Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!
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In the ClearBrand Marketing Podcast we take the mystery out of marketing and help you get more leads and sales with a clear brand and proven marketing tactics. Our goal is to provide you with the best marketing advice based on data. Not opinions. Not guesses. Hard, measurable data.
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Most business owners are too busy doing work for their customers to make critical improvements to their business. We created The Friday Habit Weekly Review System to show entrepreneurs around the world how to set aside one day every week to improve their businesses so they can stop feeling overwhelmed and make their businesses work for them.
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Most small business owners feel overwhelmed and confused about how to market their business so that it grows and stands out from the competition. On The Marketing Domination Show, Digital Marketing Consultant, Agency Owner, & Certified StoryBrand Guide Sean Garner, gives small business owners digital marketing tips, strategies and interviews with industry leaders to show you how to get more customers and leads online and be seen as the clear leader in your industry. Connect with Sean: https: ...
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Welcome to the Business Made Simple Podcast where we are obsessed with helping you become a better business owner by coaching you to build your business like an airplane. The cockpit is your leadership. The body is your management and operations. The right engine is your marketing. The left engine is your sales. The wings are your products and the fuel tanks are your cash flow. If you build the six parts of your business correctly it will fly far and fast.
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The dream job is dead. So is the endless pursuit of productivity. Now it’s time to work in a completely new way that leaves you feeling purposeful, powerful and satisfied in all that you do. Learn how to set yourself apart by creating with your gifts, making a unique contribution, and finally getting paid to be you. To help you with this Joy Spencer, an experienced and certified Executive Leadership and Storytelling coach uses her C.R.E.A.T.E. framework to take you on your transformative wor ...
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Many people struggle to align business and brand strategies to create value. Join Brian Sooy and other business leaders to explore what every service business owner can do to differentiate in their category, create value for customers and businesses, and win in the marketplace. Hosted on Acast. See acast.com/privacy for more information.
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Exploring the workplace, workforce, and marketplace trends shaping Alabama business.
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Everybody Brands with Brian Sooy
The Everybody Brands podcast helps business leaders grow brands and organizations with heart and soul that inspire people to listen, trust, and take action.
Insights for clarity in branding, communications, culture, and purpose that help leaders grow brands that people love, with Brian Sooy—Brand Advisor, Author, and Certified StoryBrand Guide
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20/20 MONEY, hosted by Certified Financial Planner and experienced Wealth Adviser Adam Cmejla, aims to bring clarity to financial concepts and strategies that impact optometrists. For more information on the show and on Adam, please visit https://www.integratedpwm.com/
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Steve Brown believes you, the entrepreneur, are the invisible hero of today’s economy. You fight hard to create value for your customers and provide jobs for over half of the American workforce. As an entrepreneur himself, Steve knows what you face today as you fight to grow your business. That’s why, on The ROI Online Podcast, he introduces you to forward-thinking business leaders you can enjoy meeting. As you listen to these fun conversations, you’ll realize you’re not alone. Many of your ...
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Entrepreneurship has been one of the slowest fields to reflect the diversity of the US. Why is that? Join Brittany Cole, Chief Equity & Inclusion Officer at the Nashville Entrepreneur Center, as she explores barriers experienced by founders of color. In each episode, Brittany speaks with incredible Black and Brown founders about how they have overcome obstacles to success and discovered solutions that help level the playing field.
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Listeners to Leads, hosted by Alesia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their business. Alesia uses her experience as the owner of Galati Media, a full-service podcast management company, to help business owners get leads, land speaking gigs, and create deeper connections with their audiences through their podcasts. Alesia and her guests will discuss everything from launching a podcast to marketing a podcast. Learn more about Alesia and Listeners to ...
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Every week, Hannah host transformative conversations by interviewing growth-minded business executives, sales and marketing managers as well as other thought leaders who have understood that, ultimately, everything in business comes down to trust. Trust is the single most important emotion that we as buyers must feel to exchange our hard-earned money for a product or service. Trust is the universal currency every business runs on. Trust is the only constant in world where marketing tactics, ...
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When was the last time you heard someone say, "Sales is the best job ever?"What if you discovered that selling is a great way to have a positive impact on the lives of your customers? It is possible! Catherine Brown, best-selling author of the book How Good Humans Sell®, hosts this podcast where she interviews Good Humans and discusses ways to sell with dignity and remain true to our values. Listen in and learn how to make sales the best job ever. More about Catherine: Catherine is the found ...
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Well hello there, copywriting friend! This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about ...
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This is a series of Business Coaching sessions for business owners and leaders to support them in growing their businesses, during times of all-Pervasive Change and Crisis.
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Welcome to the Business Journey Podcast where host Rebecca Rice teaches photographers and business owners to navigate their business journey and find a life of financial freedom through a thriving, profitable business. As a wife, mom, and business owner, Rebecca knows the trials of trying to do all the things. It may not always be easy, but it CAN be done! Week after week, Rebecca brings helpful, practical teaching to inspire and equip photographers just like you. She'll cover everything fro ...
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Does Your Company Need A Brand Story? (‘StoryBrand’ Follow-up)
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Sarah and Nicole gave some pretty honest feedback about Donald Miller’s Building a StoryBrand book in their previous episode, but that won’t stop them from implementing what they learnt from it. In this episode of the Tried It Podcast, they share their results and announce the next book they’ll analyse for the podcast. Sarah begins by sharing her r…
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Creating a StoryBrand framework for an optometry practice with Daniel Palmer
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Welcome to this episode of 20/20 Money! My guest on today’s show is Daniel Palmer, founder of Morether Creative, a Fractional CMO for optometrists nationwide. In this conversation, we talk through and explain the Story Brand process and the SB7 framework. We talk about the common marketing mistakes that biz owners (not just ODs) make when it comes …
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E17: Don’t Make These StoryBrand Marketing Mistakes
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Storytelling marketing can be a game-changer for your business, but only if you do it right. Many small business owners struggle to implement the StoryBrand framework because they don’t really know how to do it correctly. I share the top three mistakes I see, including focusing on the wrong story, misunderstanding the StoryBrand framework, and fail…
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Unlocking the Power of Press Releases for Your Podcast with Mickie Kennedy
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Press releases are often associated with marketing strategies for large companies and corporations. But have you ever thought about writing and sharing one for your podcast? Mickie Kennedy, PR expert and founder of E-Releases, joins us this week to share why press releases are advantageous for small businesses, how to craft the perfect release to c…
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#180: Talkin' Shop—Simple Tricks to Own the Top Spot in Local Search Results
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If customers in your town are searching online for what you offer but can’t find you, you’re missing a huge opportunity. It’s like having a storefront without a sign. Local business owners know they need to show up in search results, but SEO can sound like rocket science—complex, overwhelming, and honestly, not what you signed up for. But what if t…
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091: The Surprising Ways You're Already Doing Your Work | Katie MacDonald
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Your work is not your job or career. Your work is what you create. You get this. But what if you're still searching for the thing that’s yours which you create? Or if you’ve stumbled upon it, what if that thing isn’t like everyone else’s? While everyone else is creating tangible things that people can taste and touch, yours can’t be. What then? I w…
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How To Master The Art of Brevity In Copywriting (‘Smart Brevity’ Discussion)
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Two copywriters weigh in on Smart Brevity. What it is: A podcast episode about Smart Brevity, hosted by two professional copywriters Why it matters: Because it’ll help you decide whether or not Smart Brevity is for you. Sarah and Nicole continue their Tried It adventure by analysing Smart Brevity, a book with a formula promising to streamline your …
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Five ways optometry practice owners could be myopic in their ownership journey with Erich Mattei from Akrinos
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Welcome to this episode of 20/20 Money! My guest on today’s show is Erich Mattei, founder of Akrinos. In this conversation, Erich and I discuss five specific concepts and ways that optometrists can make prudent business decisions in their practice and reduce the chances of making a strategic wrong decision. As a reminder, you can get all the inform…
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#198: Donald Miller Returns—The Simple Framework that Will Revolutionize the Way You Coach Small Businesses
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As a business coach, you might have all the passion and wisdom in the world, but if you don’t have a clear, step-by-step framework, things can get messy—fast. Without a reliable system, helping your clients get consistent, meaningful results is essentially a gamble. You end up reinventing the wheel for each client which creates an exhausting grind …
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Creating a Supportive Work Environment Leveraging Team Strengths for Success
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https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=brandviva Summary Karen Gordon, CEO of SimpliFive, shares her journey as an entrepreneur and business owner. She discusses her background in telecommunications and technical training, as well as the growth and success of her first business. Karen also talks about working wi…
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Impact Live Recap: Essential Takeaways for Business Leaders
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In this podcast episode, Hannah Eisenberg, the host of TrustBuilders, recaps her key takeaways from the most recent Impact Live 2024 conference in Hartford, CT. Compared to the last one in April, the room had a sense of urgency. Organic search is drastically declining, taking lead generation efforts through inbound marketing down with it. A lot of …
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Growing To $1 Million And Beyond (Eric Brown)
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In this video, Eric Brown, CEO of GO2 Delivery, dives into his journey of building multiple companies, sharing hard-earned lessons on leadership, cash flow, and personal growth. He covers strategies for hiring, delegation, balancing work with family, and the importance of embracing mistakes. If you're ready for actionable insights on entrepreneursh…
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E20: How to Use Google Reviews to Stand Out as a Local Business
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Getting more Google reviews isn’t just about asking—it's about having a system that works. Most small businesses struggle to collect reviews consistently, but in this episode, I’m giving you the exact blueprint to change that. If you're ready to stand out as the top business in your industry, grab our free Google review script template at https://w…
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Overcoming Obstacles and Embracing Your Unique Voice with David Ask
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We’ve talked on the show before about how everyone has their own unique voice and how podcasting is one of the best ways to share that. Very few people know that better than David Ask, who uses his podcast, The Greatest Good, to share about grit, resilience, understanding your true values, and so much more. David is here this week to talk about usi…
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#179: Talkin' Shop—How to Leverage Your Unique Edge Without Confusing Your Customers
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Marketing doesn’t have to be complicated, but let’s be real—it’s easy to screw it up. You know your product or service is great, but your customers aren’t noticing. Why? Because you’re either blending in with everyone else or confusing your audience with messaging that’s unclear. It’s a tough balance: if you’re too creative, people don’t get it. If…
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Monte Criswell Writes The Songs the Nashville Artists Love to Record
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Monte Criswell is a songwriter. A big time, bad-a$$ songwriter. 200 of his songs have been recorded by Nashville artists and he's had several number 1 hits and a few Grammy nominations. His passion from a young age was to be in music. From the University of Alabama (and St Paul's Episcopal School in Mobile, Alabame before that) he declined a law sc…
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"Things that make you go 'What?!?" as a practice consultant w/ Jennifer Stewart
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Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Jennifer Stewart, founder of the private practice Look New Canaan and OD Perspectives. In this episode, we talk about two major themes that she’s observed over the years as she has consulted with both friends and colleagues. Whether it be an OD launching a cold start or trying …
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#197: Seth Godin—How to Craft a Business Strategy that Future-Proofs Your Brand
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Feeling overwhelmed by your to-do list? Download The Small Business Owner’s Quickstart Checklist for free at BusinessMadeSimple.com/Quickstart and start streamlining your operations, clarifying your message, and building a business that works for you. -- If you think more followers or a bigger ad budget will fix your business, think again. Too ofte…
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E19: What It Really Takes to Build a 7-Figure Business | Courtney Garner
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Want to know what it really takes to build a successful small business? I’m sitting down with someone who’s been with me every step of the way—my amazing wife, Courtney Garner. Together, we own and run multiple businesses, and today we’re talking about what it’s like to leave a stable job and jump into entrepreneurship while juggling family life. Y…
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Building Relationships and Creating Impact Through Podcasting with Tabatha Thorell
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Launching a brand new podcast today is much different compared to the 2010s. Because of the development of the industry, the rise in tools to assist the independent podcaster and mindset shifts in the space; podcasts have gone from simply being a fun side project to having the ability to generate revenue for your business. However, creating an impa…
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#178: How to Work with Your ADHD to Boost Focus and Productivity
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Traditional productivity advice often assumes a “one-size-fits-all” solution, but for many people —especially those of us with ADHD or other neurodivergent traits—that approach can actually slow you down. You may even feel ashamed of your inability to focus or stay organized, but the real problem might be that the traditional methods weren’t design…
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090: What to Do When You Feel Drained
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Have you ever felt the life drain out of you because you were in a meeting about meetings? 😩 I know, I know! I won’t add anymore salt into your wounds if you were suddenly triggered. There are so many things that can make you feel drained in life and on your job. So what can you do about it? It’s not just more sleep or caffeine in the morning. What…
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What Makes A Good Brand Story? (‘StoryBrand’ Discussion)
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Having established some of the foundational techniques of good writing with the help of Ann Handley’s Everybody Writes, today Sarah and Nicole look at what it takes to develop a coherent brand story for a business. In this episode, the two copywriters dissect Donald Miller’s marketing Bible, Building a StoryBrand (or BrandStory, if you’re like Sara…
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In Search of One Yes with Dujon Smith
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Dujon Smith, CEO and Co-founder of My Block Skin, and global lead for Accenture's Black Founder Development program, joins us to discuss the origins of My Block Skin, a sun care brand that aims to include men of color in the conversation around daily SPF protection. Smith shares the importance of building a strong team and the intentional process h…
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Dr Matt Barber Gives me the Low Down on Testosterone Replacement - Who Needs, Why, and What you Can Expect
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Low T. What's it mean? What does a man with low T experience? What does testosterone replacment feel like? Whan changes can you expect? Dr Matt Barber has taken on this issue with his new business called Gameday Men's Health. In a private environment, you will get tested to see what your testosterone level is and whether you need their services or …
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#196: Donald Miller—How to Stop Giving Free Advice and Start Charging for Your Expertise
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How do you start charging for your advice without feeling weird about it? A lot of business owners have the expertise to coach others, but turning that knowledge into a successful coaching business can feel daunting and awkward. How do you know if what you’re offering is worth the price? The real challenge isn’t what you know—it’s learning how to p…
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6 Steps To Build A Healthy Business (Stephanie Everett)
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Stephanie Everett, Chief Growth Officer and Business Coach at Lawyerist, shares the 6 principles she teaches businesses to grow in a healthy and sustainable way. She covers topics ranging from the mindset of the owner, to how to set a clear vision and hire a stellar team, plus why she hates hourly billing and what you should do instead. Learn more …
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E18: Everything You Need To Dominate The Market as a Small Business
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Struggling to get your marketing to deliver real results? In this episode, I break down the Marketing Domination Checklist that every small business needs to stand out online. I cover the fundamentals of building a powerful sales funnel, including crafting a clear one-liner statement, designing a website that converts, and utilizing lead generators…
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Leveraging Referrals and Market Research to Grow a Podcast with Sage Weiss
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The best way to connect with your podcast audience is to create content that resonates with them. But in a busy world with digital algorithms that demand a constant stream of content, how can we cover topics that bring in our audience and new clients without overworking ourselves? The answer: referrals and market research! Sage Weiss is here today …
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#177: Why “Both-And” Thinking is the Future of Leadership
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Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at StoryBrand.com/Guide and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast! -- Leading a business means constantly being pulled between competing demands…
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Copywriters, Do You Write Daily? (‘Everybody Writes’ Follow-Up)
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Reading great books about copywriting isn’t enough, because if you’re just reading, you’re not necessarily learning. And if you’re not learning, you won’t write amazing copy. So on the Tried It podcast, for every book that Nicole and Sarah read, they commit to implementing three things they learnt from it and to reporting back to you, their faithfu…
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Doug Ankersen's Isle Dauphine Oysters Feature the Waters in Which They're Raised, Lots of Hard Work, and Doug's Engineering Sensibilities
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The Isle Dauphine Oyster Company was born out of Doug's passion for process, the coastal waters, and Doug's fondness for oysters. A trained engineer, Doug has now created a predictable product that's ready for the big time. That's a part of his pitch when he enters restaurants in Nashville, Birmingham, Atlanta, and New Orleans - they can count on h…
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How leadership impacts practice success (and ways to improve your leadership skills) with Bethany Fishbein
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Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Bethany Fishbein, OD, Consultant & Executive Coach with Leaders of Vision. Bethany and I talk about a topic that an OD might not think about directly correlating to the financials of a practice: leadership skills. However, I believe that we quickly illustrate in our conversatio…
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#195: How to Get Over Your Camera Fears and Be Yourself on Video
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Feeling overwhelmed by your to-do list? Download The Small Business Owner’s Quickstart Checklist for free at BusinessMadeSimple.com/Quickstart and start streamlining your operations, clarifying your message, and building a business that works for you. -- Video marketing can do wonders for your business—if you're comfortable getting on camera. For m…
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Creative Ways to Repurpose Guest Podcast Episodes with Lyndsay Phillips
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Making a guest appearance on other people’s podcasts is not only exciting but a great way to open yourself up to a new audience, potential clients, and business opportunities. But what can you do to promote your guest episode to your audience and beyond, especially if the host doesn’t promote it as much as you’d like? Lyndsay Phillips is here today…
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#176: Ian Cron—What Does Your Enneagram Reveal About Your Marketing Style?
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What does the Enneagram have to do with marketing? A lot more than you might think! Your Enneagram type shows how you process information, make decisions, and approach creativity. From perfectionism to overthinking, these innate tendencies directly impact your marketing approach. If you’ve had trouble connecting with your audience or executing a wi…
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089: Avoid These Pitfalls of Creating on Your Job | Natasha Smith
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Do you remember your last big mistake? Wouldn’t it have been nice if someone had been around to steer you clear of the pit before you stepped right in it? We can all wish. While I can’t give this to you in every area of your life I can promise that today’s guest will do it for you in one area. Your job. Specifically, Natasha Smith joins us to share…
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Edit Your Copy Like a Pro (‘Everybody Writes’ Discussion)
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Everybody Writes. That’s the statement that Ann Handley uses as the title of her guide to good writing. We all write, all the time, whether it’s work emails and WhatsApp chats, or your PhD about Virginia Woolf. Because we all write, Ann Handley says that writing is a skill anyone can perfect, with the help of her book. In this episode, Nicole and S…
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Stop Overthinking Wellness with Ashley Brooke James
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Ashley Brooke James, co-founder of TriLuna Wellness, joins Em Wilder to discuss the importance of building a strong network and the mindset shifts that come with growing a business. Ashley emphasizes the need to stop overthinking wellness and instead focus on simple, achievable steps to prioritize self-care, taking intentional steps towards persona…
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Ron McBay Represents NATO. He Has a JAG Background and He Explains How He Trains Eastern European Countries
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Ron McBay travels to places most of us only fainly know about to represent NATO and train these countries leadership on NATO approved engagement practices. It's very precise content and Ron, trained as an attorney and a background as a JAG, knows it very well. Curious how NATO really works? Want to know what engagement tactics are allowed? Listen i…
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Bonus structures that work for non-OD team members w/ Dr. Michael Neal, OD
1:02:21
1:02:21
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Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Michael Neal, OD. Michael joins me back on the show to discuss bonus structures that work for non-producing members of your team, and how they can be put together in a way that is advantageous to both the team member and the overall growth of the practice. As a reminder, you ca…
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#194: Why Your Business Desperately Needs a Project Manager
26:51
26:51
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26:51
You’ve got the vision and the drive to grow your business, but there’s a massive obstacle holding you back: chaos. Tasks pile up, deadlines blur, and you find yourself juggling too many things at once. How many times have you wished you had more time to focus on the bigger picture? Without someone to manage the daily grind, it can feel like you’re …
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How To Stay In Business During A Crisis (Fred Loucks)
1:21:14
1:21:14
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1:21:14
Fred Loucks shares his journey from working in single-family residential construction to buying Dunn & Stone Builders and surviving during the pandemic. He also talks about the need for businesses to prioritize creating a positive work environment and how they can help their employees look forward to coming to work. He highlights the importance of …
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It’s here - the Tried It Podcast has launched! It’s your Proven Pathway to a Better Copywriting Business. Listen to our trailer to find out what the Tried It Podcast is about, who it’s for and just who the hell Sarah and Nicole are anyway. Stay tuned for details on our membership and subscribe to the podcast so that you’ll catch our first official …
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E16: 4 Website Mistakes Killing Your Small Business (And How to Fix Them!)
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11:59
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11:59
Many local business owners struggle with websites that aren't driving the conversions they need. In this episode, I share the top mistakes I see local business owners make and offer solutions to help fix them. We cover everything from improving your calls to action and lead generators to optimizing your website copy and its placement. By making the…
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