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PR Yourself with Leah Frazier is a fun and informative DIY PR hub for small business owners, entrepreneurs and brands wanting to gain publicity, exposure, and press and media attention without the PR firm price. A noted "media maven", "plug" and coined as Dallas' Olivia Pope, Think Three Media CEO, Leah Frazier, brings in news anchors, influencers, PR pros, publicists, radio personalities, entrepreneurs and more to give practical advice, tips and PR strategies on how to generate publicity ge ...
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Send us a text In this episode of PR Yourself with Leah Frazier, we dive deep into the world of strategic business storytelling with storytelling expert Seth Donlin. Discover why business storytelling is the secret weapon in PR for small businesses and entrepreneurs looking to build meaningful connections with their audience. Seth breaks down which…
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Send us a text In this episode of PR Yourself with Leah Frazier, Leah is joined by Cynthia Nevels, CEO of Integrality, to tackle a critical topic in the digital age: oversharing on social media and how it can negatively impact your personal or professional brand. Can someone say "canceled"? Can someone say crisis management PR ASAP? Cynthia, a busi…
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Send us a text On this episode of PR Yourself with Leah Frazier, Leah sits down with self-care strategist and author Deya Smith Taylor to dive into the powerful insights from her latest book, You're Successful, But Are You Okay?. Known for her expertise in guiding high achievers toward a healthier, more balanced lifestyle, Deya addresses the pressu…
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Send us a text In this episode, podcast PR expert Christina Lenkowski reveals the real secret to podcasting success: reaching the right audience, not just the biggest shows. Christina breaks down the power of podcasting to amplify your impact and build a loyal community. Tune in as she shares actionable strategies for identifying your ideal audienc…
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Send us a text We're back for another episode with Social Media Queen Karlyn Ankrom of Oh Snap! Social. But this time, she's here to give us all a swift kick in the you-know-what -- to let us know several "call to actions" (i.e. CTA's) that we're forgetting to use on social media for increased engagement. Are you looking to expand your follower cou…
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Send us a text We wanted all the smoke when it comes to cannabis-related PR and well -- we got it! Coming to the podcast giving it to us blow by blow is the Cannabis PR King himself, Mike Mejer of Green Lane Communication. Whether you're in the cannabis business or not, you're going to want to take a listen, because Mike dishes actionable PR tips t…
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Send us a text Press releases and media advisories are often referred to interchangeably, when they are in fact, two completely different communication tools within PR. One is short, simple and succinct, and they other is more long-form with room for storytelling capacity. Knowing when and how to send them, could be the key to you obtaining the max…
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Send us a text We love to hate it, and you hate to love it. Yep, you guessed it -- it's social media! Leah sits down with Karlyn Ankrom, Founder and Lead Strategist at Oh Snap! Social to get a heads up on what will be trending for social media in 2024 -- and believe us, there are a few curveballs you won't be expecting. Grab your paper and snag you…
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Send us a text Hiring a publicist is like Hinge or maybe even Tinder for PR -- or maybe not as bad. But here are the top 5 things you should ask a publicist or PR firm/agency BEFORE you hire them. All of this should be done in the courting phase...before things get serious...before you enter into a monogamous relationship...ok, ok, ok...you get the…
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Send us a text It wasn't too long ago that Leah gave her two cents about Newswires -- the good, the bad, and the ugly. Mickie Kennedy, founder of press release and newswire service eReleases, joins Leah as a follow-up to the previous podcast episode to provide more insight into newswires -- when to use them, how much they cost, and the benefits for…
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Send us a text It used to be that "blue checks" on social media next to profile names were only reserved for the elite — celebrities, influencers, journalists, and more. It was a thing to acquire or to obtain by all of us "regular folk." However, the blue check "verified" profile has been up for sale — where any and everyone can purchase a verified…
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Send us a text In this episode, Leah sits down with PR and Comms guru Aaron Kwittken of PRophet to discuss the intersection of AI with PR. What does this look like and how will it make life for PR industry pros better? In this discussion, Leah and Aaron dive deep into the future of artificial intelligence, and the rise of what Kwittken coins as the…
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Send us a text So many times business owners and leaders shy away from the limelight and just want their businesses to be in the spotlight. Some individuals stay away from attention because they truly are shy and lack self-confidencec. Well meet Kayley Hamilton of KAYLEY Media -- a self-proclaimed shy girl turned top entertainment reporter for Ente…
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Send us a text Have you ever had a publicist tell you to put your news on the newswire? Better yet, do you question whether or not to use a newswire service or not? Leah gives you the unfiltered truth about the advantages and disadvantages of newswires, her favorite newswire services, and how to get the best bang for your buck! Grab a paper and a p…
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Send us a text Do you cringe every time you hear the phrase "thought leader" OR when someone or some "coach" tries to push you a "How to Make x Millions of Dollars in 6 days" program? Um yeah...me too. However, there is a space and a PR strategy to becoming a non-cringy thought leader AND it's one of the best tools to "PR'ing" your brand or yoursel…
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Send us a text If you haven't incorporated podcast pitching as a part of your PR strategy, then what are you waiting for? Season after season we boasts on the return of these gems, and people still consider them low priority on their PR pole. WHY? Join us in this latest episode as Leah talks with Brandy Whalen of Whalen Media and Kitcaster to discu…
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Send us a text Sure, the letters PR is in the word 'procrastination', but it doesn't make it right! In the world of pitches, media and news, timing is everything. For many small businesses and startups, you can't afford to pitch late or when it's down to the wire. Budgeting enough time for repetition, consistency and follow-ups is what will help yo…
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Send us a text On this episode we link up with veteran communications and PR guru Dara Busch, Co-CEO of 5WPR -- an award-winning top PR firm that specializes in consumer practice spanning the industries of: Travel & Entertainment, Apparel & Accessories, Non-Profits, Home & Housewares, Health & Wellness, Mom & Baby, Beauty & Grooming, and Consumer P…
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Send us a text On this latest episode of PR Yourself, we welcome back resident PR Yourself publicist guru Chandra Gore, to discuss the latest developments surrounding the public outrage against Philadelphia's Sesame Place. What should be deemed on of the happiest places on Earth for kiddos around the world, is now being coined racist, after videos …
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Send us a text On this latest episode we attack a PR Piss-off of the week. Lately it seems as though EVERYONE has gone mad and are taking all of their business and entrepreneurial issues to the Court of Public Opinion - i.e. Instagram and Social Media, versus handling it in private. How much is too much to post on social media? How can the wrong po…
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Send us a text In this episode, right at the closing of May's Mental Health Awareness Month, we tap the shoulder of highly-acclaimed 'Black Joy' author Tracey Michae'l Lewis-Giggetts. In an inspiring story, Tracey discusses how she "PR'd" a simple guest essay on Black Joy for the Washington Post, into a globally renowned best-selling title -- from …
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Send us a text We're back with another episode featuring Hollywood Producer and New York Times bestselling author, DeVon Franklin. The last time we caught up with him, he was dropping his 2021 hit book, "Live Free". This time, Franklin returns to give us the scoop on his new Audible Book "It Takes a Woman", that just dropped on April 21. Let's face…
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Send us a text On this latest episode, we keep it real on what's holding many of us back from success. Whether it's imposter syndrome, doubt or fear, why are YOU not pitching yourself for the opportunities, relationships, or deals that you want? Sometimes you have all of the resources you need, you need to just pitch it (or you) afraid! We then hea…
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Send us a text In this episode of PR Yourself, we sit down with retiree turned TikTok star, Shantaquilette Develle of @HeyShantaQ, to discuss her rise to TikTok stardom as one of the top moms to follow on the app. She's now known by Tiffany Haddish, Steve Harvey and has even had her videos shared by Snoop Dogg. She discusses everything from journey…
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Send us a text On this episode we make a triumphant return to the airwaves with social media influencer, blue check king, magician and Founder of the Ace of Spades Agency, Jay Jay. With 57 million views on YouTube and over a million followers on Instagram -- it's safe to say that Jay knows a thing or two about the type of content that can really gr…
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Send us a text Amazon Live is EXPLODING with views, engagement and content. We sit down with fellow publicist, journalist and content creator Chandra Gore to discuss how she's using Amazon Live to amplify her platform, sell her products and connect with a new and engaging audience. THIS IS HOT AND FRESH INFO! You don't want to miss this! Sign up fo…
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Send us a text Often times businesses and brands ponder on when to hire a PR professional, or an agency or firm. Is there a sweet spot? How do you know when you need to go to the next level? At some point, you just can't do it all by yourself. On the show we talk to Fletcher's Original Corny Dog heiress Amber Fletcher, who candidly discusses the mo…
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Send us a text Are influencers out or are they still in? Vogue Business now predicts that there is the rise of "Genuinfluencers" - GENUINE influencers who don't want you to pay them anything (gasp), and who don't want to sell their audiences anything! Say it ain't so! Tune in as we ponder on this new wave of influencers AND as we interview Florida …
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Send us a text We're back for another #PRPetty episode as we discuss the latest in North Texas news involving a Black high school principal, Dr. James Whitfield, and the request by his school board to remove a picture of he and his Caucasian wife, Kerrie Whitfield, from his Facebook photo albums. The photos under fire are of him and his wife on the…
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Send us a text Here in PR Land we know that all it takes is one slip of the tongue and a little bit of loose lip yappin' to get your brand canceled forever. The heat was felt in the kitchen these past few weeks for 29-year-old rapper DaBaby as he insinuated homophobic language and HIV/Aids misinformation targeted towards the LGBTQIA+ community. Thi…
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Send us a text In this episode of PR Yourself, we revisit Sha'Carri Richardson and her sneak attack promo with Kanye West and Beats by Dre, plus a behind-the-scenes discussion on Olympian gymnast Simone Biles' decision to withdraw from the team gymnastics competition at the Tokyo Olympics. Was this good or bad for her brand? And -- speaking of bran…
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Send us a text It's the puff felt 'round the world as news burst of Dallas Olympic hopeful Sha'Carri Richardson failing a drug test, after earning her way into the 2021 Tokyo Summer Olympics to compete in the 100-meter race as one of the fastest women in the world. As some would say "it's just a little weed", or "The Olympic rules need to be reeval…
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Send us a text On this episode of PR Yourself, we sit down with Ed Zitron of EZ-PR to chat all things PR and media outreach, but things take an interesting turn when we get real about cancel culture: what is it, how brands get caught within its web, and how it can be avoided. Ed doesn't shy away from naming names and dishing out the game on what we…
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Send us a text Enjoy this PR Yourself sneak listen, of gospel recording sensation Lena Byrd Miles' new single "Watch Me." Be sure to check out our previous episode interviewing Miles (Season 4, Episode 16) and show support for this incredible artist by downloading the full single on all streaming platforms today! For more on Lena, be sure to follow…
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Send us a text We stalked Gospel singing sensation Lena Byrd Miles after her stellar performance with Kanye West's Sunday Service choir for DMX's Memorial Service. We needed to know all the details on this beloved Gospel artist, and how she booked the solo heard 'round the world. PR Yourself Podcast host, Leah Frazier -- along with her unofficial c…
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Send us a text After 17 years in the fashion game, grinding, and taking some time off following the passing of her father, Dallas Plus Size Fashion Designer Shavonne Dorsey re-emerges with a new outlook, new designs and new opportunity. The dedicated designer gives us an exclusive interview on her Shavonne Dorsey collection hitting HSN on May 13th …
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Send us a text How many times have you heard the saying, "Get out of your own way."? In business and in life, it is a concept that can make or break our successes. We sat down with award-winning Hollywood producer, New York Times bestselling author and renowned motivational speaker DeVon Franklin to chat about his new book, Live Free: Exceed Your H…
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Send us a text The PR Yourself PR Petty crew is back at it to discuss another round of PR hot news! We first pay homage to DMX and discuss the memorial service held at Barclays -- and then round it out with what everyone is buzzing about on the interwebs... DMX's ex-wife Tashera Simmons and his fiancee Desiree Lindstrom. Has Tashera PR'd herself to…
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Send us a text Yep, you've guessed it. It's another episode about...LinkedIn! But this time we hear it straight from the expert, Judi Fox, on the new features that are dropping like Creator's Studio, integrated LinkedIn Events options and more. Judi is the LinkedIn guru behind some major celebrity profiles and knows a thing or two about how to make…
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Send us a text "The Kidd Kraddick Morning Show's" nationally syndicated radio veteran drops by the show to chat all things entrepreneurship and her venture outside of the airwaves, Emma Kelly and Me. Admitting to bumps along the way, Kellie keeps it real as to the unexpected feelings she's experienced with her small business and how she's pressed p…
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Send us a text Leah's favorite Dallas BBQ joint (and the reason for her COVID weight gain) is the latest in spotlights for this season of Discovery TV's Restaurant Recovery. She sits down with Smokey John's BBQ Co-Owner Brent Reaves to discuss their latest appearance on the show, what the experience was like, and where they are "PR'ing" themselves …
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Send us a text There's no one else we'd bring on the show to talk the concept of branding yourself or your biz, than the master of it all -- executive and business coach L. Michelle Smith of No Silos Communications, LLC. The author of her latest book, No Thanks: 7 Ways to Say I'll Just Include Myself, stops by the show to chat all things on what ma…
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Send us a text In this latest episode of PR Yourself, we sit down with 12-Time Emmy Winning investigative journalist Mike Deeson based out of Florida. As he chronicles his colorful career, one thing's for certain -- Deeson truly LOVED his job prior to recently retiring. "Find what you love to do and get paid for it," he says, as he details eyewitne…
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Send us a text Tune in to this week's PR Pissoff of the Week as Leah dives into an annoying habit that many DIY PR folks run into and develop, which may result in little to no coverage at all. If patience isn't your thing or you want your press piece published right here and right now, you may want to tune in close to this one. Support the show Fol…
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Send us a text One thing you can't or don't do -- is cold call Mr. 10X himself, Grant Cardone. It would be like saying "I'm going to ring up Oprah today" -- and then not expect to go through all of the red tape to get to her. But for Dennice Johnson of Hyphen, this story pans out differently. Without any formal education and with English as a secon…
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Send us a text Rachel Hollis and her Privilege has done it again. In this latest #PRPetty Episode, we dissect the latest Rachel Hollis drama off the cusp of her viral TikTok video that reeked of...well...it just reeked. In the absence of any type of humility, the blogger turned best selling author turned business consultant has ticked off the masse…
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Send us a text In this week's #PRPetty segment, PR Pro Chandra Gore of Chandra Gore Consulting joins us to discuss the latest round of buzz surrounding the "Old Town Road" artist, Lil Nas X. The entertainer is no stranger to shock value but his latest music video goes straight to hell...literally...well, visually. Was this satanic video a PR Fail o…
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Send us a text "The reasons businesses fail is because they're not generating enough sales." We sit down with crowdfunding expert and Clubhouse rockstar, Samit Patel to decode the myths and mystery behind crowdfunding -- should you do it? When should you do it? How do you do it? and more! From building a community before you launch to executing you…
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Send us a text First off, Leah met Jana at the Club...Clubhouse that is, and now even after "last call", Jana just can't get rid of her. Jana Osofsky is a marketing expert and creator of the Pinterest with Purpose e-course. She drops by PR Yourself to chat all the reasons why business coaches and consultants should be on Pinterest. The undervalued …
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Send us a text We welcome a new "mate" on the show from across the pond who goes by the name of Jonny Pardoe. Leah puts Jonny in the hot seat as she fires off questions related to self-esteem building, confidence, and imposter syndrome, with the recognized expert. Jonny goes through the differences between each of the variables with tips on how to …
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