Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
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Shopify Masters is a business podcast powered by Shopify, featuring real stories of entrepreneurship, actionable marketing tips and tools for ecommerce growth.
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Want to Break Into Corporate Gifting? Here's How
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Corporate gifting can be a powerful wholesale channel for some founders. Expert Chloe Sapienza takes us behind-the-scenes of her agency, Telescope, which helps clients source gifts and build Shopify stores for their branded merchandise. Subscribe to Shopify Masters on YouTube for more interviews.بقلم Shuang Esther Shan, Shopify
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How To Grow a Small Business Into a Multimillion Dollar Brand
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Magnolia Bakery has transcended its status as an iconic New York bakery to become a global dessert empire, bringing its famous cupcakes and banana pudding to fans worldwide. Despite its direct to consumer, retail, and international expansion, the bakery has managed to retain its charming, small-bakery feel while welcoming new fans. In this episode,…
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Marketing Strategies Every Entrepreneur Can Use
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OSEA Malibu has been family owned and operated since 1996. CEO Melissa Palmer has marketing strategies that helped the brand sustain growth for decades. For more on OSEA Malibu and show notes click here. Check out Shopify Masters on YouTube.بقلم OSEA Malibu, Melissa Palmer, Shuang Esther Shan
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How To Start a Clothing Brand from Scratch
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Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity parent company across multiple product categories including the brands Motherhood Maternity, A Pea In The Pod and Destination Maternity. She shares …
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Go One More: The Mindset Behind Building a Multimillion Dollar Business
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Nick shares how his "Go One More" philosophy has been the cornerstone of his success, both in business and in life. From funding his business with a military loan while still in college to dedicating his free time to building Bare Performance Nutrition, Nick's journey is a testament to resilience and commitment. For more stories on how failures can…
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How This Artist Made Millions Making Dinnerware for Restaurants
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Jono Pandolfi is an artist by training. Along with his brother, Nick Pandolfi, he scaled his handmade dinnerware company to a seven-figure hospitality and manufacturing business. Jono Pandolfi has made plates and bowls for reputable establishments, including eateries at MOMA, the Four Seasons Hotel, the NOMAD hotel, and more. You’ve also seen his d…
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How These Founders Got Noticed by Oprah's Team
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Katie Hill and Lisa Watkins created WanderFull, a stylish bag designed for carrying a water bottle. They say creating a niche and well-made product helped them stand out at trade shows, unlock wholesale relationships, and get named to Oprah's Favorite Things 2023 list. Subscribe to the Shopify Masters YouTube channel to watch video interviews with …
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Building a Profitable Clothing Brand on Shopify
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Join Alex Drexler, the founder of the New York City-based clothing brand Alex Mill, as he shares his journey of creating the perfect shirt. That single garment transformed his company into an iconic fashion label, a label that’s on Shopify. Drexler and CEO Roxanne Stahl O’Hara also talk about their organic growth and creator collaboration secrets. …
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How Two Teen Founders Leveraged Mentorship to Disrupt the Beauty Industry
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Teen founders Sadie and Abby Bowler launched into over 500 Target stores with their personal care brand SadieB. Learn about their approach to leveraging mentorship and networking. To read more about SadieB and show notes click here.بقلم Shuang Esther Shan, Shopify, SadieB, Sadie Bowler, Abby Bowler
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Founder Caroline Weaver turned her passion and knowledge of small businesses in New York City into an online guide called Locavore Guide. She also opened a variety store to feature some of the cool products made in and around the city.بقلم Shuang Esther Shan, Shopify
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How to Shift Consumer Preferences Quickly and Effectively
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SURI’s founders reveal how they scaled to $30M in two years by reimaging electric toothbrushes, focusing on consumer pain points and expert endorsements. To read more about SURI and show notes click here.بقلم Shopify, Mark Rushmore, Shuang Esther Shan, Gyve Safavi
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Why Spending 5 Cents More on Your Product Is Worth It
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Samantha Kent is the founder of the pure beauty company, The Cleanest Lab, and the chief growth officer of her family's beauty manufacturing business, LaDove. She shares why customers will notice (and keep coming back) for high-quality products. To learn more about The Cleanest Lab and for show notes: https://www.shopify.com/blog/the-cleanest-lab-m…
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Pre-launch Tips to Help You Reach Millions
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Gyve Safavi and Mark Rushmore revolutionized the electric toothbrush market with SURI. Learn how they became a multimillion dollar brand within two years thanks to prelaunch prep. For more on SURI and show notes click here.بقلم Shuang Esther Shan, Shopify, Gyve Safavi, Mark Rushmore
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A Serial Entrepreneur's Failures Led to YouTube Success
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Serial entrepreneur Wil Yeung has started all sorts of businesses, from violin drop shipping to a brick-and-mortar music school to a coconut milk business to a photography service. These other companies all led to his current venture, a YouTube channel focused on plant-based cooking called Yeung Man Cooking. Here's how he has redefined failure to b…
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How to Implement a Limited Drop Model Without Losing Money
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Erika Geraerts only opens her store Fluff four times a year. Discover how to implement an innovative drop model into your business while growing profits and community simultaneously. Read more on Fluff and show notes here.بقلم Shuang Esther Shan, Erika Geraertz, Shopify
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The Secret to Remaining Consistently Profitable
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Danny Buck co-founded CRAFTD London, one Europe’s most successful men’s DTC jewelry lines. Find out which slow growth strategies helped him remain consistently profitable. Read more on CRAFTD London and show notes here.بقلم Shuang Esther Shan, Shopify, Danny Buck
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A Group Chat Inspired a Multimillion-Dollar Brand
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"Dad gang" was a common refrain in the founders' group chat before it became the name of their company. Three friends, Bart Szaniewski, Grant Eastey, and Ejay O’Donnell, share how they built a brand from the term. To learn more about Dad Gang and show notes: https://www.shopify.com/blog/dad-gang-community…
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Personal Branding Strategies Every Entrepreneur Needs
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Alexa Curtis has been building her personal brand since the age of 12. Learn how she secured deals with Radio Disney, T Mobile, and British Airways, all through cold pitching herself and developing her lifestyle content. Read more about Alexa Curtis and show notes here.بقلم Shuang Esther Shan, Shopify, Alexa Curtis
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How a First-time Founder Overcame Launch Challenges
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David Levy encountered a few unexpected challenges in the two-year lead-up to launching his first company, Bola Grills. Listen to find out how he dealt with finding production partners and storage solutions.بقلم Benjamin Gottlieb, Shopify
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How to Go From Idea to Product, Smoothly
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Having started and sold a successful business, Zachary Quinn knows how to bring a product to life smoothly. Discover the strategy he used to create his latest brand, Oceanfoam, offering foam rollers made with algae. To read more about Oceanfoam and show notes click here.بقلم Zachary Quinn, Oceanfoam, Shopify, Shuang Esther Shan
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Getting Creative with Marketing a Lifestyle — Not the Product
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Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand. To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketingبقلم Shuang Esther Shan, Shopify
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How to Start Optimizing Your Company’s Revenue Growth
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Shizu Okusa left Wall Street in 2013 to launch her own brand, Jrink. After selling it, she created Apothékary, making herbal remedies. Discover the revenue growth tips she’s learned from both companies. To hear more on Apothékary and read show notes click here.بقلم Shuang Esther Shan, Shizu Okusa, Shopify
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How De La Calle’s Rebrand Aims to Capture New Customers
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Serial entrepreneur Alex Matthews explains why he rebranded his tepache brand, De La Calle, to a modern Mexican soda brand. For more on De La Calle and show notes: https://www.shopify.com/blog/de-la-calle-rebrandingبقلم Shopify
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Iteration Is The Secret Ingredient for This Beverage Company
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Founder Karen Danudjaja shares how she embraces iteration and prioritizes customer feedback into her beverage company, Blume, which incorporates superfoods into latte mixes and water elixirs. To learn more about Blume and show notes: https://www.shopify.com/blog/blume-iterationبقلم Shopify, Benjamin Gottlieb
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Marketing Strategies Proven to Drive Results
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Diarrha N'Diaye launched Ami Colé after helping grow brands like L’Oréaland Glossier. Discover the data-driven strategies she’s learned from working at top beauty brands.بقلم Ami Colé, Shopify, Adam Levinter, Diarrha N'Diaye
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