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This show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. We share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business.
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The Mission of Marketing The Invisible is to bring proven marketing ideas to professionals offering a service, advice or software and who want a weekly flow of inbound new client inquiries. We deliver one idea to boost marketing results using our “7 questions in 7 minutes”. www.leadsology.guru/podcast
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Let's Blow This Up

Jason Cercone

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Let's Blow This Up is a podcast featuring epic, free-flowing, unscripted conversations with leaders, brand builders, entrepreneurs, and personalities across the globe who use podcasting as part of their marketing and branding strategies. Hosted by Jason Cercone, Let's Blow This Up brings together the perfect blend of brand podcasting, authenticity, and personality - all brought to you in an approachable, laid-back fashion. ​ Each conversation aims to bring advice, stories, tips, even failure ...
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RECORDED LIVE ON 8.14.24 Repurposing your podcast content should be at the very top of your priority list. Whether you host your own show or leverage guest appearances to grow your brand, this content gives you an abundance of reusable assets that can be utilized across your entire digital footprint. This is one of the primary points of focus at Bo…
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Yes content repurposing is important, but before you grab an old podcast episode, webinar, coaching call or video, know that all content is NOT created equal. It’s not often I say do not repurpose content… but in some instances it’s not the right thing to do. It will just end up being a waste of time and money and potentially confuse your audience.…
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Why you've got to check out today's episode: Learn valuable insights on avoiding random acts of marketing and strategically link investments to business results. Find out practical advice to help you enhance your marketing strategy and achieve better results. Understand the importance of a customer-centric approach to business growth. Resources/Lin…
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ORIGINALLY RECORDED LIVE WEDNESDAY, AUGUST 7TH If you've been tuning in to Let's Blow This Up Live since it first debuted in May of 2024, you know the conversations have been unscripted, real, and, if I may...spectacular. You may have also picked up on another trend: the majority of these sitdowns have focused on the art, science, psychology, and b…
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Podcasting and businesses are built on relationships, and today I want to share with you Nancy Matthews One Philosophy, a way to treat everyone as ‘the one’. A philosophy that can improve your podcast conversations, customer service, foster greater connections and partnerships and simply make the world a better place and create a positive environme…
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Digital accessibility is a critical but often overlooked aspect of content creation, especially for podcasters. Many content creators fail to consider the needs of those with visual, auditory, or cognitive disabilities, inadvertently excluding a significant portion of their potential audience. In this episode, we sit down with digital accessibility…
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PREVIOUSLY RECORDED LIVE 7.31.24 Ever get that nagging feeling of just burning everything to the ground and starting over? Don't lie...we've all been there. Sometimes, it's forced upon us by unfortunate circumstances (downsizing, layoffs, etc). Other times, feelings of frustration and being stuck in neutral can bring these emotions raging to the su…
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Why you've got to check out today's episode: Learn how to eliminate the internal and external barriers that hinder sales success. Uncover powerful sales strategies combined with personal development techniques to boost your sales performance. Discover this focused breathing technique to elevate your sales performance. Resources/Links: Get instant a…
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Imagine having a high profile professional or celebrity on your show - exciting right? It would boost your ratings and grab your audiences attention, let alone the social posts. It’s now possible thanks to Podstarz. I chat with the founder Jason Cowal about how it can inject fresh energy into your podcast, and boost your downloads. You’ll learn wha…
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PREVIOUSLY RECORDED LIVE ON 7.24.24 Have you embraced AI in your practices yet? You should...because it's not going anywhere. And if history is any guide, its ascent will be rapid and revolutionary...meaning NOW is the time to understand how it can impact what you do on a daily basis. I'm pumped to be joined by Nick Nalbach, Co-Founder of NextGen P…
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Are you struggling to grow your podcast and convert listeners into clients? Many podcasters face this challenge because they lack a strategic plan. In this episode, I dive into the essential components of a successful podcast strategy, revealing how to attract a loyal audience and generate real business growth. You'll learn actionable tips to integ…
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Why you've got to check out today's episode: Learn how to craft compelling copy that clearly communicates the benefits of your services, making you the obvious choice for your ideal clients. Understand the importance of focusing on the transformation clients seek rather than just your credentials. Discover how to balance between psychological and l…
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Are you struggling to launch your podcast due to analysis paralysis and endless decision-making? You're not alone. Many aspiring podcasters get stuck in the planning phase, never pressing record. In this episode, I sit down with Jason Cercone, a podcast launch strategist, to uncover the secrets to launching your show with confidence. Jason shares a…
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PREVIOUSLY RECORDED LIVE ON 7.10.24 As we've talked about a lot on this show, we live in amazing times where technology continues to advance, evolve, and give us new ways to accomplish goals and grow our brands. But regardless of how far AI and automation goes, the fundamentals that make businesses hum - leadership, communication, human interaction…
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Are you struggling to repurpose your podcast content and maximize its reach? Do you feel like you're constantly creating new content from scratch instead of leveraging what you already have? In this episode, I sit down with Greg Wasserman, the head of relationships at Castmagic, a powerful AI-powered content repurposing tool. Greg shares how you ca…
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Why you've got to check out today's episode: Discover valuable strategies on how to use video to break through the noise online and effectively engage audiences Find out these two AI tools that helps in simplifying video creation to enhance your video marketing efforts Learn about actionable tips for consistency and engagement Resources/Links: Down…
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PREVIOUSLY RECORDED LIVE ON 6.26.24 We are living in exciting times. Regardless of some of the crazy and unpredictable things unfolding in our society, the growth and evolution of technology and Artificial Intelligence (AI) is unparalleled. If you're resisting it, it's time to change your perspective... And what you're about to consume may just hel…
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Why you've got to check out today's episode: Learn how to effectively attract high-quality clients through joint ventures. Discover the common mistakes that businesses make when engaging in joint ventures so you can improve your JV approaches and achieve better results. Find out practical tips on how to add value to joint venture partners beyond si…
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What if you host a podcast without a concern of how many downloads you get, how big your audience is… yet STILL get a huge ROI from podcasting. It CAN be done. I have Mike Allton Head of Strategic Partnerships at Agorapulse on the show to share the Zero Listens podcast strategy. He shares why it works, how to get the right guests for your show, how…
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PREVIOUSLY RECORDED LIVE ON 6.19.24 Creating a podcast delivers a ton of benefits, including powerful content that can be utilized and repurposed in multiple ways. But have you ever slowed down and appreciated some of the benefits that often get overlooked? The relationships that are forged. The networks that are built. The impact that's made on a …
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Why you've got to check out today's episode: Discover a unique approach to business problem-solving by emphasizing the importance of dissolving problems rather than just solving them. Ensure a balanced and sustainable path to becoming a 'wholistically made millionaire'. Learn to identify and address the root causes of your business challenges effec…
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We know people share lead magnets when guesting on a podcast or discovery calls, but can you sell high ticket programs or fill your mastermind program with podcasts? Absolutely! Jay Fairbrother, The Mastermind Guy shares why masterminds are so effective (in case you want to scale YOUR business) and why you may not need big sales funnels, how to fin…
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PREVIOUSLY RECORDED LIVE ON 6.12.24 You've probably heard me say that podcasting features a lot of moving parts. I'm not saying it just to say it. It's the truth. But in addition to that, it also features a ton of tremendous benefits that will lead to significant gains in your life, both personally and professionally, if you tap into them with the …
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There is more to being a podcast guest then having a one sheet, pitching to be on a show and recording the interview. Every step of the process needs to be strategic for you to gain leads and clients. My guest today, Jessica Rhodes of Interview Connections, go way back to when we were VA’s and started our businesses and she’s going to share about i…
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PREVIOUSLY RECORDED LIVE ON 6.5.24 If you've spent any time on social media lately, you've learned these networks - Facebook, Instagram, TikTok, etc. - have become less about organic content and more about advertising. Depending on your point of view, that can be a good thing or a bad thing. As a podcaster and content creator, it's critical to cut …
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Why you've got to check out today's episode: Find out how to get quality leads other than creating content on social media Understand why you should stop hopping from one platform to another; instead, invest in real connections Learn how podcast guesting create connections and provide opportunities for more quality leads Resources/Links: Are you re…
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Just because you have a podcast doesn’t mean you will get leads or clients from it. You have to be strategic. Podcast producer and manager Alesia Galati is here today to share how to turn listeners into leads. From goals and content planning to producing and repurposing, she’ll share how to maximize your efforts from start to finish. Here’s what yo…
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*PREVIOUSLY STREAMED LIVE 5.29.24* In order to succeed at podcasting, it's important to establish the right mindset and set clear, realistic expectations for your efforts. It's also imperative to build your content around a subject you're passionate about and create said content in a way that fits your schedule and keeps you engaged in the process.…
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*PREVIOUSLY STREAMED LIVE 5.28.24* In this installment of Let's Blow This Up Live, I was joined by the man, the myth, the legend - Wylie McGraw for a very in-depth, unscripted conversation about: whiskey bull riding serving in the military baseball broken coaching models unfucking your mindset why humans crave instant results when they're simply no…
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We are going to geek out today on a topic that is NOT sexy but will help you save hours and dollars in your podcast production. Got your interest piqued? I’m chatting with podcast and automation coach Joe Casabona about how to create a seamless process to make podcast production easier, save 30% less time, how to automate and what tools to use. Her…
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Why you've got to check out today's episode: Discover the reasons why it's not advisable to constantly share the podcast host's link when you appear as a guest on their show Find out why relying solely on the podcast host to carry the weight of your appearance on their show may not be beneficial for you Uncover the potential in repurposing the raw …
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I’m pretty excited about this episode as I don’t often talk about the ‘business of podcasting’. It has grown and changed so much in the past 5 years. And if you are just starting to get into the podcasting industry, it can feel overwhelming with so many options and avenues to optimize and monetize. I have Bryan Barletta from Sounds Profitable on th…
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*Previously streamed live 5.15.24* In this installment of Let's Blow This Up Live (recorded live on Wednesday, May 15th, 2024), I'm joined by business strategist, operations expert, and podcaster Jan Ditchfield for an in-depth, candid conversation about: The meaning of 'bro' marketing and why it sucks The current state of social media and what we n…
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Do you want to guest on more podcasts but aren’t sure how to research and pitch? Or maybe you are like most entrepreneurs and simply don’t have the bandwidth? This is why Podcast Outreach School is for you - I interview founder Nathan Hirsch who will share tips on how to get booked on more shows and how to hire, onboard and train a VA to seamlessly…
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*Previously streamed Live 5.8.24* It's the world premiere of Let's Blow This Up Live! In this debut livestream, Jason Cercone is joined by Steve Radick, Stacy Skiavo, Alexandra Watkins, and Jay Franze - all contributors to the first season of the Let's Blow This Up podcast - for a Season 1 cast reunion. The crew reflects on the season that was, tal…
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So here's the deal... Have you ever come across a podcast where the episode listings are a scattered mess in your podcast app? That's the last thing I wanted to bring your way, so I've decided to label Season 2 here on the Let's Blow This Up podcast feed as the official home of the audio replays of my new weekly livestream, Let's Blow This Up Live.…
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Why you've got to check out today's episode: Discover the strategies to achieve consistent and controllable sales, empowering you to scale and broaden your business. Learn how to effectively oversee and evaluate your sales funnel alongside your team. Uncover an efficient sales process tailored to your business, enabling you to gain insights into ev…
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Maybe you are already guesting on podcasts and want to start hitting the stage for a bigger impact but what’s going to give you leg up to get chosen? A speaker reel! And how do you get one when you haven’t spoken on a stage yet? Listen to this episode with Cam Beaudoin of The Frequent Speaker to share how to create your speaker real BEFORE you star…
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Imagine attracting leads and clients without any sales pitch - well it’s doable when you are podcast guesting. I have Spencer Carpenter on the show who has booked over 150 entrepreneurs on over 1000 shows and helped them grow their business through guesting. He shares his no nonsense approach to getting on shows, why it’s all predicated on value, w…
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Why you've got to check out today's episode: Discover how to create a life that reflects the natural design, both personally and professionally, rather than conforming to human-made standards Find a way to build your business centered on your passion while living sustainably Explore how to elevate your business by recognizing and optimizing both sh…
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Have you thought about writing, publishing, and launching a book, but don’t know where to start? Or maybe you have already done some writing but aren’t sure how to do a successful launch that gets you best-seller status. Coming up with the right book for the right audience, publishing and promoting a book doesn’t have to be hard when you have suppo…
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Guesting on podcasts is a hot way to tap into other people’s audiences, boost authority, expand your reach, establish partnerships and well, grow your list, leads and business. So let’s make sure you are doing everything to optimize your efforts to get booked on the right shows, with the right message, in front of the right audience so that you can…
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Why you've got to check out today's episode: Discover the essential strategies for succession and exit planning to ensure a smooth transition for your business and be prepared for the inevitable. Find out how to reap the rewards of your hard work and find the true value of your company's worth. Discover the essential actions, key stakeholders to en…
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Do you get booked on a podcast and wing it, or are you fully prepared to knock it out of the park? I have Podcast Booking Agency owner Noemi Beres on the show to share how she coaches her clients to research the show and how to prepare to be a successful guest so you can get more ROI from the relationship and opportunity. The conversation covers to…
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Imagine feeling confident on stage, connecting with the audience, getting leads and clients and having a talk that impacts more people. This can be you even if you feel like diamond in the rough or best kept secret because Speaker Consultant and Agent Antoniette is going to show you how to craft your vocal brand, stand out, get booked and maximize …
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Why you’ve got to check out today’s episode: Learn more on how to get more leads without sounding too pushy or aggressive Find out how to get profitable ads all the time with the right sales copy Get the secret on how you can stop your marketing from being boring and get more clients all the time Resources Links: Want to know how to get your client…
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You know I’m all about leverage - well what about leveraging your network, time and content to get massive results? Patty Farmer gives the lowdown on how to zero in on actual buyers, not just a broad market, and the importance of knowing where these buyers hang out. She talks about the power of partnerships and how to collaborate with those who sha…
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Consistent content is key, along with repurposing and leverage your podcast content (yup as a guest or host). And what comes with creating content? Scheduling content. I’ve used a LOT of different social media schedulers and even posted natively on the platforms. With so many options it can be super confusing to know which scheduler is the BEST one…
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Why you've got to check out today's episode: Discover a simple yet effective three-step process for crafting strategic content Learn the art of creating content that captivates, connects, and converts Find out how to develop a winning strategy for your business that aligns with your sales plan Resources/Links: Interested in creating content that co…
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Get more from this episode on the Bombtrack Media Blog In Season 1 Episode 5 of Let's Blow This Up, podcaster extraordinaire Jay Franze joins the show to share insights about his podcast and how he's used it to establish his personal brand over the years. 3 Big Takeaways From This Episode A podcast is a tremendous vehicle for establishing your pers…
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