The Zee Marketing Podcast features insightful conversations about marketing, sales, entrepreneurship, and more with top experts, authors, and business leaders. Hosted by Zev Gotkin, founder/CEO of ZEV Media, a premier, boutique digital marketing agency.
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How to Network Like a Pro with Rachel Rozen
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They say your network is your net worth. My guest, Rachel Rozen, believes networking is a skill like any other. While some might have more of a natural affinity for networking than others, anyone can improve and get better at it with the right strategy and plenty of practice. In my conversation with networking coach, Rachel Rozen, we discussed tips…
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Marketing Big Food & Bev Brands with Tiffany Wilburn
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Tiffany Wilburn is a fractional food & beverage Chief Marketing Officer, the founder of Clever Disruption, and brand strategist who has been published in AdWeek. Throughout her career, she has helped larger-than-life brands such as Nestle, TGIF Fridays, Hot Pockets, and Southern Comfort (AKA: SoCo) revamp their marketing strategies, develop new pro…
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Performance & Productivity Secrets with Naphtali Hoff
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Naphtali Hoff is a coach for busy executives who takes leaders from overstretched to over-delivered. He is also a sought-after speaker, the founder of Impactful Coaching, and the author of Becoming the Productive Boss: 5 Proven Steps to Leading High Performing Teams. A leadership coach for for-profit and non-profit leaders alike, Naphtali Hoff help…
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Peter Shankman the Source of Sources
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Peter Shankman is a serial entrepreneur, author, speaker, podcaster, and thought leader in marketing and public relations. Ever wanted to be quoted in a major news outlet as an authority or an expert in your space? Now, you can get valuable PR placements for free. In this conversation, we talked about Peter’s free new online service, Source of Sour…
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Selling B2B with Personality and Fun!
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Make no mistake; people don't just buy the product. They're also buying YOU. When you're selling anything, remember that you're also selling yourself. One man who has done a great job selling himself -- and B2B solutions -- is our guest, Luca Giorgiantonio. To succeed in sales, your prospect needs to feel that you're passionate about what you're se…
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Sell Like a Badass, Not Like a Douche with Coach Dan Gordon
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Coach Dan Gordon is a sales trainer, podcaster, and the author of No Douchebag Selling “Sell like a badass…Not like a douche!” Dan Gordon’s training and workshops (link below) are designed for badass entrepreneurs who want more clients, but selling makes them feel sick. Coach Dan Gordon is here to help you reframe how you look at sales and selling …
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Transforming Business Travel with Ardor Trip
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My guest is Ardor Technologies Head of Sales (North America), Brian Hellgeth. Business travel can be difficult. Last-minute schedule changes, new cities to visit, clients to support, etc. Wouldn't it be great for your travel partner to support you? Ardor is a next-generation all-in-one business travel and expense management platform focused on busi…
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Unique Luxury Travel Experiences with Matt Stein
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Matt Stein is the Founder and President of Unique Luxury Travels, a custom travel consultancy where he combines his knowledge and expertise in luxury experiences with his deep-rooted love for art and wine. Driven by his unwavering passion for exploration and voracious curiosity about other cultures, Matt Stein made the daring choice to leave an ill…
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Behind the Brand of Tommy Bahama with CEO Doug Wood
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Doug Wood is the CEO of Tommy Bahama, the world-renowned American fashion and lifestyle brand. Tommy Bahama sells tropical island-inspired casual clothing, accessories, footwear, and home furnishings for men and women. Toward the end of 2023, the brand opened Tommy Bahama Miramonte Resort & Spa, a luxury resort in Indian Wells, California. Learn Mo…
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How to Stop Being Boring with Rochelle Lisner
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Rochelle Lisner is the founder of Dynamic Business Growth. She is a sales and customer service coach who has worked with corporations, entrepreneurs, small business owners, and solopreneurs for two decades, helping them perfect their elevator pitches, be more interesting, and, as she puts it, “story tell” rather than “boring tell.” Rochelle Lisner …
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Tracking Real Consumer Reactions with EmotionTrac
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Aaron Itzkowitz is the founder and CEO of EmotionTrac. EmotionTrac is an AI-driven AdTech tool that replaces the need for a focus group. Using insights from real people combined with AI, EmotionTrac uncovers the emotional triggers that tell you how people respond to your ad. In this episode, Aaron Itzkowitz describes how EmotionTrac works and outli…
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Brand Strategy and Messaging with Marty Katz
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Marty Katz is a Marketing Consultant with over 40 years of experience specializing in brand messaging. He is also the founder of Connectors 360. Marty Katz helps retail, entertainment, and packaged goods companies develop a message that connects them with their audience, creates engagement, and generates sales. In this episode, Mary Katz and I disc…
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Digital Media Strategy with Darryl Haberman
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In this episode, we sit down with Darryl Haberman, a digital media strategist, consultant, and fractional COO with a passion for driving business growth through innovative content and collaboration. With over 25 years of experience working with industry giants like Disney+, ESPN, Major League Baseball, and the National Hockey League, Darryl shares …
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Neco Turkienicz is the president and CEO of Leib Productions, a video marketing agency that specializes in shooting testimonial videos remotely. He is an experienced videographer and marketer who has shot documentaries and commercials for big brands and offers his remote testimonial video packages at refreshingly affordable, reasonable rates. In th…
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Josef Katz is a senior-level marketer and CMO known for his expertise in helping startups grow. Nicknamed the “Direct Maestro” and the “Startup Marketing Guy”, Josef Katz is specialized in building strategic and growth marketing programs for startups. Josef Katz is the Director of Marketing and Communications at the Jewish Learning Initiative on Ca…
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Transforming, Healing, and Cultivating Connection
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Sydney Campos believes social media can be better and live up to its potential. Join us for a lively conversation about social media, community, and human connection! Sydney Campos is an accomplished author, serial entrepreneur, and the founder of Ascend as well as the Chief of Staff of Mattermore. She is passionate about mental health, human conne…
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Building a Profitable Business You Can Sell
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In this episode, we're joined by Tina Liu, a seasoned financial professional based out of San Diego, California, and President of TSL Partner, a consultancy that provides fractional accounting and financial advisory services to guide entrepreneurs through every phase of their company's growth and journey. They say you should start with the end in m…
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An Ode to Writing in the Age of AI Part II
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Recorded June 8th, 2023 Zev Gotkin in conversation with Adam Karofsky. Two content writers continue their conversation about AI and its impact on the written word. Adam Karofsky is a professional content writer and editor, and the owner of the business, ASK Writes. Adam specializes in creating content, such as articles, blogs, and books that are tr…
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Get Over Yourself and Delegate with Dave Kerpen
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In his new book titled Get Over Yourself: How to Lead and Delegate Effectively for More Time, More Freedom, and More Success, Dave Kerpen teaches effective strategies for leadership and delegation. Written in a quick and readable style for the modern-day entrepreneur, manager, or leader operating in our new world of hybrid and remote work, this use…
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Lessons in Leadership from the Great Books
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Today my guest is Jesan Sorrells, a management consultant and the dynamic CEO of Leadership Toolbox, the host of the “Leadership Lessons From The Great Books” Podcast, author of 12 Rules for Leaders: The Foundation of Intentional Leadership, and a trusted mentor and adviser to numerous startups. With over a decade of hands-on experience, Jesan has …
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Sales Strategy Secrets with Thomas Helfrich
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Thomas Helfrich is a professional sales trainer, B2B marketer, and lead generation expert. He is also the Chief Executive Officer of InstantlyRelevant.com and the author of Never Been Promoted. On this episode, we talk about how to be relevant and capture the attention and interest of your target prospects. Learn more: https://www.instantlyrelevant…
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Tips from a Tech PR Pro with Scott Rosenblum
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Scott Rosenblum is the President and founder of LEVEL PR, a tech-focused PR agency. His course, “PR Toolkit for Tech Startups,” can be found here: https://courses.levelpr.co/ Zee Learning Podcast listeners will get 25% off whenever they register for any of Scott’s courses by using the coupon code, zev25. This discount code is exclusively offered to…
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Guest: Marty Nachel - Beer Educator, International Beer Judge, Author of Beer for Dummies and Homebrewing for Dummies, Head Honcho of Nachel Beer Education A great man once said, “Beer is proof that God loves us and wants us to be happy.” That quote has been incorrectly attributed to Benjamin Franklin, and while I’m not sure who really said it, my …
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Talking AI Marketing Tools with "AI Joe" Apfelbaum
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Are you a marketer or business owner interested in learning how to use AI to dramatically improve your productivity and retain a competitive edge in a rapidly changing market? Then, you need to listen to this episode where we discuss how to make artificial intelligence work for you, and some AI marketing tools that will help you automate tasks, enh…
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An Ode to Writing in the Age of Open AI Chat GPT
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Zev in conversation with Adam Karofsky. Two content writers have a heart-to-heart about writing, AI, Chat GPT, and the future. Adam Karofsky is a professional content writer and editor, and the owner of the business, ASK Writes. Adam specializes in creating content, such as articles, blogs, and books that are true to everyone’s unique voice. Learn …
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How Mike Yates is Revolutionizing the Education of GenZ
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Mike Yates is an educator, entrepreneur, and learning activist. His passion and expertise lie at the intersection of education and technology and he is a big believer in the gamification of education. Only in his late 20’s or early 30’s, Mike Yates led a K-12 private school in his hometown of Austin, Texas called Alpha. According to their website, …
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Education in the Metaverse with Peter Shankman
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Peter Shankman is an author and popular keynote speaker in marketing, brand building, social media, and customer service. In this episode, Peter Shankman and I discuss the metaverse and its implications for edtech, eLearning, and upskilling and neurodiverse education. More Peter Shankman is an author, popular keynote speaker, and authority on marke…
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What Companies Are Looking for and the Future of Work
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In the wake of the pandemic, there is still a great deal of uncertainty in the world, the job market, and the global economy. In a trend that began about a year ago, record numbers of people started changing jobs, a phenomenon that is now known as “The Great Resignation.” Evan Francis is a futurist and a Senior Technical Recruiter at Bigeye, a big …
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Joseph Gerstel is the founder and CEO of Get Some Class, a startup that provides fun, interactive team-building events and group experiences, both virtual and in-person, for law firms and corporate organizations. A lawyer by training and profession, Joseph Gerstel started Get Some Class as a way to express his entrepreneurial and creative side whil…
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Social Media Marketing for Higher Ed
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Just like companies and non-profit organizations, colleges and universities also need to do marketing. While an institution of higher learning is focused on education, it’s also a business. And, like other organizations, an academic institution must trade on its brand and reputation to attract its ideal students, fundraise, build key relationships …
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Mark Zides on eLearning, Career Paths, and the Future of Work
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Mark Zides, is an entrepreneur and career mentor as well as a pioneer and leader in the eLearning industry. Mark Zides is the CEO of CoreAxis Consulting, a leading learning & development company that creates custom learning experiences and training solutions for a wide variety of businesses. CoreAxis Consulting has created custom training content f…
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Purpose. We all want to have a sense of purpose in our lives. Most of us find purpose in our families, careers, or activities we enjoy. But, how do we find purpose, or meaning in life, during our final years when all, or most, of the things that once gave us a sense of purpose may no longer be part of our lives? Finding one's purpose is a notion we…
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How Restore Skills Gamifies Occupational Therapy
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Ian Oppel is the co-founder and Chief Clinical Officer of Restore Skills, a software (SAAS) platform that gamifies occupational and physical therapy. Restore Skills transforms any hospital room, living room, or assisted living facility lounge into a private gym. Under the watchful eye of a clinician, users master cognitive and motor skills by playi…
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B.L. Ochman is an award-winning marketing consultant, strategic content creator, podcast producer, social media marketer, and YouTube optimization expert. A trusted advisor to blue-chip companies, entrepreneurs, and nonprofits, B.L. Ochman is the creator of the What’s Next Blog and the host of the popular digital marketing podcast, Beyond Social Me…
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Building a Beautiful Brand with Brian Marks
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Brian Marks is a veteran entrepreneur and the brains behind two of the most successful African-American hair care brands, African Pride, which he sold to Revlon in 1998 for $35 million, and Dr. Miracles. A Brooklyn native and a natural-born salesperson, today Brian Marks lectures and mentors a new generation of entrepreneurs. In his latest venture,…
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Jamie Cohen is the founder and CEO of Nevvon, a user-friendly healthcare compliance training mobile platform. Nevvon is a global healthcare education company with an advanced e-training platform designed to simplify mandatory annual education for caregivers. Everything takes place through a simple, intuitive, and user-centric app that lets your car…
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How to Build the Business of Your Dreams
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Doug C. Brown is a sales and revenue growth expert, author, business coach, and CEO of Business Success Factors. Business Success Factors is an advanced coaching and consulting company. Over the years, Doug has helped startups as well as Fortune 500 companies, CEOs, entrepreneurs, and upper management grow and develop high-performing sales and mark…
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A Conversation About Conversational Design and Voice Tech AI
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Sina Kahen is a consultant, speaker, author, and the Co-Founder and Chief Innovation Officer of Vaice, a Conversational AI (artificial intelligence) and Voice technology consultancy. Through Vaice, Sina has launched an online course on the Conversational Design Institute, an online training academy providing certifications in AI and conversational …
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Patrick Grehan is a voice actor for eLearning, commercials, corporate training videos, and IVR who runs his business from his home studio in Ontario. Patrick also uses his gifts as a singer/songwriter (link to his album below). Email: ptgrehan@gmail.com Website: https://patrickgrehanvoice.com/ LinkedIn:https://www.linkedin.com/in/patrickgrehan/ Mus…
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Transforming Higher Ed Tech with Jeff Giorgi
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Jeff Giorgi is a partner and the Head of Higher Ed Partnerships at Quad C, an #EdTech startup based in Ottawa, Canada that is helping higher ed schools connect their students with their services both virtually and in-person. In this episode, we discuss the future of higher education, how technology is transforming the college experience, and wheth…
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What the Hell is Clubhouse? What Businesses Need to Know
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Chris Colt is an entrepreneur, professional connector, personal branding expert, and the Chief Endurance Officer of The Challenge Sherpa. He’s successfully created engaged business communities on LinkedIn and Clubhouse by initiating challenges that help participants grow their networks and increase revenue for their businesses. In this episode of t…
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Educating a New Generation of Tech Entrepreneurs
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Robyn Mussler is the founder of NextGenTech, a Shark Tank-style, business pitch competition for high school students focused on tech. Students are matched with mentors who help them transform their ideas into marketable products before pitching to a panel of investors. She is also the founder of Connect-IT 360, an eLearning platform providing virtu…
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Meeting Your Goals with the Mediterranean Nutritionist
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Ale Zozos is a licensed nutritionist, dietician, entrepreneur, social media influencer, and an educator of the Mediterranean Diet who advocates for science-based nutritional knowledge. The @mediterraneannutritionist, as she's known on Instagram, has successfully built a personal brand sharing free nutrition tips through her content on social media.…
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Virtual Museum Tours and Online Archaeology Courses
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Nachliel Selavan is a professional museum tour guide, entrepreneur, educator, and expert in Biblical archaeology and the history of the ancient Near East. Prior to the COVID19 pandemic, Nachliel was giving tours in the MET, also known as the Metropolitan Museum of Art based in New York City, as well as providing walking tours in Jerusalem, Israel. …
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Sales Training and Success with LinkedIn Video
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Nick Capozzi is a professional sales trainer, LinkedIn video expert, and content creator. Utilizing years of on-stage sales experience with cruise lines, Nick only got on LinkedIn in 2020 but he quickly grew a following and successful personal brand through his engaging video content, many of his posts receiving over 100 likes on average. Today, Ni…
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Sales Tips and Building Strong Relationships
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Nick Brailsford is a salesperson based in Chicago, and an account manager at CDW, a leading Fortune-500 company and provider of IT software and multi-brand technology solutions to customers in business, government, and education. Learn more about Nick Brailsford: https://www.linkedin.com/in/brailsford/ Learn more about CDW: https://www.cdw.com/…
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Get Paid for Your Notes with Smart Notes AI
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Wouldn’t it be nice to get paid for the notes you take in class? And, wouldn’t it be great if you could easily access, purchase, and download thorough notes that were taken by upperclassmen or others who took the class before you? Nir and Sarina Ziv founded Smart Notes AI, an online marketplace where you can buy and sell class notes, study docs, ho…
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Helping Higher Ed Professionals Find New Opportunities on LinkedIn
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Eric J. Stephens, PhD, is a writing professor turned business data analyst, and the founder of #ChangeHigherEd & #HireHigherEd, an initiative helping people who were previously working in higher ed make career transitions, free of charge through workshops, networking, panel discussions, and mentorships. Learn more: https://www.linkedin.com/in/ericj…
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How to Reach Your Audience with Custom Trainings
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Maria Topliff is an entrepreneur, an educator, an instructional designer, and the founder and CEO of Reach You, an eLearning startup that helps companies train employees by creating custom-made, interactive, and engaging animated training videos, workbooks, and other learning materials. Reach You promises to make your training and curriculum woes d…
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Life of a Salesman -- Lessons from a Veteran Salesperson
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March Machlovitz aka Marc Mac is a veteran salesman who has done most of his selling in New York and New Jersey, where people are known to be pretty tough customers who don't buy easily. In this episode, Marc shares sales tips, advice, and wisdom along with interesting anecdotes from over two decades of selling in the toughest and most competitive …
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