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Welcome to The Bill Caskey Podcast, the show for company leaders, sales managers, and salespeople who are looking to take their sales game to the next level. Join your host Bill Caskey, renowned sales coach and strategist, as he shares modern sales strategies and leadership tips that will help you grow your sales team and increase revenue for your business. Each week, Bill brings a variety of guest experts and shares real coaching scenarios from his work with sales teams, providing valuable ...
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The Advanced Selling Podcast
Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L
Bill Caskey and Bryan Neale: B2B sales trainers for the past twenty years share their strategies, frameworks, tips and tricks to help you leverage your talent, grow your skills and create your own sales success. You'll discover how you can shift your mindset, win with prospects and build long-term relationships with your clients so you can thrive and advance in your career. Bill and Bryan's approach to sales is funny, often quirky and always real. Their work has allowed them to help sales pr ...
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Leadership coach, James Mayhew, explores what it takes to lead your company, your small businesses, your teams, and your home with humble confidence. James Mayhew partners with business leaders who want to build a culture that performs, inspires confidence in others, and serve with extraordinary excellence. Connect with James on LinkedIn https://www.linkedin.com/in/jamesrmayhew/ High Performance Workplace Culture Video Series https://www.youtube.com/watch?v=jBGgr... Website https://jamesmayh ...
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In this episode, Bill delves into the often misunderstood world of lead generation. He challenges traditional cold-calling methods and introduces a fresh perspective on building meaningful connections with prospects. Bill breaks down three crucial levels of connection: the Acquaintance Connection, the Contribution Connection, and the Shared Experie…
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In this solo episode, Bryan is joined by Andy Mork, owner of Mork Productions and BrandSlap. Bryan and Andy talk about the ongoing struggle salespeople face to capture buyers' attention and stay relevant. And while they agree that short form video is one of the best ways to do that, they also remind us that the key to creating good content is authe…
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#810: Bad Advice and How to Avoid It
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In this episode, Bryan and Bill dive into the tricky topic of dealing with bad advice. Whether it comes from managers, family members, or even ourselves, not all advice is created equal. The guys discuss strategies for critically evaluating advice, emphasizing the importance of critical thinking in sales and business. They explore how to frame ques…
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In this episode, Bill explores the common tendencies that often hinder our personal and professional growth. Drawing from his extensive coaching experience, Bill identifies ten key behaviors that may be secretly sabotaging your success. From the fear of standing out to the habit of avoiding discomfort, he offers valuable insights on how to recogniz…
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#809: How Change Can Be a Competitive Edge
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In this episode, Bill and Bryan dive into the ever-present topic of change, both in sales and in life. They discuss how to approach shifts in your career, from minor territory redesigns to major life transitions. The guys offer valuable insights on reframing your mindset around change, getting ahead of industry trends, and finding your way into new…
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Standing Out in a Noisy World with Jon Barcellos
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In this solo episode, Bryan is joined by Jon Barcellos, Head of Solutions at Postal. Bryan and Jon talk about how difficult it can be to get buyers' attention and consider strategies to help sellers stand out in a noisy world. They also discuss the one critical element you must employ as part of any gifting program. Want to meet Bryan and Jon in pe…
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The Business Ascension Framework: 5 Steps to Scale Your Success
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In this episode, Bill unveils his powerful "Business Ascension Framework" - a comprehensive model designed to help entrepreneurs and sales professionals scale their businesses effectively. He dives deep into five critical pillars of business growth. He also emphasizes the importance of each component and how they work together to drive success. Joi…
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#808: Building Genuine Connections in the Digital Age
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In this episode, Bill and Bryan dive into the concept of "LinkedIn citizenship" and how to effectively use the platform without falling into the trap of constant self-promotion. They discuss the importance of balancing giving and getting on LinkedIn, sharing practical tips on how to create valuable content, make meaningful connections, and avoid co…
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In this episode, Bill Caskey shares the five critical skills he believes all business owners, sales leaders, and sales professionals need to master in order to thrive in the future. Bill explains why these skills are essential for success in the evolving business landscape and provides guidance on how to start developing them. He encourages listene…
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In this solo episode, Bryan breaks down how to optimize your sales process by timestamping two critical elements. Whether you've already got a sales process or are starting from scratch, you'll learn you how to set up clear, efficient timelines that make life easier for you and your prospect. Listen now to make your sales process smoother and more …
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#807: The Journey from Stuck to Thriving
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In this episode, Bill and Bryan discuss the journey from point A (current reality) to point B (desired outcome) in sales and personal growth. They explore the concept of being stuck in a comfortable but limiting situation and provide practical strategies for breaking out of complacency. The guys delve into recognizing and embracing the "twinges" of…
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The $15 Million Skill Stack: Mindset Shifts for Sales Growth
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In this episode, Bill shares insights from his successful campaign that helped a company grow from $15 million to over $30 million in revenue within two years. He introduces the concept of the "$15 Million Skill Stack," emphasizing that business growth comes from mastering multiple skills rather than relying on a single strategy. Bill focuses on on…
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#806: The Price is Right - Overcoming Resistance
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In this episode, Bill and Bryan tackle the timely issue of price resistance in sales. As inflation rises and budgets tighten, salespeople are facing increased pushback on pricing. Bill and Bryan share valuable insights on how to handle these objections effectively. They discuss recognizing when "price" is masking a deeper issue of perceived value, …
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Beyond the Grind: 5 Truths for Smarter Business Growth
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In this episode, Bill shares five essential philosophies that can transform your sales approach and business growth strategy. He draws from his experience coaching CEOs and founders to reveal key insights on achievement, detachment from outcomes, and the power of personal branding. Bill discusses the importance of focusing on inputs rather than out…
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Cold Calling Sucks: An Eye-Opening Convo with 30 Minutes to President's Club
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In this solo episode, Bryan engages in a dynamic conversation with Armand Farrokh and Nick Cegelski, co-hosts of the 30 Minutes to President's Club podcast. The duo shares insights from their new book, "Cold Calling Sucks, and That's Why It Works," which challenges common misconceptions about cold calling and provides data-backed strategies for suc…
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#805: Sales Lessons From Prince and Peyton Manning
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In this episode, Bill and Bryan draw unexpected parallels between sales excellence and two legendary figures: musical icon Prince and NFL quarterback Peyton Manning. They explore how the dedication, work ethic, and interpersonal skills of these superstars can inspire sales professionals to elevate their game. The guys discuss the importance of a re…
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Discovering Your Unique Medicine: How to Share Your Value with the World
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In this episode, Bill Caskey explores the concept of "unique medicine" - the special combination of experiences, knowledge, and wisdom that makes you uniquely valuable to your audience. Bill breaks down a process to help you identify, package, and distribute your unique offerings. Whether you're in sales, consulting, or any other field, this episod…
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#804: Breaking Free From Business Blinders
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In this episode, Bill and Bryan delve into the critical issue of recognizing and addressing blind spots in business and sales. They explore how business owners can become too entrenched in their thinking, missing obvious solutions to their problems. The guys discuss the impact of stress on decision-making and offer techniques for identifying person…
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#803: Why Sales Training Doesn't Work
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In this episode, Bill and Bryan challenge conventional wisdom by arguing that traditional sales training is no longer effective in today's business landscape. Drawing from their decades of experience, they discuss why common sales methodologies fall short and why focusing solely on "getting to yes" is a flawed approach. The guys explore why compani…
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