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STR Book:ed

Nihal Salah

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Welcome to STR Booked, the podcast that unlocks the secrets of short-term rental success. Each week, we chat with vacation rental owners, managers, and industry experts. We cover everything from marketing strategies and direct booking tactics to brand-building and demystifying technologies. If you're ready to boost your short term vacation revenue and scale your business, you're in the right place!
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Welcome to Grow Your Holiday Let Business, the podcast for holiday home / short term rental owners and property managers managing multiple properties, to give you strategies and tips to grow your business with more ease. I'm your host, Jane Mack, a holiday let agency owner, turned consultant and coach. I take my 10 years of hands on experience and knowledge of owning and running a holiday let agency and share it to you. Listen in as myself, other operators in the industry and professionals i ...
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In this episode Jane is joined by Ade Risidore, Chief Marketing Officer for Yapstone - the driving force behind Holiday Rent Payment and Vacation Rent Payment. They discuss the importance of community and trust in the industry, and how Yapstone aims to provide a seamless and specific payment service for short-term rental businesses. Ade emphasises …
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"Trust doesn't just happen; you build it, brick by brick." – Chris Maughan In this episode, Chris Maughan, CEO of I-PRAC, will show you how to build trust in your short-term rental business, explaining why trust is the cornerstone of securing direct bookings and customer loyalty. From spotting fraud to creating a business people rely on, Chris brea…
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In this episode of Grow Your Holiday Let Business Podcast, host Jane Mack discusses the importance of sharing your personal story as a property manager and business owner. She emphasises the impact of personal narratives on building trust and relationships in the short-term rental industry. Jane shares her own experiences in property management and…
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"If you can automate payments and disbursements, that’s one less headache for you to worry about. It lets you focus on what you’re really good at—creating amazing guest experiences." — Chris Andrews, Senior Director of Global Partnerships at Yapstone. In this episode of STR Booked, Chris Andrews breaks down the complexities of payment processing fo…
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In this episode, host Jane Mack welcomes Robin Bass from Premier Properties in St. Croix, US Virgin Islands. They discuss Robin's journey from New York City to the Caribbean, managing properties with an emphasis on kindness and empathy. Robin shares insights on her experiences, including the importance of treating guests with care and integrating t…
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In this episode Jane is joined by Daniela Derin of Skol Apartments Marbella. Daniela shares her journey from real estate to holiday rentals, discussing how her business adapted during the 2008 financial crisis and later thrived through engaging social media and WhatsApp marketing strategies during the pandemic. Daniela discusses: The power of build…
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"I was down $5,000, but I had a problem to solve – and that’s how I built Enso Connect." In this episode of STR Booked, host Nihal Salah chats with Francois Gouelo, co-founder of Enso Connect, about how an unexpected rental disaster turned into a powerful business idea. Francois shares how his experience led him to reshape the guest experience and …
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In this episode, Chris Baxter joins us to share his expertise on how self-caterers can streamline operations, boost occupancy, and maximise profits. With years of experience helping short-term rental owners overcome common challenges, Chris provides invaluable tips for those looking to improve efficiency and create memorable guest experiences. Key …
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In this episode, host Jane Mack delves into strategies for extending guest stays at rental properties. Key Takeaways: The benefits of Longer Guest Stays Challenges with Shorter Stays Cost Analysis of Short vs. Long Stays Strategies to Encourage Longer Stays Connect with Jane here: Website LinkedIn Instagram Facebook Page If you enjoyed the episode,…
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In this episode of STR Book:ed, Nihal Salah chats with Deborah Labi about her creative journey, embracing ADHD, and her latest venture, Have You Got. Deborah shares how she has built multiple businesses by trusting her instincts and focusing on problem-solving in the short-term rental industry. With Have You Got, she aims to revolutionise guest ref…
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In this episode Jane is joined by Neely Khan, a passionate storyteller. Neely shares her journey into storytelling, starting from childhood, and explains how storytelling has been a significant part of her career, especially in the hospitality industry. The conversation delves into the psychological impact of storytelling on emotions and actions, a…
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"We saw a gap in the short-term rental industry – too many events where you meet lots of people but leave with little value. So, we created Scale to change that." In this episode, you’ll meet Damian Sheridan and Gianpaolo Vairo, the brains behind Scale Rentals Show. If you’ve ever been to a short-term rental (STR) event and left feeling like you di…
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In this week's episode, host Jane delves into the benefits of using LinkedIn for businesses, specifically in the holiday let industry. Jane addresses common apprehensions about the platform, explaining how it has become more engaging and less corporate. She highlights the numerous advantages of LinkedIn, such as increased engagement, networking opp…
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In this episode Jane speaks with Claire Robinson, founder of Weekend Candy, a travel platform dedicated to unique weekend breaks in the UK. Claire shares her journey from being an award winning copywriter and travel writer to creating Weekend Candy, emphasising the importance of having a coherent brand story. She explains the difference between bra…
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In this episode of STR Booked, Nihal Salah chats with Andy Newman, the visionary behind Newman Hospitality. Andy shares his fascinating journey from a successful finance career to building a thriving property management business with over 150 properties across the U.S. We dive deep into his transition, the challenges he faced, and the lessons he le…
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In this episode host Jane Mack discusses the importance of transitioning your marketing and property preparations from summer to winter. With August coming to an end, it's crucial to start promoting winter bookings to attract early planners. Jane highlights the significance of having a concrete marketing plan and optimising your property to showcas…
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In this episode, host Jane Mack walks through the essential steps in building a six-figure property management business. Following on from her own experiences she talks about the following: Understanding the importance of solid foundations in business operations, including efficient team structuring and process optimisation. She shares her own expe…
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In this episode, Nihal Salah chats with Daniela Derin, owner of the Skol Apartments in Marbella, about leveraging social media for holiday lets. Daniela shares her journey from estate agency to managing 100 flats, emphasising the importance of understanding your ideal guest and using social media to connect with them throughout the year. She discus…
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In this episode, Nihal Salah chats with Michael LeClerc, founder of Skyrun Park City, a vacation rental business boasting an impressive 324 five-star reviews and a remarkable 97% owner retention rate! Michael unveils the strategies behind this extraordinary success, drawing from his background as a professional chef to explain how he's crafted a re…
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In this episode, host Jane Mack speaks with Derry Green, founder of award winning The Secret Garden Glamping, about how to use TikTok for your holiday let business Derry shares his journey from creating a garden glamping pod during the COVID-19 lockdown to becoming the most booked glamping site in the UK. Learn about TikTok's unique algorithm and h…
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In this episode of STR Book:ed, Nihal Salah chats with Jane Mack, a seasoned expert in the holiday let industry. Jane brings a wealth of experience as a business founder, published author, certified coach, and podcaster, offering valuable insights for property managers and short-term rental owners. Jane's journey is quite remarkable. After a succes…
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In this episode, Nihal Salah chats with direct booking expert - Jenn Boyles. This is a woman who's practically got hospitality running through her veins. From growing up as a hotel manager's daughter to becoming a short-term rental owner, Jenn's journey is as fascinating as it is inspiring. We'll dive into Jenn's story of transforming her own renta…
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In this episode Jane interviews Deborah Labi, founder of the TechSplained Series and the new guest referral platform - Have You Got. Deborah shares her journey from being a property manager in Sydney to developing Have You Got, a community-driven guest referral and listing site. Learn about the platform's features, including a booking process that …
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In this episode Jane addresses the common 'pick my brains' request in the property management industry. She explains why superficial advice isn't enough and emphasises the importance of deep, personalised consultations for real success. Jane discusses her extensive offering of free resources and stresses the necessity of taking actionable steps to …
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In this episode, Nihal Salah chats with Lisa Roads, the Holiday Property Coach, about branding, direct booking, and trust in the short-term rental industry. Lisa shares her expertise as a business consultant and growth strategist, emphasising the importance of having a direct booking strategy and not relying solely on online travel agents (OTAs) li…
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In this episode of STR Booked, host Nihal Salah interviews Robin P. Bass, founder of Premier Properties USVI. Robin shares her inspiring journey from New York City's hospitality industry to building a thriving short-term rental business in St. Croix. Key highlights include: 1. Robin's background in hospitality and fashion, and her decision to pivot…
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In this episode, host Jane Mack talks with Daniel Jack, co-founder of Award Winning Jack's Alt Stays Cabins - a one-of-a-kind hot tub cabin concept on the scenic Isle of Cumbrae. Daniel recounts the journey of building their unique holiday cabins from scratch. Starting in the midst of the COVID-19 pandemic, Daniel and his cousin Adam combined their…
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In this episode of STR Booked, Nihal Salah chats with Maggie Mitchell, a short-term rental owner who's achieved remarkable success with her two properties on the Isle of Skye, Scotland. Maggie shares her journey from novice to expert, detailing how she built a thriving business with 70% direct bookings in less than four years, despite having no mar…
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In this episode Jane addresses a major challenge faced by property managers: stepping back from day-to-day tasks while ensuring the business continues to operate smoothly. Jane shares personal stories and strategies on how to transition from being involved in every detail to focusing on business growth. Key points include: Evaluating business proce…
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In this episode Jane is joined by Steve Calascione, founder of Success With Class coaching business and former co-founder of New England Property Management, which he sold in 2023. Steve shares his journey from a decade in the hospitality industry to venturing into real estate and starting his property management company during the pandemic challen…
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In this episode. Jane discussed how summer is actually the best time to address operational frustrations, noting gaps in processes, and setting up a marketing strategy for winter and next year's bookings. She identifies the importance of tackling these issues in real-time rather than postponing them to winter, sharing personal experiences and clien…
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In this episode Jane Mack chats to Mark Simpson, founder and CEO of Boostly, an award-winning company helping short term rental owners increase their direct bookings through website development and marketing teaching in the Boostly Academy. Mark shares his journey from growing up in a family-owned B&B to launching Boostly, emphasising the importanc…
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In this episode, Jane speaks with Simon Lehmann, the founder of AJL Atelier, about strategies for growth in property management businesses and the role of technology in this process. Simon is one of the world’s foremost experts on short-term rental and vacation rental. He leads AJL Atelier, a specialized vacation rental, and business consultancy wh…
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In this episode Jane outlines the challenges of being a holiday let property manager, with housekeeping as the most demanding. While the role is all-consuming, the satisfaction derived still motivates most people in the profession. Jane talks about running a property management business and how this can be stressful due to immediate guest demands, …
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In this episode, Jane talks to Gabriel Wall, the owner of award-winning Wall Eden Farm Holidays - a 3 generational family log cabin business. Gabriel shares insights of how he diversified his family business into multiple markets and guest offerings, and discusses his journey from carpentry to establishing a log cabin holiday park incorporating his…
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Boosting your holiday let business with a Destination Management Organisation (DMO) In this episode, Jane discusses the role of (DMO's) with Sheila Gilmore, the chief executive of Visit Arran. They talk about how DMOs can help local businesses by being part of the community, supporting their growth, and attracting the right visitors to the area. Sh…
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In this episode, Jane talks about the importance of gaining visibility on social media for your holiday let business. Acknowledging the fear and hesitations many face in putting themselves out there, she shares her personal journey of moving from a offline business to an online one. Jane busts some of the fears associated with posting about yoursel…
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In this episode Jane talks to Neely Khan about I-PRAC accreditation and how it will help your guests feel more comfortable booking with you which is another great way to help your property(s) stand out from the competition. I-PRAC is the global accreditation for trusted, professional and certified short term rental professionals. Key takeaways: Und…
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In this episode Jane talks to Vanessa De Souza Lage, co-founder of Sustonica about how holiday let owners and property managers can gain that competitive advantage by being more sustainable. The main takeaways: Learn the tips and tricks that you never would think about to improve your property's sustainability Discover the benefits of offering a su…
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In this episode Jane talks to Katie Bessant on how to maximise your Instagram marketing strategy from getting your bio right to attract the right guests to the types of posts to do to stand out from the crowd. Here are the main takeaways: Understand how has marketing changed in the holiday let industry over the years. Learn the steps to take to set…
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In this episode Jane talks to Kelly Odor, Marketing Director of Bookster, about how property management software (PMS) can be used to help property your property. Bookster is property management software specifically designed for holiday rental owners and managers. Key takeaways from this episode: Understand what property management systems are and…
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If you ever wonder about different ways that can help your holiday let / short term rental stand out from the competition, then niche marketing could be a great option for you. In this episode Jane is talking to Heather Bayer about the art of niche marketing. Here are the main takeaways: Discover the benefits and drawbacks of niche marketing. Learn…
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In this episode Jane talks to Sarah Orchard, founder of Get Fully Booked, about her in person event she is holding to support hosts with their marketing and business growth for 2024. The event will include speakers from across the industry who are all hosts themselves so listen in to get all the details, including: Who exactly the event is for Hear…
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In this episode Jane talks to Andrew Dalby, founder of ACT Studios, a property marketing company and Beds4Nature, a new free initiative to help properties understand their carbon footprint. Andrew talks about the importance of creating high impact photos and how it's the little things that make a difference. He shares the 3 things that his team loo…
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The world of property management can seem like a lonely place at times and it can be hard to find the right networks where you can connect with others in your industry. In this episode Damian Sheridan shares all the juicy info about the Book Direct Show and Scale Show conferences. We discuss the benefits property managers can get from these many sh…
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Systems are great at automating many of the day to day tasks involved in property management. Channel managers, PMS (property management systems), booking systems, but how do you know what's right for your business? In this episode Jane talks about how you choose the systems for your business and gives steps to take to choose the right system for y…
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They started with one property which then took them on a journey to a full holiday letting company managing around 50 luxury properties and an award finalist. Is wasn't in the plan, so how did that happen? In this episode Jane talks to Tracey Kelly, co-founder of Cotswold Retreats, as she shares her journey into holiday home management that she and…
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Are you ready to provide a stand out property management service? Winter is a great time to do just that.....and help your business grow. In this episode Jane shares her top 10 tasks to do over winter, to ensure an excellent service is provided to property owners and guests, plus helps grow your business. Having done 10 winters in her property mana…
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In this episode Jane talks about the 2 important areas when setting up and starting your property management business - contracts and pricing. Listen in to hear what should be included in contracts and how to set your pricing. Jane took her property management business, streamlined it and expanded it before selling it. She now uses her 10 years of …
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In this episode Jane talks to renowned property investor Colette Thompson about the key to growing a successful property portfolio. Discover the secrets of diversification and the importance of adapting to changing market patterns. Colette shares her years of experience in property including long term letting and flipping to short term holiday lets…
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