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In 2016, my business coach said I should hire a cameraman to catch the journey of my biz. Fast forward seven years and now there's an entire media team dedicated to making me look good online! Today on MPTV we have Peter Glenn in-studio – he’s like the puppeteer controlling everything Matt Plapp does across social platforms. Tune into this episode …

Are you a restaurant owner? Then pay attention! If we've learned anything from recent visits to local restaurants, it's that an extra set of eyes can make all the difference. Making sure your establishment pays close attention to even its tiniest details is essential for making guests feel comfortable and welcome - after all, no one wants their mea…

As a restaurant marketing expert, I've spoken to hundreds of owners about their greatest frustrations. Did you know that the same 3 obstacles surface over and over? Low sales, low profits, and difficulties finding quality employees - sound familiar? The truth is these problems all have one potential solution in common: building customer loyalty! Re…

I recently experienced a wave of interest and attention after going viral on TikTok for something unrelated to what I offer. I'm a restaurant marketer, but my viral video had nothing to do with food - it was just me wearing an orange sweater and talking about not receiving a bag at best buy. It didn't take long for the Internet to notice and start …

We rounded off the Florida Restaurant and Lodging show with a great MP TV! I had an amazing conversation with David "Rev" Ciancio, restaurant marketing specialist and independent restaurateur. We delved into strategies that can aid single-unit restaurants to build success comparable to franchises as well as how to spend a modest budget for maximum …

MP TV is on the road again and this time we're coming at you from Orlando Florida with my man Zack Oates, the CEO of Ovation! We dive into: What Ovation is and what they provide for their clients. The impact negative reviews online can have on a restaurant. How to handle negative reviews, and get them off the internet. The importance of responding …

I got to sit down with the owner of Downtown Flavortown and talk about how the concept of delivering an amazing food experience and entertainment can be combined in a tourist destination! Typically arcade-style restaurants don't have amazing food and restaurants don't have games! Downtown Flavortown has tweaked its approach to offer both of these i…

Details matter! Today I'm going to share with you a few quick stories about while you may think your business is tight, a few loose ends can make all the difference. I recently noticed that a restaurant local to me had some issues... in their bathroom. not a major problem but it was a little dirty. I bring this up because you need to have an eye fo…

On the road again but this time MP TV is in Las Vegas! This special episode is taking place at a real estate conference but my guest, Sharon McCormick, and I are both from Cincinnati! Not only that but we both worked in radio, and went to the same high school. In this episode, we discuss how companies are still focused on major media outlets for ad…

In this episode of MP TV, we take another look at the importance of telling your story! I kick this episode with a saying that Guy Fieri recently told me: "Music sounds different when you know the story of the band, and food tastes better when you know where it came from". That quote has stuck with me for a couple of months now and I think it's tim…

It's that time of year again... Football Season. The question is: How can you capitalize on the NFL season to get more people in your restaurant? The answer is not yelling at your customers to come eat at your restaurant and watch the game because they already know you have pizza, wings, and beer. The answer is ENGAGEMENT in the comment section! Ge…

We took a trip to Kenosha Wisconsin to visit the road crew while they filmed an episode on-site at BBQ'd Productions. While we were there we got to see behind-the-scenes of how BBQ'd Productions makes their incredible food and met with the owner Kris Schoenberger. I also had to take the opportunity to sit down with Kris and film an episode of MP TV…

In today's episode of MP TV, we're chatting it up with Tom Mosher! Tom is part of the America's Best Restaurants team and his job may surprise you! He's the KING of automation & restaurant technology! From automating customer data collection to reporting results, Tom has an important role here at ABR! In this episode, we'll dive into: - What Tom do…

I've seen restaurants named after streets, but I've never seen streets named after restaurants! Neir's Tavern in Queens New York is the first restaurant in America to have a street named after it has been around 1829! In this episode of MP TV, you can expect to hear about how Loycent has revamped this historical restaurant. Strategies he has taken …

In this episode of MP TV I got to hear the backstory behind an incredible local business, Allie's Walkabout! Who better to tell the story than Allie's dad, David Clegg? Allie's Walkabout is a local northern Kentucky business that is any dog owner's one-stop shop for doggy daycare, boarding, grooming, and training! In this episode, David Clegg tells…

This week on MP TV were throwing it back... WAY BACK! I had my first employee EVER in the studio. Ashley Mullins has been with me for 11 years now and I thought it was about time we had her on the podcast considering she is the H.B.I.C. If you don't know what that stands for you're going to want to check out this episode! You can expect to hear abo…

In episode 122 of MP TV, I got to have our new host, Greg Hutson in for a great conversation! Some of you may recognize him because he's coming to us from the world of WWE! Greg spent the better part of a decade traveling with the WWE around the world to do their ring announcing! In this episode, you can expect to hear about: Greg's history with th…

In Episode 121 of MP TV I had Kevin Slaughter from Mailwise solutions in the studio. Kevin works at Mailwise Solutions and understands the importance of creating an effective mailing campaign! We touch on: What Mailwise does for their clients. How Kevin got into the direct mailing business. The process of taking on new clients. How direct mailing t…

In episode 120 of MP TV, I had the opportunity to have Kristian Cotta in town from Arizona! He owns Local 480 Media, and has been working with America's Best Restaurants for some time! While in town he got to hang out with the team, immerse in our company culture, and explore new product developments. His visit wouldn't have been complete if I didn…

MPTV What Are you missing EVERY Month?! In episode 119 of MPTV were talking about July! I'm going to give you a deep dive into how my brain works and different opportunities for successful restaurant marketing throughout the month. Sure you're probably saying "the month is almost over" and you're right, but if I told you what to do next month it wo…

If you can't outspend your competition how can you outsmart them? In this episode of Own Their Phones, Shawn and I dig into outsmarting the completion by driving engagement on social media while simultaneously creating brand loyalty that will last a lifetime! Learn more about: - Building a VIP list - Outspending or Outsmarting - Customer Impression…

In this episode of MP TV, I have a great AMAZING conversation with The KING of Donuts, Ryan Yauger! Ryan creates BADASS donuts at Peace Love & Little Donuts, and in this episode, you can expect to hear about: - How he got into the donut business. - What it's like creating some of the best donuts in the city. - How he staffs his stores and what he's…

Episode 117 of MP TV features our very own Marketing Director, David Schlotter! In this episode you can expect to hear about: - How David came onboard the ABR Team. - The career risks he took at an early age. - Stories from early success. - Where he's steering the ship! As always, don't forget to like, comment, and subscribe for more awesome conten…

Today, I sit down with a long-time friend, Doug Smith! He's the director of sales for America's Best Restaurants and today, we dive DEEP into some of our favorite stories and valuable lessons we've learned over the years. Tune in as we talk about: - Intel - Fake Names - Wrong-Sized Chests - Frequency - Pure Laziness www.MPTV.watch…

Travis GREW his business during the pandemic. He didn’t run. He didn’t hide. He took the opportunity to run harder and faster because he knew the success of his business was in his hands. In this episode of MP TV, I chat it up with Travis to learn more about his story and the steps he took to building a successful BBQ Restaurant. In this episode, y…

The day is here! The premiere of my new podcast series with Shawn Walchef, CEO Of Cali BBQ Media! Tune into this FIRE episode jam packed actionable items to own your customers’ phones! The Own Their Phones Podcast is focused on the journey of a new partnership I have formed with Shawn. We have started this podcast for one main reason - Helping you …

On this episode of MPTV I cover a very important topic, Fathers Day! Holidays like this are a great time for businesses to reach out to their customers. The problem is most businesses use the same tactics for these holidays. It is time you start swimming in the blue ocean and take a different approach to contacting your customers during the holiday…

In this special episode of MPTV, I am with my friend Shawn Walchef, CEO of Cali BBQ! Shawn and I hosted a podcast seminar at America's Best Restaurants headquarters. During this seminar, we took a deep dive into the importance of creating content while being a business owner. Shawn and I have found great success with our practices and would love to…

On this episode of MPTV I discuss the importance of retention! Mastering the skill of retaining your customers will help your business grow. I also discuss the importance of capitalizing on holiday marketing correctly.

On today's episode I have my banker Lytel Thomas. Lytel is the president of First National Bank! In this episode we talk about the importance of local relationships for small business owners.

On this episode I have my friend and successful entrepreneur BJ David on. BJ grew up in a very successful line of entrepreneurs mainly in the restaurant business. BJ knows the ins and outs of the restaurant industry but he was looking to do something new. Check out this episode to learn about how BJ got into the business he is in today.…

In this episode I figure out if I am a basic b!thc or not. I had a restaurant reach out to me and say my book was basic.Our company does a great job executing the basics that most people struggle with! Executing the basics is what makes companies successful.

On today's episode I have my old friend Steve Cain on. Steve is a retired business owner that made a huge impact on my career in marketing! Steve and I first started working together in 2010 during the early days of video marketing!

On this episode of MPTV I have Paul Miller! Paul Miller owns Bircus Brewery in Kentucky. Bircus brewery is the first of its kind in the United States, it is a crowdfunded brewery! They have amazing beer and incredible shows they put on! I had a great time on this episode, I know you will love it! Check out this podcast to learn more about Bircus.…

Today I went to Cleveland to visit restauranttopia. I met with Brian and Anthony of Hillcrest. All three of us share a common passion for helping out independent restaurants. Check out this episode to hear our views on the independent restaurant market.

In today's episode I have my friend Andrea Ansubiguan. Andrea is the owner of the European Cafe. She has been the owner for the past 8 months. Andrea and I share similar views on the restaurant industry. In this episode we discuss her opening the restaurant, marketing tactics, and red ocean vs blue ocean.…

Today Matt Plapp, CEO of America's Best Restaurants sits down with ABR employee Daran Adair. Daran has been in the hospitality industry for 30 plus years so he has a great knowledge of restaurants and restaurant marketing. Matt and Daran discuss the importance of being consistent with your customers and discuss the advantages independent restaurant…

On this week's episode Matt Plapp has an in depth conversation with ABR employee Teresa Martin. Matt and Teresa share similar views when it comes to marketing independent restaurants. Teresa grew up in a town of 500 people and knows how hard it is for businesses in small towns to gain attention. Check out today's episode if you would like to learn …

In today's episode of MPTV, Matt discusses the importance of the statement “Money Follows Attention”. The big question is are you doing what it takes to get the attention for the money to follow? Matt goes over what your business can do to get the attention of customers in order to grow your business.…

On today's podcast 🎤 Matt talks 🗣 about how he wants businesses to stop 🛑 having one night stands with their customers. Matt shares that there are multiple ➕ ways to stop this from happening. By not having 🚫“one night stands” with customers, your business gains📈 the opportunity to have recurring visits.💰…

On today's podcast Matt has a conversation with Chris Braden 🎤 . Chris has been media marketing for several years 🕰 , he has worked for multiple media sources including Iheart radio 📻 and ESPN 🏈 . Tune❗️in to this episode to 👂🏻about the changes in media market📲 that have occurred over the years.

This week on MPTV, Matt 👊 talks to business owners, more specifically 🍕 restaurant owners. He stresses the importance ‼️ of having a mobile friendly 😃 website that captures customer data in ⭐️ unique ways. Don’t be 🥱 lazy, because the customer already took the 💪 hardest step, now it’s ⏰ time for you to take yours… 👊You don’t want a one night stand……

This week on 🎙 MPTV, we have the man who’s usually found behind the 🎥 camera, David Schlotter. David is the 📺 marketing director for 🍕 ABR, ⚙️ Deep Work Studios, and 👊 Matt himself. He came all the way from Philly ✈️ to tell us how to grab people’s attention 👀 before that stop light 🚦 turns green, and how to maximize 📈 the quality of your content w…

This week on MPTV, we have two 🎰 Las Vegas restaurant owners who 🔎 focus on community 🏘 and authenticity. When it comes to 🍕🍕🍕 pizza, Jim and Jan know what’s good! They like to be a part of the 🏗 creation process, like painting 🎨 their own murals and crafting their iconic 🍝 sauces from scratch. Don’t miss out ⛔️ on this inspirational story 📚 of two…

Cha Ching baby! This week on MP TV we have a special guest, Matt’s own father, Duane Plapp! Watch your ankles, because the Michael Jordan of sales is here to fill you in on how to be MVP. Duane has been in sales for over 50 years and specializes in building relationships, and this week Duane fills us in on: What to say when you approach a customer …

Don’t Turn That Dial📻! Doug and Matt used to work in radio together🤝, and now they are here, still doing sales💸, but with a much different outlook👀! Nowadays Doug works on the ABR sales team👍, as well as one of ABR’s awesome hosts😀. He knows the ins and outs of restaurants🧑‍🍳, and has the scars to prove it😱. He also knows about the radio world, and…

بقلم Matt Plapp

Welcome To Deep Works Studios, once again🤗! We have a certified legit😎 guest lined up this week on MPTV, and if you are a follower of America’s Best Restaurants🍽 (which you should be🤩!), you will recognize him… Luis Rivera, one of ABR’s very own hosts🎥! Matt and Luis have worked together at America’s Best Restaurants for the past few years, and wit…