This is Ecom Experiences, a podcast for e-commerce marketing leaders who want to grow and scale their brands faster. Join us as we interview some of the smartest brand founders and marketing leaders in the industry, explore the lessons they learned, discover the keys to their success, and discuss what excites them most about the future.
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Scaling Brands With Authentic Stories
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Eleah Portillo is a Fractional CMO at For Wellness, a performance-based wellness brand. As a marketing consultant for DTC and ecommerce brands, she has 20 years of experience managing growth-driven marketing strategies. Eleah is also an Adjunct Professor of Entrepreneurial Marketing at Loyola Marymount University. In this episode… In a competitive …
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Revolutionizing the Funeral Home Industry Through Growth Marketing
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Will Prout is the Head of Growth at Titan Casket, which manufactures easily accessible and customizable caskets. As an experienced DTC marketer and growth hacker, he specializes in helping consumers in overlooked industries. Before Titan Casket, Will was the Director of Growth Marketing at Perry Health and the Senior Manager of Paid Acquisition at …
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Harnessing Innovation and Influencers in Ecommerce
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Mila Mendez is the Vice President of Digital Media and Ecommerce at RéVive Skincare, a luxury skincare line where she oversees the global strategy and operations of the brand’s online presence and performance. She also collaborates with cross-functional teams and external partners to optimize the customer journey, enhance the brand’s image, and dri…
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Building, Scaling, and Protecting Your Ecommerce Brand
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Jesse Nuttall is the Head of Ecommerce at Goal Zero, which provides portable, cost-effective power solutions for the Congo. As a senior business leader, he has over 15 years of experience developing digital marketing strategies that have propelled revenue growth for large- and mid-sized companies. Jesse provides strategic thought leadership on digi…
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Harnessing the Power of Niche Marketing in Ecommerce
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Kaleigh Redington is the Director of Marketing at Zen Habitats, a company that creates innovative reptile enclosures and products, and the Marketing Director at WeGro Co, a pet marketing agency. At Zen Habitats, she transitioned from a Brand Manager to the Director of Marketing in less than two years. Kaleigh has over seven years of experience in U…
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The Power of Data-Driven Ecommerce Strategies
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Andrew Mosko is the VP of DTC, Ecommerce, and Marketing at Juiced Bikes, an e-bike company focused on sustainability and meticulous engineering. With a focus on balancing brand awareness and performance marketing, he has led strategies around promotions, online merchandising, and digital campaigns. With experience in both large and small organizati…
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Scaling Ecommerce Success: Unleashing the Power of Customer Experience and Data Strategy
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Jennifer Peters is the Senior Manager of Ecommerce at OLLY, a gummy vitamin brand. In her role, she leads the DTC ecommerce program, managing retention, warehouse management, web development, and inventory oversight. Jennifer is adept at navigating the complexities of FDA regulations for supplement branding and excels at finding innovative solution…
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Building Brand Awareness and Winning in Ecommerce
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Jen Yu and Alex Penfold are the Co-founders of Jaxon Lane, an award-winning California-based skincare brand. After Alex became dissatisfied with existing men’s skincare products and began using Jen’s products instead, the husband and wife team founded Jaxon Lane to offer high-performing skincare for men. Jen is also the Business Enablement Lead of …
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Leveraging Subscription Models To Scale an Ecommerce Brand
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Shelley Griffin is the Director of Ecommerce and Marketing at Caffe Vita, a Seattle-based coffee roasting company established in 1995. With over 10 years of in-house and agency experience and two years with the company, Shelley has been instrumental in scaling Caffe Vita’s online store and subscription program. She is dedicated to bridging the gap …
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Boosting Ecommerce for an Outdoor Gear Brand
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Ashlee Anderson is the Director of Ecommerce and Performance Marketing at DECKED, a truck bed storage solutions company. She previously served as the Director of Ecommerce and Performance Marketing at Rumpl, an outdoor gear brand known for its performance material blankets. In this role, Ashlee oversaw the ecommerce journey on DTC and Amazon, balan…
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Marketing Optimization: Harnessing Data and Experience
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Nick Hernandez is the Director of Ecommerce at Felina, a women's apparel and intimates company. In his role, he drives the brand's recent pivot toward ecommerce and direct customer relationships. Nick is also a Founding Member of CartStars, a peer group of the most recognized leaders in ecommerce and retail. With nearly a decade of experience in he…
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Mastering Ecommerce Strategy and Cultivating Creative Content
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Colin Nielsen is the CMO and Marketing Director at Tier 1 Concealed, where he has been instrumental in driving the brand’s growth and recognition in the concealed carry enthusiast space. In his role, he is responsible for product development, content creation, and spearheading marketing initiatives. Colin’s expertise spans graphic design and strate…
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How To Boost Conversions and Eliminate Skepticism
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Ryan Regan is the Director of eCommerce at VKTRY Gear, which produces performance insoles that help athletes run faster and jump higher. His expertise spans all phases of e-commerce and digital marketing projects, making him a trusted source for strategies to optimize conversion rates. In this episode… Specialized products are some of the most diff…
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The Secret to Marketing Across Broad Audiences
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Hannah Gates is the Head of Marketing at Reliefband Technologies, creators of anti-nausea wristbands. As a brand marketer and leader, she has built and scaled global health and wellness brands, start-ups, and unicorns. Hannah has experience creating and executing creative visions, enhancing the customer journey, and developing content strategies. I…
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The Highs and Lows of Entrepreneurship
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Justin Silver is the Co-founder of AAVRANI, a science-backed hair and skin care brand. As an investor turned business owner, he has experience growing digital-first luxury brands through e-commerce, retail, and wholesale. Justin is also a Venture Advisor for Entrepreneurship at the Tsai Center for Innovative Thinking at Yale and an Entrepreneur in …
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Amazon Revenue Growth: The Customer Is In Charge
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Summer Jubelirer is the Amazon Manager at OLLY, a vitamin and supplement company. As a seasoned e-commerce executive, she has spent the past 10 years in the space, from pioneering digital platforms to facilitating brand and agency growth. Summer is also the co-host of the Always Off Brand podcast, where she interviews leaders from various industrie…
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Expanding Into International Markets: What’s Involved?
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Martie Kuzzy is the Growth Marketing Director at NEIWAI, a DTC brand selling underwear, loungewear, and activewear. As a seasoned marketer, she was a Performance Marketing Manager and the Director of Growth Marketing at Andie, where she executed multichannel customer acquisition and pioneered emerging marketing channels. Martie is also a registered…
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Brand Recognition: An Essential eCommerce Strategy for Emerging Brands
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Emma Secombe is the Director of eCommerce at Vibe Jewelry, which produces jewelry inspired by St. John and designed by local artists. She has experience in sales growth, digital marketing, product assortment planning, merchandising, and art directing. As a seasoned e-commerce director in the fashion industry, Emma has worked for brands like Mark Cr…
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Omnichannel CPG: How To Maximize Profitability on Amazon
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Max Rudy is the Director of eCommerce at Wild Planet Foods, a large-scale, sustainably focused seafood production company. With over 20 years of experience in CPG, he is an expert in Amazon vendor management and omnichannel e-commerce strategies. Before Wild Planet Foods, Max was the Director of eCommerce at Happy Family Brands, where he scaled the…
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Driving Brand Loyalty in the eCommerce Age
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Wayne Kulkin is the Founder of StreetTrend, the parent company of P448, an Italian footwear brand. As an innovative leader, he is experienced in digital, retail, and wholesale channels. Before founding StreetTrend and P448, Wayne was the CEO of Stuart Weitzman, where he helped grow the company into an internationally renowned luxury brand with over…
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How To Scale While Pulling Back on Ad Spend
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Ali Kaminetsky is the Founder of Modern Picnic, a DTC brand offering high-end, insulated, vegan leather lunch bags for women. In 2018, she launched the brand to provide women with a chic alternative to the traditional lunch box. Modern Picnic has been featured on Shark Tank, the Today show, and Oprah and in publications, including Forbes and Vogue.…
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Managing Innovation, Strategy, and Operational Efficiency
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Amanda Schreier is the General Manager of Global eCommerce at Sea to Summit, a leading distributor of light, compact, and rugged camping gear for every type of outdoor adventure. In her role, she manages the company’s digital sales channels and warranty department. Having spent 10 years at Sea to Summit, Amanda began as a sales coordinator before l…
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Navigating Inflation as a Luxury DTC Brand
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Chelsea Schulz is the Senior Director of Performance Marketing at ettitude, a fabric innovation company and sustainable home goods brand. With over nine years of experience in analytical marketing, she focuses on paid search and social media marketing. Before ettitude, Chelsea was the Senior Manager of Digital Marketing at LegalZoom and the Manager…
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Preparing for the Growth Marketing Landscape in 2024
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Cameron Aroz is the Director of Growth at Fellow, a product design company selling kettles, grinders, french presses, mugs, and specialty coffee. With over a decade of experience managing and scaling successful growth marketing programs, he focuses on user acquisition. Cameron specializes in building frameworks to help brands understand the value o…
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Media Buying Strategies for Increased ROAS and Growth
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Samir Balwani is the CEO of QRY, a media agency helping e-commerce and direct-to-consumer (DTC) brands accelerate their growth and increase revenue. Using a full-funnel advertising approach and experimentation process, QRY optimizes campaigns and identifies new opportunities. Before QRY, Samir was the Senior Manager of Digital Innovation and Brand …
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