In this episode Conrad and Paul brainstorm what are the best ways to get the MOST from a monthly marketing review from either your internal team or a marketing agency. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With B…

In this episode Conrad and Paul break down the most common "lingo" used when chatting about SEO so you are informed! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Support Hope Mill Inc's Hurricane Relief Hearts With Hands 🔗 Connec…

In this episode Conrad and Paul come up with some ideas based on real everyday pain points that they deal with based on homeowner and guest marketing to help vacation rental managers. Someone, build these! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation…

Welcome to our first-ever guest BONUS episode! We're joined by Boostly CEO Mark Simpson from his home in the UK to talk all things "Book Direct" movement: where it's going, what's working well, what we need to leave behind and a lot more. A special thanks to Mark for reaching out and joining us. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Con…

In this episode Conrad and Paul debate when to use 'data driven' approaches only to making marketing investments and when to ignore the data and 'trust your gut'. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildU…

In this episode Conrad and Paul break down what the true foundational costs of marketing are vs the ongoing investments you're making to grow your vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect W…

In this episode Conrad and Paul have some fun with a predictions episode! They review what might happen between now and Google in September 2025 and what will change along the way. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 ‘Go…

In this episode Conrad and Paul break down "The Secret Triangle" of Dan Kennedy's book - The Ultimate Marketing Plan and explain how each of those three corners apply to the homeowner marketing side of any vacation rental business. Part II of a two-part series - go back 1 episode to see part I with guest marketing. Enjoy! ⭐️ Links & Show Notes Paul…

In this episode Conrad and Paul break down "The Secret Triangle" of Dan Kennedy's book - The Ultimate Marketing Plan and explain how each of those three corners apply to the guest marketing side of any vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Cour…

In this episode Conrad and Paul take a bow to celebrate the 100th total episode of The Heads In Beds Show! Joined by Conrad's marketing coach of Wunderstars - Nicole Osborne - who takes the hosting chair and turns the questions on the duo. THANKS for listening in over the past 100 episodes. Here's to (at least) 100 more... Enjoy! ⭐️ Links & Show No…

In this episode Conrad and Paul break down the design & branding elements you need to be successful in your vacation rental business. We break down the design vs branding debate along with how guest and owner marketing go hand-in-hand. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Brand Guidelines for Platform Sites (Airbnb/Vrbo) to Ear…

In this episode Conrad and Paul talk about the methods that you can use to keep owner communications in check and onboard properties smoothly. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website F…

In this episode Conrad and Paul talk about the things you can do now to get more bookings and more homeowners now without waiting for future. What are tactics you can do now to get more results? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Mar…

In this episode Conrad and Paul talk about the 1 year later (or so) mark of Google Analytics 4 and what they like, love and hate about using Google Analytics 4 day-to-day with guest and homeowner marketing. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacatio…

In this episode Conrad and Paul talk about how you can use the right building blocks in your vacation rental strategy to maximize the growth of your business. They debate tactics vs strategy and why there's a time and place for both. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad'…

In this episode Conrad and Paul talk about HOW they're using AI today right now in the middle of 2024 and how Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Gemini ChatGPT Custom GPT For Ads AI Overviews: About last week AdCreative…

In this episode Conrad and Paul talk about the process of building a budget that spans both guest and homeowner marketing for your vacation rental company. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Booki…

In this episode Conrad and Paul break down all of the changes happening to Google now, specifically travel planning topics (and therefore keywords) Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 LilyRay on X 🔗 Connect With BuildUp …

In this episode Conrad and Paul break down things that many vacation rental managers place in their website and marketing that actually HURT and lower conversion rates. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With …

In this episode Conrad and Paul turn the tables on the large brands that they often love to take shots at. What are the BEST parts of Airbnb, Vrbo and Vacasa? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Vacasa PM landing page 🔗 …

In this episode Conrad and Paul discuss the Guesty purchase of Rentals United along with the conceptual approach of using channel managers as a way to get more bookings. Then they ask a question - is this marketing or something else? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad'…

In this episode Conrad and Paul break down ALL of the approaches to keyword research that help to define the right topics for any vacation rental business to attract both homeowners and guests. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Mark…

In this episode Conrad and Paul review how the "window" for bookings is compressing over time according to data from Expedia. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Expedia Group Report 🔗 Connect With BuildUp Bookings Websi…

In this episode Conrad and Paul talk about how much (or how little) you actually should be paying attention to your competition... including what techniques you can use to 'spy' into their overall marketing. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacati…

In this episode Conrad and Paul talk about the scaling of your vacation rental business past $1m in gross bookings with frameworks from 'Mastering Vacation Rental Marketing' - in the middleweight section. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Webs…

In this episode Conrad and Paul talk about the difference between Google Ads and Facebook (Meta: including Facebook and Instagram) Ads and how each one can help and grow your vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website …

In this episode Conrad and Paul talk about changes happening in 2024 including 'cookies' going away (or are they), third-party tracking, email DNS verifications, privacy-first rules and more. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Google Analytics 4 Cookies Email DNS changes 🔗 Co…

In this episode Conrad and Paul talk about the growing point of every vacation rental business - $200k in gross revenue and bookings. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bo…

In this episode Conrad and Paul break down the key to making a great offer to drive more lead gen for vacation rental homeowners. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookin…

In this episode Conrad and Paul explore naming and branding a vacation rental company as a way to make a brand that is SMILE worthy and not SCRATCH worthy. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Buy This Book Too: Hello, My Name Is Awesome: How to Create Brand Names That Stick 🔗 …

In this episode Conrad and Paul dive into some fun and engaging social media posts from "Mastering Vacation Rental Marketing" that have proven to work very well for other vacation rental managers at scaling their social media followings. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Vin…

In this episode Conrad and Paul talk about what a CRM is, why you should use one for both owners and guest marketing and what the key parts of CRM marketing are. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Vintory CRM Hubspot Mailchimp 🔗 Connect With BuildUp Bookings Website Facebook …

In this episode Conrad and Paul talk about the starting point in any vacation rental business - the 'featherweight' stage starting from $0 up to $200k in gross booking revenue. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram …

In this episode Conrad and Paul talk about the genesis of Conrad's SEO framework: TLCK that started in the VRMB forums and has been expanded and built out further since then. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Tw…

On this episode, the amazing Jerry O'Connell leans in with Lisa to discuss everything from being a girl dad to his beautiful marriage to the incredible Rebecca Romijn! Hear heartwarming stories from Jerry, get insight into his amazing career as an actor and TV host, plus find out what life is like for him and Lisa as dedicated volleyball parents! T…

In this episode Conrad and Paul talk all about Gemini - the new version Google's AI that's rolling out to their products. How does it impact the VR industry? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About Bui…

It is Women's History month and to kick it off, Lisa sits down with actress Jill Schoelen to chat about her amazing career as a Hollywood pioneer and scream queen. Find out about Jill's early days in Hollywood, her iconic roles in Popcorn, D.C. Cab, and The Stepfather, and what is up next for her career. Get ready for a rollercoaster of laughter, h…

In this episode Conrad and Paul talk about link building: why it's the most 'skipped' area of SEO for many vacation rental managers and why that's a mistake and also why you actually want to ignore what Google says about link building. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Con…

In this episode Conrad and Paul talk about what the real and actual benefits are of building a book-direct vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Boo…

This week, Lisa welcomes Dr. Daniela Owen, a licensed psychologist and the assistant director of the San Francisco Bay Area Center for Cognitive Therapy, oh, and also Lisa's cousin! Dr. Owen shares her expertise to discuss everything from raising kids, how to speak to toddlers, and so much more! This episode is jam packed with Dr. Owen's amazing wi…

In this episode Conrad and Paul talk about when you should NOT use social media to get more traffic to your vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bo…

In this episode Conrad and Paul break down something very different: how to be a good client! Being a good client means that we can find win-win situations. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About Buil…

In this episode Conrad and Paul break down their most 'underserved' topic on the podcast: email marketing! They share their favorite reasons why email can be a huge benefit to your overall direct booking approach. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Book…

Lisa welcomes two of the greatest character actors on the planet to talk about their work, working together, their mothers, and most importantly...Lisa's birthday!بقلم Lisa Conrad

In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Part II of II! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing https://suppo…

In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Part II of II! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect Wit…

In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Booki…

In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Booki…

In this episode Conrad and Paul dive into how to build the right audiences and target ads across Google Search, Facebook, Instagram and Google Display. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp B…

In this episode Conrad and Paul dive into different tools you can use to get more homeowner leads. Creating new marketing and ad creative is one of the key ways to make sure you're always getting more homeowner leads! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Vintory Email Paul For …