The Social Media Files is a live weekly discussion about all things social media and Metaverse. The team consists of Angie Lile, owner of Wholistic Media Agency and Social Media Consultant/Strategist, Haley Chaffin, Creative Director and Content Creator Extraordinaire, and Ashley Young, TikTok expert and Voice Over talent. They will be inviting viewers to ask them questions and have them answered live, along with special guests. Whether you are a beginner in social media marketing or work at ...
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Social Media Files Episode 27 - How a Vacation can Benefit your Business
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In this episode of the Social Media Files, we're going to dive into a topic that's often overlooked by business owners and entrepreneurs - the importance of taking a vacation. Now, you might be thinking, "Wait a minute, how can taking time off possibly benefit my business?" Well, the truth is that vacations can actually have a significant impact on…
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Social Media Files Episode 26 - The Secret Strategy for Creating Content to use on all Platforms
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In this episode of the Social Media Files, we will share the secret strategy for creating content that can be used on all platforms. By identifying your content pillars and repurposing your long-form content, you can save time and ensure consistent messaging across all social media channels. This approach allows you to reach a wider audience by tai…
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Social Media Files Episode 25 - How to Successfully Announce a New Product
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In other words, how to launch any new brand, product or service. In this episode, we will be discussing strategies and tips on how to have a successful launch on social media. Whether you're launching a new product, service, or business, social media can be a powerful tool to generate buzz and reach a large audience. We will cover topics such as de…
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Social Media Files Episode 24 - How to Use Chat GPT on Social Networks
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In this episode, we explore the world of Chat GPT and how to use it on social networks. You can use Chat GPT on social networks like Meta/Facebook, Instagram, LinkedIn, and Twitter to help generate captions, develop chatbots, monitor conversations, and provide insights, enhancing your social media presence and creating a seamless experience for you…
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Social Media Files Episode 23 - Is AI Right for Your Brand? How to Use Artificial Intelligence for Marketing
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In this episode, we explore the world of AI in marketing and delve into the question of whether it's right for your brand. As AI becomes more prevalent in our daily lives, it's important for marketers to understand its capabilities and limitations. From chatbots to predictive analytics, we cover a range of AI tools and techniques that can be implem…
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Social Media Files Episode 22 - How to Diversify your Social Media Platforms
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Diversifying your social media platforms is essential, especially with the possibility of a TikTok ban. As an active social media user or business owner, relying solely on one platform can be risky. It's always a good idea to have a presence on multiple social media platforms. By diversifying your social media platforms, you can ensure that your co…
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Social Media Files Episode 21 - Sell Products in the Metaverse
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Making money in the metaverse has become a viable option for individuals in recent years. With the increasing popularity of virtual worlds and online gaming platforms, there are various ways to earn money in the metaverse. As the metaverse continues to grow and evolve, there are likely to be more opportunities for individuals to generate income in …
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Social Media Files Episode 20 - When to Hire a Social Media Team
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Let’s face it. Sometimes we don’t know WHAT we don’t know, right? And there’s no shame in asking for help, but sometimes that help comes with a price tag. Most of those times it’s easy to know when it’s time to call in the professionals, but other times, not knowing what you don’t know could actually make your solution cost more in the long run. Th…
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Social Media Files Episode 19 - Our Best YouTube Content Strategy for 2023
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YouTube is leading the game when it comes to monetizing content and even with all of the newer monetization features out there, our strategy has always been to focus on YouTube for the long game. But with it taking 1000 subscribers to even unlock monetization features, many people wonder how they will ever get there. This week on #socialmediafiles …
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Social Media Files Episode 18 - Best Practices to Eliminate Spam
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Do you have spam? No, we’re not talking about the kind of spam in your pantry. Spam comments show up in all sorts of ways on social media. They can show up as comments under your content, or even worse, as replies to other people’s comments on your content. It can show up in your inbox (especially when microsoft outlook filters are broken) and it c…
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Social Media Files Episode 17 -How to Attract Brand Partnerships as an Influencer
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Attracting brand partnerships as an influencer can be challenging, especially in an increasingly crowded market. One of the biggest hurdles is standing out amongst the competition, which requires creating high-quality and engaging content consistently. Building a significant following also takes time and effort, which can be difficult to achieve. B…
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Social Media Files Episode 16 - 10 Best Tips for Creating Brand Partnerships
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Creating successful brand partnerships with influencers is a thrilling opportunity for any brand! By having your branding assets in order and a clear plan for providing products to influencers, you're setting the stage for a winning collaboration. Don't forget the little details like QR codes and consistent branding across all handles and URLs. Whe…
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Social Media Files Episode 15 - 10 Ways to Drive Traffic to your Website
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Driving traffic to a website can be challenging due to the multitude of tasks involved, such as creating content, writing blogs, and optimizing for SEO. You are not alone if you feel overwhelmed with thinking of ideas for driving traffic to your website. Today, we will go over strategies that can help increase website traffic, including SEO, conten…
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Social Media Files Episode 14 - Content Creation Ideas Anyone Can Achieve
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From the beginning, social media has relied on interesting content to drive audience attention and engagement. At a time when businesses thought they had to spend thousands of dollars on video production, many people didn’t immediately start sharing video content. Fast forward 10 years and now everyone is using video, no matter how “polished” it lo…
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Social Media Files Episode 13 - Optimize your Website for Social Media
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Many small businesses have had their websites up and running and most of them seem to be able to properly link their social media sites so that people can find them on their social networks, but there are still an alarming number of websites that have not been properly optimized to harness the power of their social media accounts. This week on the …
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Social Media Files Episode 12 - Social Media Etiquette for your Brand
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When a founder or business forgets their manners on social media, it usually culminates in bad press and negative reviews. This week the #socialmediafiles team dives deeper into ways your brand or business should behave with our top "social media etiquette" tips. We also explore this week's trends both in social media and content marketing. Want to…
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Social Media Files Episode 11 - 10 Ways Your Online Actions Can Affect Your Brand
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Brand reputation means everything in an online environment and this week on The Social Media Files, we will talk about 10 ways your online actions can affect your brand. Want to be a part of the show or have your social media questions answered live? 🧐 Ask Us Your Questions! - https://bit.ly/AskWholisticMedia *** Important Social Media Announcement…
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Social Media Files Episode 10- The Ultimate Video Strategy for All of Your Social Networks
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Video. It is quickly becoming the one necessary component to any and all marketing for your business or brand. In this week's episode of The Social Media Files, the team explores the ultimate video strategy which can be used to create affordable and highly engaging video posts for your networks. *** Important Social Media Announcements *** ✅ Meta N…
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Social Media Files Episode 9 - The Difference between PR and Marketing
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Before social media came around, there were clearly defined roles between the PR and Marketing worlds. Now, not so much. This week the team explores the roles that a marketing team plays in your branding strategy with our special guest Donna Cravotta of Cravotta Media Group. We'll also cover the latest product updates from Meta and the up and comin…
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Social Media Files Episode 8 - How to Boost Your Reach Organically
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This week on the Social Media Files our team will answer the often-asked question that we get when using Facebook or Instagram (collectively known as “Meta”), and the little “Boost” button shows up on a post, especially on posts that have higher than average organic reach. That question is: if the post is already getting higher than average organic…
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Social Media Files Episode 7 - Scams, Shams and.. oh man!! Common pitfalls of using social media and how to avoid them.
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While we can hope that people will do their due diligence before giving a complete stranger their personal information or worse, their savings, the truth is that there are so many new scams being used every day that eventually, even the most mindful consumer can find themselves at risk. Just last year the FTC reported 2.8 Million Fraud reports had …
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Social Media Files Episode 6 - Social Media Management that Won't Break the Bank
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We work for all types of clients, big and small and the number one question we often get is whether they should even hire a team. They want to know what our services will do for them, and rightfully so. Surprisingly enough, we don’t always recommend you hire a team and this episode (originally aired on November 18, 202) dives into all the reasons w…
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Social Media Files Episode 5 - What is Meta and the Metaverse and Why Should You Care
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Chances are, you’ve probably been hearing the word, “meta” a lot lately, especially if you use Facebook, but what is it and how can marketers use it? In this episode, which originally aired on 11/11/22, the team takes you through the terminology and the practical applications of the Metaverse. View the video at https://youtu.be/SN84velbzG4 Importan…
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Social Media Files Episode 4 - Hashtags, Hashtags Everywhere!
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We've all seen #hashtags but have you ever given any thought to what they are used for? In this episode, which originally aired on 11/4/22, the team explores hashtags and how marketers use them on different social networks. Listen in to hear some great hashtag strategies. Important Social Media Announcements Pinterest News - New music option for id…
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Social Media Files Episode 3 - Social Media Jargon Everyone Should Know
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In this episode, which originally aired on 10/28/22, we learn common terms used in social media marketing and what the mean. We'll also hear some exciting news about how to put links in TikTok videos along with important deadlines for Meta ad campaigns during the November Election cycle. Important Social Media Announcements Meta News- Ad Campaign D…
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Social Media Files Episode 2 - The History of Social Media
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The History of Social Media - In this episode of the Social Media Files, creators Angie Lile, Haley Chaffin and Ashley Young discuss the history of social media and why it matters when you are trying to decide on a social media strategy. Important Social Media Announcements Social Media News- Clubhouse is still kicking. Meta News- Meta Quest pro to…
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Social Media Files Episode 1 - The Perfect Score
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The Perfect Score - In the series premiere of The Social Media Files, the team talks about their social media quiz and how hard it is to actually get a perfect score, along with what the scores really tell you about your social media strategy. Important Social Media Announcements Meta News: Reels can be cross-posted, IG offers music replacement for…
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