On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.
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Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way.
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Unlock the power of innovation in just 10 minutes! Join us on 'Keeping Innovation Alive" for electrifying conversations with pioneering minds, visionary founders, and trailblazing CEOs. In each bite-sized episode, dive into the minds of industry leaders as they share their secrets, insights, and strategies to fuel innovation. Find us on all major podcast platforms and get inspired to push boundaries! Discover more at www.keepinnoalive.com/podcast
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Welcome to The Studeo Podcast, a show for ambitious creatives who want to level up their creativity, productivity, and leadership skills. A series of live conversations I host on a weekly basis, inviting a range of creative leaders and other interesting speakers to talk about topics such as design, branding, brand strategy, mindset, and meta-skills. Sharing tested strategies and actionable real-world advice that have helped me and others in the creative industry to solve bigger problems, ear ...
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For more than 5 years and 200+ episodes, the Remarkable People Podcast has been motivating people around the world to break free from what has been holding them back in life, refine their God-given skills, and achieve new heights. Listen now to hear the inspiring true stories of Remarkable People who not only overcame great adversity, but achieved meaningful success. Listen closely while we break down their real life triumphs into the practical action steps they took to be victorious, and yo ...
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Rob Roy: A Product of Our Environment, Making Warriors, & Seizing Life Changing Moments with a Navy Seal
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Send us a text SHOW NOTES: Website(s): https://trident-cc.com/ Email: robert.roy@trident-cc.com LinkedIn: https://www.linkedin.com/in/robertroy3/ FrankSpeech URL: https://frankspeech.com/v/3kp42 REMARKABLE LISTENER SPECIAL OFFER(S): REMARKABLE OFFER 1: Enjoy saving 30% to 80% on EVERYTHING you order at MyPillow.com with Free Promo Code, “REMARKABLE…
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Ep. 17: Disruptive Branding: Making Ordinary Extraordinary with Thad Cox
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In this episode of 'What the Helvetica', Mike Janda is joined by UK advertising veteran Thad Cox. Thad shares his unique insights on the ever-changing landscape of advertising and branding. From the evolution of Instagram content to disruptive packaging and emotional advertising, this episode is packed with valuable information. Thad also highlight…
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Shana Meyerson | Believing in Yourself, the Inevitability of Failure, & the Journey from Ivy League to Yoga Instructor
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Send us a text “If you want to be remarkable, you have to believe in yourself. Doesn’t matter how many people in the world believe in you, as long as you believe in yourself, you can do anything.” ~ Shana Meyerson Guest Bio: Shana Meyerson is the globally acclaimed creator of YOGAthletica and the Handstand Breakthrough Revolution. She started teach…
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Ep. 16: The Art and Strategy of Brand Naming... with Rob Meyerson
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Discover the art and science of brand naming with branding expert Rob Meyerson. In this insightful interview, learn essential strategies for creating memorable and impactful brand names. From qualitative and quantitative research to effective client communication, gain valuable insights to elevate your branding game. Join host Mike Janda on What th…
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Ep. 15: Unlock High-Value Clients with These Proven Branding & Networking Strategies with Kady Sanders
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What does it take to level up your creative career and land high-value clients while maintaining balance in your personal life? In this episode, Mike Janda sits down with creative entrepreneur and educator Kady Sandel to uncover exactly that. They dive deep into personal branding, transitioning from low to high-value projects, breaking free from th…
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Ep. 14: Embracing Your Creative Persona: A Conversation with G'Day Frank
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Curious about the life behind the persona of G'Day Frank? Join Michael Janda on this episode of What the Helvetica as he interviews the creative genius Reagan Mackrill. They dive deep into the art of personal branding, the hurdles of social media algorithms, and the balancing act of family life with content creation. Discover the highs and lows of …
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Ep. 13: Scaling Creativity with Dan Janssen of Lincoln Design Co.
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Ever wondered what it takes to build a successful design agency from the ground up? Join host Michael Janda as he sits down with Dan Janssen of Lincoln Design Co. for an insightful conversation about the highs, lows, and everything in between. Discover how Dan navigates the creative process, develops standout brands, and scales his agency while tac…
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Kim Rahir | Doing the Heavy Lifting: The Right Perspective, Beating MS, 7-years Treatment Free, & Making the Most of Each Day
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Send us a text “What’s the best workout for MS? The best workout is the one you actually do!” ~ Kim Rahir Guest Bio: Kim Rahir is a 60-year old mother of three who was diagnosed with MS 10 years ago and decided to ignore her doctor’s advice and muscle her way back to a happy life. Last year she became European Champion in Masters Weightlifting in h…
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Lion Goodman | A Lesson in Compassion: Being Shot, Left for Dead, & Understanding How Our Beliefs Impact Our Lives
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Send us a text “We all have beliefs, but we are not bound by our beliefs.” ~ Lion Goodman Guest Bio: Lion Goodman is the founder of the Clear Beliefs Institute. He has 45 years’ experience as an executive coach, counselor and healer. He is called the Subconscious Pattern Detective. He is a Professional Certified Therapeutic Coach and the creator of…
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Ep. 12: Art at Scale: How Daniela de Castro Transforms Spaces with Her Unique Murals
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Renowned fine artist and muralist Daniela de Castro joins host Michael Janda to share her inspiring creative journey from Venezuela to the U.S. She delves into her distinctive artistic process, emphasizing the recurring theme of hands in her work. Known for her large-scale murals and intricate hand paintings, Daniela also provides valuable insights…
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Richard Walsh: Acting on Epiphanies, Trust vs Belief, & the Only Time a Marine Should Surrender
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Send us a text “It’s not about being relevant, it’s about being revenant.” ~ Richard Walsh Guest Bio: Richard Walsh is a 30-year seasoned entrepreneur. He’s the best-selling author of Escape the Owner Prison, the contractor’s new way to scale, regain control, and fast-track growth while loving life. A speaker and podcast host, he’s a husband and fa…
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🔒 Leaving it All on the Mat with Richard Walsh | RPP+ Bonus Content
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Subscriber-only episode Send us a text “No Quitting. No Regrets. Leaving it all on the mat.” ~ Richard Walsh Description: This is a special bonus episode on the difference between quitting and losing, and looking forward, not back. Learning about leaving it all on the mat, and why. Leaving it All on the Mat with Richard Walsh | RPP+ Bonus Content E…
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Xenia Brandstetter | Autoimmune Diseases, Healthy Living, & Narrating the Story of Your Life
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Send us a text “Your diagnosis does not have to be your prognosis. Your life isn’t ending, it’s just getting started." ~ Xenia Brandstetter Guest Bio: In her previous life, Xenia used to work in Finance until she fell ill in her mid-20s with multiple autoimmune diseases. She couldn’t keep up with her job and her life, was bedridden for a while, and…
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502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott
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The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of …
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Dr. Leland Stillman | From Illness to Wellness: Why Our Children Are Suffering, How the Medical Industry Tricked the World, & Replenishing the Earth
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Send us a text “People are only as secure as their next meal." ~ Dr. Leland Stillman Guest Bio: Dr. Leland Stillman studied Biology and Environmental Health at Connecticut College and received his medical doctorate from the University of Virginia. He then trained in Internal Medicine at Maine Medical Center. He practiced as a Hospitalist for three …
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501 Unsticking Deals by James Muir
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Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. The implications are staggering. This fact means that the problem of stu…
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Patrick Dorinson | Ridin' Fences: Foundations for Life, Country, & The Cowboy Way
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Send us a text “A man’s got to have a code, a creed to live by.” ~ Patrick Dorinson Guest Bio: For the last 35 years I have been involved in all kinds of political combat all across America and I have the battle scars to prove it. He is a writer, speaker and commentator who unlike many so-called pundits and commentators, has actually been in the ar…
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500 The Power of Instinct by Leslie Zane
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The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive pe…
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Amber Love | Life's Messy: Freedom from Sexual Immorality, Denouncing God, & Experiencing True Love
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Send us a text “You've got to choose your hard. You can have hard that leads to destruction and death, or you can have hard that will eventually bring you to fruit of life." ~ Amber Love Guest Bio: Amber is a third-generation survivor of sex trafficking. Today, Amber is committed to empowering the faith community to become mobilized in identifying …
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499 The Consumer Behaviour Book by Tas Tasgal
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The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal ABOUT THE BOOK: Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. The…
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Ep. 11: Freelance Freedom: Elisabeth Mayr on Life as a Digital Nomad
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You may have dreamt of becoming a digital nomad, but what is it really like? Let's explore the ins and outs of digital nomad life in this episode of ‘What the Helvetica?’ with Michael Janda and Elisabeth Mayr. They discuss Elisabeth's journey as a freelance UX designer, educator, and podcast host. Discover her experiences traveling the world as a d…
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Lisa DeFrank-Cole | The Power of Delayed Gratification, Building on Past Successes, & Working the Plan
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Send us a text “You can't be, what you can't see." ~ Lisa DeFrank-Cole Guest Bio: Dr. Lisa DeFrank-Cole is an author, educator, and public speaker with more than 20 years of experience working in universities and in state government. Lisa works with individuals and groups to support their leadership learning and development through her writing, spe…
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498 Buyer Personas by Jim Kraus
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Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella ABOUT THE BOOK: A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this new…
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Mark Sowersby | A Man’s Journey of Forgiving the Nightmare, Growing Strong, & Overcoming Childhood Sexual Molestation
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Send us a text “The language of an abuser is lying. “ ~ Mark Sowersby Overview: Many people go through trials, or like Mark, “nightmares”. There is a process we can go through to find hope, redemption, peace, and grace in our lives. Overcoming Childhood Sexual Molestation and other horrific traumas, hurts, and wounds is possible. See how Mark did i…
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497 The Smart Advertising Book by Dan White
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The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White ABOUT THE BOOK: Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. Much advertising is ill-chosen and…
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Ep. 10: How Building Genuine Relationships Fuels Creative Success... with Destyn Patera
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Is it possible to build an agency culture that values integrity while at the same time, aligns with your business values? Destyn Patera from Lensea, a film and videography agency in Pensacola, Florida, joins Michael Janda to explore this topic. Destyn shares his unique journey into filmmaking, his take on integrity-driven business practices, and ho…
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496 Chaotic Change by Nicholas Webb
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Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb ABOUT THE BOOK: Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers navigating the complexities of the modern business landscape. Through personal anecdotes, case studies, and practical strategies, this book provides a roadm…
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RPP+ Free Sample: Hanging Out with Maiden Frank and David Pasqualone | Turning Good Intentions Into a Global Impact | E108
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Send us a text “It’s time to think about our next goals.” ~ Maiden Frank Guest Bio: Maiden R. Manzanal-Frank is a global impact advisor based in Alberta, Canada, a consultant, coach, mentor, instructor on leadership and change-making, strategy, and management, and author of the book: Provocateurs not Philanthropists: Turning Good Intentions into Gl…
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495 Brand Naming by Rob Meyerson
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson ABOUT THE BOOK: You don't have a brand—whether it's for a company or a product—until you have a name. The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service. But se…
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Ep 9: From Pro Footballer to Multi-Million Dollar Agency Owner | Danny Allen Page's Journey
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In this episode of 'What the Helvetica?', Mike Janda chats with Danny Allen-Page, an agency owner, former pro footballer, and Instagram influencer with 61,000 followers. They dive into Danny's incredible journey, from growing his new agency from nothing to $3.5 million in just five months, tackling the challenges of coaching and mentoring, and bala…
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Alex Center links package design to fashion
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Today's guest is Alex Center, a designer and podcaster and founder of the award-winning design and branding studio, CENTER. From 2006 to 2017, Center worked for the Coca-Cola Company, helping build the brands Vitaminwater, Powerade, and Smartwater. Today, he and the team at CENTER are building the next generation of icon brands partnering with comp…
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494 The Road To Hell by Nick Asbury
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The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury ABOUT THE BOOK: The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world fo…
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Ep 8: Unlocking the Power of Audio Branding with Drop Music Branding
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Music branding? If you haven't heard about this before... join Mike Janda in this exciting episode of What the Helvetica? as he sits down with the creative minds behind Drop Music Branding—Gabo, Dal, and Mau. Discover the fascinating world of audio branding, how it complements visual branding, and why it’s crucial for building a strong, memorable b…
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Remarkable People Podcast Blooper Reel: Seasons 1 thru 10.4 with David Pasqualone and Intern Casey
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Send us a text “If we can do it, you can too… Through Christ!” ~ David Pasqualone Podcast Overview: Inspiring true stories of Remarkable People who overcame great adversity and achieved meaningful success, broken down into the practical steps of exactly how they did it, so you can too! “Listen. Do. Repeat. For Life!” SHOW NOTES: Website: https://Da…
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493 Blue Goldfish 2.0 by Stan Phelps
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Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher ABOUT THE BOOK: In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aiming to lead through innovation. This updated second edition shines a s…
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Designing Brand Identity book launch at Noise 13
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This episode of How Brands Are Built is a live recording of an April 25, 2024 book launch for Designing Brand Identity, sixth edition, held at Noise 13 in San Francisco. The event included a panel discussion moderated by Rob Goodman. The panelists were Dava Guthmiller, founder of Noise 13, Rob Meyerson co-author of the sixth edition of Designing Br…
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Ep 7: Exploring the Impact of AI on Digital Art with Christina McKay
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Join host Mike Janda in an insightful conversation with digital artist Christina McKay as they delve into the world of vehicle wraps, creative processes, and the evolving role of generative AI in art. Christina, the founder of Curvaceous Wraps, discusses her journey, the challenges she faces, and how she integrates AI for inspiration while emphasiz…
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RPP+ Free Sample: Hanging Out with Michaelangelo Gerardi and David Pasqualone | E107
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Send us a text Michaelangelo Gerardi | Measuring Success, Digital Marketing’s 7-second Rule, & Setting Goals that Matter “If you don’t have a brand, you don’t have a business.” ~ Michaelangelo Gerardi Guest Bio: Michaelangelo Gerardi, founder of NextGenCEOs, is known for being able to take struggling online coaches and turn them into profitable 6-f…
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