Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
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Principles for creating loving, lasting relationships. Topics include love, communication, frugality, kindness, parenting, discipline, Spirituality, intimacy, and teamwork. Support this podcast: https://podcasters.spotify.com/pod/show/thriving-twogether/support
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Helping families succeed is what this podcast is all about. Jim Burns interviews some of the world’s leading experts on Strong Marriages - Confident Parenting – Empowered Kids – Healthy Leaders. Each episode brings practical insights, vulnerability, authentic communication and fun! Jim is the President of HomeWord and speaks to thousands of people a year. He has 3 million resources in print in over 20 languages. Jim sees his calling to come alongside parents and marriages and give them hope, ...
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Episode 31-Drawing Closer TWOGETHER with Spiritual Intimacy with guest Ted Cunningham
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I think it’s safe to assume that most of us desire a marriage of intimacy. We long to be close to our spouse emotionally, spiritually, and physically - all God-given desires. But as Jim and author, speaker, pastor, and comedian Ted Cunningham point out, that doesn’t mean it’s easy! Our marriages must be approached with intention. You can’t keep wak…
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Episode 32-Boundaries with Teens: When to Say Yes, How to Say No with guest Dr. John Townsend
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Navigating the pre-teen and teen years is an…adventure. Whether your child is approaching this stage or currently putting you through your paces, Jim’s conversation with renowned psychologist, author, and leadership consultant Dr. John Townsend is full of insight into this tumultuous season of parenting. Focusing on John’s book Boundaries with Teen…
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128 | Growth Marketing: Where ABM and Demand meet
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Have a great point of view to add? Send us a text with your thoughts! Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadership roles at major B2B tech companies like Fujitsu and Atos. The first part of two episodes, this conversation dives into Cat's background and Pega's st…
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Episode 30-Arlene Pellicane’s Top Nine Questions About Screen Time and Kids
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Today, Jim welcomes back author and speaker Arlene Pellicane to discuss the top 9 questions she’s asked about screen time and kids from her book Screen Kids: 5 Relational Skills Every Child Needs in a Tech-Driven World. From when to give kids a phone to how your child handles friendship without social media, from video games in the home to opposing…
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127 | Five-steps for leveraging first-party data
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Have a great point of view to add? Send us a text with your thoughts! Turning data into gold... In this episode of the Tech Marketing Podcast, Jon Busby, Michele Reale, and Jonathan Sedger break down the magic of our latest event—where we revealed how first-party data, when used right, can be your secret weapon for achieving ambitious company growt…
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Episode 29-Responsible Digital Use in the Home with guest Arlene Pellicane
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If your kids or spouse came to you and said “I feel like you give your phone more attention than me”, would you be able to take it? Would it spur you to examine your digital use and make a change? On today’s episode of HomeWord, Jim welcomes author and speaker Arlene Pellicane to discuss her book Screen Kids: 5 Relational Skills Every Child Needs i…
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Episode 28-Healing is a Choice with guest Dr. Stephen Arterburn
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If you had the opportunity to heal, would you take it? It might seem like a silly question, but often, we become so accustomed to our pain, suffering, or grief that it feels like a part of who we are. Yet, true healing requires a conscious decision to pursue it. Today, Jim talks with renowned author, speaker, and founder of New Life Ministries, Ste…
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126 | Bridging sales, psychology and martech efficacy
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Have a great point of view to add? Send us a text with your thoughts! Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech landscape and its impact on B2B marketing. Ksenia shares her unique career journey from a background in biochemistry and psychology to a leading role in ma…
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Episode 27-Leveraging The Power of Connection with Your Kids with guest Dr. Chinwe Williams
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Can parents combat the constant barrage of negative messaging our children receive from school, social media, and societal pressures? Though it seems like an uphill battle, there is hope! Today, Jim welcomes speaker, therapist, and best-selling author Dr. Chinwé Williams to discuss her book, Seen: Healing Despair and Anxiety in Kids and Teens Throu…
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Episode 26-Reconnecting in Your Marriage with Greg and Erin Smalley
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Have you ever felt like you and your spouse are more like roommates? Maybe five years ago, before this job, or before having kids, your relationship felt strong and emotionally connected. But now, things feel flat, distant, and maybe even a bit hopeless. If that sounds familiar, we have great news—this episode is for you! And more importantly, you'…
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125 | Scaling the partnership pyramid with ops, product, sales and marketing
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Have a great point of view to add? Send us a text with your thoughts! Navigating the complex ecosystem of tech alliances. This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech Alliances Marketing at Checkmarx, as he shares his expertise on building successful tech partnerships. Listen to the episode below and take away insight…
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Episode 25-Empty Nest Full Life with guest Jill Savage
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As parents, we devote at least two decades to raising our children so they can go off into the world as (hopefully) confident, kind, and capable individuals. It’s easy for our identity to get wrapped up in parenthood, but we eventually have to confront who we are once the kids are gone - and that can be intimidating. Jim welcomes author, speaker, a…
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Episode 24-Transforming Loneliness with guest Ruth Graham
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Studies show that Gen-Z is the loneliest generation despite the pervasiveness of technology. However, loneliness isn't new; it can be experienced by a single person, a married individual, a person in a church community - even in families. So how do we keep this experience from evolving into a lifelong condition? Jim welcomes author, speaker, and fo…
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124 | Unearthing the gold mine of B2B data
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Have a great point of view to add? Send us a text with your thoughts! Welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, as they dive into the world of B2B customer data. Listen to the episode below and take away insights on themes including: The importance of first-party data in B2B mar…
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Episode 23-Building Love Together in Blended Families with guest Ron Deal
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Blended families are a beautiful picture of hope after loss or pain. Two adults find themselves falling in love again and the possibilities seem endless! But - how does blending your family actually work? How do you navigate stepsiblings, former in-laws, money, and parenting? On today’s episode, Jim welcomes renowned blended-family expert Ron Deal …
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Episode 22-Relaxed: Walking with the One Who is Not Worried About a Thing with guest Megan Fate Marshman
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Sometimes you hear a story that plants seeds of change in your life. It challenges you, encourages you, takes root in your heart and mind - and you can sense that God wanted you to hear it at this moment. Jim’s conversation with Megan Fate Marshman; speaker, author, and teaching pastor is one that left our team profoundly impacted. With discussions…
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123 | The tech titans' partnership that saved rhinos
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Have a great point of view to add? Send us a text with your thoughts! This week on The Tech Marketing Podcast we invite David Evert, currently CRO at WeGo Golf and former channel chief and strategic alliances leader. David shares his inspiring story that brings together the technology, creativity and collaboration, that led to ground breaking conse…
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Episode 21- Changing Your Thoughts Can Change Your Marriage with guest Ted Lowe
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Have you fallen into a negative thinking pattern when it comes to your marriage? Are you praising your spouse in your mind or are you focusing on the things they do “wrong”? While this is not uncommon, it is a pattern that will not change unless you catch it, address it, and alter it. Jim welcomes writer, author, and speaker Ted Lowe to discuss thi…
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Episode 20-Rethinking Sexuality with guest Juli Slattery
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“We should not be ashamed to discuss what God was not ashamed to create.” - Howard Hendricks. This is the third installment of our Sexual Integrity series. Today, Jim welcomes Dr. Juli Slattery; a clinical psychologist, author, speaker, and the president/co-founder of Authentic Intimacy. This episode focuses on addressing our personal views on sexu…
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122 | Mastering stakeholder alignment in the channel
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Have a great point of view to add? Send us a text with your thoughts! From resistance to alignment, unifying diverse stakeholders. Jon is joined this week by channel expert Karen Hartsell, Senior Director, Global Partner Programs & Success at Cradlepoint, alongside Amanda Fitzgerald, Head of Global Distribution and Marketing as they breakdown overc…
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Episode 19-A Students Guide to Sexual Integrity with Erin Mashaw
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This is the second installment of our Sexual Integrity series! Today, Jim is joined by the Parent Engagement Director at Northpoint Community Church and co-author Erin Mashaw to discuss their new book, A Student’s Guide to Sexual Integrity. By looking back at “purity culture” and the unintended ramifications of that movement, Jim and Erin explain w…
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Episode 18-Teaching Your Children Healthy Sexual Integrity with Jim Burns
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Talking to your kids about sex might feel like a low priority for parents, especially when we hope they'll wait until marriage. However, research shows that positive, value-centered conversations about sex lead to less promiscuity and confusion among children. In today's episode, Jim encourages parents to teach their children about sexual integrity…
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Embracing change: AI's impact on business transformation
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Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. In this e…
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Reinventing Xerox: Transformation, talent and tech
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Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. Deena Piq…
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CFO and CCO unite: Driving growth through collaboration
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Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. Join us f…
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Thought leadership & AI power: Harnessing content in B2B
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Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. On this e…
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A spin-off success: Brand storytelling that boosts demand
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Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. In this inspiring …
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Evidenza: The future of AI-driven market research
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Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. In this e…
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Marketing measurement: The framework for board buy-in
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Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. Jonathan …
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Episode 17-Raising Spiritual Champions with guest George Barna
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Did you know that your child’s worldview is practically fully formed by age 13? As followers of Christ, we bear a tremendous responsibility to teach our children not only to know and follow Jesus but also to understand the profound reasons behind their faith. On today’s episode, Jim welcomes renowned researcher and author Dr. George Barna to discus…
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Episode 16-Secrets to a Lasting Love with guests Gary and Barb Rosberg
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On today’s episode of HomeWord, Jim welcomes renowned family coaches Barbara & Gary Rosberg to discuss their updated and re-released book, 6 Secrets to a Lasting Love (formerly Divorce-Proof Your Marriage). Barb and Gary share some vulnerable moments throughout their marriage and how God used these situations to transform them as individuals and th…
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121 | Leading the charge: how vendors can equip partners for Gen AI
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Have a great point of view to add? Send us a text with your thoughts! How generative AI is redefining partner strategies This week, on The Tech Marketing Podcast, Jon is joined by Patty Grow, most recently Head of Americas Partner Marketing at AWS, to delve into her vast expertise in channel marketing and explore how Generative AI can revolutionise…
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Episode 15-Traits of a Healthy Family with guest Dr. Gary Chapman
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Many of our listeners will know today’s esteemed guest Dr. Gary Chapman for his life-changing book, The 5 Love Languages. He recently released a new book called 5 Traits of a Healthy Family which is a perfect fit for our mission here at HomeWord - and Jim couldn’t wait to share it with you! Listen in as Jim and Gary discuss what a “healthy” family …
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Episode 14-The Intimacy You Crave: Straight Talk about Sex and Pancakes with guest Lucille Williams
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“Sex is fun. Sex is created by God. Sex is pleasurable. Sex can be complicated. Sex is deeply intimate. It’s sacred.” Buckle up, guys - we’re going there! Jim welcomes Lucille Williams back to the podcast to discuss her book, The Intimacy You Crave: Straight Talk About Sex & Pancakes. No matter the stage you’re at in your marriage, making time for …
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120 | Customer-centric marketing: Being distinctive in B2B Tech
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Have a great point of view to add? Send us a text with your thoughts! How can being meaningfully different establish a brand’s presence in a competitive industry? This week, host Jon Busby is joined by Bea Whelan, who brings a wealth of experience from her role at Sage. Alongside her, Debbie Clark joins the discussion to delve into the intricacies …
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Episode 13-Praying the Scriptures for Your Marriage with guest Jodie Berndt
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Don’t let the title fool you - we cover so much more than prayer within your marriage in today’s episode! Jim welcomes author, speaker, and friend Jodie Berndt to the show as they dive into some of the most important practices for a fun, healthy marriage: from “leaving and cleaving” to identifying communication styles, from having great sex to brin…
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119 | Navigating the Crossroads of Creativity and Customer Insight in ABM
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Have a great point of view to add? Send us a text with your thoughts! Jon Busby and Minaz Tejani are joined by Nickie McDade, Marketing Director of Account Based Marketing (ABM) at the London Stock Exchange Group. They explore how creativity and customer insights intersect to shape effective ABM strategies, Nickie's career journey and how her backg…
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Episode 12-Better Love for Your Marriage with guest Les Parrot
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Here at HomeWord, one of our goals is to provide you with practical, actionable tips for strengthening your marriage - which is why we ensure the guests you hear on this show are some of the top in their field. Our special guest best-selling author and professor of psychology Dr. Les Parrott is no exception, as Jim and he discuss how an awareness o…
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Episode 11-Healthy Communication with Your Teen and Pre-Teen with guest Paige Clingenpeel
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While slammed doors and the silent treatment will probably happen in your home at some point during the teen years (it’s not personal, it’s part of your teen’s job description!), learning how to communicate with your teen is absolutely possible! Get ready to take notes as Jim welcomes fellow podcast host and licensed mental health counselor Paige C…
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118 | Strategic partnering for optimal ROI
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Have a great point of view to add? Send us a text with your thoughts! On this week's podcast, we're joined by James Houselander, Director EMEA Marketing HPE Aruba Networking and Amanda Fitzgerald, Head of Global Distribution and Marketing, as they discuss unlocking the value of strategic partnerships. The inclusion of partners throughout your progr…
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Episode 10-The First Few Years of Marriage with guest Doug Fields
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We all want to start a marriage right. We think our love and connection with our new spouse will automatically keep us close, paving the road for a smooth marital journey. Then a few years down the line, we find ourselves distant from each other: little irritations are big bumps in the road, communication is faulty, and sex was about 250 rest stops…
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Episode 9-Daily Conversations for Screen Management with guest Dr. Alice Benton
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Are you a Screen Enabler or a Screen Limiter? Screen management can be a topic of dissension in the home and it’s difficult to know how to approach it in a way that both parents can agree on. Jim welcomes special guest Dr. Alice Benton as they discuss methods of screen management, how humility plays a huge role in the discussion, and how it helps t…
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Episode 8-Doing Life with Your Adult Children with Jim Burns
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Once your kids have officially “flown the nest”, or even if they are still living at home as young adults, your relationship with them has to change - especially if you want to keep a relationship with them! Listen in on today’s “Just Jim” episode where he breaks down his book, Doing Life with your Adult Children: Keep Your Mouth Shut and the Welco…
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117 | Is it time to incentivise field marketers?
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Have a great point of view to add? Send us a text with your thoughts! Today, we're joined by Lisa Gilbert, VP Global Marketing, Kyndryl and Ari Sheinkin, VP Global Demand, IBM. The episode focuses on the new evolution of marketing: incentivising field marketers. Rarely spoken about, and even more infrequently executed. So, Lisa, Ari - welcome to th…
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Episode 7-Why Girl Dad's Matter with guest Dr. Michelle Watson Canfield
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Dads, have you ever felt at a loss when it comes to connecting with your daughter? Have you maybe even adopted the belief that your daughter doesn’t really need you as much as she needs mom? Join Jim and special guest Dr. Michelle Watson Canfield as they dive into the importance of your role as “Girl Dad” and the numerous long-term benefits of inte…
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Episode 6-Empty Nest Success with Charlotte Guest
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When you’re smack in the middle of this wildly beautiful and exhausting thing we call parenthood, it’s hard to imagine life after the kids are grown - but next thing you know, you’ve dropped the last one off at college…now what? Join Jim Burns and Charlotte Guest as they dive deep into life as “Empty Nesters”, and how to find joy, purpose, and mayb…
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116 | Boost GTM success with partner-integrated product marketing
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Have a great point of view to add? Send us a text with your thoughts! How to get partners to become ambassadors for your product. Join this week's podcast alongside Shannon McCarty-Caplan, Director of Sales and Chief of Staff at Red Hat and Amanda Fitzgerald, Head of Global Distribution and Marketing. Shannon's impressive career and passion for pro…
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Episode 5-Moving from Denial to Hope: Parenting Your Teen in a Scary World with guest Dr. Jessica Peck
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No parent wants to consider the possibility of their child engaging in dangerous behaviors. We tell ourselves that our teens are smart and healthy; that they would never vape, send sexts, or contemplate suicide - and yet the data shows us that these are all too common behaviors. Host Jim Burns and guest Dr. Jessica Peck, a pediatric nurse practitio…
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Episode 4-When Marriage Doesn’t Mean ‘Happily Ever After' with guest Dr. Bob Paul
38:35
38:35
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Did you believe that once you got married you’d live happily ever after? If so, you may be entitled to compensation… Our culture has shaped a lot of what we unconsciously believe about marriage and that has led to some uncomfortable discoveries; marriage isn’t perfect, my spouse certainly isn’t perfect, I’m not happy all the time, and we fight more…
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115 | Data-driven strategies to maximise your marketing budget
40:30
40:30
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Have a great point of view to add? Send us a text with your thoughts! How can you leverage your data to make informed marketing decisions? Join Tony Condi, Sr Director of Global Portfolio and Brand Marketing at Zebra Technologies on the podcast this week. With a fascinating career trajectory, Tony shares his experiences and strategies from his dire…
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