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Own Your Lane™ helps close the female visibility gap so more women experts are seen, heard, and chosen, across media, stages, their industry, and now, AI search. If you've ever stumbled to explain what you do, hesitated to put yourself out there, or watched opportunities pass you by while less qualified people moved ahead—you're not alone. And you're in the right place. Hosted by Michelle B. Griffin, a TEDx speaker, author and personal branding strategist specializing in PR and LinkedIn visi ...
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So what if LinkedIn's reach is down? The right people are still watching...and opportunities are still happening when you show up and own your way. Join me on this episode of Own Your Lane™ with guests Gillian Whitney, Gehan "G" Haridy-Ardanowski and Beth Anne Campbell, as we are doing just that. We're authors, speakers and podcasters using LinkedI…
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Ever wonder what it means to be a thought leader, not just a content creator or influencer, someone recognized for deep ideas and trusted expertise? In this episode, host Michelle B. Griffin sits down with Ashley Faus, a B2B marketer, writer, speaker, and author of the new book Human-Centered Marketing in the Age of AI, to discuss the term “thought…
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Ever felt the pull toward a new path, a passion project, business, or message, but kept waiting for the “perfect time” to start? In this episode, host Michelle B. Griffin sits down with Bernie Borges, speaker, executive leadership coach, podcast host, and founder of Fulfilled@Work, who shares how he stepped into a bold new lane before he felt fully…
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Want to build authority and get visible using video? As an expert ready to put yourself out there on YouTube, yet may feel stuck in overthinking or perfectionism, this is your step-by-step beginner’s guide. In this week's episode, host Michelle B. Griffin is joined by Vicki O’Neill, CEO of KenKay Marketing and YouTube strategist, who shares how she…
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Now is the time to stop overthinking LinkedIn and start becoming visible and known for your expertise business as a B2B founder and expert. Whether you're just getting started on the platform or want to become more consistent, this episode is for you. Learn how to overcome your most pressing fears about putting yourself out there on LinkedIn, the 3…
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Tired of overthinking that big idea, project or business book you want to write to amplify your authority and thought leadership? Good news: this episode will get you unstuck and on your way to writing your business book. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal …
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Is becoming a speaker on your dream board? Is it Good news: it's time to STOP chasing your dreams and bet on yourself to make it happen. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing yo…
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You’re brilliant at what you do—so why are others getting the recognition and opportunities you deserve? Maybe you’re even showing up, networking, and trying to build your brand, but you’re still not where you want to be. On this week's episode, I'm excited to share the launch of my new book, Position Yourself—the personal branding planner and the …
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Want to be seen as an authority in your field? It won't happen with a "do it all, all or nothing" beliefs and behaviors. Yes, you read that right. Many high-performing experts and leaders believe working harder and taking on more tasks is the key to recognition and promotion. This often leads to burnout rather than respect or advancement. If you wa…
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Want to write a book to share your business message? But think, "Nah, not me." It's too long and too complicated. Why bother? Good news: For those who want to share their gifts, brilliance, or message, a mini book is your ticket to sharing your work in months, NOT years. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of…
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Ready to make 2025 the year you say YES to becoming visible and building your LinkedIn presence? Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact. L: Launch Your …
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How do you balance posting on social media without feeling cringy and spammy? And if you work in buttoned-up industries? Yes, it can be done! It's all about showcasing storytelling that shares a lesson, drives a point, and builds your authority. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own…
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Doing work that doesn’t align with your “why” or light can be deeply unsettling. But it DOESN'T have to be. You have the power and choice to step out of the rut and find the work that lights you up. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to hel…
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Do you struggle with the pressure to niche down, feeling like you’re supposed to be an expert in just one area? You’re not alone. Many high-level professionals wrestle with "expert syndrome," doubting their expertise and sticking to what feels safe. Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the…
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There's no escaping this truth: People assume you're a leader when you're a strong communicator, speak well, and present well. And they're much likelier to listen to you and buy into your ideas when you're confident and compelling. That's why honing your skills is critical to being confident on video — whether it's a presentation on Zoom, speaking …
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Welcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership. Today, I'm highlighting one of my clients, Tanya Windman, who shares her journey of leaving corporate to launch her new consultancy, Windy & Co. Like Tanya, you may be interested in lau…
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Don't let being an "introvert" keep you from getting visible and marketing your business. News flash: it's a self-limiting belief that's stopping you from greater opportunities. The good news is that many standout women experts and entrepreneurs are highly successful, and this doesn't stop them, including Brenda Meller, founder of Meller Marketing.…
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Is it hard to communicate what you do so the right people notice? Are you tired of missing out on opportunities and clients that you deserve? Join host Michelle B Griffin and guest Natalie Hales, a brand strategist for financial advisors, for this deep dive on niche positioning your personal brand to stand out in a crowded field. Learn how Natalie …
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Welcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands, and thought leadership. Today, I'm highlighting one of my clients, Shari Biery, who shares her journey to uplevel herself and her business by getting more premium positioned to set herself apart in the health…
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Guesting on LinkedIn livestream shows is one of the fastest ways to skyrocket your visibility and authority on the business platform of a billion professionals. It's an untapped publicity channel with numerous benefits and opportunities that can boost your brand and business. This week's episode will walk you through the do's and don'ts and fast-tr…
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Are you considering launching a podcast to boost your visibility, brand, and thought leadership? What high-level considerations, trends, and updates are needed before you launch? Join host Michelle B Griffin and podcast expert Traci DeForge, founder of Produce. Your Podcast, as we discuss what's needed to launch your show and what's not in the crit…
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Here's a hard truth: Women Entrepreneurs >>> You are underpaid... it’s time to charge your value. Those are the exact words from this week's guest, Chella Diaz, who's on the same mission: to help women entrepreneurs become visible, get highly paid, and create the businesses and lives they desire and deserve. Learn the 3 Steps to Increase Your Fees …
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Welcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership. Today, I'm highlighting one of my clients, Brittany Perez, a nurse practitioner with a doctorate in clinical nursing, who shares her journey of launching two successful businesses and g…
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It's another series spotlighting female experts and entrepreneurs building their visibility, personal brands, and thought leadership. This week's episode features a recent client, Leigh Maneri, who shares her journey on finding the brand inside you, digging deep, connecting all the dots with all that makes you you, and getting out there with your g…
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Ready for PR to raise your visibility and authority in your field? Podcasts are one of the best ways to get in front of other audiences to share your message and expertise. If you're new to podcast publicity, this episode will share the exact process for getting your pitches accepted. Podcast publicity expert Alice Draper, founder of Hustinling Wri…
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It's another episode spotlighting female experts and entrepreneurs building their personal brands and thought leadership. This week we're featuring Sarah Anto, MBA, CPA, a consultant who empowers female founders preparing to launch their startups. Ready to launch her consultancy, Sarah had all the expertise but lacked a clear, confident, and cohesi…
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As a woman in business, we all have moments when we are confused about the next big thing and seek professional clarity to get to the next level for more visibility, authority, and industry opportunities. But how and where do you REALLY find it? This week's guest, Julie Ciardi, shares her clarity vs. confusion reframe and how it impacted her expert…
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It's another episode spotlighting women in business, sharing exactly how they're building their personal brands. This week's guest is Catrina Ossmann, a nonprofit marketing leader and founder of Clever Ideas Marketing. As a previous client, Catrina shares her struggles of not being well positioned, having an audience that is too broad, and feeling …
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Are you tired of constantly churning out social media content to build awareness, credibility, and visibility for your personal brand as a woman in business? Good news—there's another visibility stream to leverage, and it's easier than you think: public Relations or PR. You don’t need to be a large company with deep pockets to benefit from the powe…
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For International Women's Day 2024, I'm kicking off a new profile series where I showcase past, present, and future clients and remarkable women in business who show us exactly how they're building their personal brands. This week's guest is Shermalyn Sidonie-John, by day a brand and marketing executive, and on the side, a personal brand strategist…
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Ready to build and boost your personal brand as a woman in business? Join us from the French Quarter in New Orleans for the kickoff of the Standout Women™ Amplified: Brand Your Way to a Bigger Business event. Hear the stories of Brenda Meller, Rachel Simon, and Michelle J Raymond live from New Orleans, the two-day brand-building intensive I hosted …
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Hey everyone! Thanks for tuning in after my brief hiatus. I've been busy working and launching my new platform. Without giving too much away, I'll say it's for women in business who are so ready to get visible and get out there in a bigger way. I'm sharing TWO NEW announcements. Plus, more is coming soon. This short episode gets right to it...I can…
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As a woman in business. you're ready for bigger things this year, wrote the vision board, and documented it in the journal... But two weeks in...let's do a reality check. 🤔 Following last week's themes. It's about taking action. Are you making progress or stalled for that ONE big thing you want for yourself this year? Getting visible Attracting bet…
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Are you living in your "comfort cave" -- warm and cozy, but getting NOWHERE (and ready to do something about it?) For many of us, when we're ready for bigger outcomes and opportunities, we stay paralyzed with fear and inaction. Watching the world and others go by doing things we dream of and deserve. Let's make this the year you FINALLY do that thi…
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As a female founder, are you exhausted from constant social media and marketing efforts that just don't seem to pay off? If that's you, it might be because your strategy is too broad. It could be time to hone in on your niche, sharpen your positioning, and fine-tune your messaging. This can be your key to shifting from blending in to standing out. …
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Ready to start creating content on LinkedIn but don't know where and how to start? Last year, Ivana Todorovic was in your shoes and got so fed up with the overwhelm that she founded AuthoredUp, (my go-to, all-in-one creation and analytics creator tool) for personal brands to create with ease and consistency on LinkedIn. As a 7x entrepreneur and fem…
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You never know who is watching you...and you never get a second chance to make a first impression. In other words... is your brand #OpportunityReady? Whether it's your boss, your clients, colleagues, or the media, and especially on LinkedIn, opportunities are waiting for you but are you ready for them? This week's guest and fellow personal brand st…
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How well do you know the person behind your personal brand? It's often ignored, but your inner thoughts and outer image play a critical role in your professional presence. This concept of self-leadership is needed for a confident and aligned personal brand in your career and business. That's why this week's episode features Selina Yankson, an Execu…
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Are you an aspiring “side brander?” That’s the term I’ve coined for someone who wants to pursue a passion project or calling while still working their job. In this week's episode, I interview Kate Volman, CEO of Floyd Coaching and author of Do What You Love, all about helping us take action and pursuing what lights us up even while working a full-t…
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Are you familiar with the '7-Eleven Rule' where strangers make 11 decisions about you within seven quick seconds? When it comes to personal brand style, this matters even more. Yet, establishing a style that reflects your business brand can feel overwhelming and unattainable. This week's guest on Ask The Brand Therapist: Personal Branding for Leade…
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If you've ever dreamed of writing a book to share your message and wisdom, this episode is for you. Ever since age 13, I wanted to pen a book and it wasn't until decades later, in November 2022, did I realize that goal with the publishing of THE LINKEDIN BRANDING BOOK by #MichelleSquared with my co-author Michelle J Raymond. That's why I'm excited …
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Struggling to find the right balance between your personal and business content on LinkedIn? In this week’s episode of Ask The Brand Therapist, answers this question from Val Roskens Tews. You’ll discover: The ideal mix of personal and business content to craft a cohesive brand message. Strategic ways to intertwine personal stories with professiona…
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Is your content suffering from professional doom and gloom and wasting your time, money, and sanity with NO results? Posting without a payoff is a waste of time, money and sanity. No one has time for that. This week's episode of Ask The Brand Therapist with expert guest Heidi Medina will share her story of how she transformed her content and her ba…
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Are you camera shy? Do you shudder at the thought of appearing on video or a live video but know you need to be more visible with your personal brand? Answer: In this week's personal brand therapy session, my expert guest, Gillian Whitey, a LinkedIn Live Stream Strategist & Coach who helps B2B professionals use LinkedIn Live to leverage the power o…
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What if the key to unlocking your full potential was already within you? And how do you exactly do this by putting yourself out there with a personal brand? Answer: In this week's personal brand therapy session, my expert guest, Humaira Akhter, a growth strategist for female solopreneurs, leaders, and non-profit founders is here to break this down …
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Question? Ever been tongue-tied when asked the question: "So, what do you do?" at online and in-person networking and events? Answer: As the Brand Therapist, I know this struggle all too well. In this week's therapy session, I share my personal journey of refining my own introduction, from networking events to online profiles, and the realization o…
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Question Feeling stuck in your career and wondering if it's too late to change things up? How do you even "put yourself out there" in mid-career? Expert Guest Answer On this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Bernie Borges, the host and producer of The Midlife Fulfilled Podcast. Bernie is also the V…
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Question Ever felt like you're simply blending in the crowd? What if you could elevate your voice and personal brand to a whole new level? Expert Guest Answer On this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Matthew Rolnick, the VP of Strategy and Innovation at YayMaker and author of Find Your Yay. Matthe…
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On this week's Ask The Brand Therapist Personal Brandin Talk Show: Question: Why is it SO hard to find your ideal audience? Where and how do I find them when it's not so easy to obvious to search for them? (Especially on LinkedIn when they don't exactly have what they do in their headlines?) Answer: Don't worry about labels, use these two strategie…
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On this week's Ask The Brand Therapist Personal Brandin Talk Show: Question: How do I show up on video if: "I'm scared and/or not sure what to say." Answer: This is a question many of us face, especially me! Let's ask an expert: This week's expert guest is Zineb Layachi, founder of Raise the Runway, who creates unscripted video content that pulls o…
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