أفضل بودكاسات Katherine Barrett (2024)

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Top B2B Content Marketing Insights: Season Two Round-Up with Anna Hrach 40:35

1+ y ago40:35

40:35

What are today’s top marketers aligned on? Across 15 episodes of B2B Content Strategist season 2, some key themes came up over and over. In this final episode of the season, host Amy Woods talks with content strategist at Convince & Convert and a good friend of Content 10x Anna Hrach, about some of these pertinent topics. They discuss the general a…

1
Transitioning from B2B Enterprise to Ecommerce with Scott Logan 44:38

1+ y ago44:38

44:38

When you have a B2B enterprise sales cycle, where you're selling to a mid to enterprise level company, not only does the source of your content need to be more strategic, it also needs to be more thought leadership focused, because the sales cycles are so long. So how do you switch up your entire content strategy when moving from selling B2B enterp…

1
Avoiding an AI-generated ‘Gray Goo’ of Content with Ronnie Higgins 39:23

1+ y ago39:23

39:23

How do you adjust your approach when moving from a vertical marketing approach to horizontal? This is what Ronnie Higgins experienced when starting his current role as Director of Content at OpenPhone. Ronnie joins the show to talk about marketing strategy, their AI policy and his determination to avoid what he refers to as a ‘gray goo of content’ …

1
Building A Challenger Brand With Charles Hague & Katherine Threadgold 47:55

1+ y ago47:55

47:55

How do you use content to encourage a love of learning and help people overcome challenges in learning? In this episode of B2B Content Strategist host Amy Woods talks to Charles Hague, Head of Product Marketing, and Katherine Threadgold, Head of Brand at Glean, which is a personal study tool. They both join the conversation with their different per…

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Finding the Fun in Customer Marketing with Leslie Barrett 38:08

1+ y ago38:08

38:08

Iteration is so important in content and customer marketing. It’s easy to quickly move onto the next case study, the next campaign or the next project, but the key to success lies in customer journey mapping. In this episode of B2B Content Strategist, we chat with our first customer marketing leader of the series, Leslie Barrett, who is the Senior …

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A Three-Pillar Approach to Content Marketing with Ciarán Regan 38:53

1+ y ago38:53

38:53

Giving away high value content for free on platforms you don’t own, such as LinkedIn and Medium, is an important part of an educational content strategy, but, as Ciarán Regan, Global VP of Marketing at LearnWorlds explains on this episode of B2B Content Strategist, the key to success is ensuring that free content is very specific. It needs to speak…

1
Creating and Leading a New Category with Thomas McGrath 33:17

1+ y ago33:17

33:17

How do you successfully create a category AND remain the leader of said category? We invited Thomas McGrath, Director of Content, Digital Marketing & PR at Nexthink, onto B2B Content Strategist, where he shares how Nexthink created a brand-new category – Digital Employee Experience (DEX). Thomas delves into the good, the bad and the ugly of categor…

1
Building High-Performing Marketing Teams with Inbar Yagur 37:21

1+ y ago37:21

37:21

For so many, the job interview process is an awful one. Whether you’re the one asking the questions or answering them, it can be nerve-wracking all round, which is why this B2B Content Strategist guest is so passionate about being absolutely upfront and honest. Interviewers should drop the poker face (it doesn’t do anyone any good), and give feedba…

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The Role of Fun in B2B Content Marketing with Bethany Fagan 30:09

1+ y ago30:09

30:09

What do you get when you mix fun, pop culture topics with instructional, educational content about your product? According to this B2B Content Strategist guest Bethany Fagan, Head of Content Marketing at PandaDoc, you get content that draws your audience back time and time again, entertaining and educating them, all while keeping your product top o…

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The Art of Seamless Collaboration with Ashley Faus 40:34

1+ y ago40:34

40:34

To use an industry buzzword, Atlassian is a ‘highly-matrixed’ organization. This week’s B2B Content Strategist guest is their Director of Integrated Product Marketing, Ashley Faus. In this video she speaks to host Amy Woods about her role – a mix of content, social, product marketing and developing early career. She also shares her experience aroun…

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How B2B Content Teams and AI Can Peacefully Coexist with Chris Hutchins 51:26

1+ y ago51:26

51:26

AI – is it a content marketers friend or foe? Chris Hutchins, Director of Content Strategy at 6Sense, believes AI can be our friend if we reframe our mindsets and use it, among other things, to optimize our strategies. Chris joins host Amy Woods on this episode of B2B Content Strategist to discuss his thoughts on the huge impact of AI on content ma…

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How To Harness The Power Of Data In Your Content Marketing With Tom Rennell 40:58

1+ y ago40:58

40:58

For a lot of B2B tech marketers, the overarching content strategy for the foreseeable is rooted in efficiency. How can we do more with what we have? In the face of a looming recession, this has become more relevant than ever and the importance of knowing where your customers are and the different ways they consume content is imperative. Joining hos…

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How to build the right team for smart, effective content marketing with Katie Ryan O’Connor 43:54

1+ y ago43:54

43:54

Are you the number one advocate in your company for awareness marketing? Because content marketing isn’t always about leads, right? It’s also about people engaging with your content, clicking on your links and refilling the top of that funnel. In this episode, guest Katie Ryan O’Connor, VP Content at Okta, and host Amy Woods discuss awareness marke…

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Why It’s Time for B2B Marketers to Rethink the Status Quo with Jason Bradwell 40:26

1+ y ago40:26

40:26

B2B organizations can be separated into two camps. Those born in the digital age and the others... These two camps approach marketing in different ways and, says Jason Bradwell, Founder of B2B Better – for the second group, there’s a need to evolve or they will become extinct. Jason joins host Amy Woods on this episode of the B2B Content Strategist…

1
How to Shift Your Marketing Strategy to Fit What Today's Buyers Want with Chris Walker 40:04

1+ y ago40:04

40:04

The way people buy in B2B has changed massively over the past few years. But are marketing strategies keeping up? Not according to Chris Walker, CEO of Refine Labs, who believes that the traditional organizational structure, division of responsibilities, and process for budgeting/planning is failing B2B companies. He chats with host Amy Woods about…

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The Role of Content Repurposing in Small Marketing Teams with Jess Cook 44:54

1+ y ago44:54

44:54

What is the best way to make your small marketing team look big and credible… like you’re out there doing all the things? Repurposing, of course! When people think your team is bigger than it is, it’s a huge compliment and means your repurposing is working. In this first episode of the second season of B2B Content Strategist, host Amy Woods speaks …

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Top Content Marketing Takeaways: Season One Round-Up 15:07

2+ y ago15:07

15:07

Amy Woods revisits key moments from season one of B2B Content Strategist in this special finale episode. She reflects on the trends and topics discussed throughout the season and brings together some of the top insights from leading content marketers. Amy is the CEO and founder of Content 10x, the longest-running specialist content repurposing agen…

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Why Customer Connection is Crucial for SaaS Growth with Brendan Hufford 41:42

2+ y ago41:42

41:42

There are a multitude of ways to scale a SaaS brand. But could building strong customer connections be the key to long-term retention and more impactful growth? Brendan Hufford is the founder of Growth Sprints and SEO for the Rest of Us as well as former Growth Content Marketer at ActiveCampaign, a software platform combining email marketing, CRM c…

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Finding B2B Content Marketing Success in 2022 with Anna Hrach 31:06

2+ y ago31:06

31:06

B2B content marketing has aggressively evolved in the past two years, but how can B2B marketers continue to develop their strategies? Anna Hrach shares her insights in this episode. Anna is a Senior Strategist at content marketing consulting and social media strategy agency, Convince & Convert. Specializing in digital marketing, Anna helps brands d…

1
Gong’s Goal to be the Most Engaging B2B Brand with Devin Reed 32:32

2+ y ago32:32

32:32

Any brand can say they’re “the best” at something. But revenue intelligence platform, Gong, aims to be recognized for a different KPI. In this episode, Gong’s Head of Content Strategy, Devin Reed, joins Amy Woods to discuss the content strategy that’s helping Gong stand out from the SaaS crowd. Amy Woods is the CEO and founder of Content 10x, the w…

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How Supermetrics Capture and Create Demand with Edward Ford 30:15

2+ y ago30:15

30:15

Capturing demand is one thing, but how do you generate it? For Supermetrics, it’s all about iterating initiatives that are already proven to be working. Edward Ford is the Demand Gen Director at Supermetrics. Supermetrics is known for its leading ETL (Extract-Transform-Load) tool that collects data from marketing sources and brings it to your chose…

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How d&b audiotechnik Engineer Content to Reach Big Audiences with Sara Sowah 20:31

2+ y ago20:31

20:31

Conquering a vertical market is one thing. Creating content that speaks to all ideal customers and companies within it is another. In this episode, Amy speaks to d&b audiotechnik’s Global Communications Manager, Sara Sowah. d&b is the worldwide leader in professional audio solutions and has a complex, multi-layered client network. In the discussion…

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How BCB Group Leverage the Power of SEO with Sam Shrager 27:53

2+ y ago27:53

27:53

Let’s talk crypto and content marketing. Crypto is an incredibly fast-moving industry. Content marketing is a long-game strategy. So, does content marketing work for one of the leading organizations in the crypto and digital asset economy? Sam Shrager joined B2B Content Strategist to discuss. Sam is Head of Marketing and Communications for BCB Grou…

1
What B2B Marketers Can Learn from Vidyard’s Thought Leadership Strategy with Tyler Lessard 38:02

2+ y ago38:02

38:02

B2B marketers: how much are you leveraging video content in your current marketing strategy? According to this episode’s special guest, video content – specifically short-form video – is highly underutilized by B2B marketers. In this engaging conversation, Tyler Lessard explains why video is the key to creating thought leadership content that reall…

1
How ContentCal Break Through the Organic Content Ceiling with Andy Lambert 36:57

2+ y ago36:57

36:57

Posting organic content on social media is highly effective for sharing your brand messages and staying front of mind with your audience. But how can your content break through the organic ceiling to generate more business results? In this first episode of B2B Content Strategist, Amy Woods, speaks to ContentCal’s Director of Growth, Andy Lambert, a…

1
Introducing B2B Content Strategist 2:53

2+ y ago2:53

2:53

Discover the strategies that leading B2B content marketers use to execute winning content campaigns with B2B Content Strategist. Join Amy Woods as she interviews marketing leaders in tech and professional services organizations about their streamlined content processes, top marketing tools, best-performing campaigns, outsourcing vs. in-house, and s…

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March 28, 2019 2:27

5+ y ago2:27

2:27

المدونة الصوتية تستحق الاستماع

Katherine Barrett بودكاست

المدونة الصوتية تستحق الاستماع

1
Drum Dream Girl

Katherine Barrett

1
B2B Content Strategist

Amy Woods

1
Top B2B Content Marketing Insights: Season Two Round-Up with Anna Hrach 40:35

1
Transitioning from B2B Enterprise to Ecommerce with Scott Logan 44:38

1
Avoiding an AI-generated ‘Gray Goo’ of Content with Ronnie Higgins 39:23

1
Building A Challenger Brand With Charles Hague & Katherine Threadgold 47:55

1
Finding the Fun in Customer Marketing with Leslie Barrett 38:08

1
A Three-Pillar Approach to Content Marketing with Ciarán Regan 38:53

1
Creating and Leading a New Category with Thomas McGrath 33:17

1
Building High-Performing Marketing Teams with Inbar Yagur 37:21

1
The Role of Fun in B2B Content Marketing with Bethany Fagan 30:09

1
The Art of Seamless Collaboration with Ashley Faus 40:34

1
How B2B Content Teams and AI Can Peacefully Coexist with Chris Hutchins 51:26

1
How To Harness The Power Of Data In Your Content Marketing With Tom Rennell 40:58

1
How to build the right team for smart, effective content marketing with Katie Ryan O’Connor 43:54

1
Why It’s Time for B2B Marketers to Rethink the Status Quo with Jason Bradwell 40:26

1
How to Shift Your Marketing Strategy to Fit What Today's Buyers Want with Chris Walker 40:04

1
The Role of Content Repurposing in Small Marketing Teams with Jess Cook 44:54

1
Top Content Marketing Takeaways: Season One Round-Up 15:07

1
Why Customer Connection is Crucial for SaaS Growth with Brendan Hufford 41:42

1
Finding B2B Content Marketing Success in 2022 with Anna Hrach 31:06

1
Gong’s Goal to be the Most Engaging B2B Brand with Devin Reed 32:32

1
How Supermetrics Capture and Create Demand with Edward Ford 30:15

1
How d&b audiotechnik Engineer Content to Reach Big Audiences with Sara Sowah 20:31

1
How BCB Group Leverage the Power of SEO with Sam Shrager 27:53

1
What B2B Marketers Can Learn from Vidyard’s Thought Leadership Strategy with Tyler Lessard 38:02

1
How ContentCal Break Through the Organic Content Ceiling with Andy Lambert 36:57

1
Introducing B2B Content Strategist 2:53

1
March 28, 2019 2:27

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