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Disruptive FM

Geoffrey Colon

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DFM is "The Culture of Business..." Since 2013 the show with three trending topics at the intersection of marketing, tech, media and popular culture. Hosted by Geoffrey Colon. #DisruptiveFM #dfm
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This episode is brought to you by Microsoft Advertising. Great relationships start here. Learn more at MicrosoftAdvertising.com A special episode of Disruptive FM from the Consumer Electronics Showcase aka CES 2021 and the National Retail Federation aka NRF 2021 from cyberspace! We talk innovation and re-imagination with our three guests: Joe Mogli…
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Disruptive FM is presented by Microsoft Advertising. Intelligent connections. Build your brand and reach new audiences today. Visit MicrosoftAdvertising dot com. We're back after a brief summer hiatus with a fresh show to make you think and question everything in the world at the intersection of marketing, tech, media and popular culture. Trending …
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Disruptive FM is presented by Microsoft Advertising. Intelligent connections. Build your brand and reach new audiences today. Visit MicrosoftAdvertising dot com. On the latest episode of dfm presented by Microsoft Advertising we speak with Erin Ashley Simon about the politics of gaming. Plus podcast listening isn't decreasing like so many think pie…
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Disruptive FM is presented by Microsoft Advertising. Intelligent connections. Build your brand and reach new audiences today. Visit MicrosoftAdvertising dot com. On the latest episode we ask: 1. Should politicians and influencers spewing hate be banned from social media? What does one rule for some and one rule for others mean for social media plat…
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Disruptive FM is presented by Microsoft Advertising. Intelligent connections. Build your brand and reach new audiences today. Visit MicrosoftAdvertising dot com. Disruptive FM: The Culture of Business. On the latest episode we look at how business fashion is changing as a result of the Pandemic. Plus Uber and Grub Hub don't make any money. What hap…
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Disruptive FM is presented by Microsoft Advertising. Intelligent connections. Build your brand and reach new audiences today. Visit MicrosoftAdvertising dot com. On the latest episode we talk the car. That vehicle which was supposed to die may be more important than ever. Sir Martin Sorrell may have the last laugh. And we speak with Yuriy Boykiv, P…
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Disruptive FM is brought to you by Microsoft Advertising. Intelligent connections. Visit MicrosoftAdvertising.com On episode 67 we're joined by Sarah Frier, technology reporter at Bloomberg and author of the book No Filter: The Inside Story of Instagram. Plus trending topics: We Interrupt this Livestream and The All-Delivery Economy. And another se…
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On episode 66 of the show at the intersection of marketing, tech, media and culture presented by Microsoft Advertising. Intelligent connections. Learn more at Microsoft Advertising dot com ... Trending topics around the future of Fast Fashion as a result of Covid-19. Plus what is in store for higher education now that millions are attending Zoom Un…
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Disruptive FM is presented by Microsoft Advertising. Build your brand and reach new customers. Start today at MicrosoftAdvertising.com On episode 65 we discuss what a year without the Cannes Lions means for the creative industries. And in all this bad news, we have a feelgood story! Plus we speak to Adam Pierno, author of specific about long term s…
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Disruptive FM is sponsored by Microsoft Advertising. Intelligent connections. On the latest episode we're joined by Melanie Deziel of StoryFuel to talk about content in the era of Covid-19. Plus we all live in Zoom and Scooter Crash. How will some sectors of the economy evolve? And new music from Quart and Fred V. Working from home? Ask Alexa: "Ale…
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Disruptive FM is presented by Microsoft Advertising. Intelligent connections. Build your business and reach new customers at Microsoft Advertising dot com. On episode 63... A lawsuit against Led Zeppelin opens up the door to less lawsuits for creative ideas building off of existing material. Coronavirus has cancelled everything. What's next for liv…
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DFM is sponsored by Microsoft Advertising. Intelligent connections. On episode 62 we dive into Chi-Fi audio from China that costs $15 for headphones that sound like $500. Also Netflix is testing a ranking system for its most watched programming. Sort of like the new TV Guide. And we speak to Rick Farman of Superfly about live events intersecting wi…
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On Episode 61 of the business podcast at the intersection of advertising, media, and popular culture we speak with Adrian Belina of Jam 3 about all things experiential. Should Twitter be taken with a grain of salt? And is the podcast gold rush not important to all publishers? Plus music from Monodeluxe featuring Jaidene Veda and Yihequan. Follow us…
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On an all-new episode of Dfm, we get the milk and cookies out to talk about how digital marketing is about to change as a result of No More Cookies tracking. What will all this mean? Ka-Ching! Spotify buys The Ringer. What does this mean for the continuing domination of all things audio for the Swedish streaming service? And David Epstein joins us …
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Presented by Microsoft Advertising. Intelligent connections. Get insights to help grow your business at Microsoft Advertising dot com slash insights. We're back after a hiatus with a new episode! We speak with Sunny Bonnell and Ashleigh Hansberger, authors of one of our favorite business books so far in 2020 called Rare Breed. Check it out. Also in…
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This episode is brought to you by Microsoft Advertising. Intelligent connections. Learn more on how to build your brand at MicrosoftAdvertising.AI. Our pop-up podcast panel live from Las Vegas during CES 2020. Featuring Lucie Greene, Patrick Givens and Ian Schafer. Co-hosted by Christi Olson. Trending topics: 1. Customer Non-Behavior 2. Smart (or N…
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This special episode is brought to you by Microsoft Advertising. Intelligent connections. Find out more on how to build your brand at MicrosoftAdvertising.AI. In this special episode, Geoffrey Colon and Aya Kikimova of the Microsoft Advertising Brand Studio sit down in the Microsoft offices in New York City to geek out over a few trends from their …
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Disruptive FM is sponsored by Microsoft Advertising, Branding Strategy Insider and iOgrapher. Check out more at microsoftadvertising.ai, brandingstrategyinsider.com and iographer.com On the latest episode at the intersection of marketing, tech, media and pop culture we dissect three trending topics: Solutionism: why does big tech only think big tec…
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Disruptive FM is presented by Microsoft Advertising. Create smarter customer journeys at MicrosoftAdvertising.AI. On the latest episode at the intersection of marketing, tech, media and pop culture we look into Netflix starting original podcasts. Is this the way to find new material at a fraction of the cost? Political ads on social networks. Shoul…
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Disruptive FM is presented by Microsoft Advertising. Intelligent connections. Learn more about how to build your brand at MicrosoftAdvertising.AI Trending topics for this week include how news continues to be monetized by ads. Is this any different than newspapers? The battle for beige are companies just trying to be like everyone else. Is there a …
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Disruptive FM is presented by Microsoft Advertising. Intelligent connections. Smart customer journeys in the era of customer-centric marketing. Find out more at MicrosoftAdvertising.AI. On episode 55 we look at the world of slow fashion. How far are we from all just wearing sustainable uniforms to save the planet? Customer experience has been given…
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Disruptive FM is presented by Microsoft Advertising. Intelligent connections. Learn more at MicrosoftAdvertising.AI On episode 54 we ask if unicorn business models are dead as they go broke. Will the commute of the future be to your living room? And why have we ceded communication power to platforms with leaders who like to "move fast and break thi…
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This special episode is brought to you by Microsoft Advertising. Intelligent connections. Learn more at Microsoft Advertising dot com. On this special recorded live episode we cover three trending topics and speak to three special guests. LinkedIn B2B Brand Building with Jann Schwarz. Techlash and the Future of Marketing Report issued by the Americ…
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Disruptive FM is sponsored by Microsoft Advertising, Branding Strategy Insider and iOgrapher. On the latest episode... Why are so many people leaving New York City? Has LaCroix now run out of gas after ruling the carbonated beverage category? What will the world of Instagram and Facebook look like without, likes? All that plus music from Kerri Chan…
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On episode 52 of the podcast dissecting the "culture of business" we talk about the VMAs. Is the formula just over and is time for a major rebrand? Brand Motion Pictures. Brands are not buying the myth that audiences only like short content. And we sit down and speak with trend hunter Meabh Quoirin of Foresight Factory to talk the business of trend…
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On Episode 51 of Dfm, we speak with marketing contrarian Mark Ritson in a must-listen interview. Plus cassettes are hot again and Tumblr goes from $1B boom to a $3M bust in 6 short years. Featuring new music from Moodena and Calibre. #DisruptiveFM #dfmبقلم Geoffrey Colon
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What do 98% of podcasts never do? Reach a 50th episode. We're proud to reach episode 50 of the podcast at the intersection of marketing, tech, media and popular culture. Trending topics for this episode: 1. Yellow card. Is sports fandom as we know it very different from how the behavior worked the past 100 years? Interesting stats on how people fol…
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On episode 49 of the podcast at the intersection of business and culture we speak to Meredith Blake, TV reporter for The LA Times on how Stranger Things is paying homage to an era that looks in 2019 very, um, strange. Amazon Prime Day is huge but even huger for its competitors. And TikTok is going to be cloned by Facebook. Is every big idea Faceboo…
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On episode 48 we ask if airlines are all the same and if brand differentiation could help in a world where price seems to have transformed the industry into a bottom dweller. We sit down with Mitch Duckler of FullSurge in Chicago to gain insight. The United States Women's Soccer Team is fighting for equal pay which is going to go way beyond the Wor…
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Our Post-Cannes Lions Episode! ALL ACCESS? Despite a diverse lineup of speakers this year at Cannes Lions, with programming celebrating inclusivity, there is still work to be done in the area of accessibility. SUBVERTISING From QSR stunts to "culture jamming" campaigns, Cannes celebrated (and awarded) the most subversive minds in advertising this y…
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This special episode is presented by Microsoft Advertising. Intelligent connections. Connect meaningfully with the people who matter to you. Learn more at MicrosoftAdvertising.AI In our third and special final episode at Cannes Lions we talk agency of the future. Is it finally here? Gurus, ninjas and senseis. Are ridiculous job titles in the market…
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This special episode from Cannes Lions is presented by Microsoft Advertising. Microsoft Advertising. Intelligent connections. Learn more at MicrosoftAdvertising.AI. On our second special episode from Cannes Lions live from the French Riviera we ask if Cannes is still lacking in diversity even though the panels have become more well rounded. And the…
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Presented by Microsoft Advertising. Intelligent connections. On this special episode recorded live in Cannes, France for the 66th International Festival of Creativity we look at the new creativity. What used to be television spots is now a hybrid of creativity. The Sound of Storytelling. Audio is the big winner at this year's Cannes with announceme…
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We examine the new campaign from Volkswagen. Have their past mistakes led to transformation? Spotify wants to obliterate Pandora and they plan to do it with an app that sounds like ... radio? If Google is broken up, what will the advertising landscape look like? We hear from Ginny Marvin, Editor-in-Chief of Search Engine Land. Plus, new music from …
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On the latest episode at the intersection of business, marketing, tech and pop culture we talk: Minor transit. Is Uber and Lyft destroying mass transit as we know it? Cannes Lions. It's two weeks away. What are the themes we're seeing trending from the annual conference on creativity? Customer triggers. We speak with Burcu Agma from agency Performi…
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On the latest episode of the podcast at the intersection of business and culture we talk... Customer loyalty. Does it really exist? Why do companies pour billions into something and say it's a science when it really may not even matter. Smart links. Podcasting has had an issue in that people click on links to take them to a show but do they listen?…
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On the latest episode, we pay homage to the late John Singleton whose creative vision was an inspiration to all of us. In the age of digital, analog advertising, especially Out of Home, is stronger than ever. And our Contributor-At-Large, Cheryl Barbee, checks in with a report on the recent trend of consultancies buying up creative agencies. Plus n…
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On the latest episode we speak with creative strategist Jack Appleby about the Game of Thrones over who will rule in OTT services. Ben and Jerry and Mary Jane. Why is Ben and Jerry getting political about the cannabis industry? And retail is failing not because of a lack of digital toys but more because of mismanagement. Plus music from Saronde htt…
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What happens when all innovation is acquired? Are we doing it wrong? Well, author Chitra Anand sets us right on how we should be approaching innovation through an inhouse/intrapreneurship movement. iTunes is probably not going to be around forever. So what's next for it? And the OTT streaming wars heat up. But are there now so many streaming servic…
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On episode 40 of the show at the intersection of media, popular culture, marketing and tech we speak with culture jammer Oobah Butler and his latest book "How to Bulls%&t Your Way to Number 1." Watch how Oobah created the #1 restaurant in London: https://www.youtube.com/watch?v=bqPARIKHbN8 Order his book! https://amzn.to/2uUMfsa Also everything is …
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On the latest episode we speak with Chris Buetti, who drew criticism for building a bot to curate a highly popular Instagram feed. We didn’t see anything wrong with it. Also Apple is no different than any big multi-national corporation. In fact they want to be your bank. And streaming video has no real market leader because there are too many provi…
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On the latest episode we dissect Presidential politics. Why is someone like Mayor Pete Buttigieg of South Bend, Indiana even a factor in the upcoming 2020 election? Two words: Social media. Music festivals were left for dead in the early 2000s and throughout the 2010s. Now as we near the end of the decade they are bigger and bolder than ever. Is In…
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In the latest episode we speak to the CEO of Steereo, a new music streaming app for ride share services, Anne Kavanagh. Also media agencies and creative agencies have splintered apart since the 1980s. But now they're coming back together. We explain why this is a good thing. And if you think you're being tracked online, wait until you see how retai…
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On the latest episode 36 with Geoffrey Colon we look at more people seeking Meaning Over Money. Why is this happening? Also is every story about the world being overpopulated not based on real data? This is what we look at when we say Population Underload. And we speak with author of the book Kids These Days. Learn from Malcolm Harris why capitalis…
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On the latest episode of Dfm ... Is Facebook a bunch of digital gangsters? Could countries use old laws in new ways to regulate tech companies? // Millennials are turning 40 but we still think of them as kids. Will that ever change? // The rise and fall of Theranos' Elizabeth Holmes. Plus new music from The Cinematic Orchestra. Stream it on Spotify…
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On the latest episode of DFM we speak with our Contributor-At-Large Cheryl Barbee on the growth of niche media networks in the wake of the digital media dot com burst. While many economists report that the economy is healthy, are there two economies growing that could have a cataclysmic effect on the future? And digital media has gone haywire becau…
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On the latest episode of the podcast at the intersection of marketing, tech, media and popular culture we speak with Richard Davies of the podcast "How Do We Fix It?" about how The Ringer is making a new media model all based on podcasts. Digital Privacy Day was last week and it got us thinking, how much trust should we put in big tech based on wha…
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On episode 32 on the podcast at the intersection of marketing, tech, media and popular culture we speak with author Rohit Bhargava about the latest trends he forecasted for 2019 in his annual book Non-Obvious: How To Predict Trends and Win the Future. One we dive into deeply is called "Deliberate Downgrading." You're not going to want to miss it. W…
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In the first episode of 2019 and episode 31 of the show we speak with The Podcast Consultant, Mathew Passy about what to watch for in podcasting in 2019. Gillette debuts a brand a brand purpose advertisement that backfires sort of like Kevin Smith's second film after Clerks known as Mallrats. And why does everyone think a lone genius is the only wa…
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In our year end episode for 2018 and number 30 we rewind the year with Stein Broeder or Microsoft Advertising. We look at what was good and bad about the year with our contributor-at-large Cheryl Barbee with our special crystal ball eyeglasses. And we list our top 5 favorite books of the year 2018. Plus we feature our 2018 Track of the year and a t…
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