Sales tips for the aspiring rock star!
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Episode 424 Q4 And The 3 Things You Must Ask Your Clients For October 6, 2024
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In this week's episode of The Sales Playbook Podcast, we're going to talk about 3 things you MUST ask your clients for as we start Q4, because; If you do, you have 3 secret weapons to help your results! For information on how you can book me to speak at your upcoming sales kick-off meeting click HeRe!…
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Episode 423 THE Biggest Fourth Quarter Mistake September 29, 2024
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In this week's episode of The Sales Playbook Podcast, we're going to discuss a HUGE mistake many of you are about to make as you enter Q4. Sadly, many sales professionals made the same mistake during the pandemic, during changes in the economy, the longer sales cycles we've been experiencing, etc. For information on how you can book me to speak at …
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Episode 422 How My Client Landed 2 Major Appointments September 22, 2024
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One of my students landed appointments with 2 major companies, and; In this week's episode of The Sales Playbook Podcast, I'll share exactly HOW they did it!بقلم Paul Castain
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Episode 421: Prospecting and THE Biggest Mistake You're Probably Making September 14, 2024
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I have some prospecting data I'm going to share in this episode and it isn't pretty, but; The cure is super easy and I have a few freebies for you that will help! Resources mentioned in this episode: FREE Creative Prospecting Guide How To Write Cold Emails That Command Attentionبقلم Paul Castain
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Episode 420 The Why Humor Is Essential To The Prospecting Process September 8, 2024
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In this week's episode of The Sales Playbook Podcast, we'll discuss why humor is so important to the prospecting process. Click HERE to download my FREE Creative Prospecting Guide.بقلم Paul Castain
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Get A FREE Copy Of This ASAP Before It Goes Away September 3, 2024 Timely, Check it Out Right Away!
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Boy do I have a cool FREEBIE for ya, but; You better get your FREE copy ASAP before it goes away!بقلم Paul Castain
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Episode 419 The SDR Who Got My Attention and Then Lost It September 1, 2024
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There was this SDR who did something brilliantly creative to get my attention, and then; Things went wrong . . . terribly wrong! On this week's episode of The Sales Playbook Podcast, we're gonna go there! This episode of The Sales Playbook Podcast is brought to you by our From Cold To Gold: Prospecting Tactics That Convert webinar. Click HERE for d…
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Episode 418 Prospecting: A Non-Negotiable Tactic Every Sales Rep Should Use August 27, 2024
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It's getting harder and harder to get a busy decision-maker's attention, and; If you want to stand out, you'll need to consider the approach we discuss in this week's episode of The Sales Playbook Podcast. Click HERE to learn about our upcoming prospecting webinar: From Cold To Gold Prospecting Tactics That Convert!…
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Episode 417 Another Silent Killer Of Success August 24, 2024
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On this week's episode of The Sales Playbook Podcast, we're going to talk about a "silent killer" of your success, and; It usually goes undetected! Click Here for information about my 1 on 1 coaching program. Click HERE to learn how to hire me to speak at your next event.بقلم Paul Castain
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Episode 416 Do This Whenever You're Having A Bad Day August 23, 2024
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There's an old saying that tells us we should "never look back", but; Sometimes you need to look back to keep moving forward. I get into the details and share how I recently turned around a day where I was guilty of "stinking thinking"! Click Here for information about my 1 on 1 coaching program. Click HERE to learn how to hire me to speak at your …
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Episode 415 How To 10x Your Discovery Calls August 18, 2024
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There's one thing you need to realize when it comes to your discovery calls, and; Once you embrace it; Your sales results will improve dramatically! In this week's episode of The Sales Playbook Podcast, we're gonna go there! During the podcast, I mentioned our upcoming discovery call webinar. Click HERE for more details.…
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Episode 414 One Of The Most Underutilized Tactics That Will Skyrocket Your Results August 13, 2024
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Here's a tactic that pretty much nobody does and yet; It will fast forward your success faster than any other tactic! Think I'm bluffing? Check out this week's episode of The Sales Playbook Podcast and see for yourself! Click Here for information about my 1 on 1 coaching program. Click HERE to learn how you can hire me to speak at your next event.…
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Episode 413 Want To Improve? This Is A Must August 11, 2024
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There's something I've been doing for 20+ years and it's made all the difference when it comes to the level of success I enjoy today. I triple-dog dare ya to not only listen to this episode but; Embrace it as a "must-have" on YOUR success journey! Click Here for information about my 1 on 1 coaching program. Click HERE to learn how you can hire me t…
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Episode 412 Most People Do This And It Hurts Their Results August 10, 2024
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This episode is going to hit you right between the eyes because it's something we all do and it hurts us in so many ways. Click Here for information about my 1 on 1 coaching program. Click HERE to learn how you can hire me to speak at your next event.بقلم Paul Castain
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Episode 411 "There Is No Tomorrow" August 9, 2024
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Please listen to this episode ASAP; It's exactly what you need to hear TODAY! And pass it along to a friend when you're done!بقلم Paul Castain
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Episode 410 This Will Create Momentum For You August 7, 2024
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Next time you find yourself procrastinating, try this incredibly simple tactic, or; Have fun losing 55 days over the next year to the silent killer we call "procrastinating"! Think I'm kidding? Then I triple dog dare ya to check out this episode of The Sales Playbook Podcast. Email me Paul@yoursalesplaybook.com to learn more about how we can work t…
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Episode 409 The Hardest Thing When It Comes To Your Goals August 5, 2024
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There's something really challenging when it comes to goals and quite frankly; It isn't talked about enough! On this week's episode of The Sales Playbook Podcast; We're gonna go there! Click Here for information about my 1 on 1 coaching program. Click HERE to learn how you can hire me to speak at your next event. PS I had intended on making this a …
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Episode 408 How To Gain An Incredible Advantage August 3, 2024
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There's something that you can do, starting TODAY that will give you an immediate advantage! On this week's episode of The Sales Playbook Podcast; We're gonna go there! Click Here for information about my 1 on 1 coaching program. Click HERE to learn how you can hire me to speak at your next event.بقلم Paul Castain
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Episode 407 Sales Reps, Is This The New "F-Bomb"? July 28, 2024
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There's something all the influencers are saying you should NEVER say during a demo; I say bullsh*t!بقلم Paul Castain
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Episode 406 Creating A Peer To Peer Relationship With Your Prospects July 21, 2024
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How your prospects regard you can influence their behavior and; Can make or break the deal! But HOW do you influence that? In this week's episode of The Sales Playbook Podcast, we're gonna go there!بقلم Paul Castain
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Episode 405 How To Use No Oriented Questions July 14, 2024
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Chris Voss has a brilliant set of questions labeled "No oriented questions". In this week's episode of The Sales Playbook Podcast, we get into the tactics, and the psychology behind it, and I provide you with a few cold call openers, cold email templates, and; A cool template you can use when a deal stalls or if you've been ghosted! Here's a link t…
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Episode 404 The Trap That's Waiting For You In The Second Half July 7, 2024
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The 3rd and 4th quarters are by far THE most misleading quarters and there's a HUGE trap you'll want to avoid, but; It's something you have to adjust immediately or you'll pay dearly for it! This week's episode of The Sales Playbook Podcast is brought to you by our prospecting download. Click HERE for details.…
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Episode 403 The WARM Email That Blew My Mind June 9, 2024
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I came across a warm email tactic (and template) that blew my mind and in this week's episode of The Sales Playbook Podcast, I share it all, step, by step. Oh, and it's so incredibly simple to do and costs nothing! FREE Resource Mentioned During The Podcast: I offer a FREE, 3-touch email sequence with templates and you can download it for FREE by c…
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Episode 402 How To Write A Cold Email When Your Research Has Come Up Empty June 2, 2024
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We've all had those situations where we do our homework on a potential client and come up empty! How do you personalize a cold email when you don't have anything specific? Better check out this week's episode of The Sales Playbook Podcast to find out!بقلم Paul Castain
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Episode 401 Things To Do When Potential Clients Are Ignoring You May 19, 2024
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Admit it, it totally sucks when potential clients aren't giving us the time of day. I have 3 ways you can get a potential client's attention and I've loaded this episode up with all kinds of additional ideas, and; Some mighty cool freebies! Think I'm bluffing? Then I triple dog dare ya to check out this week's episode of The Sales Playbook Podcast.…
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Episode 400 THE Biggest Personal Branding Mistake A Sales Professional Can Ever Make May 12, 2024
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There is an all caps HUGE personal branding mistake that many sales reps make, and; It costs them business! In this week's episode of The Sales Playbook Podcast, we're gonna go there!بقلم Paul Castain
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Episode 399 Insincere Cold Email Tactics May 5, 2024
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There's a new cold email tactic making the rounds that 9 out of 10 times will make you look like a liar, but; There's a much better (and more honest) way to approach the tactic that creates genuine dialogue with your prospects! In this week's episode of The Sales Playbook Podcast, we're gonna go there!…
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Episode 398 How One Idiot Can Immobilize You April 6, 2024
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Isn't it amazing how we can have 99 great things going on but an encounter with one idiot, becomes the focus? In this week's episode of The Sales Playbook Podcast, we're going to explore some sound advice from a multi-millionaire (270 million net worth). I'm also going to open up and tell you how I almost lost my business several years ago because …
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Episode 397 Bet You Haven't Thought About Demos This Way March 24, 2024
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We always think about demos in the traditional sense of perhaps an overview of our solution, showing functionality, etc. In this week's episode of The Sales Playbook Podcast, I'm going to open 5 new doors for you!بقلم Paul Castain
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This Could Change Your Perspective March 22, 2024
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بقلم Paul Castain
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Episode 396 How To Slow The Scroll In A Cold Email March 17, 2024
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Busy decision makers LOVE to scroll through emails and oftentimes they miss THE most important points we were trying to articulate. In this week's episode of The Sales Playbook Podcast, we're going to look at 3 super important things; 1) WHY decision-makers scroll in the first place 2) We'll take a look at the latest eye scan research to see HOW (a…
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Episode 395 The Cold Email Subject Line Makeover March 9, 2024
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The subject line on your cold emails can dramatically improve your open rates and they can even dramatically REDUCE the probability of your email getting flagged for spam! In this week's episode of The Sales Playbook Podcast, we're going to talk about several things you can do to improve your subject lines in an all caps, EPIC way!…
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3 FREE Cold Email Templates From Paul Castain February 27, 2024
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I have 3 FREE cold email templates for you and you can have them for FREE, no purchase necessary! My way of saying "Thank you" to all the awesome people who support me!بقلم Paul Castain
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Episode 394 The 100 Hour Rule February 25, 2024
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I came across a super cool and super simple concept called "The 100 Hour Rule" and it's about to become your new best friend!بقلم Paul Castain
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Episode 393 A Simple Way To Get Your Year Back On Track February 21, 2024
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Sadly, 80% of those who set goals for 2024 have already given up on them! Additionally, you have lots of sales reps who haven't given up but still aren't accomplishing what they hoped to this year! I got you covered my friend and we talk about something super simple you can do on this week's episode of The Sales Playbook Podcast…
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Episode 392 3 Questions You Need To Ask When You Set The Appointment February 4, 2024
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Ask these 3 simple questions as you set the first meeting with a prospect and you set yourself up for a much smoother sales cycle!بقلم Paul Castain
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Episode 391 How To Increase Deal Velocity (And Prevent Stalled Deals) January 28, 2024
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If you've been noticing that deals have been taking longer to close, this episode is for you, because; I have 2 very specific tactics that can help!بقلم Paul Castain
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Episode 390 This Silent Killer Will Destroy Your Commission Checks January 20, 2024
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In this week's episode of The Sales Playbook Podcast, we're going to talk about a silent killer in sales so powerful; It will DESTROY your commission checks!بقلم Paul Castain
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Episode 389 THE Biggest Prospecting Mistake Ever and How You Can Avoid It January 14, 2024
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In this week's episode of The Sales Playbook Podcast, we're going to talk about a prospecting mistake so deadly it can ruin your pipeline. Oh, and we're going to talk about how you can keep it from happening to you!بقلم Paul Castain
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Episode 388 Most People Abandon Their Goals By February Here’s What You Can Do About That January 1, 2024
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Most people abandon their goals between the third week of January and the first week of February. In this week's episode of The Sales Playbook Podcast, we're going to talk about how you can turn the odds around in your favor!بقلم Paul Castain
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Episode 387 How To Warm Up A Cold Call With An Email December 17, 2023
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If you ever wished that MORE decision makers would answer their phones, and there was a way to make that call less cold, less salesy, and WITHOUT any cutesy gimmicks; You should check out this episode of The Sales Playbook Podcast, ASAP! Oh, and this tactic can help you get more callbacks too, but there, I went and said too much!…
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Episode 386 3 Tests Your Cold Email MUST Pass To Keep It From Crashing and Burning December 10, 2023
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I have some awful news regarding cold sales emails that I'm going to share in this week's episode of The Sales Playbook Podcast, but; It isn't all bad news because I have 3 simple things you can do to DRAMATICALLY impact your cold email success rate!بقلم Paul Castain
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Episode 385 This Sales Quote Can Actually Hurt You December 3, 2023
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There's a quote everyone loves to say in sales that can absolutely hurt your results, and; In this week's episode of The Sales Playbook Podcast, we're gonna go there!بقلم Paul Castain
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Episode 384 This Hurts Sales Reps More Than You’ll Ever Imagine October 1, 2023
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There's something absolutely AWFUL that shows it's ugly face this time of year, and; The worst part is that it's been creeping into your week little by little, until; Right now when you REALLY begin to feel it; Then it gets worse! In this week's episode of The Sales Playbook Podcast, we're gonna go there!…
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Episode 383 Will AI Replace Sales Reps September 24, 2023
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In this week's episode of The Sales Playbook Podcast, we talk about the proverbial "Elephant in the room; (Will AI replace sales reps?)بقلم Paul Castain
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Episode 382 How To Hire A Sales Rock Star September 18, 2023
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How do you hire a sales rock star? We're gonna go there in this week's episode of The Sales Playbook Podcast!بقلم Paul Castain
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Episode 381 Most Emails and Texts Are Misunderstood, Here’s What You Can Do About It August 6, 2023
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According to a study conducted by The Journal of Personality and Social Psychology, 50% of our written communication is misinterpreted. Here's something you can do about it!بقلم Paul Castain
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Episode 380 The Short Term and Long Term Consequences Of Persistence July 23, 2023
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"Prospects admire persistence" . . . you might be a tad confused and even if you aren't, it still might cost you!بقلم Paul Castain
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Episode 379 Older Sales Reps Need To Listen To This ASAP July 10, 2023
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If you're an older sales rep (or even a younger sales rep) you'll want to listen to this ASAP or run the risk of being regarded as a dinosaur!بقلم Paul Castain
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Episode 378 AI And Why You Should Be Brave Enough To Suck At Something New July 7, 2023
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I wanted NOTHING to do with all this talk about AI and the app Chat GPT but; Something changed and in this week's episode of The Sales Playbook Podcast, I share what changed and why you might want to embrace AI for your sales efforts too!بقلم Paul Castain
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