This course focuses on an applied analysis of competition. Important concepts from industrial organization, game theory, product life-cycle analysis, and industry evolution are discussed. Additionally, important characteristics of network industries such as network effects and standard setting are considered. The concept of competition used in this course is interpreted broadly and also encompasses the analysis of strategic cooperation between firms.
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02. Competitors and Competition
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Agenda: Chocolate Wars, Competitor Analysis and Game Theory, Nash Equilibirium, Prisoner's Dilemma, Corunot Game, Credible Threatsبقلم Prof. Dr. Tobias Kretschmer
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Agenda: Competition Policy Instruments, Ban on Cartels, Abuse Control, Merger Control, Competition Authoritiesبقلم Prof. Dr. Tobias Kretschmer
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Agenda: Why Cooperation?, Complementarity, Repeated Games, Commitmentبقلم Prof. Dr. Tobias Kretschmer
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Agenda: Market Attractiveness, Entry Barriers, Entrant's Advantages, Entry Strategies, Incumbent Strategiesبقلم Prof. Dr. Tobias Kretschmer
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Agenda: The Story of AMD and Intel, What is Competition?, What is Strategy?بقلم Prof. Dr. Tobias Kretschmer
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06. Complements / Switching Costs
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Agenda: Definition of Complements, Strategies for Complements, Types of Swichting Costs, Customer Value and Switching Costs, Effects of Switching Costs on Industry Equilibriumبقلم Prof. Dr. Tobias Kretschmer
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Agenda: Bertrand Paradox, Consumer Preferences, Horizontal Differentiation, Vertical Differentiation, Porter's Generic Strategies, Ambidexterityبقلم Prof. Dr. Tobias Kretschmer
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Agenda: Direct Network Effects, Indirect Network Effects, Utility Function, Critical Mass, Compatibility & Standards, Market Structureبقلم Prof. Dr. Tobias Kretschmer
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Agenda: What are M&As?, Goals of M&As, M&A Process, Success of M&As, Alternatives to M&Asبقلم Prof. Dr. Tobias Kretschmer
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Agenda: Why Price Discrimination?, First Degree Price Discrimination, Second Degree Price Discrimination, Third Degree Price Discrimination, Intertemporal Pricingبقلم Prof. Dr. Tobias Kretschmer
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10. Horizontal and Vertical Firm Boundaries
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Agenda: Economies of Scale, Economies of Scope, Diseconomies of Scale & Scope, Reasons to Buy or Make, Double Marginalization, Strategy and Governance Fitبقلم Prof. Dr. Tobias Kretschmer
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