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Dog Whistle Branding

IRONBOUND Media, IRON Mike Steadman

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Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!
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The Service Academy Business Mastermind (SABM) is a transformational program for Service Academy graduates who are building businesses. Our podcast features entrepreneurial success stories from the Service Academy community (West Point, Naval Academy, Air Force Academy, Coast Guard Academy, and Merchant Marine Academy). To learn more, please visit: www.sabmgroup.com.
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"They've run hundreds of missions out here, and they’re an incredibly nimble group. They create their missions the day before, and then they push out that morning with those missions." - Alex Jarbo, U.S. Marine Corps ‘13 - ‘17 This podcast is a slight departure from the regular SABM Podcast episode because of the hurricanes that have devastated com…
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Are you a real estate investor in need of financing for your next investment property? If so, the Academy Fund has you covered! Whether you need short term financing for “fix-and-flip” projects, land development, or new construction or you need long term financing for single family or multi family rentals, we are your reliable financial partner. Ou…
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Are you a real estate investor in need of financing for your next investment property? If so, the Academy Fund has you covered! Whether you need short term financing for “fix-and-flip” projects, land development, or new construction or you need long term financing for single family or multi family rentals, we are your reliable financial partner. Ou…
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Are you a real estate investor in need of financing for your next investment property? If so, the Academy Fund has you covered! Whether you need short term financing for “fix-and-flip” projects, land development, or new construction or you need long term financing for single family or multi family rentals, we are your reliable financial partner. Ou…
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“Having served in the military, having that leadership experience, having gone to a service academy, I think that we can optimize things really well. We're relatively decent with technology. And so rather than having to invent a business, our skill sets work pretty well with – let's buy a Mom and Pop business and bring it into this century. Moderni…
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“One of the things that the military really does well to prepare entrepreneurs is creating the ability to be comfortable in an environment with a lot of unknowns, that's highly dynamic, and rolling with the punches with whatever's thrown at you." -Zach Scheel, U.S. Navy Veteran Zach Scheel is the CEO and Co-founder of Rhumbix, a mobile technology c…
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“Do what you have to do in this industry to be successful, and what that usually entails is being uncomfortable and putting yourself out there… Every single time you put yourself out there, you're kind of shedding off a little bit of this ego." -Shawn Cleary Shawn Cleary is a Realtor with Keller Williams Realty in the Charleston, South Carolina are…
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“I think people can't give their own personal agency away. I talk to a lot of veterans that kind of throw up their hands, ‘Oh, the VA isn't giving me the help that I need.’ Well, hey, man, take responsibility for your own life. You’ve got to figure this sh-t out. And we're here to help you.” –Scottie Schneider Scottie Schneider is a military vetera…
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“I talked to a lot of people, and it was really surprising to me – the low levels of service that are prevalent in this industry. And a lot of the way we will win is by simply doing what we say we're going to do… We think we can bring more value, especially for someone who's in the e-commerce space and looking to be multichannel…” –Eric Lobdell Eri…
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“Let us show you how competitive we can be, how well we service, how well we support your draw and your rehab and construction efforts and let that speak for itself. Words are one thing, but action... I put a lot more stock in that." -Jason Hutton Jason Hutton is the Managing Director of Academy Fund, a gateway for military veteran real estate inve…
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“We chose the name “Renting Freedom” because it's kind of like a play on words. But the whole goal is financial freedom. I'm sure that's a lot of people's goals. A way that you can do that is by having income-producing assets that you're renting out, and then that gives you freedom.” –Justin Artis Justin Artis is a rising real estate investor and a…
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“Most people will tell you, even myself at one time, ‘I don't like sales.’ But any business that you do is going to be rooted in sales. Understanding that process is so important… talking about investments or talking about how someone's looking to invest their money, and it’s still sales at the end of the day.” –Justin Loutfy, USAFA '16 Justin Lout…
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"For me, it's been rewarding to be helping the businesses that we help, because these are businesses that instead of spending money on customer support, they're spending that on marketing, they're spending that on developing a new product, which from a macro economic perspective is much better for our economy.” -Kris Sandor Kris Sandor is the Co-Fo…
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“The best advantage of being in this industry for 17 years is the relationships. You can make a very good living and make money in health care, which is great. However, I think most people who go into this field genuinely care about improving patient care.” -Greg Parranto Greg Parranto is the Chief Executive Officer of Endeavor Orthopedics with ove…
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“Almost four years later, two funds, multiple loan participation opportunities…we’ve lent north of $60 million and have never missed a monthly distribution to investors. From idea to $60 million in under four years. I’m proud of all the support we’ve provided to our fellow vets who are entrepreneurs out there swinging for it.” -Bill Militello, USNA…
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Hey team! Before we dive in, I've got some exciting announcements: 1) Join us on August 8th NJ for an exclusive Advanced Real Estate Investing Workshop & Networking Event at the prestigious Park Avenue Club in Florham Park, NJ. This premier event is crafted to elevate your real estate investing skills with institutional-level analysis. Whether you'…
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Hey team! Before we dive in, I've got some exciting announcements: 1) Join us on August 8th NJ for an exclusive Advanced Real Estate Investing Workshop & Networking Event at the prestigious Park Avenue Club in Florham Park, NJ. This premier event is crafted to elevate your real estate investing skills with institutional-level analysis. Whether you'…
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Hey team! Before we dive in, I've got some exciting announcements: 1) Join us on August 8th NJ for an exclusive Advanced Real Estate Investing Workshop & Networking Event at the prestigious Park Avenue Club in Florham Park, NJ. This premier event is crafted to elevate your real estate investing skills with institutional-level analysis. Whether you'…
  continue reading
 
“That’s the beauty of note investing. You don’t have to do it locally. It’s not like a development deal or a rental property where you have to be semi-local because there are no tenants or maintenance. It’s vacant land that is the collateral on these notes. We do deals in 30-plus states and that’s how we’re able to really scale it.” -Quinn McArthur…
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“Entrepreneurship, at its core, is all about leading. Leading customers, leading suppliers, leading bankers, leading lawyers, leading employees, and no one spends more money than the Department of Defense developing leaders. Have confidence that the raw leadership skill gets you halfway there.” -John Panaccione, Army Veteran John Panaccione is an e…
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What happens when design is the bottleneck? You came up with a great business idea, maybe even raised some capital for it, and then decided to hire an outside design agency, like ours at The MisFits, to build your brand identity. You had good momentum at first, but you can’t agree on the right design yet. Now what. This is a frustrating challenge f…
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“I want Zimba to be a key part of the digitization process that we’re starting to see in Uganda and other parts of Africa, especially for financial institutions.” -Isaac Were, USMA ‘16 Isaac Were is the CEO of Zimba Technologies, a SaaS financial technology company that builds cloud-based software to digitize and automate financial institutions as …
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When I first took the leap into entrepreneurship full-time, back in 2018, one of the first books I recommended was Allan Dib's, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. In the book, Allan gives a step by step process for creating a marketing plan that converts warm prospects into paying customers.…
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“...if we can learn to lead ourselves, to manage our minds and our emotions and our actions in our private life, in our health, in our relationships and in the corporate world, then we are better positioned to use those critical thinking skills to make a difference in our businesses and in the greater world…” -Traci Fisher, USMA ‘91 Traci Fisher, a…
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How do you drive traffic to your website? I know this is a question that I’ve been pondering lately as we continue to grow the MisFits and think of ways to help our clients. One way is through Killer Creative, badass videos, and other forms of content that catch your perfect customers' attention, leading them down a rabbit hole that eventually conv…
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“You can sometimes convince somebody to buy a bottle of your whiskey the first time because of the story that you have, and I think we have a good story, but if the whiskey is no good, then they’re never going to buy another bottle. So the ideal combination is you’ve got a really good story and you’ve got a really great product.” -Ted Dumbauld, USN…
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“We’re really taking care of the houses and we’re really taking care of the families that are living in these houses. We’re providing a service just as much as we are being landlords because these families can take their government vouchers wherever they go. We have to be good stewards of the government funding or else it is going to naturally leav…
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The moment you start to get comfortable and complacent, you’re already dead; you just don’t realize it yet. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgبقلم IRONBOUND Media, IRON Mike Steadman
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“In today’s world, a lot of things are moved out into the cloud…it’s up to the business themselves to protect that data.” -Dennis Moore, USAFA ‘87 Dennis Moore is the Founder of Coefficient Technologies, a trusted cybersecurity partner that provides the most up-to-date cybersecurity solutions, strategies, and IT services to help companies defend th…
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If you’re afraid to invest in your brand, in the words of Logan Roy from the HBO show Succession, You are not serious people. I’m all about staying lean, driving sales, and maximizing profitability. I’m a bootstrapper and proud of it. Truth be told, you can start a business these days with a Google Doc, a menu of products and services, and a hit li…
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Drew and I chop it up with fellow veterans and video storyteller extraordinaire Sean Bell, Founder of Loud Media, which helps brands tell epic stories through video content. On the show, Sean shares how he thinks about storytelling, why he’s so passionate about video, Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.do…
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“I think it’s easy to make your first million. What’s hard is staying there and doing it consistently, because now, all of the pressure is on you.” -Max Sivohins, USCGA ‘13 Max Sivohins is a serial entrepreneur primarily focused on multi-family real estate development and government contracting. He is the Co-Founder and Chief Operating Officer of A…
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I share what a local bar and barbershop taught me about brand loyalty. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Checkout our new website: www.IRONBOUNDMedia.comبقلم IRONBOUND Media, IRON Mike Steadman
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I discuss IRONBOUND Media’s rebrand and category expansion to serve ‘Underdogs & Misfits’ (Challenger brands led by Veterans, Black women, and anyone else use to being one of one). Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3…
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“Esports can turn something that could be very negative…180 degrees into a very positive experience for a child’s life.” -Patrick Cronin, USMA ‘13 Patrick Cronin is the Co-Founder and CEO of Vanta, an esports company that provides a curriculum, a platform, and leagues to help kids from 8-18 grow into the best version of themselves. The company inte…
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"Any storied franchise that would love to get on board and continue to add more value to the brand they have already created would be a huge milestone.” -Antoine Hood II, USAFA ‘06 Antoine Hood II is a professional basketball player, cancer survivor, published writer, U.S. Air Force Academy graduate, and military officer. As an NBA free agent guard…
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Do you ever come across a founder with an idea that makes you think to yourself, “damn, I really think they’re onto something here.” That’s how I feel about today’s podcast guest, Shante Frazier, Founder of WellCapped, a data-driven beauty company that provides online wig rentals through a monthly subscription. I’m not a venture capitalist yet, but…
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Today on Dog Whistle Branding, my boy Drew O’Brien, from the design company “We Make Cool Shit,” chop it up with Legendary designer and studio owner, Dan Janssen, Owner/Creative Director of Lincoln Design Co., a Portland-based branding and design studio that represents the gold standard for modern designers, whose clients include Nike, Hot Wheels, …
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What does it take to build a billion-dollar company? If you’re like most people, you probably assume it requires raising venture capital, building some sort of SAAS product, and scaling it to millions of users. The last thing you’d probably think of us is maxing out your credit cards to start a manufacturing company that produces supplements stocki…
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“I’m an acquirer and curator of ideas and strategies, and I have a Rolodex of people to execute those strategies.” -Steve Wingard, USMA ‘87 Steve Wingard is the Founder and Managing Partner of Wayfinder Wealth, a financial advising firm that helps families and business owners uncomplicate complex planning with a specialization in high net-worth str…
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In this episode of Dog Whistle Branding, I discuss the problem with focusing on marketing when you should be focusing on sales. Trust me, this problem is more common than you think. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/…
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With another year in the books and another one head, have you thought long and hard about what you’re hoping to accomplish in the next twelve months? Either way, today’s episode is for you. Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Learn More about Bunker Labs by visiting: www.BunkerLabs.org…
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In this episode of DWB, I reflect on my goal for the new year goal of acquiring 10,000 True Fans, as opposed to 1,000 as recommended by Kevin Kelly in his essay, “1000 True Fans. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gm…
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In this episode of the Transition, I catch up with Navy Veteran Lee Mills, Founder & CEO of Pixly, a visual documentation & collaboration platform for Construction, Insurance, Facilities and Field Service Professionals. In 2022, Lee won the Veteran Funds 100k Pitch Competition at the Military Influencer Conference. Since then, Lee and I frequently …
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In this episode of DWB, I discuss why “painstorming” is the new brand storming. Before we jump into the show, make sure you subscribe to my newsletter at the link in the show notes and also Download the official Dog Whistle Branding playbook at ironboundmedia.com Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhis…
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In this episode of the Transition, I sit down with Patrick Mate, Army Veteran and Founder of Patriot Jean Company, An Arizona-based American-made apparel company that produces 100% grown, sewn, and built Jeans. Manufacturing is a hard business, but that’s not stopping him. Although he’s still in the startup phase, Patricks invested over six-figures…
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Today on DWB, I share my thought process for creating an authority machine at IRONBOUND Media, a process for sharing thoughts and ideas in a systematic way that positions us as an authority on brand building. I share a framework I came up and hopefully, you can apply it in your own business. Before we jump into the show, make sure you subscribe to …
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“Our vision for DAG is to become that trusted go-to for clear-eyed UAS insight within the industry.”-Bill Daggett, USAFA ‘01 Bill Daggett is the Founder and Managing Director of Delta Advisory Group (DAG), a commercially focused consulting company with a concentration on emerging Unmanned Aircraft System (UAS) platforms and capabilities. DAG uses i…
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In this episode of the Transition, I share a simple framework to set you and your team up for success heading into the new year. Be sure to subscribe to the Transition Newsletter on Substack here: https://bit.ly/37Bb8Ne Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgبقلم Bunker Labs, IRON Mike Steadman
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Today on the Transition, I challenge conventional wisdom by challenging you to build a better mouse trap (i.e. build upon an existing product or service already in the marketplace) rather than trying to come up with market a new idea out the gate, especially if you’re a first-time founder or find yourself in a bit of a revenue lull. Apply for the n…
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