Behavioral Economics عمومي
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation ...
 
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
 
Globetrotting and mind exploring comedian Shane Mauss interviews scientists each week on journey to answer the biggest questions about the meanings of life (as well as a bunch of other random stuff you never imagined you would care about). Favorite topics include: psychology, biology, evolution, cognitive biases, behavioral economics, mating, animal behavior, neuroscience, and the subconscious
 
Learn anything faster by learning how to set achievable learning goals and good learning habits. In each episode we dive into a different aspect of how learning works looking at the brain, motivation, and habit-forming. Based on years of teaching adults technology as well as text on a wide variety of subjects from behavioral economics to psychology.
 
Women are dropping out. They’re dropping out of the workplace to become yoga teachers. Leaving behind careers to sell essential oils and fitness programs. Opting out of STEM to focus on their Paleo diet cookbook. And even when they stay in, they’re spending their lunch hours talking about their latest diet, getting up from their desks to do burpees or add a few more steps to their FitBit, waking up early or staying out late to beat their bodies into submission at hot yoga or Crossfit. They’r ...
 
Humanity is an evolved species whose behavior is shaped by factors ignored by the social sciences and by mainstream journalists. Culture and economics are important, but so are genes, brains, hormones, body language, reproductive strategies, life histories and human biodiversity. Human Nature News reports and interprets events from the perspective of human behavioral biology, presenting interviews with scientists and other observers.
 
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show series
 
Today I am very excited to have Dr. Leidy Klotz on the show to talk about how we humans have an instinct for adding things. We want more and often don’t even think about taking things away. But why is that? Why do we have adding instincts? Why are we so averse to less, and how could we see the value in it? That is a little of what we talk about tod…
 
The Growth Mindset Theory is centered around the belief that intelligence and learning can be developed and improved. It is an important facet of both marketing and leadership. In this episode, we consider ways to facilitate a growth mindset in your team.بقلم Sandra Thomas-Comenole
 
Today I'm speaking with one of my favorite Standup Science guests, Clive Wynne, Director of the Canine Science Collaboratory at Arizona State University. We talk about the complex minds of dogs, the history of the human-to-dog relationship, and the unique hypersocial skills of domesticated dogs. Is the popular training style we often see on TV real…
 
The Endowment Effect is the feeling of owning something, where the idea of possession increases its worth regardless of its objective market value.Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a minute or two. The topics will be review, introductory or…
 
Today I am very excited to have a fellow behavioral science podcaster, Dr. Nick Hobson on the show. His podcast is called, It’s All Just a Bunch of BS. He also writes for The Behaviorist and is the chief scientist at Emotive Technologies. So, why did I say at the top of the show that this would likely show you a different side of Nick than you may …
 
Growth Mindset Theory is centered around the belief that intelligence and learning can be developed and improved. It is an important facet of both marketing and leadership. In this episode, we consider the differences between a growth mindset and a fixed mindset.بقلم Sandra Thomas-Comenole
 
Today I speak with returning guest, Athena Aktipis, Associate Professor in the Department of Psychology at Arizona State University and co-Director of The Human Generosity Project. We talk about how viruses can hijack behavior, the diversity of cancers, and what a real apocalypse could look like. http://www.athenaaktipis.org/ Listen to Athena's pod…
 
The anchoring effect is a cognitive bias that influences you to rely too heavily on the first piece of information you receive, whereby initial exposure to a number or concept serves as a reference point and influences subsequent judgments. Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I…
 
Today I am very excited to have Dr. Matt Johnson on the show to talk about the application of neuroscience and psychology to the business world. A professor, researcher, and writer, Matt received his Ph.D. in Cognitive Psychology/Neuroscience from Princeton University in 2013. His focus now is ultimately about bridging the gap between science and b…
 
The "Principal-Agent Problem" is an economic term for the competing priorities between a leader and an employee. In the workplace, the "Principal-Agent Problem" looks like employees showing up late, taking long lunches, browsing the internet on the clock, procrastinating and missing deadlines. A few ways that leaders can overcome the "Principal-Age…
 
In this first ever 4-person episode of Here We Are, I get to geek out all about cicadas with Barrett Klein (who is a good friend of mine and very popular Here We Are guest), Joseph Yoon (Executive Director of Brooklyn Bugs), and Gene Kritsky (Entomologist and cicada expert). We discuss the origin of cicadas, the cultural aversion to eating insects …
 
In this episode, we are considering "moral hazard". A moral hazard is a situation in which a party has limited responsibility for the risks or is completely protected from risk will in some way act differently than if they didn't have that protection. Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-…
 
I know these behavioral economics analysis episodes are very popular. The ones on Starbucks and Peloton have quickly risen through the ranks to become the third and fourth most downloaded episodes ever on the show (and as we are on the precipice of our 3 year anniversary that is a pretty big feat!). There are also analysis episodes on Apple Card, C…
 
Flow Theory is a mental state in which a person performing some activity is fully immersed in the task at hand. Leaders who wish to incorporate flow into the workplace should consider these seven conditions with regards to their team and each team member individually. In this episode, we discussed the characteristics and conditions of flow and how …
 
In this episode of Here We Are, Shane gets the latest on vaccine information and reopening after the pandemic from returning guest, Jessica Brinkworth. Jessica Brinkworth is an assistant professor in the department of anthropology at the University of Illinois Urbana-Champaign. Her research addresses the physiological consequences of the human expe…
 
In this episode, we are considering asymmetric information. The term asymmetric information describes when one party in an economic transaction possesses greater material knowledge than the other party. Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a m…
 
Today I am delighted to have Matthew Confer on the show to be share insights from (and beyond) his popular Ted Talk: Before you Decide: 3 Steps to Better Decision Making. This talk came out before the pandemic, and Matthew also shares with us about how he and the team at Abilitie helped clients to shift through these changing times to make better d…
 
The Diamond-Water Paradox presents the human contradiction that although water is necessary to survival and diamonds are frivolous purchases; diamonds command a much higher price in the marketplace than water. Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories,…
 
Today I'm speaking with returning guest, Denita Hadziabdic Guerry. Denita's research focuses on population genetics of fungal plant pathogens, population biology, forest health, forest pathology, and diversity and conservation efforts of native plants. We discuss the importance of accurate science communication, what's going on with wood prices aro…
 
Cultural capital is a sociological term that can be defined as the tangible and intangible social assets and patterns of behaviors of a person or organization and includes specific knowledge and shared experiences that confer social status, power and inclusivity. Cultural capital is considered the new competitive advantage and a root of organizatio…
 
Today I am beyond excited to have Bob Cialdini here to talk about the newly expanded version of his book Influence. There are 220 additional pages and a 7th principle of persuasion that has been added, which he explains in the conversation. If you’ve been listening to the podcast for a while or have a background in behavioral economics, behavioral …
 
Today I speak with returning guest, Kari Nixon, who is the author of the brand new book "Quarantine Life from Cholera to COVID-19: What Pandemics Teach Us About Parenting, Work, Life, and Communities from the 1700s to Today". Dr. Kari Nixon is an assistant professor of English at Whitworth University. She teaches medical humanities, Victorian liter…
 
Today I am so excited to have Scott Miller back on the podcast to talk about marketing and branding, some of my favorite things! I really love the way Scott puts his books together, broken into 30 chapters with great, brain-friendly tips that you can begin implementing one day at a time. Essentially, the thought is that you can take a month and lea…
 
Behavioral economics is the study of decision-making and can give keen insight into employee behavior. Leaders can tap into Behavioral Economics to create happy and healthy working environments for their direct reports and fellow employees, invest in their team, increase team engagement and motivate their team. In Season 3, we will talk about Cultu…
 
As a marketing professional, you are called to be a leader, even if you aren't a leader by title. For that reason, this season will build on the theme of leadership introduced in the previous season. Stay tuned for great episodes such as: Consciously Creating Cultural Capital and Overcoming the Principal Agent Problem!…
 
Today I am excited to share a favorite analogy I came up with while writing my book, What Your Customer Wants and Can’t Tell You. It has also been awesome to see how well this is resonating with readers, at speaking engagements, and in the interviews I’ve done so far. It is one of those great comparisons that people just get. Which I love! I know a…
 
The framing effect is about how employees' decisions tend to be affected by the way in which the choices are framed through words, body language, tone, presentation and placement. In this episode, we discussed ways for leaders to apply the framing effect in the successful delegation.بقلم Sandra Thomas-Comenole
 
In this episode of the Behavioral Economics in Marketing podcast, we discuss common delegation pitfalls and hang-ups such as delegating to the wrong employee, over-delegating, micromanaging, envy, time costs and fear of loss of control.بقلم Sandra Thomas-Comenole
 
Today I am honored to be joined by Madeline (Maddie) Quinlan, co-founder of Salient. Just like last week’s guest, Nuala Walsh, you’ve heard Maddie’s voice when she was part of the contingent who came on to discuss the Global Association of Applied Behavioral Scientists, or GAABS, when it first launched in the fall of 2020. In addition to being head…
 
Jordan Ellenberg is a mathematician and author of the new book "Shape: The Hidden Geometry of Information, Biology, Strategy, Democracy, and Everything Else". He shares how mathematical thinking can help make elections more fair and how we can use math to better plan for pandemics. Mentioned formula: Infected tomorrow = Infected today + (0.2) x inf…
 
Today I am very honored to have Nuala Walsh join me on the show. You have heard her voice before as she was part of the contingent that came on to discuss The Global Association of Applied Behavioural Scientists or GAABS when it first launched in the fall of 2020. In addition to her work to get that started, she is the founder of a consultancy call…
 
In this episode, we define and discuss delegation including the direction of delegation, the process of delegation and the principles of delegation such as the principle of result expected, the principle of delegation of authority, the scalar principle and the principle of exception.بقلم Sandra Thomas-Comenole
 
This week I learn all about what happens to your body after you die! Environmental microbiologist, Jennifer DeBruyn, researches microbiomes at the "body farm" of the University of Tennessee. Should you get cremated, turned into a tree, or fall over and let maggots eat your eyes? https://utianews.tennessee.edu/jennifer-debruyn-presented-with-agresea…
 
Today there is a very special interview taking place on the show, in that the person being interviewed is…me! And, no, it isn’t me asking myself questions. I guess that is kind of like every solo episode I’ve done or much weirder where I would speak about myself in the third person. The interviewer today is Michael Bartlett. He is the Director of E…
 
The availability heuristic is all about being top of mind. Developing a strong, punchy elevator pitch can help marketing and sales leaders get their point across and have it stick, developing that top of mind recognition.بقلم Sandra Thomas-Comenole
 
In this episode, I talked with the authors of the book "Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains". Prince Ghuman has taught consumer science, behavioral economics, and experiential marketing as a professor of neuromarketing. Matt Johnson is a consumer neuroscience professor at Hult International Business School. Their webs…
 
Today I am very excited to have Dr. Katy Milkman joining me on the show. She has done so much amazing work over the years, some of which you have heard me share in episodes already, including the fresh start effect and temptation bundling, which as mentioned in last week’s episode with Jon Levy, is the most downloaded episode of the year to date. I…
 
Am I buying into mainstream science? Is anti-conformity a form of conformity? How does the evolutionary mismatch between our parasympathetic responses and our modern environment affect our beliefs about the world? Joanne Miller, PhD explains how humans fall into fringe explanations of reality and why people trust different sources of information. L…
 
Today I am very excited to have Jon Levy and I am also very excited for our big milestone. This is the 150th episode of The Brainy Business podcast. Can you believe it? We now have well over 350,000 downloads in more than 170 countries (thank you, everyone, for tuning in and sharing with your friends!). You are going to learn so much interesting st…
 
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حقوق الطبع والنشر 2021 | خريطة الموقع | سياسة الخصوصية | شروط الخدمة
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