Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.
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The B2B SaaS growth podacast by Spear Growth (https://speargrowth.com/). This is not a marketing strategy, story, or inspirational podcast series. This is a to-the-point, grab-and-go podcast aimed at marketers with intermediate skills(not beginners) to find direct and actionable solutions to problems they are facing or experiments they are looking to do. Hosted by Ausha. See ausha.co/privacy-policy for more information.
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The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. For our sixth season, we're focused on the race to reduce risk when it comes to a match between a company and a CMO. How can you find out what you need to find out – BEFORE saying yes – so that you make a match that sticks and flourishes? Join me, Erica Seidel, for The Get. You will learn a ton. The Ge ...
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I share tips, stories, and strategies on growing B2B technology companies.
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Scaling B2B SaaS companies from $1M to $10M and beyond is hard. Built to Scale is a podcast dedicated to the journey.
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B2B SaaS Sales is still an emerging domain in Europe. European salespeople and their leaders share actionable initiatives, best practices and insights on how you can source and close more deals faster and become a better sales professional. For more free resources please visit - https://www.unique.ch/ to increase sales with winning moments in every customer conversation - https://thesalesplaybook.io/ on coaching committed B2B startups to exceed their sales goals
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On Founder Trail, we'll get into the tactical details of founding a SaaS Startup. Hosted by Trailmerge's Mark Tegtmeier, we'll hear from early-stage to post-exit SaaS founders about their journeys and lessons learned, as well as from subject-matter experts with focused guidance for non-technical founders.
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Hey, we're Matt and Sophie — the husband-and-wife team behind Chief Studio, a product marketing agency and consultancy for B2B software companies. This podcast is about the real work of marketing B2B SaaS. We’ll talk through what we’ve learned from helping SaaS teams improve their messaging, rethink their positioning, and market their products in a way that feels clear and true to what they do. You can expect straightforward conversations, practical advice, and honest perspectives on the com ...
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Unleash the Power of B2B Digital Selling for New SaaS & PaaS Business 🚀 Dive into the ultimate podcast and live stream experience tailored for B2B SaaS & PaaS. Streaming live on LinkedIn, YouTube, and Facebook, we're speaking directly to savvy business owners, CEOs, and new business enthusiasts! 🎯 The Challenge: B2B revenue generation falters when applying B2C strategies (that's who marketing automation was designed for!). Traditional methods, like relying on salespeople to cold call or usin ...
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The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth. FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In e ...
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Sales Questions Show - Brutally Honest Answers - B2B Sales answers regardless of what you sell from saas to private jets
Sales
If you have a Sales Question please submit it via LinkedIn and I will answer it. If you like The Advanced Selling Podcast and other Sales and Selling Podcasts you will love this.
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Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
Keirra Woodard
Easygoing conversations with marketing execs, CEOs, and entrepreneurs who have led their companies to impressive business growth while maintaining a strong ethical compass. Join us as we dive deep into practical conversations with leaders in the B2B space who have skillfully woven marketing campaigns with a mindful approach towards social good. The podcast, previously known for over 60 episodes as “Forward Launch Your SaaS,” has had guests from notable companies like Hotjar, Otter.ai, Propos ...
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B2B Revenue Leadership - CEO, CRO, CMO, VC, Sales and Marketing Startup SaaS
Sales Leadership Marketing Startup SaaS expert - Brian Burns
If you're interested in B2B Revenue Leadership this is the show for you. From the founder of The Brutal Truth about Sales & Selling and The Sales Questions PodCast. This PodCast is Focused on Leadership in the B2B Space to drive revenue by using the most modern and scientific approaches. If you are a CEO, VC, CRO, CMO or want to be one some day this PodCast is for you. If you like Tim Ferriss, Bill Burr, Dave Ramsey, Serial, Reply All, The Art of Charm, HBR, WTF, Startup, Motley Fool, Money, ...
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Enterprise Sales & Marketing Leadership - for B2B Companies - CXO - VC - Startup - Success - SaaS
Brian Burns
A show for CEO's, CMO's CRO's and Venture Capitalists If you are in a B2B Leadership role this is the podcast for you. The founder of "The Brutal Truth About Sales & Selling" interviews the most thought-provoking guests. We will cover what is working today in Sales & Marketing. If you like Tim Ferriss, Bill Burr, Dave Ramsey, Serial, Reply All, The Art of Charm, HBR, WTF, Startup, Motley Fool, Money, Gimlet, TEDTalk, NPR, EOFIRE, The TOP, Ziglar, Hustler, Advanced Selling, Salesman Red, Sale ...
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How To Handle Territory Conflicts and Commission Splits
7:29
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7:29Free A.I. Ice Breaker app: https://nudge.ai/ The Best Way to Stay Focused on Your Deals: https://www.pipedrive.com Try it you will Love it. Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod…
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33: We're starting a podcast for lead generation
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55:57In this episode, Mitchell and Gavin dive into their evolving content and lead generation strategy, including why they’re launching two new podcasts: “Change Makers” for SixSides and “The Leap” for Founders Collective. They unpack the goals, target audiences, and how they plan to use podcasting alongside Substack to grow a real community around thei…
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#174 - Old School PR is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at Vertice
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33:39Will Gardiner, our guest today, has a theory: The tactics used in successful marketing today are based on the strong fundamentals of old school PR! He’s got the experience to prove it. Will Gardiner is VP of Marketing at Vertice, the UK’s fastest growing scale-up in 2025. They’re growing fast, and it’s not just because of a good product or position…
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20% MQL to SQL Conversion With Engagement Scoring: Jon @ LifecycleX
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47:07Lead scoring is BS. At least that's what I thought before talking to Jon Farah. Here's the thing - I've seen too many companies do this: Marketing teams sit in a room. "Website visit = 1 point. eBook download = 10 points. Demo request = 50 points." Why those numbers? Because they “sound good.” 🤷♂️ Then sales gets these "qualified" leads and goes..…
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How to Buck the Trend of Short-Lived CMOs
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31:35In this episode of The Get, host Erica Seidel talks with Monica Ho, CMO of SOCi, the leading AI-powered marketing platform for multi-location businesses. Monica reflects on her CMO journey as revenue has grown from ~$10MM to ~$100MM. She gets real about how she has built her adaptation muscles and her boardroom voice, and she shares how AI and effi…
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Beyond Vanity Metrics: Marketing That Drives Real Business Results, ft. Corey Morris
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48:40In this episode, marketing strategist Corey Morris joins us to unpack why so many companies feel like they’re spinning their wheels with content and campaigns—without seeing real business results. He explains how marketing often gets lost in the weeds of tactics and vanity metrics, and shares how his START Planning Framework brings clarity, account…
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WHY IS COACHABILITY SO IMPORTANT IN SALES AND SELLING??? - B2B SALES
10:12
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10:12https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A MEMBERSHIP OFFICE HOURS EVERY OTHER WEEK VIA ZOOM 1-ON-1 ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE FULL ACCESS ON DAY ONE Video Emails by Covideo = http://www.Covideo.com A.I. Call Analysis by Gong.io = htt…
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Should I Take a Commission Only B2B Sales Job?
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6:54Flight Plan by = http://www.CirrusInsight.com Slidebean = https://slidebean.com/truth A.I. Call Analysis by Gong.io = https://www.gong.io/bt The Best Way to Stay Focused on Your Deals: https://www.pipedrive.com/taf/tmo Try it you will Love it. Free A.I. Ice Breaker app: https://nudge.ai/ Audible 30 day Free Trial: http://www.audibletrial.com/Brutal…
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32: Prioritising our roadmap with upcoming events
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42:39بقلم SixSides
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WHAT SHOULD YOUR Q4 STRATEGY BE - B2B SALES AND SELLING
10:59
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10:59https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A MEMBERSHIP OFFICE HOURS EVERY OTHER WEEK VIA ZOOM 1-ON-1 ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE FULL ACCESS ON DAY ONE Video Emails by Covideo = http://www.Covideo.com A.I. Call Analysis by Gong.io = htt…
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31: A case study in building a strong community
1:01:29
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1:01:29بقلم SixSides
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#173 - PR x Digital Marketing: Winning B2B in the AI Era with Tom Telford, CDO at Clarity
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26:27In light of AI search, is SEO dead? Not so fast. Clarity’s Chief Digital Officer, Tom Telford, joins FINITE to bust myths and bridge the gap between comms and marketing. Drawing on lessons from the dot‑com era to today’s AI reality, Tom shows where CMOs and CCOs must lock arms, and where their functions should stay distinct. Expect practical ways t…
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Delivering on the Supply Chain of Revenue As a SaaS CMO Today
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33:18How do you not only keep up with seismic changes as a SaaS marketing leader but also proactively confront them? In this episode of The Get, host Erica Seidel of The Connective Good talks with Wanda Cadigan, SVP of Marketing for Cloudinary. Wanda shares how she delivers on the 'supply chain of revenue' in an environment where AI has joined the buyin…
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#1 TRICK TO INCREASE YOUR SALES AND CRUSH YOUR NUMBER - B2B SALES
12:07
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12:07https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A MEMBERSHIP OFFICE HOURS EVERY OTHER WEEK VIA ZOOM 1-ON-1 ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE FULL ACCESS ON DAY ONE Video Emails by Covideo = http://www.Covideo.com A.I. Call Analysis by Gong.io = htt…
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30: Eating our own dog food with 100 founders watching
49:49
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49:49بقلم SixSides
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HOW TO MAX YOUR TIME TO REACH YOUR GOALS - B2B SALES
10:35
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10:35https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. Get a 30 day Free Trial of Pipedrive with “BRUTALTRUTH” coupon at https://www.Pipedrive.com Video Emails by Covideo = http://www.Covideo.com A.I. Call Analysis by Gong.io = https://www.gong.io/bt Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Chec…
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بقلم SixSides
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#172 - Scaling a Brand Through Cross-Functional Alignment with Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks
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28:49For years, B2B leaders have preached the importance of breaking down organisational silos, yet true cross-functional alignment remains elusive for many. How do you move beyond theoretical collaboration to create a genuinely seamless customer experience where product, marketing, sales, and support all speak the same language? In this episode, we're …
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THE OTHER F-WORD THAT WILL MAKE YOU RICH IN SALES
11:37
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11:37https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE FULL ACCESS ON DAY ONE Video Emails by Covideo = http://www.Covideo.com — SAMPLE EMAIL TO EXP…
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38 MQLs In One Month With Founder Branding: Tony @ Oyster
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34:11We just had one of the best-dressed guests on our podcast! And while we didn't get to go deep into grooming tips, we did get to talk a lot about building a founder brand. 38 MQLs (in 1 month), with >10% of revenue tied to the founder brand. That’s the ROI Tony Jamous gets from showing up as the founder of Oyster. When Oyster launched, they didn’t h…
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Why Some SaaS CMOs Flourish in PE-Backed Orgs, and Others Flame Out
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37:01How are PE-backed environments unique for SaaS CMOs? And what's the difference between the CMOs who flourish in PE-backed companies and those who flounder? This episode is required listening for any current or prospective CMO in a PE-backed company. This week on The Get, Erica Seidel dives into the nuances of marketing leadership in PE-backed B2B S…
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WHAT ARE THE BEST RESOURCES TO BECOME GREAT AT SALES?
11:12
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11:12https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE FULL ACCESS ON DAY ONE Video Emails by Covideo = http://www.Covideo.com — SAMPLE EMAIL TO EXP…
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WHAT IS THE DIFFERENCE BETWEEN DOING BUSINESS AND PLAYING BUSINESS
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11:08https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE FULL ACCESS ON DAY ONE Video Emails by Covideo = http://www.Covideo.com — SAMPLE EMAIL TO EXP…
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بقلم SixSides
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WHAT SALES HABIT MATTER MOST TO YOUR SUCCESS IN SALES
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11:14https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE FULL ACCESS ON DAY ONE Video Emails by Covideo = http://www.Covideo.com A.I. Call Analysis by…
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27: Lessons from our first conference on SixSides
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45:58In this episode, we break down everything that went right (and wrong) during our first real customer event at Laravel Live Denmark. From a midnight Redis disaster to 500 attendee connections and surprise AWS credits, we’re giving you the full behind-the-scenes debrief. We also cover our new lead gen strategy, launching a Substack for the podcast, a…
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#171 - Restructuring a Marketing Team for AI with Guy Marion, CMO at Chargebee
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34:59AI is significantly reshaping B2B marketing, potentially leaving you excited about the future of work or anxious about getting left behind . Either way, this episode aims to shed light on an AI-first marketing team - how to build one and how to operate in one. You’ll hear from the highly entrepreneurial, Guy Marion, CMO at Chargebee, to unpack how …
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HOW TO BECOME MORE CURIOUS AND WIN THE DEAL - B2B SELLING
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9:09https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. Get a 30 day Free Trial of Pipedrive with “BRUTALTRUTH” coupon at https://www.Pipedrive.com Video Emails by Covideo = http://www.Covideo.com A.I. Call Analysis by Gong.io = https://www.gong.io/bt Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Chec…
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Inside the Great Reinvention of the SaaS Marketing Org
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30:23In this episode of The Get, host Erica Seidel explores the changing landscape of SaaS marketing organizations with guest Jay Roxe, CMO at Inriver. You'll learn about: "Firing your tech stack" in order to re-imagine the marketing org and how marketing gets done Leveraging AI for everything from last-mile content customization to product marketing to…
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In this episode, we hit a huge milestone as SixSides goes live at Laravel Live Denmark. Mitch ships the Android app just in time, supports the event from Sydney into the early hours, and the team watches real time adoption, photos, and questions roll in. We also workshop our 30 second pitch, set an ambitious $300k revenue goal for next year, and ta…
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WHY YOU SHOULD NOT TAKE A MARKETING JOB
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10:51https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE FULL ACCESS ON DAY ONE Video Emails by Covideo = http://www.Covideo.com — SAMPLE EMAIL TO EXP…
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HOW TO BEST DEAL WITH THE UPS AND DOWNS OF SALES - B2B SALES
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9:43https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A MEMBERSHIP OFFICE HOURS EVERY OTHER WEEK VIA ZOOM 1-ON-1 ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE FULL ACCESS ON DAY ONE Video Emails by Covideo = http://www.Covideo.com A.I. Call Analysis by Gong.io = htt…
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In this episode, we finally lock in our company values, vision and mission — and talk through how they’ll shape the way we build SixSides moving forward. We also check in on lead gen, accounting drama (featuring Roman and Mel), and the final countdown to Laravel Live Denmark. Plus, Mitch finally finishes the app and gets some much-needed breathing …
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HOW TO TELL YOUR 5 STORIES TO WIN THE DEAL - B2B SDR SAAS
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11:21https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. Get a 30 day Free Trial of Pipedrive with “BRUTALTRUTH” coupon at https://www.Pipedrive.com Video Emails by Covideo = http://www.Covideo.com A.I. Call Analysis by Gong.io = https://www.gong.io/bt Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Chec…
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What It Really Takes to Build a CEO-CMO Partnership That Works
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40:50In this episode of The Get, host Erica Seidel and guest Ashley Deibert, CMO of Marigold, candidly discuss the realities of leading marketing in today's SaaS landscape. Ashley shares how she's navigated seismic shifts in marketing org structures, budget realities, and the CMO role itself, all while keeping alignment at the center of her approach. Yo…
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Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod Check Out PandaDoc for Quote building: http://info.pandadoc.com/brutal-truth/learn-more Acuity Scheduling Free Trial: https://acuityschedul…
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24: How much should we pay ourselves (and when)?
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50:55In this episode, Mitch and Gavin pull apart money, momentum, and mild panic: how we’re splitting revenue (hello, 40/40/20), why the iOS app is live but Android is still pending, early feedback from Laravel Live Denmark (thanks, Rasmus!), plus a candid chat about our fears — from deep water to wasting time — and how we’re evolving SixSides from “eve…
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WHAT IS THE DIFFERENCE BETWEEN SALES COACHING AND PERSONAL TRAINING - SALES
9:57
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9:57https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A MEMBERSHIP OFFICE HOURS EVERY OTHER WEEK VIA ZOOM 1-ON-1 ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE FULL ACCESS ON DAY ONE Video Emails by Covideo = http://www.Covideo.com A.I. Call Analysis by Gong.io = htt…
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HOW TO HANDLE I'M TOO YOUNG OR TOO OLD FOR THE JOB???
10:51
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10:51https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE FULL ACCESS ON DAY ONE Video Emails by Covideo = http://www.Covideo.com — SAMPLE EMAIL TO EXP…
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WHAT IS THE BEST WAY TO DO A DISCOVERY CALL AND CLOSE THE DEAL?
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12:57https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE FULL ACCESS ON DAY ONE Video Emails by Covideo = http://www.Covideo.com — SAMPLE EMAIL TO EXP…
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23: We’re bootstrapped and feeling every dollar
41:19
41:19
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41:19In this episode, Mitchell and Gavin celebrate a huge milestone—submitting the SixSides app for review ahead of Laravel Live Denmark—while also unpacking the real costs of getting there (including a spicy $6K invoice). From Strepsils at 9am to strategic conversations about offshore hiring, they reflect on the emotional and financial rollercoaster of…
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WHY BANT AND MEDDIC ARE JUST A START AND NOT THE COMPLETE?
9:21
9:21
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9:21https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE FULL ACCESS ON DAY ONE Video Emails by Covideo = http://www.Covideo.com — SAMPLE EMAIL TO EXP…
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WHAT IS THE PLATINUM RULE OF SALES AND SELLING?
13:17
13:17
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13:17https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE FULL ACCESS ON DAY ONE Video Emails by Covideo = http://www.Covideo.com — SAMPLE EMAIL TO EXP…
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Combining Strategic Intent With Hyper-Experimentation: The CMO's Guide
37:05
37:05
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37:05This episode kicks off the 7th season of The Get podcast. Host Erica Seidel introduces this season's theme, which is about how SaaS marketing orgs are changing, in both seismic and subtle ways. We share a deep dive with guest Claudia Lee. Claudia is a CMO with a unique background in both partner marketing and product marketing. She spoke at a rare …
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