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Creative Hustle

Brendan Wu & Maxim Vidricaire

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Join us as we tap into the creative stories and struggles with friends ranging from family members to new business partners. Wherever you find yourself, we challenge you to think differently and connect with those around you - it's the best way to learn. Based out of Ottawa and Toronto, Canada.
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The hosts of the Internet’s biggest sneaker shows, Sneaker Shopping and Full Size Run, come together in The Complex Sneakers Podcast. Joe La Puma, Matt Welty, and Brendan Dunne discuss the most important sneaker news and topics every week, and give their expert opinions that can only be told authentically from Complex. Hosted on Acast. See acast.com/privacy for more information.
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“Marquette Global” examines the lives of five Marquette University international students from around the globe as they reflect on their experiences of coming to the United States for college. They discuss politics, adapting to a new society and a new culture.
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The leader of the Wu-Tang Clan, the RZA, joins the Complex Sneakers Show this week to discuss the long history of the Wu-Tang x Nike Dunk High, breaking down how the shoe finally came back as a retro after all these years. RZA runs through his sneaker history, from ducking gangs with ODB in Coney Island to collecting all flavors of Havana Joes. Als…
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Michael Vick has one of the NFL’s defining signature sneaker lines with a series of Nike shoes that matched his electric play with the Atlanta Falcons in the 2000s. Before that, he was turning heads by wearing Air Jordan 17s on the field. On this episode, he breaks down how his Nike deal happened, how he got back together with Nike, and why he want…
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Is the Staple x Nike SB Dunk Low “Pigeon” the best SB Dunk of all time? What about the legendarily rare “FLOM” SB Dunk High by Futura? And does a shoe like the “Chunky Dunky” SB by Ben & Jerry’s even deserve consideration in such a discussion? In this episode, cohosts Joe La Puma, Brendan Dunne, and Matt Welty give their takes on the best SB Dunks …
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J Balvin is four sneakers deep with Jordan Brand, and it sounds like he has more to come. In this episode, the Colombian artist discusses his relationship with Michael Jordan, his battle against sneaker bots on the Air Jordan 3, and what might be next up for his collaborations. He even touches briefly on that recent Air Jordan 4 custom he wore that…
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Michael Rubin is a billionaire, entrepreneur, and close personal friend to Travis Scott. In this conversation, he talks about Travis’ sneaker business, and even dishes a bit on the ‘White Party’ version of the Travis Scott x Air Jordan 1 Low that popped up this summer. Rubin also talks about Jay-Z gifting him Louis Vuitton Air Force 1s, recounts a …
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Who is the most powerful collaborator in sneakers right now? In this episode, cohosts Joe La Puma, Brendan Dunne, and Matt Welty run down a long list of industry heavyweights to determine who in the industry is generating the most buzz, sales, and genuinely cool sneakers. They discuss how high Jerry Lorenzo’s Fear of God work at Adidas puts him, ev…
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Nigel Sylvester is back with Jordan Brand, with what might be his most ambitious project ever. This time around, the BMX superstar is reworking a new take on the Air Jordan 4, the Jordan 4RM. It's a low-cut shoe with a frame that's inspired by bikes. The story behind his shoes takes root from his grandmother's driveway, where he first learned how t…
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The Wu-Tang x Nike Dunks are releasing for the first time ever. The “Galaxy” Foamposites are coming back. It even looks like the Undefeated x Air Jordan 4 grails are retroing next year. Why is Nike scrambling to drop so much heat? And should the brand show any restraint when it comes to bringing sneakers back out? Should certain sneakers remain in …
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What’s the most exciting new sneaker in the past year? How much do big retros like the Air Jordan 4 “Military Blue” deserve to be celebrated in 2024? What about Nina Chanel Abney’s Air Jordan 3? In this mid-year episode, cohosts Joe La Puma, Brendan Dunne, and Matt Welty discuss the best sneakers to drop now that the year is halfway over. They also…
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Fabolous is a serious sneaker collector—he’s seen every era, from original Air Jordans to the wild fake shoes of the 2000s to the current retros and Travis Scott collaborations. He joins the show this week to discuss all that, along with his influential style, the heyday of throwback jerseys, filling your house with sneakers, and more. Also, the co…
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Is the first ever Air Max sneaker still the best in the line? Or did the post-Tinker Hatfield designers who worked on massive shoes like the Air Max 95 and the Tn do it better? Cohosts Joe La Puma, Brendan Dunne, and Matt Welty rank all the best Air Maxes in this episode, whittling them down to the best of the best. Also, they talk about LeBron Jam…
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What’s the best Air Jordan model of all time? What are the most important colorways to consider in such a ranking? How much have the best Air Jordans changed through time? Co-hosts Joe La Puma, Brendan Dunne, and Matt Welty end up on a winding debate on those topics in the latest episode The general consensus is that the S-tier, the most elite of A…
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June Ambrose is a costume designer and creative director who’s spent 30 years elevating the style of hip hop icons. She was there with Jay Z since the beginning, she was there when Missy Elliott signed her deal with Adidas, and she was there when Busta Rhymes needed exaggerated visuals to match his energy. In this episode, she relives her long resu…
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Travis Scott is finally switching up his retro Air Jordans with a new colorway of his Cactus Jack Air Jordan 1 Lows inspired by his high school colors. Does the new palette make the “Elkins” Air Jordan 1 Low his best in a while? In this episode, cohosts Joe La Puma, Brendan Dunne, and Matt Welty break down the merits of those, LaMelo Ball’s Lanvin …
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Aaron Cooper is a Nike design veteran who worked on genre-defining basketball sneakers for athletes like Charles Barkley, Kevin Garnett, LeBron James, and Scottie Pippen. Cooper started out as Nike’s first design intern in the 90s, ascending from there to influence classics like the Nike Free, Air More Uptempo, and Air Max Plus. Cooper talks about …
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Drake dissed Kendrick Lamar last week for being a “big stepper” with a size-7 men’s on, but it turns out the bar wasn’t actually factual. As the Rap War of 2024 now includes a footwear-related jab, co-hosts Joe La Puma, Brendan Dunne, and Matt Welty reacted to the line and also talk about the clarification, from sneaker store Rif LA, that Lamar is …
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Paul Litchfield is a mad scientist, a shoe dog with decades of experience, and the innovator who created the original Reebok Pump. In this episode, he talks about his long history in footwear and the Pump’s iconic lineage from Dee Brown and Dominique Wilkins to Jackie Chan and John Cena. Litchfield, a fireball of Irish-American energy, has truly se…
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Ian Ginoza has worked in sneakers for decades, playing a part in collaborative projects with the likes of Drake, Tom Sachs, Beyonce, Ye, Frank Ocean, and more. He started the Honolulu sneaker store Kicks HI, then did stints at Converse, Nike and Adidas. Now, he’s the global vice president and creative director of pinnacle product at Vans. Ginoza ha…
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Kerwin Frost—designer, wearer of big fits, talk show host—has worn many hats in the streetwear industry. Here, he talks about the realities of signing with a big brand like Adidas, making footwear with McDonald’s, and Post Malone’s total lack of footwear. Frost also gives his perspective on the many collaborators he’s seen go through Adidas, from J…
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Love it or hate it, the Nike Dunk Low “Panda,” the black and white colorway you’ve seen everywhere every day for the past three years, isn’t going anywhere. In this episode, cohosts Joe La Puma, Brendan Dunne, and Matt Wetly discuss the positives and negatives of the unavoidable sneaker, and react to Welty’s claim that it’s the most influential sne…
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In one of the most bizarre moments in the history of sneakers, former President Donald Trump popped up at Sneaker Con last weekend to sell a gold pair of $399 sneakers called the Never Surrender High Tops. Is it a low point for sneaker culture? Is it the end of sneaker culture as we know it? Here, the co-hosts discuss Trump’s Sneaker Con appearance…
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Nike is still the biggest brand in sneakers by a large margin, but it feels like the Swoosh has slowed down a little in the past couple years. Where are the exciting new products? How long can Nike rely on retro? Co-hosts Joe La Puma, Brendan Dunne, and Matt Welty discuss these topics in response to a recent Business of Fashion story about Nike’s s…
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With the legacy of Karmaloop being a hot topic on social media in the past few weeks, we sit down with the company’s founder, Greg Selkoe. Selkoe tells never-before-heard stories about the company and also explains the highs and lows of running the streetwear juggernaut. Earlier in the episode co-hosts, Joe La Puma, Brendan Dunne and Matt Welty tal…
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There’s no denying the Nike Air Max 95 is a classic sneaker, but what about the Air Max 96? What about a pedestrian shoe like the Air Max 270, which is everywhere but not that loved by sneakerheads? What about the VaporMax? Co-hosts Joe La Puma, Brendan Dunne, and Matt Welty discuss the merits and bounds of the term “classic” in sneakers in this ep…
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Edison Chen is the co-founder of Clot, a streetwear brand that’s spent 20 years tying together the East and the West. Clot is best known in sneakers for its high-profile Nike collaborations, but that’s about to change. Last year, Chen and Clot started a new partnership with Adidas that promises to expand their sneaker empire by allowing Clot more r…
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Is it too early to start talking about the best sneakers of 2024? Absolutely, but that hasn’t stopped people from throwing around that distinction for the “Bred” Air Jordan 4 reimagined, which changes up a classic with a leather makeover. In their comeback episode, co-hosts Joe La Puma, Brendan Dunne, and Matt Welty discuss the merits of the latest…
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This is the one you've all been asking for, the best sneakers of the year. The most hotly debated subject this year, or almost any year, what were the best sneakers over the past 12 months? After the panel at ComplexCon, many were wondering what we'd put as our top 10. Would Drake's Nocta shope be on the list? Would a Samba make it? How much did pe…
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Action Bronson’s next step in footwear is his boldest yet. On this episode, the rapper, chef, painter, sculptor, body builder, and all-around renaissance man debuts a wild EVA foam shoe that looks like something between a shoe you’d slip off as you step into the mosque and an old-school Dutch clog. Bronson also teases what’s to come from his New Ba…
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The biggest sneaker scandal of the year is the bombshell allegation that James Whitner, owner of sneaker stories like A Ma Maniere and Social Status, has for years resold millions of dollars of product, breaching his Nike contract and getting involved in what prosecutors say is an illegal money laundering scheme. In this episode, the cohosts respon…
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Tony Finau wants to change the game of golf, from how it looks to who plays it. In this episode, the PGA Tour pro talks about his deal with Nike, golfing with Michael Jordan, and how that infamous ankle roll changed his approach to sneakers. Finau even teases some early heat in the form of the “Reverse Grinch” Nike Kobe 6. Elsewhere in the episode,…
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The sneakers that you loved decades ago may not be all that exciting today—no matter how much you try to convince yourself otherwise. Here, Complex Sneakers Podcast co-hosts Joe La Puma, Brendan Dunne, and Matt Welty talk about wanting old Air Jordans to come back only to realize that a lot of them really don’t hold up. The retro market is differen…
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Designer Nicole McLaughlin, who started out in the sneaker industry as an intern at Reebok before her quirky upcycling creations ever went viral, is ready to expand her footwear portfolio with a new collaboration from Hoka on its Mafate Three2 model. In this episode, McLaughlin relives her resume, from the Reebok years to her time at the Adidas Far…
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Ever seen someone try to return a pair of fake sneakers at Foot Locker? Or witnessed sneaker theft in real time? On the latest episode of the Complex Sneakers Show, cohosts Matt Welty and Joe La Puma relive their past lives as sneaker salesmen with tales of avoiding district managers, showing up late, and wage theft lawsuits. Also in the episode: B…
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Westside Gunn, who just released his album “And Then You Pray for Me,” is a rapper who’s well-versed in rare sneakers and elite garments. In this episode, he talks about the footwear of professional wrestlers, his aspirations to own a pair of Nike Air Yeezy 1s even if they’ll crumble on him, and the blight that is fake Denim Tears. Westside also dr…
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Bimma Williams is an entrepreneur and podcast host who spent years in the sneaker industry at brands like Saucony, Adidas, and Nike. Now, he interviews subjects from the footwear scene and beyond on his Claima Stories podcast. In this episode, Williams tells stories about his work on the Adidas Yeezy business, his time alongside Travis Scott at Nik…
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Remember the rare Nike Air Yeezy 1 Grammy sample worn by Kanye West that sold for $1.8 million dollars just two years ago? The shoe just sold again, this time losing 90 percent of its value and selling for a mere $180,000 at an auction at Goldin. The cohosts discuss the market of high-end sneakers, why pairs like this are suddenly selling for way l…
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Did you know Michael Jordan wore New Balances in the original photo that inspired his famous Jumpman pose? Joe Freshgoods celebrated that 1984 moment on his latest New Balance collaboration, which cohosts Joe La Puma, Brendan Dunne, and Matt Welty discuss here. They also react to the incoming Powerpuff Girls set of Nike SB Dunks, which may or may n…
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Sneaker king Fat Joe just hit a new milestone, releasing his first-ever Nike collaboration to the public in the form of the “Terror Squad” Nike Air Force 1s. The sneakers’ long history traces back to the early 2000s, when Joe was paying a Nike employee to quietly design and produce samples for him without the brand knowing. Here, Joe talks about th…
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What are the best Nike Kobe sneakers of all time? Complex recently ranked the top 24 designs from Kobe Bryant’s run of Nike signature shoes in celebration of Mamba Day. Coming off that list, the Complex Sneakers Show recruited Kobe fanatic Darryl Glover to get his reactions to the list and also talk about his history with the shoes. Is the “Grinch”…
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Yes, Travis Scott just released another Nike collaboration in the form of his Utopia-themed Air Force 1 Low. Does that make one too many sneakers for Cactus Jack? Cohosts Joe La Puma, Brendan Dunne, and Matt Welty discuss his sneaker collaborations in the latest episode of the Complex Sneakers Show. They also talk about how wearing fakes of hyped p…
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Kith founder Ronnie Fieg is back, returning to the podcast to celebrate the launch of his X-Men-themed Asics Gel Lyte 3 collaboration with Marvel, but also to survey the state of the industry. Fieg talks about the Y2K trend in sneakers, how preordering might become more common in the future, and the recent dominance of the Adidas Samba. He responds…
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After all the controversy and the end of the Adidas Yeezy deal, it looks like Ye’s sneakers will once again be made available for sale. Can these restocks be as successful as they were in the past? How long will shoes like the Yeezy Boost 350 V2 stay around? The cohosts of the Complex Sneakers Podcast—Joe La Puma, Brendan Dunne, and Matt Welty—tack…
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In this episode the co-hosts dissect why there’s been a recent boom in performance running models from Asics, New Balance and other brands. They also talk about the origin of the “Cool Dad Shoe” boom of 2017-2018. Elsewhere in the episode, Dunne, Welty and JLP talk about the upcoming Terror Squad Air Force 1s and compare the project to the Tiffany …
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Los Angeles legend and the founder of Born x Raised Chris ‘Spanto’ Printup was lost in a tragic accident, and the episode opens up with the cohosts paying their respects as well as talking about the release update for the upcoming Born x Raised x Nike Dunk SB. Also, with Nike CEO John Donahoe revealing that the Kobe line will get an official relaun…
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Is the “White Cement Reimagined” Air Jordan 3 the best sneaker that’s released this year? Does the Tiffany x Nike Air Force 1 deserve a slot? What about big releases from smaller brands like Saucony? In this episode of the Complex Sneakers Podcast, the cohosts rank the best sneakers that have released so for at this year’s midpoint. They also talk …
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Steve Madden is a footwear industry icon who’s seen it all, from independent success to an infamous relationship with the real-life Wolf of Wall Street to lawsuits over sneaker designs. Here, Madden retraces his career in shoes, discussing that Jay-Z shoutout, his respect for Master P, his work with Ja Rule, and more. Elsewhere in the episode, coho…
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The Nike Roshe Run, a budget sneaker that became an icon in the 2010s before turning into a meme and fading out, is coming back. But how will its return be received by sneaker collectors who helped make the shoe hot in the first place? The cohosts discuss this on the latest episode of the Complex Sneakers Podcast. They also check the temperature on…
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New York designer and rapper Jae Tips has been making waves this year with the release of his Saucony Grid Azura 2000 collaboration. Here, he joins the podcast to talk about his long history in the footwear industry—from working chaotic Foamposite drops at Foot Locker to reselling in the streets of New York to landing his own official collaboration…
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Fake sneakers, which were once universally condemned in collecting, have become increasingly embraced by people who want limited edition Air Jordans or Nike SB Dunks but don’t want to pay crazy resale prices for them. In this episode of the Complex Sneakers Podcast, the cohosts discuss the eventual embrace of counterfeit sneakers. They also break d…
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