Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
The B2B SaaS growth podacast by Spear Growth (https://speargrowth.com/). This is not a marketing strategy, story, or inspirational podcast series. This is a to-the-point, grab-and-go podcast aimed at marketers with intermediate skills(not beginners) to find direct and actionable solutions to problems they are facing or experiments they are looking to do. Hosted by Ausha. See ausha.co/privacy-policy for more information.
The B2B SaaS growth podacast by Spear Growth (https://speargrowth.com/). This is not a marketing strategy, story, or inspirational podcast series. This is a to-the-point, grab-and-go podcast aimed at marketers with intermediate skills(not beginners) to find direct and actionable solutions to problems they are facing or experiments they are looking to do. Hosted by Ausha. See ausha.co/privacy-policy for more information.
I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!) Here's a quick snapshot. LinkedIn Ads Spend: $57K Timeline: 3 months Result: $655K pipeline The winning team: VP Marketing Head of ABM Performance Manager Demand Manager Marketing Operations Specialist And of course some design support Tools they used: Just HubSpot ($2K/month) & LinkedIn Ads. See? Nothing complicated. Here's what I love: They tried this AFTER cold outreach failed. (Sometimes plan B works better than plan A) If you're a marketing strategy nerd like us, you'll love this deep dive. Warning: We got super nerdy about the details in this one! 🤓 Hosted by Ausha. See ausha.co/privacy-policy for more information.…
I'm genuinely excited about this one because Niall just shared something brilliantly simple (you know I love it when the simple stuff wins!) Here's what's awesome: Generated £4M+ pipeline revenue Pure organic LinkedIn content Campaign-based approach No fancy tools, no paid promotion The best part? This isn't just for the big players. Niall's proven this works for: → Billion-dollar companies in their portfolio → Solo entrepreneurs → Everyone in between What do I love the most? The strategy is so obvious, it's genius. No complicated frameworks. No fancy tech. (In fact, we might already be implementing it 😉) Sure, it took 2-3 months to see results. But that's after years of perfecting the strategy. Want to know exactly how they did it? Listen to the full episode Hosted by Ausha. See ausha.co/privacy-policy for more information.…
I'm genuinely excited about this one because Niall just shared something brilliantly simple (you know I love it when the simple stuff wins!) Here's what's awesome: Generated £4M+ pipeline revenue Pure organic LinkedIn content Campaign-based approach No fancy tools, no paid promotion The best part? This isn't just for the big players. Niall's proven this works for: → Billion-dollar companies in their portfolio → Solo entrepreneurs → Everyone in between What do I love the most? The strategy is so obvious, it's genius. No complicated frameworks. No fancy tech. (In fact, we might already be implementing it 😉) Sure, it took 2-3 months to see results. But that's after years of perfecting the strategy. Want to know exactly how they did it? Listen to the full episode Hosted by Ausha. See ausha.co/privacy-policy for more information.…
I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!) Here's a quick snapshot. LinkedIn Ads Spend: $57K Timeline: 3 months Result: $655K pipeline The winning team: VP Marketing Head of ABM Performance Manager Demand Manager Marketing Operations Specialist And of course some design support Tools they used: Just HubSpot ($2K/month) & LinkedIn Ads. See? Nothing complicated. Here's what I love: They tried this AFTER cold outreach failed. (Sometimes plan B works better than plan A) If you're a marketing strategy nerd like us, you'll love this deep dive. Warning: We got super nerdy about the details in this one! 🤓 Hosted by Ausha. See ausha.co/privacy-policy for more information.…
What if getting customer reviews was actually easy? As easy as using real customer quotes from their own call recordings. That’s what Laudable did for their client. Instead of begging for reviews, they started saying: "Hey, remember when you mentioned THIS in our last call? Mind sharing a quick G2 review?" The numbers: Got 1000+ customer stories in 4 months 400% increase in customer advocacy Reduced case study creation time by 5x Basically, they let customers tell their own stories - with a little help from AI. Want to know exactly how they did it? Listen to this episode. Hosted by Ausha. See ausha.co/privacy-policy for more information.…
Things got weird today... I ended up being the guest on my own podcast 😅 And for good reason. See, we hit a number that sounds made up: 70% close rate. Industry-standard? 15%. (Yes, it got so high, that we will now lower it 👀) The truth? We didn't just perfect the sales process... We built a positioning so strong, customers want to buy before we sell. But here's what no one tells you: Getting to this point? Not cheap. Not quick. Not easy. Want to know: Why we are trying to LOWER our close rate The expensive truth behind our "simple" process Why this works best with bold CXOs Listen to this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.…
Ever tried ethically hijacking LinkedIn networks? No? You're not alone. In my latest episode with Garret, we're diving into a strategy that no one really talks about: Network Arbitrage. You don't really have to build your audience from scratch. Instead, identify thought leaders who already have your ideal customers... Create content that their audience craves... "Borrow" their network's attention 😉 You see, most LinkedIn strategies: Create content → Pray for reach → Hope for leads But with network arbitrage, you can: - Map influential networks - Borrow their audience (y’know, nicely) - Convert their followers into your pipeline The results? Team: Exploded from 20 → 100+ people Pipeline: Hit 8 figures Endgame: Acquired by a global agency Garret is now scaling this strategy across 30+ B2B executives. Seriously, why spend years building an audience when you can borrow one? 👀 Want to know the juicy details? Listen to this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.…
Building in public - is it worth the risk? When Adam co-founded Fibbler 6 months ago, he had one mission: Build an audience before building the product. So for 3.5 years, he consistently posted on LinkedIn, engaging with his target customers. No marketing budget. Just authentic conversations. Then, when it was time to launch… Fibbler hit $100K ARR in just 180 days Without spending a single dollar on ads (so, yes the risk was worth it 😄) By building Fibbler in public, Adam and his co-founder truly understood their audience's needs. So when they built the product, the fit was perfect. This is the exact opposite of the usual founder journey: Build product Search for customers Pray for traction Adam did it backwards: Build audience Understand customers Build product for perfect fit The result? Instant product-market fit. Instant revenue. Hosted by Ausha. See ausha.co/privacy-policy for more information.…
Imagine an ad created by Spear Growth, but with your company’s logo on it. Would you be more likely to click on it? Yes! Unsurprisingly, it’s not very common. Almost everyone thinks it’s too complicated. But how hard can it really be? That’s exactly what Tim Davidson and I discuss on this week’s podcast! And we go DEEP! ✓ How do you attribute results? ✓ How to navigate LinkedIn’s minimum audience sizes? ✓ Can you get legal notices for using their logos? ✓ What kind of results can you expect? (Spoiler: Around $483,000 in closed revenue 🤑) If you sell to enterprises, this could be your next LinkedIn ads experiment. You don’t even need fancy tools. Just a LinkedIn ads pro, a cool designer, and you're set. Want to crack the enterprise market? Check out the full episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.…
$50,000 to $150,000 ACV in 12 months? 🤯 No, that's not a typo. Our latest guest, Gal Aga, just dropped the blueprint on how they scaled from $1M to $10M ARR in 2 years. See, many think that you can just "wing it" with pricing, right? But Gal went for a complete mindset shift: From selling products → to selling transformation From pain points → to strategic value From feature talks → to executive discussions No new tools. No massive budgets. Just strategic thinking and careful execution. Want to know exactly how they pulled this off? Listen to this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.…
Reddit ads for B2B SaaS? 🤔 Quick, hide this from your conservative marketing director! 😄 In our latest podcast episode, Kamel & I go into the nitty gritties of launching Reddit ads, …instead of LinkedIn. If you have run ads for a while, you're bound to consider running Reddit ads & memes at some point or another. This episode will show you why you should try running them to reduce your demand-gen costs… by up to a whopping 57% 📉 Any company with an active audience on Reddit can easily replicate this. Trust me, you don’t want to miss this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.…
0 to $1M ARR with... case studies? 🤔 Pretty weird right?! Our latest guest, Rob Snyder, brought up an interesting topic: The best tactic for early-stage founders isn't fancy demos …or hiring more SDRs. It's just a case study 🤯 Rob's seen this work for around 50 companies that bagged their first 10 customers. He simply says - "I don't know if we're a fit. But let me walk you through a customer case study. You tell me how you're different." Why does this work? It's low stress (no pushy sales tactics) The case study gives away immediate proof It helps you find your "hell yes" customers The best part? You can implement this in AN HOUR. 🕐 Curious about the exact structure? The full episode is waiting for you! Hosted by Ausha. See ausha.co/privacy-policy for more information.…
60% message-to-meeting rate on LinkedIn DMs? 🤯 Well, here's what Chris Walker 's NOT doing: ❌ Finding the "perfect" sender (with fancy credentials) ❌ Crafting random offers (Amazon vouchers anyone?) ❌ Complex outreach sequences (to be forgotten) Instead, he's playing the long game: ✅ Deeply understanding his customers ✅ Building a great product with real value ✅ Investing time posting on social media ✅ Becoming a thought leader ✅ AND THEN reaching out with a solid purpose Building a strong foundation BEFORE sending even a single DM is what he did right. No fancy tools. No big budget. Just pure value and conviction. 💪 Even now, Chris only reaches out when he's 100% sure he can deliver 10x ROI. That's the magic you just can't get with formulas & templates. Want to implement this yourself? Don’t miss this episode Hosted by Ausha. See ausha.co/privacy-policy for more information.…
18 leads in 1 quarter vs 1-2 leads before? Yep, that's what happened when AJ Wilcox tried LinkedIn's new thought leadership ads for his healthcare client. Here's what he knew: Client: Healthcare space, huge deal sizes Challenge: Small budget, but each lead is 💰💰💰 New strategy: LinkedIn thought leadership ads The results? Mind-blowing. These ads ran 5-10x better than anything else on LinkedIn, at just 1/5th the cost! These results weren't instant of course. Initial weeks saw ZERO leads, but it started picking up and then BOOM! So, why did it work? Because people engage with other people and not companies. It's all about that personal, relatable feel. The damage? Less than $15k for the quarter. The pipeline generated? Way, way more. 📈 Want to know more about this strategy? Check out our latest episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.…
Retargeting: everyone knows it. But does anyone really know it? We’re talking about stuff that most people just skip over. And the stuff that we marketing geeks don’t always share (c'mon, we all have our secrets!) But the latest TLDR episode with Jonathan dives deep into an RT strategy that actually got results. We discuss everything from building the right audiences to creating the right content. Ready to find out our not-so-well-hidden secrets? Hosted by Ausha. See ausha.co/privacy-policy for more information.…
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