Marketing Expert Josh Hightower shares marketing secrets with you on the Go Social Podcast
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A podcast about pursuing relationship on purpose.
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Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.
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About Violence is a podcast that focuses on real-world experiences with friends and special guests about the positives and negatives of violence and what you can do about it. You are going to discover that there is a lot you can do to prepare and save lives if you open your mind and explore what you can do to get ready. The goal is to inspire you to protect and preserve human life.
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S3:E04 Brendon Huron | Embracing More
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In this episode of Encounter Culture, co-hosts Josh Coate is joined by his wife, Ashlee, as Josh Bussey takes the week off. Special guest, Brendon Huron discusses the theme of "Embracing More," exploring the power of letting go to make space for growth and fulfillment. Through candid conversation, they unpack personal stories and insights on how re…
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Episode 373 - Behind the Scenes: Key Takeaways from the Pet Care Enrichment Summit
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Struggling to turn your pet care offerings into premium experiences? Want to charge more for your amazing services, but you suck at selling? Curious how enrichment can help you stand out and boost profits? In this episode, I take you behind the scenes at the recent Pet Care Enrichment Summit, and reveal the innovative enrichment strategies that are…
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S3:E03 Darla Hightower | Spiritual Gifts
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In this enlightening episode of Encounter Culture, hosts Josh Coate and Josh Bussey welcome guest Darla Hightower to explore the transformative concept of spiritual gifts. Together, they delve into the pivotal role the Holy Spirit plays in empowering us for deeper, meaningful relationships. Join them as they discuss how these divine gifts enhance o…
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Episode 372 - How to Process Your Way to Bigger Pet Biz Profits
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Tired of feeling like your business owns you instead of the other way around? Sick of firefighting and handling every little issue yourself? Want to actually enjoy the freedom that running a successful business is supposed to bring? Then sit back and enjoy this no-nonsense episode, where Dom lets you in on the secret that separates the frazzled bus…
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In the episode hosts Josh Coate and Josh Bussey delve into the vital role of community outreach in building meaningful relationships. Joined by special guest Mark Philips, they explore innovative strategies for engaging with local communities, the importance of empathy in outreach efforts, and the transformative power of authentic connections. They…
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Premium Pricing for Pet Businesses: How to Charge More and Attract Affluent Clients
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Curious about how to position yourself as the go-to premium pet service provider? Feeling like you’re working harder than ever but not seeing the financial rewards? Struggling to raise your prices without scaring clients away? In this episode, Dom tackles one of the most important—and often overlooked - aspects of running a successful pet business:…
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In this episode of the Encounter Culture Podcast, hosts Josh Coate and Josh Bussey welcome worship leader Nick Smith for an inspiring conversation on cultivating intimacy with Father God. They explore personal stories and biblical insights, delving into how we can develop a deeper, more personal relationship with God. Nick shares his experiences as…
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Episode 370: From Dog Walker to Specialist Dog Trainer: Changing Pet Business Lanes with Harriet Goodall
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Struggling to find your niche in the pet care industry? Feeling stuck in the same routine and want to elevate your services? Curious how to transition from basic services to a high-end specialist offering? In this episode, I sit down with Harriet Goodall, one of my Elite Mastermind members, to talk about her incredible journey from dog walker to a …
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Episode 369:Pet Biz Enrichment FAST-PASS: Enrollment Open For Enrich University
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Are you ready to take action and transform your pet business with enrichment? Feeling inspired but unsure of how to implement all the incredible ideas from the recent Pet Care Enrichment Summit? Want to ensure you don't get left behind as the pet care industry evolves? In this episode, I’m joined by my pet biz buddy Tim Jackson to dive deep into ho…
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Episode 368 - Inside the Pet Care Enrichment Summit: Pet Care Leaders Share Their Best-Kept Secrets
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Are you ready to elevate your pet care business with the latest enrichment strategies? Want to know how top industry leaders are revolutionizing their services? Curious how you can implement these techniques in your daycare or training facility? Then grab a notebook because in this weeks show I review the highlights from the first-ever Pet Care Enr…
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Episode 367 - The Pet Care Enrichment Summit Preview Show
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Do you want to offer more stand out services and be known as the 'top dog' pet care providor in your town? Do your services lack that something extra special you feel you need to add, so you can charge higher priced services? Then you need to learn how to schedule, structure and sell enrichment activities. Enrichment is the key to unlocking the nex…
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Episode 366 - On the Road at Edition Dog Live 2024!
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In this episode Dom is on the road and sharing my first experience of Edition Dog Live. Here I caught up with my Elite client Pete Stevens, the developer of the Paw Pal app. Pete shares how the Paw pal booking, staffing and invoicing app can help pet businesses better organise your diary, to give owners more time for the important stuff. I also spe…
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Episode 365 - Why Your Pet Business Needs an AI Assistant with Josh Hightower
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Are you struggling to convert leads into appointments for your doggy daycare or pet business? Wondering how to leverage AI to automate your client engagement and free up your time? Can AI-powered tools really handle inquiries behind the scenes 24/7? Yes they can! And in this follow-on episode, Josh Hightower returns to share how pet business owners…
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Episode 364 - How to Supercharge Your Pet Business with AI-Powered Automations
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Feeling overwhelmed by the constant need to stay on top of client inquiries? Struggling to respond to leads quickly and effectively while managing your daily operations? Wondering how to leverage technology to streamline your pet business and boost bookings? Then you’re in the right place! In this weeks show Josh Hightower joins me to share his ins…
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Episode 363 -Train Smart, Scale Safely: Eve Molzhon’s Pet Business Growth Blueprint
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Feeling uncertain about how to scale your doggy daycare without compromising on quality? Struggling to ensure your staff are fully prepared for first-aid emergencies? Wondering if your pricing strategies are truly maximizing profitability? Then you’ve come to the right place as in this episode, Eve Molzhon joins me to share her expert advice on how…
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Episode 362 - Postcard from America, Dom's Stateside Adventures...
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Feeling overwhelmed by the daily grind of running your pet business? Struggling to find the time for a break, let alone plan your next big move? What if stepping away could actually be the secret to unlocking your next level of success? In this “Postcard from America” episode, I return from my latest trip to the USA with a suitcase full of inspirat…
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Episode 361 - How to launch an Award Winning Canine Wedding Service, with Tamsin Rogers
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Have you thought about adding doggy wedding services to your business offering? Curious about what a canine wedding concierge does, and what you would charge for new venture? Do you need to do different marketing for a wedding service, than a regular pet care service? If you would like to offer wedding services, but don't know where to start, then …
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Episode 360: Pet Passion to Profit: Bill Betts’ Journey from Police Officer to Pet Business Guru
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Todays awesome guest is Bill Betts who runs Pet Passion to Profit, a coaching group for dog groomers. Bill used to be a policeman but left the force in 2021 after mental health struggles. Whilst in the force he had been helping his wife Emma out with her busy grooming business A to Z Animal Care. He joined a business accelerator program in 2020 whi…
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Episode 359 - Old School Marketing Magic: Five Classic Techniques to Grow Your Pet Business
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Does marketing your pet business make your feel overwhelmed and overworked? Are you tired of running ever faster on the social media treadmill, but getting ZERO return? Would you like to learn a better, easier way to market your pet business, that your competitors would NEVER do? Then you are in luck, because in this weeks episode I am sharing five…
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Episode 358 - Behind the Scenes at The 2024 Pet Business Success Summit - Part Deux!
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What were the big pet business boosting takeaways that the attendees learned at IMPACT 24? You'll find out in this weeks show, because this is part 2 of the behind the scenes at the Pet Business Success Summit! Tune in to discover; How to Systemize for Success: How speaker Adam Delderfield wowed the crowed with his customer journey map Canine Weddi…
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Episode 357: Behind the Scenes at IMPACT 24!
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It's time to go behind the scenes at the IMPACT 2024 Pet Business Success Summit! You'll hear from the attendees and speakers about the amazing seminars, networking opportunities, the actionable plan they took away, and the 'feel-good' factor that only happens at a Dom Hodgson IMPACT event! Grab your ticket for next years IMPACT by clicking here no…
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Episode 356 - The 2024 Pet Business Marketer of the Year: The Heats are On!
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IMPACT 24 is here which means that ambitious pet business owners from all over the world will make the pilgrimage to the Grand Hotel to enjoy two full days of pet business marketing magic in the wonderful city of Sunderland! It also means the Pet Business Inner Circle marketer of the year will be crowned, so in this weeks show I'm going to share th…
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Episode 355 - Dom's Speaker Journey, Eight Years Running LIVE Pet Business Events
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We are one week away from IMPACT 24, so I thought I'd share a behind the scenes look at what went down over the last 8 years of my speaker journey. Tune in to hear more from; * My first presentation from my first Poodle to Pitbull Pet Business Bootcamp back in 2017 (hear how BAD I was!) * In 2018 I delivered two bootcamps, a dog walkers and a dog t…
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Episode 354 - Designing a Disnified Pet Business – A Look Back at IMPACT 23
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June sees the return of IMPACT - The Pet Business Success Summit, and this year it’s a superhero themed event as Pet Business Owners from all over the world 'Assemble' in Sunderland to learn how to upgrade to 'Superhero' levels of excellence... So, in the coming weeks, as the event of the year gets nearer, Dom will be sharing some behind the scenes…
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Episode 353 - Dom's Mid-Year Pet Business Review
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We are approaching the half-way point of the year, which means it's time for Dom to conduct a mid-year review of his business. What has been a spectacular success, and what was a phenomenal flop? Did Dom hit his targets or was the first half of 2024 a muddle of marketing mistakes? Tune in to discover; How to build a business around the kind of life…
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Episode 352 - Introducing PetBizSuite! The CRM Sales Engine Your Pet Business Needs
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When someone lands on your website, are they greeted with educational information that positions you as an expert, moves them closer to the sale AND makes them feel at ease because they've found the expert they are looking for? If not, then that might explain why your adverts and social media activity aren't converting into sales. Truth is, most pe…
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Episode 351: The Secret to a Systemized, Scaleable, Fully Automated Pet Business
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Do you have a system to track your customer journey? So, new clients, existing clients and lapsed clients all get the right marketing message? Did you know you can automate this process with a CRM system like PetBizSuite? Most pet business owners never experience the freedom that comes when you add automation to your marketing machine, and in this …
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Episode 350: Automate Your Pet Business: How to Save Time and Increase Profits, with Josh Hightower
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Are you constantly bogged down by repetitive tasks in your pet care business? Do you struggle to keep up with client follow-ups and lead management? Are you desperate to streamline your operations, and free up more time to focus on what truly matters? Today Dom is joined by his business partner, and automation expert Josh Hightower, as they dive in…
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Episode 349 - How to Be Seen and Known as an Expert Pet Professional
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Do you consider yourself an expert pet professional? Have you worked hard to get really good at the thing you do, and is staff training and ongoing CPD education a big deal to you? In short, are you offering a better service than your competitors? Now, the big question...are you charging a lot more than your competitors? If you aren't charging prem…
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Episode 348 - Doms Pet Biz Rules 6-10: Building a Team and Exciting Your Tribe
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Do you offer a different and better service than your competitors, but struggle to communicate what makes you special? Do you lack the systems and partners you need to take your business to the next level? Are you failing to claim your place as the rightful, respected 'leader' in your canine community? Then tune in and take notes because Dom is abo…
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Episode 347 - How to Price Your Pet Services (To Maximise Profits)
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Are you worried you are undercharging for your pet services? Are you struggling to pay staff, and invest in your business because your margins disappearing due to rising costs? Are you just starting out in the industry and don't have a clue what to charge? Most pet business owners set themselves up for a difficult business journey, because they fai…
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Episode 346 - Dom's Pet Biz Success Rules 1 to 5
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Do you have rules your life AND your business by? Are you ruthless about enforcing these rules and do you communicate them to your clients? Most pet business owners have no rules (and no spine) so they end up making bad decisions that negatively impact their future growth and mental health. After 13 years in the industry Dom has created a non-negot…
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Episode 345 - How to Automate Your Pet Business
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Does your website sucks and you don’t know how to fix it? Are you sick of running ever faster on the social media treadmill trying to promote your business, and it’s exhausting? Do you need to add automation to your business, but are you crap with technology and don't know where to start? Then it's time to tune in to this weeks special episode whic…
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Episode 344: The Seven Deadly Pet Business Website Mistakes
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Is your pet business website a waste of digital space, that FAILS to bring in new clients? Every few years do you spend thousands on a brand new shiny website, but your results NEVER improve? Is your website failing to attract and convert ideal clients, and are you clueless about what a 'good' website should look like? You aren't alone... Most pet …
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Episode 343 - How to Get Media Coverage to Help Position You as an Expert Pet Professional
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This weeks guest is expert reactive dog trainer, Nick McMechan. Nick grew up near Edinburgh where spent a childhood walking, or being walked by, his own and his neighbours dogs. He graduated from university, and after a number of different jobs ended up in retail. During this time he got into dog training as a hobby, and this led to him competing i…
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Episode 342 - The Perfect Pet Business Marketing Funnel
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Is your pet business website a waste of time? Is it merely a collection of pretty pictures and pixels, that is failing to convert website visitors into clients? Is a lack of structure on your homepage sending website visitors into the arms of your competitors? You aren't alone. Most pet business websites DON'T do the job they were designed for, whi…
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Episode 341 - How to Build a Six-Figure Side Hustle Dog Training Business with Adam Delderfield
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Most dog trainers struggle to get and keep clients, so they end up with a revolving door of customers that leads to a feast and famine business with no stability or structure. This eventually leads to overwhelm, burnout and a low income operation, that does little more than pay for their dog training seminar habit. That is definitely NOT the kind o…
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Episode 340 - How To Give Your Pet Business An Iron-Man Upgrade
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Is it a bird? Is it a plane? No! It's the early bird ticket offer for Dom's flagship event of the year, IMPACT 24! The Pet Business Success Summit. Over one magical weekend in June, the worlds leading pet business coach, Dom Hodgson himself, will share the Seven Super Hero traits that will take your business from ordinary to extraordinary. Superpow…
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Episode 339 - A Pet Business Newsletter Masterclass
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Do you struggle to stand out from the ever growing competiton? Are you tired of unsuccessfuly promoting your service on the social media hamster wheel? Would you love to discover a better (and secret) way to connect with dog owners in your town? Then you are in luck because this weeks episode is a pet business newsletter special, and I'm speaking t…
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Episode 338 - The Pet Business Authors Roundtable
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Have you ever wanted to write a book? Do you envy pet professionals who achieve author status? Are you REALLY good at what you do, but you struggle to stand out from the crowded competition? Then you are in luck because in this weeks show I'm bringing together four pet business owners who have all written a book to help them grow their pet business…
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Epsidoe 337 - Dom's Pet Business Productivity Reset
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One of the challenges of running and growing a pet business empire is the constant need to 80/20 your activities so you are always putting most of your efforts into the business critical tasks. And in my coaching and consulting work I spend time helping the business owner identify the crucial activities they SHOULD be concentrating on. Anyway, in t…
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Episode 336 - How to Thrive in the Pet Industry with Arden Moore, America's Pet Health and Safety Coach
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This weeks guest is a master instructor in pet first aid, she has written 27 pet books, she is a fear free speaker, and she has the longest running pet podcast in the world. It's the one, the only, Arden Moore! Arden grew up North West Indianna with her three siblings. She graduated with a degree in communications and enjoyed a successful career as…
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Episode 335 - Breakthrough Marketing Secrets for Dog Trainers, with Nick Benger
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This week I'm talking to expert dog trainer, awesome podcaster and industry top dog, Nick Benger. Nick spills the beans on his origin story, which involves his dog almost being ran over, he talks about the time he got serious about making dog training a career, and how dog trainers can create a profitable 'lifestyle' business IF they price and mark…
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Episode 334 - Essential Email Updates and Algorithm Hacks with Online Expert Josh Hightower
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In Episode 334 I'm interviewing marketing expert Josh Hightower, about the changing trends for promoting your pet business in 2024. We chew the fat about online strategies including, essential email marketing updates (which you MUST action soon if you want to ensure your emails keep landing in the inbox), algorithm changes that Josh learned about a…
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Episode 333 - Building a Niched Grooming Business with Rabbit Specialist, Anjie Coates
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This weeks guest is the amazing Anjie Coats, a groomer extraordinare and acclaimed rabbit grooming specialist. Anjie grew up as an army brat living wherever her dad was stationed. They finally settled in Masschusettes, where she lives now, and she initially studies to be a neurosurgeon, and for some pocket money she worked part time in a grooming s…
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Episode 332 - My 2024 Pet Business Goals with Dom Hodgson
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Go behind the scenes as the Pet Biz Wiz lets you sit in on a LIVE goal setting session that will power him through 2024. 2023 was a year of change and pushing new boundaries culminating in five trips to the USA, so this year is about consolidation and collaboration. Dom is building on and developing the relationships he opened last year with strate…
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About Violence | Ep. 19 Vincent Rocco Vargas
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This week on the @about_violence Podcast, we are joined by Vincent Rocco Vargas (@vincent.rocco.vargas). VINCENT VARGAS served 4 years of active duty in the United States Army, including 3 combat deployments with the 2nd Battalion of the elite 75th Ranger Regiment. In 2009, he became a Federal Agent with the Department of Homeland Security and serv…
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Episode 331 - The Successful Dog Grooming Blueprint with River Lee
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This week I'm talking to the amazing River Lee who runs the Savvy Groomer, a coaching business that helps groomers go from burnt out, broke and broken to healthy, wealthy and happy. River grew up in Rhode Island, where she struggled at school where and felt like an outsider. Being neurodivergent and dyslexic meant she struggled in a traditional lea…
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Episode 330 - Pet Business Planning for a Kick-Ass 2024!
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Is your pet business ready to storm into the new year? Do you have a plan of action to achieve success in your pet care business? Or, like most pet business owners, are you winging it and simply 'hoping' for the best? Fear ye not, because in this weeks episode - the final show of 2023 - Dom is sharing a simple success plan that any pet buisness own…
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329 - Why Santa Can't Save Your Pet Business!
34:11
34:11
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34:11
Have you written a letter to Father Christmas telling him what a good pet business owner you have been this year? Have you asked him for all the nice things your pet business needs to be a success in 2024? It would be nice if all we had to do was create a wish list, leave it beside the chimney and wait for the magic to happen, but sadly, that's NOT…
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