Business doesn’t have to be boring. Business anchors Lloyd and Dan Knowlton share a 100% honest view in how to and how not to keep your business afloat. Lloyd and Dan learn about Business trends, business growth & marketing whilst trying to convince each other that they know what they’re doing. May contain nuts. Podcast sponsors: Adobe Express
…
continue reading
Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.
…
continue reading
The Website Intelligence Podcast brings together leading marketers and digital entrepreneurs from around the globe to discuss all things website - outreach, onsite, in sync. Hosts, Matt Sarson, CMO, and Dragos Gal, Head of Partnerships at Visitor Analytics, take their guests on a journey through their younger years, first jobs, key lessons learned, and more; prior to digging deeper into the role of websites and martech; before ending on some final advice for budding marketers and business ow ...
…
continue reading
1
Ep72 How Joanna Jensen grew Childs Farm to £20m in JUST 5 YEARS!
55:13
55:13
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
55:13
Listen and learn from Joanna Jensen, the founder of Child's Farm! This multi-award-winning natural skincare brand was founded (like 99% of businesses born to female founders) from Joanna's own need for something that didn't exist in the category at the time: a bath time solution for her child with medically diagnosed eczema. Created in 2010, Childs…
…
continue reading
1
172: 6 EPIC Places To Get Marketing Inspiration From
30:53
30:53
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
30:53
In this episode, we explore the creative process behind our top campaigns and the fine line between inspiration and imitation. We reveal where our ideas really come from—whether it's TikTok trends, classic TV shows, or outdated platforms. We also share behind-the-scenes stories, like Lloyd's octopus snack mishap and an office prank that pissed Dan …
…
continue reading
In this Knowlton Nugget, Dan and Lloyd as they dive into the latest marketing trends. They talk about Box Bollon, a company making waves with its sports products. You’ll hear how they gamified their product and partnered with celebrities like Tyson Fury and Khloe Kardashian to boost their success. Dan and Lloyd discuss the effective use of low-prod…
…
continue reading
1
Knowlton Nugget 70 - Northface's terrible reacitve marketing (E165)
4:08
4:08
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
4:08
In this Knowlton nugget, Dan and Lloyd dive into a bizarre marketing 'fail' by North Face. They discuss a viral TikTok where a woman criticized her North Face jacket for not being waterproof and the brand's unexpected response that missed the mark on multiple fronts. Instead of addressing the issue, they amplified the negative feedback, raising que…
…
continue reading
1
Ep71 $500M: OLIPOP *Explodes* the USA Soda Market
46:24
46:24
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
46:24
$500M: OLIPOP explodes the USA Soda Market Join us for Fiona Fitz’s recent conversation with OLIPOP Co-Founder & President David Lester, recorded live at the Bread and Jam Festival. OLIPOP Co-Founders David Lester and Ben Goodwin landed on the foundational recipe for “a new kind of soda”, redefining how consumers perceived the category. OLIPOP has …
…
continue reading
1
Knowlton Nugget 69 - Key Lesson About Managing Risk (E165)
6:22
6:22
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
6:22
In this Knowlton Nugget, Lloyd shares a key lesson about managing risk. He recounts a challenging period when their business faced a gap between projects, leading to a significant financial loss. This experience revealed the vulnerabilities of a project-based income model. To prevent future issues, they’ve diversified their income with more retaine…
…
continue reading
1
Knowlton Nugget 68 - Eat Some Frogs (E165)
2:37
2:37
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
2:37
Dan and Lloyd discuss the tendency to put off tasks that can drastically improve productivity and quality of life in the long run. They highlight the concept from the book "Eat That Frog," which emphasizes tackling the biggest and most difficult task first each day. Dan shares his personal experience of procrastinating on upgrading his computer, on…
…
continue reading
1
Knowlton Nugget 67 - Dan's Foot Cheese On Toast (E165)
2:37
2:37
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
2:37
Dan shares a hilarious mishap over the Christmas period involving a cheese grater. He confesses to mistakenly using a foot grater for his favorite snack, cheese on toast. Amid laughter, Dan and Lloyd discuss the importance of paying attention to details and how even small mistakes can lead to memorable stories. Tune in for a good laugh and a remind…
…
continue reading
1
171: 6 Lessons From Our EPIC Marketing Fails
27:37
27:37
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
27:37
In this episode, we delve into lessons from entrepreneurial mistakes and how they can lead to success. We discuss Boyd Bolton's infamous wig story and the importance of proper planning. We also explore evolving networking strategies and the critical role of consistent event planning. How will you apply these insights to avoid pitfalls and enhance y…
…
continue reading
1
Ep70 Sauce Shop Secrets Unveiled: What DOES it take to manufacture in-house?
42:11
42:11
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
42:11
Sauce Shop Secrets Unveiled: Pam & James Digva on everything from building their own factory to getting a national listing in Tesco If you’re ever wondering what it takes to own and run your own manufacturing facility, then this episode is for you. Brand Growth Heroes host Fiona Fitz has been tasting packaged food and beverage products as part of h…
…
continue reading
1
E170: 4 Clever Marketing Strategies NO ONE is Speaking About
30:36
30:36
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
30:36
In this episode, we explore the evolution of QVC into viral TikTok shopping videos and how clever engagement bait drives sales. We also discuss the surprising appeal of POV "Shop with Me" content, reveal why LinkedIn Thought Leader Ads outperform traditional company page ads and understand the crucial role of addressing relatable problems with crea…
…
continue reading
1
Knowlton Nugget 066 - Qualifying in sales (E161)
7:12
7:12
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
7:12
Dan recalls a past experience that taught him a valuable lesson, qualifying for an opportunity. Both Dan and Lloyd come to an understanding that not all opportunities are worth all your time. Stop chasing every opportunity without knowing if you are the right solution for them, take your time to ask yourself important questions! Full episode - E161…
…
continue reading
1
Knowlton Nugget 065 - The importance of relationships (E161)
5:59
5:59
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
5:59
Dan and Lloyd teach us the importance of real, authentic relationships in the marketing world and how these relationships have benefitted their business. So stop rehearsing your lines at your next networking event and make real relationships! Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month…
…
continue reading
1
Knowlton Nugget 064 - Communicating with clients (E161)
9:11
9:11
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
9:11
Join Dan and Lloyd as they dish out some juicy insights about the importance of customer perception using the example of Cameo apples. Lloyd opens up about his past slip-ups in not effectively communicating their successes, turning his blunders into valuable lessons for your own business ventures. The key takeaway from this Nugget? Communicate! Ful…
…
continue reading
1
E169: Marketing Lessons From Campaigns EVERYONE is Speaking About
35:52
35:52
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
35:52
In this episode, we dissect recent VIRAL marketing campaigns, from Specsavers' van stunt to subtle celebrity endorsements from David Beckham. We also discuss how AI programs, like Sora are allowing small-budget campaigns to challenge their high-budgeted competitors. Learn how brands leverage creativity to capture attention and gain valuable insight…
…
continue reading
1
Knowlton Nugget 063 - Dans poor segway skills (E161)
4:24
4:24
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
4:24
Lloyd doesn't hold back as he critiques Dan's segueing abilities and his tendency to interject with excited gasps. In short, this Nugget is just Dan receiving criticism from his brother or as Lloyd would call it 'brotherly love'. Have you noticed Dan doing this? Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In S…
…
continue reading
1
Knowlton Nugget 062 - What's the most fun job in the world? Robbie Knox Answers (E145)
5:44
5:44
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
5:44
Dan and Lloyd reflect on a past guest's perspective on business dilemmas. Robbie Knox from the Happy Hour podcast shares his thoughts on choosing between financial success in a dull industry or mediocrity in an enjoyable one. What do you think of this trade-off? Would you rather make money or find enjoyment at work? Full episode - E145: Business Ad…
…
continue reading
1
E168: 6 Marketing Ideas From The Best Campaigns of 2024 (So Far)
32:18
32:18
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
32:18
In today's episode, we cover the BEST marketing strategies to help you become a better marketer. From Lidl's cheeky personality approach to data-backed campaigns from McVities. We look into the challenges of originality in advertising, the need to be both relatable AND funny, creating swift responses to viral events and crafting PR-worthy campaigns…
…
continue reading
1
Ep69 How to Hit a £10M Run-Rate in Just 3 Years: Freja Bone Broth
42:29
42:29
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
42:29
Episode 69: Freja Foods, Founder Ed Armitage How to Hit a £10m Run Rate in 3 Years! In this latest episode, Fiona talks to Ed Armitage, founder of Freja Bone Broth, who shares the secrets behind his award-winning, digital-first, scaling food business. With a vision to become Europe's No. 1 bone broth brand, you'll hear how husband and wife team Ed …
…
continue reading
1
Knowlton Nugget 061 - Is Duncan Bannatyne rubbish at sex? (E154)
7:07
7:07
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
7:07
Lloyd shares a valuable insight about the dangers of comparing oneself to others, using humorous examples to drive the point home. By highlighting that people often showcase only their best aspects on social media, he encourages listeners to avoid comparing their entire lives to others' highlight reels. Full episode - E154: The Happiness Blueprint:…
…
continue reading
1
Knowlton Nugget 060 - Would you rather never be able to lie at work or never be able to eat at work? (E145)
4:35
4:35
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
4:35
Dan and Lloyd discuss the dilemma of honesty versus sustenance at work, debating whether they'd rather never lie or never eat on the job. They think about how these choices could affect how they communicate and how satisfied they feel professionally. As they talk it through, they reflect on how to stay true to themselves while handling the pressure…
…
continue reading
1
Knowlton Nugget 058 - Should we KILL AI now? Chris Kubby answers (E145)
7:14
7:14
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
7:14
Special guest, Chris Kubby from Cubco joins Dan & Lloyd to discuss the advantages and disadvantages of AI. Chris advocates for deploying a hypothetical kill switch due to concerns about AI's rapid disruption of jobs and society. Are regulatory measures needed to manage the impact of AI? Full episode - E145: Business Advice From Robbie Knox, Harry H…
…
continue reading
1
Knowlton Nugget 059 - How to be happy with 'Lloyd's Happiness Lifejackets' analogy (E154)
8:22
8:22
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
8:22
Lloyd uses a quirky analogy of a "boat of happiness" to highlight the importance of positive habits in maintaining well-being amidst life's challenges. By envisioning life's stressors as passengers that weigh down the boat, he emphasises the need for "life jackets" in the form of healthy habits like exercise, socialising, and personal development. …
…
continue reading
1
Knowlton Nugget 057 - Lloyd ROASTS Dan...Hilarious! (E161)
4:24
4:24
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
4:24
Dan & Lloyd discuss Dan's habit of interrupting during the podcast and Lloyd's frustration at Dan's eagerness to speak. They agree to work on smoother transitions and being more aware of when to speak. They discuss the importance of giving each other feedback to improve their podcast and all aspects of the business. Full episode - E161: Skyrocket Y…
…
continue reading
1
E167: Profit Multipliers: Simple Strategies for Exponential Business Growth
40:35
40:35
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
40:35
Today's episode is filled with game-changing insights (we don't say that lightly)! We talk about the power of TESTING new marketing tactics & platforms like TikTok and LinkedIn Thought Leader Ads. We also reveal strategies to multiply your profits, from leveraging undervalued attention to outsourcing expertise. Plus, learn the power of analysing da…
…
continue reading
1
Knowlton Nugget 056 - The unexpected benefits of investing in your health (E154)
4:48
4:48
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
4:48
Dan shares how prioritising his health has made him feel much happier. Upgrading his gym membership and abstaining from alcohol were key factors that significantly improved his mental and physical well-being. These lifestyle changes underscore the importance of investing in health over other indulgences, such as drinking. Full episode - E154: The H…
…
continue reading
1
Knowlton Nugget 055 - What can you do today to make you happier? (E154)
4:38
4:38
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
4:38
Lloyd looks back on his dreams from childhood to adulthood, including wanting to go to Disneyland as a child to hoping for financial stability and health in adulthood. This reflection sparks a conversation about how dreams change over time and emphasises the value of celebrating even the smallest successes in life. Full episode - E154: The Happines…
…
continue reading
1
Knowlton Nugget 054 - Would you rather earn £250K managing 100 employees OR £50K with 0 employees? (E145)
7:07
7:07
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
7:07
Special guest Mark Knowlton (our Dad) answers this classic 'would you rather' question. He shares some insights on balancing career phases, reflecting on the trade-offs between managing a large team for a higher salary and prioritising personal well-being. Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More…
…
continue reading
1
E166: 5 Marketing Trends That Will Make You A Better Marketer in 2024
36:26
36:26
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
36:26
In this episode, we delve into 5 cutting-edge marketing trends, starting with the 'visual, data-backed product comparison' method developed by Prime (SO clever). We also dive into the power of UGC, reactive PR stunts, car crash advertising & how retention rate is the new engagement rate. If you want to pretend you know more about marketing than you…
…
continue reading
1
Knowlton Nugget 053 - The Die Hard-Inspired Sandwich Board Marketing Approach (E156)
2:30
2:30
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
2:30
In this Nugget, we share a Die Hard-inspired marketing approach that is guaranteed to make your brand stand out & generate PR opportunities. It's radical, but effective! Full episode: 9 Creative Marketing Ideas To Try With Minimal Budgetبقلم Dan Knowlton, Lloyd Knowlton
…
continue reading
1
E165: Our Biggest F*ck Ups Of 2023 & What We Learnt
33:06
33:06
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
33:06
In this episode, Lloyd and Dan discuss their business journey, candidly sharing the setbacks they've encountered and the valuable lessons they've learned along the way. They delve into various financial challenges they faced and the strategies employed to navigate through these difficulties. Lloyd shares personal experiences about the stress of run…
…
continue reading
1
Knowlton Nugget 052 - Are you addicted to alcohol? (E115)
4:23
4:23
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
4:23
In this Nugget, we talk openly about our relationship with alcohol, reflecting on how and why we feel a craving to join in when we see someone else enjoying a beer. We discuss the importance for society to recognise the various levels of dependence that many of us, including friends and family, might have towards alcohol. Tune in to our honest conv…
…
continue reading
1
Knowlton Nugget 051 - The 'Low-Hanging Fruit' Marketing Strategy (E156)
2:48
2:48
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
2:48
In this Nugget, we explore the 'Low-Hanging Fruit' Marketing Strategy that you wish you'd tried sooner. If you've got minimal budget, but want to make a dent with your marketing...this strategy is for you! Full episode: 9 Creative Marketing Ideas To Try With Minimal Budgetبقلم Dan Knowlton, Lloyd Knowlton
…
continue reading
1
E164: The Perfect Morning Routine For Busy Marketers & Business Owners
36:14
36:14
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
36:14
In this episode, Dan & Lloyd discuss the morning routines that have changed their lives. From avoiding the news, to hanging out in a sauna with middle-aged men. This episode really does have it all. If you're looking for small, practical changes you can make to your morning routine that will make you happier, this is a must-listen. Prepare to belly…
…
continue reading
1
Knowlton Nugget 050 - Optimise Your LinkedIn Like A Dating Profile (E054)
3:43
3:43
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
3:43
In this episode we explore how to optimise your LinkedIn profile by drawing parallels with online dating. We emphasise the three core pillars of LinkedIn success: profile, content, and engagement, stressing the importance of profile optimisation akin to setting up a Tinder account, from high-quality photos to compelling header images. Whether you'r…
…
continue reading
1
E163: The Unofficial Guide To 'Business Networking' (From Two Founders That Hate Networking)
30:08
30:08
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
30:08
In this episode, Dan and Lloyd share the 'business networking' secrets that have helped grow their video & social media marketing agency, Knowlton, to new heights. From dreading eye-roll-worthy networking breakfasts, to reveling in the world's most exhilarating 'business' events in Ibiza. It's been a rollercoaster. Strap in & learn how Dan & Lloyd …
…
continue reading
1
Ep68 (Part 2) Fuel10k Sells to Behemoth Premier Foods - The Week Before the Sale
42:28
42:28
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
42:28
Founder Barney Mauleverer describes Fuel10k as 'a 12 year overnight success' In Part 2 of our two part series covering the growth journey & sale of the protein breakfast brand Fuel10k to Premier Foods, learn: The three reasons that Fuel10k was the perfect fit for Premier Foods already impressive national brand portfolio It Fuel10K 10 years to get t…
…
continue reading
1
Knowlton Nugget 049 - Are we all addicted to alcohol? (E115)
2:51
2:51
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
2:51
Join Dan & Lloyd on the Business Anchors podcast as they explore the surprising truth about alcohol. In a candid conversation, they reveal how even those who believe they have a handle on their drinking habits may be more addicted than they think. Discover the inner struggles and justifications that keep people reaching for that drink, and how reco…
…
continue reading
1
Ep67 (Part 1) Fuel10k: Build a £Multimillion Protein Breakfast Brand & Then Sell It
44:50
44:50
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
44:50
Are you curious to know what it's like for a founder in the week before a sale of their business? ➡ If you're building your consumer packaged goods business with the hope of one day selling it, and if you've ever wondered what it would be like to sell your branded business, then you've got to listen to this. Last week, FUEL10K (protein breakfast ra…
…
continue reading
1
E162: How to Leverage Nostalgia in Marketing (Iconic 90s Brand Relaunch Case Study)
28:44
28:44
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
28:44
In this episode, we explore the HUGE opportunity to integrate nostalgia into your marketing. We open the bonnet on our recent campaign to relaunch Sunny D & uncover how nostalgia boosts product appeal, drives emotional connection & enhances brand loyalty. Understanding your audience's age and cultural references is crucial in avoiding missing the m…
…
continue reading
1
Ep66 How COOK Grew to £130M With NO External Investment
36:53
36:53
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
36:53
COOK is an award winning frozen meals company based in the UK. It’s impressive turnover of £130M comes from its it 98 retail stores and 1000 concessions that it supplies from its own manufacturing facilities. Yet some 28 years from inception, the business STILL doesn’t sell to any major UK grocery retailers! Founder Ed Perry tells me how he has man…
…
continue reading
1
Knowlton Nugget 048 - Discover the secret sauce behind Knowlton's marketing success! (E043)
3:50
3:50
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
3:50
Discover the secret sauce behind Knowlton's marketing success. Join Dan & Lloyd as they delve into the world of marketing campaigns that people actually enjoy consuming. Learn how they've flipped the traditional advertising approach by prioritising what consumers want to watch over pushing products. Listen to the full episode to hear more about the…
…
continue reading
1
Ep65 Brand Building Masterclass with Rude Health Co-founder Camilla Barnard
59:54
59:54
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
59:54
I've been in love with the bright, punchy and delicious Rude Health brand since it launched in 2006. Originally a muesli business, Rude Health's revenue now comes predominantly from alt. milks, although this is something Camilla never would have imagined when they first launched them! A well-known and much-loved brand in 4 major markets, Rude Healt…
…
continue reading