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"WORKING MEDIA with Rafael Bracero" is the 1st podcast by marketers for marketers in the trenches of creating, running, and tracking breakthrough marketing campaigns at a top practitioner's level. This is not just about what the CMO or C-Suite is up to, but rather about the brand managers, agency account planners, marketing analytics and digital media specialists who work the marketing gears. This podcast is all about how to make YOU a better marketer. Support this podcast: https://podcaster ...
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1) Beth's start as a theatre director; 2) The art of storytelling and creative collaboration; 3) Comparing FAST channels to old-school curated "mix tapes"; 4) FAST strategy started with single-series such as "Antiques Road Show"; 5) What is the balance between creative/intuitive curation and science/data analytics in programming FAST channels?; 6) …
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1) Srini's career background; 2) Amagi's roots as an advertising marketplace in India; 3) Facing down a major company crisis; 4) Pivoting to become a global FAST tech vendor; 5) Managing lightning-fast growth; 6) How to maintain your company culture at scale; 7) How to segment your customer base; 8) Managing core vs. custom product development; 9) …
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1) Esther's career background; 2) Design lessons from a can opener; 3) Why UX design should get C-suite attention; 4) Design differences between music and video; 5) How to integrate UX for all content forms-- short clips, long-form, live events, etc.; 6) Using user feedback and directed input vs. passive inferential design; 7) Should consumers be a…
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1) Interning for "Late Night with David Letterman" -- can people still start their M&E careers that way? 2) CNN Digital role; 3) Launching first live news streaming service; 4) The "Great Big Story" story; 5) CNBC and NBC News OTT products; 6) Partnership with Pluto; 7) What was the inflection point where streaming became "real"? 8) Current Allen M…
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1) Paul's career background-- Technicolor, Disney, Discovery, Struum; 2) Paul's mentor and move into strategy; 3) Getting the call from Disney; 4) The "moment when my career trajectory changed"; 5) How to use viewer data to be cool at cocktail parties ; 6) QuickPlay's focus on Tier 1 customers; 7) QuickPlay's USP: architecture and culture; 8) Quick…
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1) Kevin's background at Lucasfilm, Electronic Arts, Walt Disney Pictures, and Zynga; 2) Learning about merchandising, gaming, and communities when launching the Pokémon franchise to the USA; 3) Why EA (Sims franchise) and Zynga (Words with Friends) highlighted the powerful combination of content, gaming, and communities; 4) Genesis of Bold Baking …
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1) Scott's career background starting with device drivers at Digital Equipment Corporation (DEC); 2) Current role leading SeaChange's advertising team; 3) SeaChange's end-to-end streaming platform; 4) Advertising solutions including pre-roll, mid-roll, post-roll and creating custom FAST channels on the fly; 5) Innovations such as side-by-side adver…
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