Is Pivoting Too Often Hurting Your Brand?
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Find the full transcript for this episode plus other resources for food business owners at www.realfoodbrands.com/podcast. Have you ever felt stuck in reaction mode, pivoting too often when things don’t go as planned? Today, we’re diving into 3 ways pivoting too soon might be hurting your food brand more than helping it. We’ll explore why consisten…
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12. How the SAT Progresses: Tasting a Bordeaux Wine from Level 1 to Level 3
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Episode Summary In this episode of the Wine Educate Podcast, Joanne Close breaks down how the WSET Systematic Approach to Tasting (SAT) evolves from Level 1 to Level 3. Using a 2000 Bordeaux as the example, Joanne demonstrates how tasting notes become progressively more detailed and analytical, helping students understand what to expect as they adv…
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11. What is BLIC and How to Use It to Assess Wine Quality
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Episode 11: What is BLIC and How to Use It to Assess Wine Quality Episode Description: In this episode we break down BLIC, the WSET framework for evaluating wine quality and readiness for drinking. Discover how this structured approach—covering Balance, Length, Intensity, and Complexity—fits into the Standard Approach to Tasting (SAT) and how it he…
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10. Evaluating Wine Using, the SAT & Why Spitting is Important
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Welcome to the Wine Educate Podcast! In this episode, host Joanne Close dives into the WSET Systematic Approach to Tasting (SAT) and its role in wine education. Joanne also covers the often-overlooked but essential practice of spitting in wine tastings—why it matters and how to do it effectively. Resources SAT Resources: WSET Level 1 SAT WSET Level…
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9. Beyond the Glass: How External Factors Influence Wine Tasting
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Episode Summary: In Episode 9 of the Wine Educate Podcast, Joanne Close explores how external factors can significantly impact your wine tasting experience. From lighting and temperature to the glassware you use, creating a proper tasting environment is essential for both objective analysis and enjoyment. Designed especially for WSET students, this…
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8. WSET Level 2 Award in Wines: What to Expect and How to Prepare
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Episode Title: WSET Level 2 Award in Wines: What to Expect and How to Prepare Episode Summary: In this episode of the Wine Educate Podcast, Joanne dives into everything you need to know about the WSET Level 2 Award in Wines. Whether you’re considering enrolling or you’re already signed up, this episode is packed with valuable insights on what to ex…
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7. Meet Your WSET Spirits Educator Matt Ray!
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Wine Educate Podcast: Episode 7 - Meet Your WSET Spirits Educator Matt Ray! Welcome back to the Wine Educate Podcast! This week marks an exciting milestone as we host our very first interview. Meet Matt Ray, WSET Spirits Educator and spirits professional, as he shares his unique career journey and passion for spirits education. From his early days …
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6. Top 10 Most Frequently Asked WSET Questions
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Show Notes for Episode 6: Top 10 Most Frequently Asked WSET Questions In this episode of the Wine Educate Podcast, we tackle the Top 10 Most Frequently Asked Questions about WSET courses. Whether you're a wine enthusiast or an industry professional, this episode is packed with practical advice and insights to help you navigate your WSET journey wit…
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5. WSET Level 1 Award in Wines – What to Expect and How to Prepare
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Show Notes for Episode 5: WSET Level 1 Award in Wines – What to Expect and How to Prepare In this episode of the Wine Educate Podcast, we’re diving into everything you need to know about the WSET Level 1 Award in Wines. Whether you’ve already signed up or are just exploring the idea, this episode provides essential tips and insights to help you wal…
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4. Wine Scholarships! I have a list for you.
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Episode 4: Wine Scholarships! I have a list for you. Let’s talk about wine education and how to make it more affordable. If you’ve looked into WSET classes, you know they can be pricey. For example, Level 2 in the U.S. averages around $800, Level 3 is about $2,000, and the Diploma is roughly $6,000. And that’s not even including wine samples or tra…
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Navigating Medicare’s Grocery Allowance: How to Apply for Grocery Assistance
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Join Ubaid and Talha in this insightful episode as they guide you through the process of how to apply for grocery allowance under Medicare. They explore the eligibility criteria, the steps involved in applying, and tips for maximizing the food benefit to support your grocery budget. Whether you’re a senior or assisting someone who is, this episode …
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3. How and Where to Take WSET Classes – In Person vs. Online
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Episode 3: How and Where to Take WSET Classes – In Person vs. Online In this episode of the Wine Educate Podcast, I unpack the options for pursuing your WSET education, whether in person or online. From navigating the WSET Global website to finding an APP (Approved Program Provider) near you, I share step-by-step guidance on how to choose the best …
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Episode 2: What is WSET? In this episode of the Wine Educate podcast, I dive into the world of WSET—what it is, how it works, and why it matters. Discover the history of the Wine & Spirit Education Trust, its globally recognized qualifications, and how they’re structured across wine, spirits, sake, and beer. I'll also explore how WSET creates a com…
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1. The Beginning - An Introduction to Wine Educate with Joanne Close
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Wine Educate Podcast - Episode 1: The Beginning - An Introduction to Wine Educate with Joanne Close Welcome to the Wine Educate Podcast, where we explore all things WSET education, wine tasting techniques, study tips, and wine industry insights for both enthusiasts and professionals. In this inaugural episode, host Joanne Close, founder of Wine Edu…
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117. Achieve Clarity, Confidence, and Consistency in Your Food Business with a Brand-First Approach
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In this episode, Katie Mleziva, Food Brand Strategist and host of the Real Food Brands Marketing Podcast shares how taking a brand-first approach can help you prioritize ideas and take aligned action to build a strong, cohesive food brand that stands out. Whether you’re just starting or have been in the business for a while, this approach ensures y…
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RECIPE: Beefy TexMex Sweet Potato! Fast, Easy, High-Protein Meal!
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This is a free recipe episode! Listen to Cassidyy share a page from the free Cook With Real Food Cook Book. This is page 12, Beefy TexMex Sweet Potato! This fast and easy recipe is great for anyone with a busy schedule. Use it for your next meal prep session or the next time you need something fast and want to skip the drive-through! Also, if you a…
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Fasting: The Most Forgotten Cure and Biggest Competitive Edge
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Hey, welcome to Cook with Real Food! Today, I am going to talk about the opposite of cooking and eating--we’re diving into fasting. Lol! It’s the most forgotten cure and our biggest competitive edge, and I can't wait to share a few things I’ve learned and experienced with this powerful wellness practice. EVEN IF you don't think fasting is for you r…
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RECPIE: Beef and Bacon Stew with Fresh Herbs...One Pot and Wholesome!
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This is a free recipe episode! Listen to Cassidyy share a page from the free Cook With Real Food Cook Book. This is page 9, Beef and Bacon Stew! Like most things, once you have a basic starting point, you can get creative and start to make it your own! Stews are no exception. This recipe is a great base for whatever stew style you crave! The meaty,…
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Mastering Seed Oil-Free Cooking: Essential Tips with Cassidyy Atkins - EXCLUSIVE Interview With Zane Griggs, of Healthy AF
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Welcome to Cook with Real Food! In this special episode, I'm excited to share a podcast interview by my friend Zane Griggs. Yes, he is interviewing me! Woohoo! We delve into the art of cooking without seed oils and discuss the origins and passion behind Cook with Real Food. Episode Highlights: 0:02 - Introduction and background about my journey wit…
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Part 3: Seed Oil-Free Pantry Makeover: My Fav Seed Oil Free Brands and Products
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Welcome back to Cook with Real Food. This is part three of our journey into transforming your pantry by ditching seed oils. If you haven’t checked out the first two parts, I recommend starting there to catch up on all the essential info and product recommendations to kickstart your seed oil-free journey. In this episode, we're excited to bring you …
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116. How Trying to Build Your Food Brand Could Be Holding You Back
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Your Brand Strategy requires careful word choice, and so does how you talk about your plans with your team and partners. Listen to this episode for one easy, but important shift that will instill confidence in your brand! I'm your host and Food Brand Strategist, Katie Mleziva. I spent years in Brand Management at big companies before I left the cor…
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115. Your Big Shift: From Selling a Great Product to Building a Strong Brand
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Are you selling a product or building a brand? Everyone has to start somewhere, but in this episode, Food Brand Strategist Katie Mleziva shares what it means to go from making a great product to building a strong brand that stands out. Here's what's in this episode - you can find all the links on the episode web page. The event that sparked Katie’s…
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Part 2: Seed Oil-Free Pantry Makeover: My Fav Seed Oil Free Brands and Products
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Welcome back to Cook with Real Food. This is part two of our deep dive into transforming your pantry by ditching seed oils. If you haven’t listened to part one yet, check it out to catch up on all the essential info and product recommendations to kickstart your seed oil-free journey. In this episode, we continue exploring more fantastic seed oil-fr…
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Part 1: Seed Oil-Free Pantry Makeover: My Fav Seed Oil Free Brands and Products
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Welcome to Cook with Real Food. In this episode, I’m diving into how I kicked seed oils to the curb and revamped my pantry with new brands and products. It’s the first part of a special two-episode series where I share over 60+ of my favorite seed oil-free products! From everyday essentials to delightful treats, this guide is packed with all the go…
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Seed Oil-Free Living: Tips For Navigating Restaurants and Grocery Stores
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Welcome to Cook with Real Food! In this episode, I share practical tips, tricks, and apps to help you avoid seed oils in your daily life. Let's explore how you can make better food choices and improve your health by steering clear of seed oils. Key Topics: Dining Out: How to navigate restaurant menus, identify potential seed oils, and even request …
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114. Intentional Marketing: getting ON the shelf, IN the cart, and OUT of the pantry (or fridge!)
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Have you thought much about the fact that you need to sell your product THREE times before someone can use it at home? I don’t share this to be depressing because sometimes one sounds like enough! And if it sounds like more work, it’s just the reality of breaking down the process that’s already happening and being intentional with your marketing an…
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113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help
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In almost every client meeting or strategy session I hear food business owners relay concern over how many things are competing for their attention -- and how exhausting it can be. Some share they are diagnosed with ADD or ADHD, and some just feel like they are being forced to wear too many hats at the same time every. single. day...and are searchi…
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112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business
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The Real Food Brands Podcast is BACK and I'm so glad you're here. The topic of doing the right things at the right time is always a good concept to keep top of mind, and in this episode, you'll hear me (Katie Mleziva, your food brand strategist) talk about: What you can expect from new podcast episodes to help you Define, Align, and Activate your b…
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Why Are Seed Oils Bad? Seed Oil 101: Longevity Expert Zane Griggs Weighs In
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If you've ever wondered why I don't eat seed oils, this conversation will give you great insight. In this episode of "Cook with Real Food," we delve into the often-overlooked topic of seed oils with Zane Griggs, a renowned health expert, longevity coach, and author. With over 25 years in the health and fitness industry, Zane brings a wealth of kno…
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Animal Based Ish: Meat Protein, Optimal Health, Progressive Knowlage, and more!
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What does my grory list look like? I would say animal-based ish. In this episode I lightly cover the animal-based safe list and how to learn more about this topic. (Links below) What's On The Menu: Grass-fed beef Low PUFU pork Low PUFU chicken Bone broth Wild-caught fish Corn/soy-free eggs Raw, organic honey A2 dairy (Milk, Cheese, Butter etc.) Swe…
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Oils I Avoid In The Kitchen and at The Store (What Are Seed Oils?)
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In 2019, I embarked on a journey towards unlocking optimal health. A key component of this journey was reassessing my cooking oil choices and eliminating processed seed oils from both my pantry and my plate! In this episode, I’ll share my personal selection of cooking oils and fats, along with some insights on their best uses in the kitchen, to see…
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What Is Real Food? My List Of Pro Human Food
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What does real food mean? It's simple, yet profound! In today's episode of 'Cook with Real Food,' we deep dive into the true meaning of real food. Hit play to hear a straightforward list of what constitutes real, wholesome food - from meats and vegetables to nuts and grains. Plus, get a glimpse into our 'back to source' philosophy that's all about …
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Trailer: What's Inside Cook With Real Food!
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Welcome to Cook With Real Food! Bring the first episodes now or learn more via the links below! :) Home: https://www.cookwithrealfood.com Join the Private Community and get the Cook Real With Food Cookbook FREE your first Month! Link: patreon.com/cookwithrealfood
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111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making
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Have you ever noticed something in your business isn’t working as you planned, or as it once did? Sometimes things that made sense just aren't a good fit anymore. We spend so much time and energy trying to keep pushing forward that it can be hard to step back and admit when things aren’t working the way we want them to—and decide what to do about i…
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110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy
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Have you ever thought about the difference between content and copy? And how each works differently to connect with your reader depending on if you’re talking about a website, social media, ads, packaging, etc? Today on Episode 110 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva has a conversation with Celsea…
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109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano
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Sometimes you need to let yourself dream and think big. Instead of letting other people tell you how things work and why you can’t do something, it can pay off to look at things from a new perspective. It helps, of course, to have a great story, which is something that brand strategy work can really help with. Today on Episode 109 of the Real Food …
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108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2)
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As you’re working to build your food business or farm, brand strategy and brand development may seem like something that can wait for later. The thing is, brand strategy work goes far beyond your logo or fonts or colors. When you’ve done the work to create your brand’s North Star, it serves as the guide and the glue for everything you do on the fro…
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