Timeless PPC Wisdom from the PPC Geeks, the UK's #1 Specialist PPC Agency.
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Episode 8: The Art and Science of Testing in Digital Marketing
27:47
27:47
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27:47
Testing is a fundamental principle of digital marketing, crucial for optimizing ad performance and driving continuous improvement. Proper testing allows business owners to systematically evaluate different variables, such as ad copy, headlines, images, and audience segments, to determine what resonates best with their target audience. Testing allow…
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Episode 7: The Role of a PPC Client Manager
35:24
35:24
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A Client Manager in a PPC (Pay-Per-Click) agency plays a pivotal role in bridging the gap between clients and the agency's technical team. They are responsible for understanding the clients' business goals, developing strategic PPC campaigns to meet these objectives, and ensuring seamless communication throughout the process. This role involves not…
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Episode 6: How to Optimize Your PPC Strategy with the 5 Ws of Marketing
35:50
35:50
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The 5 Ws of marketing for PPC campaigns are crucial for structuring and optimizing your efforts effectively. These Ws—Why, Who, What, Where, and When—serve as a comprehensive framework. "Why" focuses on the campaign's objectives and the reasons behind it, ensuring a clear purpose. "Who" identifies the target audience, helping tailor the campaign to…
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Performance Max is an advanced, goal-based campaign type in Google Ads that allows you to access all of Google's ad inventory from a single campaign. It leverages Google's machine learning to optimize performance in real-time, automating ad placements and bids across various channels, including YouTube, Display, Search, Discover, Gmail, and Maps. P…
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Episode 4: Navigating PPC Waters: Effective Strategy and Planning
29:38
29:38
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Effective PPC strategy and planning form the bedrock of successful digital advertising campaigns. It involves a comprehensive approach with clear objectives and a deep understanding of the target audience. It is through strategic PPC campaigns, accurate conversion tracking, and data analysis, that businesses can lay a solid foundation for growth, m…
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Episode 3: The Best Way to Set Shopping Campaigns and Optimize Them
30:11
30:11
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A shopping campaign is an advertising strategy businesses use to promote and sell products online. These campaigns typically involve creating and managing ads showcasing products from an online store. The ads are displayed on various platforms such as search engines like Google or social media platforms like Facebook and Instagram. Shopping campaig…
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Episode 2: The Timeless Core Pillars of Effective PPC Campaigns
36:20
36:20
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Timeless core pillars of effective PPC campaigns transcend flashy tactics, focusing instead on strategic foundations that meet your consumer needs, value proposition, and brand positioning and drive results. At their essence, these pillars are about aligning your efforts with your marketing objectives. Harnessing the power of PPC campaigns is becom…
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Episode 1: Platform Expansion and Holistic Marketing
29:10
29:10
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Expanding your marketing platforms and achieving holistic marketing go hand-in-hand. This means understanding how to navigate different platforms like Google Ads, Meta, and TikTok for your digital marketing campaigns. While many marketers spread themselves thin by trying to use every platform, it's important to ask: Does this lead to more sales? Ar…
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All Things PPC - Coming Soon!بقلم Chris
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