Founders and Indie Creators: How to find the audience for whom you build your product – and what to do when you meet them!
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Marketing doesn't come naturally to everyone. Matthias explores with his guests what our listeners can do who don't "want" to do marketing but feel they "must".
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A podcast about finding answers to questions, or finding experts who can answer them. Host: Matthias Bohlen from twolve.it, the platform where questions and answers truly connect. Wonder what "twolve" means? It's a new verb, a combination of "tweet" and "solve", and it describes the new way to solve problems and get the answers to your questions.
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Get out of Marketing Debt (daily snippet)
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Matthias realizes that his upcoming book needs a new title. This episode shows why and how.بقلم Matthias Bohlen
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Marketing Book Promotion Tactic (daily snippet)
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Matthias chooses to build an "attention engine" for his new book before he goes on to write more chapters for it.بقلم Matthias Bohlen
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Integrating Software with a Community of Introverted Marketers
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2Quiet2Market.com is not only software anymore, it now has an online community. Reluctant marketers can work on their understanding of marketing there, then use the software when they already know the "rules of the game".بقلم Matthias Bohlen
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Challenges in Software Development (daily snippet)
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Again, it takes Matthias much longer than he thought to finish a feature. He blames external factors, of course!بقلم Matthias Bohlen
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Perfecting the Single Login Feature (daily snippet)
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Matthias is working on the Single Login Feature so that the users of 2Quiet2Market can access the software and the online community with one single email/password.بقلم Matthias Bohlen
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Joining a Community of Authors, some Business Shifts (Daily Snippet)
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Matthias joins the "Useful Authors" community to have a support group while he writes his book. And he needs to write some code to integrate the community software and his SaaS to avoid dual logins.بقلم Matthias Bohlen
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Revising Marketing Techniques for Introverts (daily snippet)
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The table of contents for my new book "Marketing for Introverts" is done. Now there is an important validation step that I need to do before going into "full-throttle writing mode". See https://2quiet2market.com/blog/revising-marketing-techniques-for-introverts/بقلم Matthias Bohlen
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Starting to write a book with Scrivener (daily snippet)
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Yesterday, I struggled with Scrivener, an authoring tool that I want to use for my new book "Marketing for Introverts". Here is what I found out.بقلم Matthias Bohlen
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Revamping My Business Model (daily snippet)
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Matthias thinks about how to change his business model for his marketing software for introverts, turning it into a product bundle with a book, a community, and the software.بقلم Matthias Bohlen
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Systematize Your Marketing with Fab Giovanetti
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Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant helping busy professionals reclaim their time. She is also the CEO and head teacher of Alt Marketing School, supporting people making a positive impact through their marketing. She lives what it says on her T-shirt: "Market to Hearts!" In this episode, she talks about …
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Never Run Out of Marketing Energy as a Solopreneur with This Basic Structure
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Define 4 buckets: places, channels, material, and tools. Then, use these buckets whenever you search for the things you need to execute the next marketing experiment. Having structure and processes for your marketing works wonders to help you "keep at it". 00:40 Problem: No energy for marketing 02:24 Places: Find the people 04:13 Channels: Write an…
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Use Social Listening to Simplify Your Marketing with Marie Martens
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We shouldn't make marketing complex. Marie Martens, co-founder of Tally, says she scans online conversations to give answers to people's questions about form builders. And ... that works as marketing! Listen to her marketing secrets: 00:00 Intro 03:43 How does Marie position Tally? 08:05 Where acquisition and conversions come from 12:50 The marketi…
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How to Craft a Compelling Story for Your Business That Sells
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The StoryBrand Framework Explained You and I, as business owners, we know this problem, and it almost kills us. We have a great product, but our audience doesn't listen. How the heck do we convince them that they need our product? The answer is: through storytelling. But crafting a compelling story that sells can be a daunting task, especially if y…
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How to Make Sales Easier by Proper Positioning of Your Product
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Got a cool product but people do not understand it? Improve your positioning! When you have a really cool product but people in the market do not understand what it is and how it helps them, you've got a problem. You could write more emails and social media posts to sell more, but: Would that help? Likely not. Talking louder without being understoo…
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What a Reluctant Marketer can learn from a Pro Drummer
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In this episode, I've got a marketing tip for you (a good one if you've got other things to do besides marketing). The tip I have helps you... - to get greater visibility for your product or service, - to reach more people with almost the same amount of writing as before. Let's look at a master drummer Rob 'Beatdown' Brown and what he does to save …
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Market it without "marketing it" with Noah Bragg
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Noah Bragg is the founder and maker of Potion, a website builder that turns Notion pages into a website within minutes. Matthias and Noah talk about how Noah managed to find his own successful style of marketing, although he says that marketing "is not necessarily his strong suit". This is something we can learn from as introverts to whom marketing…
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Build your own marketing habit, even if you hate marketing!
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You can find the transcript of this podcast episode here: Wanna be a successful solopreneur? Build your own marketing habit even if you hate marketing! – The Reluctant Marketer Podcast #2 Here are links to other things I mentioned in this episode: Blog post: Why a regular, introverted Solopreneur needs a new Mindset before they can market their pro…
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Introverts can Thrive in Marketing with Ana Bibikova
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Introverts can Thrive in Marketing with Ana Bibikova – The Reluctant Marketer Podcast #1 Today, I’m talking to Ana Bibikova. She is Head of Marketing at Aimondo, a pricing SaaS for e-commerce, retailers, and brands. She's also on a mission to help founders with very limited financial resources to launch more successful and useful products that help…
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Kevon Cheung: Show your Work or Create Content – what wins?
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We met in a stream on Twitch, see https://www.twitch.tv/videos/1571092442 After going through the basics of "showing your work", we opened the mic for the public. At about 27:45, people from the live Twitter space joined in and asked their questions. Kevon and Matthias answered with pleasure. You can find us here: - This episode - Kevon Cheung is @…
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Rod Aparicio: Ask me Anything about Pricing
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The first episode of a new podcast about questions and answers. Matthias' first guest is Rod Aparicio, he worked a lot in the field of pricing products and services correctly. Matthias and Rod dive deeply into the topic, to find out what good pricing looks like, and what are the factors that good pricing is based upon. Especially when you're an ind…
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Steph Smith: How to become successful as a content creator
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Steph Smith is a growth marketer, writer, and indie maker. She wrote “The Guide to Remote Work That’s Not Trying to Sell You Anything” and "Doing Content Right". Steph and Matthias join on The Audience Explorer for a chat. Steph shares two interesting topics here: 1) How she found the audience for her first book (and how she was able to write it in…
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Coaching call with Charles-Olivier Demers, founder of Feedback Farm
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Charles-Olivier Demers joins me on The Audience Explorer for an audience modeling discussion, to figure out who it is exactly that he will be helping in his newly founded SaaS business. Read the full transcript of the episode here. Find Charles-Olivier on Twitter: https://twitter.com/co_demersبقلم Matthias Bohlen
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Marie Martens: Getting an audience by cold outreach and other methods
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Marie co-founded Tally with her partner Filip, in the summer of 2020. Filip is into tech, she is into marketing – a magic combination! Marie shares with us the different ways and methods that she used to get the first users and customers for the Tally form builder software. That's a really interesting mix. Today, they have 15,000 users and $7000 MR…
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Coaching call with new founder Paulina Sáez
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Paulina Sáez joins me on The Audience Explorer for an audience modeling discussion, to figure out who it is exactly that she will be helping in her newly founded business. Read the full transcript of the episode here. Find Paulina on Twitter: https://twitter.com/PSaezTبقلم Matthias Bohlen
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Colleen Schnettler: Finding your audience on a marketplace
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Colleen founded simplefileupload.com and went "product first" with it. She wrote the code, found a platform on which to publish and sell it, and has repeatable success with it. Matthias normally recommends to go "audience first", but Colleen managed to get her product off the ground with the "product first" approach, instead. Let's hear how she did…
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Rob Fitzpatrick: How an entrepreneur’s journey yields compound interest
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Matthias admires Rob's book "The Mom Test", so he decided to invite Rob to chat about all things customer and audience development. It turned out that Rob has a pretty unique system to develop products. He shares it in such a unique, easily understandable way that Matthias suddenly shouts out "Hey, why didn't I know this before?". Read the full tra…
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Alex Llull: How an entrepreneur actively built his own audience for a profitable business
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Matthias knows Alex from Twitter, as someone who is creative and always stands out with his tweets, always value-packed tweets and so visually appealing. Alex lives in Spain. He lost his job in 2020 due to COVID, but he decisively founded his own business as a social media consultant, content creator and writer. Alex helps creators and entrepreneur…
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Kevon Cheung: How to develop an audience for (and by) building in public
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Matthias meets with Kevon on video. They know each other from Twitter, and Matthias admires Kevon for his talent to communicate as a real human. They take a deep dive on how to do audience development, to become the go-to person for a topic and offer courses on it. In Kevon's case, the topic is "Building in Public". He is a prolific creator on this…
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Nesha Mutuku: Customer conversations, why not at the dentist or at a baby shower?
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Matthias encounters the most enthusiastic young startup founder he ever met before. Nesha co-founded Swally, a habit-building app that will make you spend wisely. It analyzes your financial behaviour, helps you create a budget, and it informs you right on the spot about how much you can spend there. Imagine: You are at Starbucks, and Swally says "Y…
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Sharath Kuruganty: The beauty of having an audience for your product
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Sharath and Matthias have known each other for a long time, only from Twitter. Today, they got a chance to meet "in person", i.e. in a video call for a podcast recording. Sharath co-founded shoutout.so, a startup that makes it possible for founders to collect positive shoutouts and display them anywhere – a solution to the well-known problem of soc…
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Ramli has written a great book called "Product-led onboarding". Matthias has to onboard new users to his SaaS called "GetTheAudience", and so he read Ramli's book and thought it would be a great idea to have him on the podcast. It turned out to be a great chat! Ramli talked about - an interesting approach that got them the first audience for their …
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Rosie Sherry: Community building – nowadays!
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Rosie and Matthias had a deep and enjoyable conversation about community building. Rosie reveals her latest thoughts on... - what community building is, - what it really takes to be a good community builder, - and why community building seems to be easy and hard and the same time! Read the transcript here: - https://gettheaudience.com/e17-rosie-she…
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Justin Jackson: Audiences, Death Wish, and White Dudes
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Justin and Matthias went deep down into the rabbit hole of audience building. The ride became philosophical and also touches social and societal aspects at the end. What an amazing journey! Learn more about how Justin Jackson, co-founder of transistor.fm and active podcaster by himself, thinks about today's world and about the interesting "sailboat…
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Michele Hansen: Learning from your audience
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Michele and Matthias talk about how audience development has changed over the years, on the way from a totally new SaaS startup to a mature business with many customers, today. They discover that finding the first members of an audience can be really easy, but that it can also be quite time-consuming to stay current with them. Michele tells us how …
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Boris Tane: Turning bookmarks into tangible value
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Boris and Matthias, both indie hackers, talk about getting your first audience and having conversations with them. Boris tells us how he got started with bkmark.io, his online bookmarking service, and how he discovered through conversations that this service could be used in an unexpected way so that he might get totally new customers right now. Re…
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Corey Haines: Developing a diverse community of marketers
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Corey and Matthias talk about a lot of interesting topics: - Marketing is earning trust at scale - Consistently building an audience/community has a compounding effect - Marketing as a service to help other people find and receive your product - Keeping your thoughts organized using the Zettelkasten method Read the transcript of the podcast here, a…
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How an Indie Hacker achieves a sustainable workload
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As an indie hacker, you're a single-person company. You work in all roles at the same time: Programmer, CEO, marketing team, blogger, web designer, etc. etc. How on earth can you stay sane in your mind, and get all this stuff done at the same time, without overloading yourself? See the corner that Matthias painted himself into, and what solution he…
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Does your indie software have enough quality?
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What is software quality, and what does it mean for an indie hacker? Can you find out what qualities (yes, it's a plural!) you need for your own product? Yes, you can! Matthias shows what happens if you take an existing quality standard (like ISO 25010) and check your situation as an indie product against it. This is a great shopping list for softw…
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Dev lab news: Hunters and Gatherers (the new browser extension)
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What is better: Hunting for an audience or gathering it? From his development lab, Matthias tells a story about a totally new browser extension that he's currently building. Users of GetTheAudience will be able to automatically gather an audience while surfing Twitter, instead of hunting (i.e. deliberately searching) for it. Read the transcript of …
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Arvid Kahl: Your audience is already out there!
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Two Germans having a conversation in English: Enjoy listening to the interview! Read the transcript of the podcast here, and see what was mentioned in the episode: https://gettheaudience.com/e09-arvid-kahl-your-audience-is-already-out-there/ Links mentioned in the podcast: The Embedded Entrepreneur (Arvid's new, upcoming book about building an audi…
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Lesley Sim on Bootstrapping a WordPress business
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Listen to Lesley's story how she co-founded her first startup, then pivoted by zooming in on one valuable feature, worked with her first audience, and about the goals that she is now persuing as a co-founder of NewsletterGlue. Enjoy listening to the interview! Read the transcript of the podcast here, and see what was mentioned in the episode: - htt…
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Brendan McAdams on dealing with more than one audience at a time
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Listen to Brendan's story how he got to work with his first audience and about his perspective on what good salespeople should do and not do. Enjoy listening to the interview! Read the transcript of the podcast here, and see what was mentioned in the episode: - https://gettheaudience.com/e07-brendan-mcadams-more-than-one-audience/ Links mentioned i…
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Tom Libelt on systematized marketing and audience building
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Matthias has his first guest for the show: Tom Libelt. Matthias is amazed about how Tom has gained clarity about three distinct types of audiences he is selling to, and that he systematized most processes so that they run while he isn't looking at them! Enjoy listening to the interview! Read the transcript of the podcast here, and see what was ment…
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Read the transcript of the podcast here, and see what was mentioned in the episode: - https://gettheaudience.com/e05-how-to-engage-with-your-audience/ Books mentioned in the podcast: - Dale Carnegie: How to Win Friends and Influence People Links mentioned in the podcast: - Zoom: https://zoom.us/ - Jitsi meet: https://meet.jit.si/ - Christensen inst…
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Selecting the right audience members to work with
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Read the transcript of the podcast here, and see what was mentioned in the episode: - https://gettheaudience.com/e04-selecting-audience-members-to-work-with/ Links mentioned in the podcast: - Steve Blank: Get out of the building - Tony Ulwick: Jobs to be done - Swipe Files Community Videos: - Steve Blank: Want Your Startup to Succeed? 'Get Out of t…
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Read the transcript of the podcast here, and see what was mentioned in the episode: - https://gettheaudience.com/e03-how-to-understand-your-audience/ Links mentioned in the podcast: Books and fun stuff: - Howland Blackiston: Beekeeping for dummies - On Amazon: Beekeeper coffee mug Twitter accounts: - @Scotbeekeepers: the Scottish beekeepers' associ…
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Read the transcript of the podcast here: - https://gettheaudience.com/e02-how-to-search-for-your-audience/ Links mentioned in the podcast: Blog posts: - Jelmer Pé: The ultimate guide to building audience-first Books: - Alex Banks and Eve Porcello: Learning React Online courses: - ReactJS Videos: - Dave McClure: Startup Metrics for Pirates: AARRR! T…
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The first 50 days of a new startup: The GetTheAudience story
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The transcript for this episode: https://gettheaudience.com/e01-the-first-50-days-of-a-startup/ Links mentioned in this episode: On day #6, I set up a public roadmap for my startup. You can find it at https://projects.mbohlen.de/project/mbohlen-get-the-audience/kanbanبقلم Matthias Bohlen
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