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Emma and Amanda are more than a bit cross about the way that marketers are taking all the fun out of running a successful business. They think everyone should be allowed to show up as themselves and not have anything to do with the nasty business of cold selling. Make a cuppa and take a few minutes to listen to two experienced wordsmiths blether on about this and that. Please like, comment and share to spread the word and find out more about what we do here: https://linktr.ee/EmmaHProofreadi ...
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Episode 3 - Are women-only networking groups ethical?
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We're approaching a controversial topic this week in a bit of departure from our usual light-hearted tips and tricks offering. Are women-only groups ethical and fair? They've become popular, especially over lockdown, but what is it about them that is so appealing to women? Having spent years infiltrating men-only groups, waving the equality flag, i…
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Episode 7: Finding your voice - how to reign in formality to write as yourself
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20:23
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In this episode word nerds Emma and Amanda explore tone of voice in copy and share a few expert tips on finding the right pitch. When should you keep things formal and detached and when can you relax into a friendlier tone? What are the pitfalls of both and what can you do to show up as yourself? Having written, created or edited countless pieces o…
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Episode 6: Happy collabs and how to find one that works for you
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26:08
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Are you a solopreneur? Feeling a little lonely? In the first of their second season, Emma and Amanda return in a slightly less ranty fashion to celebrate getting together with a like-minded business buddy to publish a blog or a podcast. There are times when it's terrific to work on your own – you've got a deadline to meet or a content strategy to b…
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Episode 5: Dirty words - avoid plagiarism and intellectual property infringement by staying true to your voice (and your ethics)
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Dirty words We've all done it - read something so pithy, witty, sparkly or so utterly sharp and perceptive that we spend a moment wishing we'd written it ourselves. But remember, no matter how obscure the source, the cut-and-paste gremlin should be shut firmly away at all times, unless his kinder cousin, the reference fairy is invited to join the p…
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Episode 4: Ten simple ways to reduce your digital carbon footprint
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22:29
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Where does your data go? Where are all our streaming box sets stored? And do our digital habits have any effect on the environment? Terms like the cloud make it sound like our images, video and emails are out there in the ether but they aren't - they're all down here on solid ground. The fact is, all this data is stored on huge server computers and…
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Episode 2: Inconsistently sustainable. How can you tell if something's green or not?
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30:02
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The word sustainably is rather shaky A little shady and more than a smidge shoddy if it's not used honestly. In this episode, word nerds Emma Hewlett (website and copy proofreader) and Amanda Fearn (ethical copywriter and writing coach) discuss the pitfalls of the sustainability badge when the materials don't meet the morals. What does the term mea…
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Is marketing making you feel uncomfortable? If you've been told that FOMO, false scarcity and pressure selling are the way to market your business but they don't sit comfortably with you, then it's time to trust your gut. The psychology of selling is big business but just because you can do something, does it mean that you have to? All marketing is…
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