The Revenue Engine Podcast features top leaders in business, marketing, technology, and more and share their amazing stories.
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Conversations that delve into the inner workings of revenue enablement and the role it plays in fueling the revenue engine. Listen in as enablement professionals provide road-tested insights and strategies that produce results.
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Visit www.growthforum.io for 30-days free of The only community focused exclusively on your growth. Use the code: GROW30 Each week, Revenue Operations expert Rosalyn Santa Elena shines the spotlight on founders, CEO's and Revenue Leaders from hyper-growth companies and dives deep into the strategies they implement to drive growth and share their learnings through the process. Rosalyn brings you the most inspirational stories from revenue generators, innovators and disruptors, as well as Reve ...
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The Revenue Vault: Inside the minds of sales leaders who build unstoppable revenue engines.
Venli Consulting Group
What separates sales orgs that scale from those that stall? Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Venli Consulting, who led a $195M/year sales org with 110+ emps, and was promoted 12 times in 8 years, this show is tactical, direct, and ...
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This is an audio version of the Revenue Growth Engine blog.
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Harnessing Trust, Personal Branding, and AI To Accelerate Growth
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7:02Alex Gluz is the Founder and CEO of Digital Marketing at T.A. Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex creates systems and frameworks for scalable, profit-driving B2B digital marketing strategies, frameworks, and executions t…
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#1 Tech Sales AE Shares The Exact System He Used to hit 418% at Salesforce while working less (and how he beat out 600 others)
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18:26In this episode, Marcus Chan shares the exact system this tech sales AE executed on to completely change his life and start building generational wealth. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadersh…
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Season 2, Episode #12 - Technology, Systems & Tools
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8:24Chapter 20 of Accelerating Revenue concludes our deep dive series by addressing ever present “tech stack” questions. In this episode, our Notebook LM hosts “Lucas & Maren” cover how to think about the GTM tech stack and Enablement’s role in guiding the curation of it. We touch on everything from thinking strategically, assessing tech and tool needs…
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Marcus Chan shares the 7 questions that get prospects to go below the surface and tell you what's really going on. These aren't scripts. They're frameworks designed to help prospects verbalize their own pain and sell themselves. Learn how to stop interrogating and start having conversations that actually move deals forward. Welcome to The Revenue V…
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How This Fortune 500 SVP Spotted Top Performers Before They Had Results (1,400+ Sellers)
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47:13In this episode, Marcus Chan interviews Ryan Joswick, former Fortune 500 SVP who led 1,400+ sellers at Heartland, on how to spot top talent before they have results, build cultures people don't want to leave, and scale teams through systems that motivate without micromanaging. Learn the behavioral signals that separate executors from information co…
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7 Steps To Hire Top Sales Pros [step-by-step blueprint]
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9:29In this episode, Marcus Chan the 7 steps to hiring sales rockstars that blow your sales targets out. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan, W…
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How This 9 Figure Sales Leader Cut Turnover 60% in Year One ($190M Org)
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39:03Marcus Chan breaks down the critical difference between transactional and transformational leadership. He shares how he cut turnover from 50% to 20% in year one and scaled to $190M leading 110+ reps. Marcus teaches sales leaders the RESPECT framework and reveals why most leaders fail because they're never taught how to actually lead people, only ma…
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How This 8-Figure Leader Built a Remote Sales Org of Elite Performers
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47:09In this episode, Marcus Chan interviews Evan Hudson, President at Unishippers, on how to scale a 100% remote sales org without sacrificing performance or culture. Learn Evan's hiring framework for identifying reps with judgment and self-discipline, why keeping underperformers destroys your culture, and how to structure full-cycle reps who self-sour…
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Revolutionizing Real-Time Customer Feedback and Operational Transformation With Steven Peltzman
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43:34Steven Peltzman is the CEO of FeedbackNow, a company that provides real-time customer experience monitoring solutions using physical sensors and digital platforms for spaces like airports, hospitals, and retail locations. Under Steven's leadership, FeedbackNow has deployed its technology in major US airports and leading healthcare facilities, helpi…
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How to Run World Class Sales Meetings That Drive Results (23% higher win rates in 90 days)
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11:02In this episode, Marcus Chan shares his GOLDEN sales meeting framework that drives nine-figure sales teams. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus …
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Use this 6 part framework to generate 4-6X pipeline or watch your team miss quota
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57:49In this episode, Marcus Chan reveals the exact six-part framework that generated 70M in pipeline every week by removing ambiguity and creating the right structure for success. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and s…
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How a Head of Sales Turns Underperformers Into Top Reps (By Doing What Most Leaders Won't)
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41:49In this episode, Marcus Chan interviews Meredith Chandler, Head of Sales at Aligned, on how demanding excellence while pouring into your people creates championship sales teams, including the unconventional hiring tactics that expose a candidate's true potential and why frontline managers are the most underserved role in all of sales. Aligned Free …
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Transforming Marketing Attribution and Accountability in the Digital Age With Brandon Rhoten
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43:03Brandon Rhoten is the Chief Marketing Officer at GroundTruth, an advertising platform that uses real-world location and purchase data to show how media drives store visits and revenue. As the former CMO at Wendy's, Papa John's, and Potbelly, Brandon was instrumental in building Wendy's groundbreaking digital and social marketing programs, contribut…
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Answering your top sales questions for 1 hour
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1:37:53In this episode, listen to Marcus Chan coach AEs directly through their deals to drive up win rates and to close more. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted…
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Your Frontline Sales Managers Are Costing You Millions. How To Fix It in 90 Days.
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40:37In this episode, Marcus Chan gets interviewed by the Bridge the Gap podcast on why frontline sales managers are the biggest hidden revenue leak in B2B organizations, the diagnostic process that took a $35M company from 70% to 100% of target in 90 days without training a single rep, why a company spent $300K on sales training and still has an 8% win…
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Sales VP at a $3B Company Shares His Secret to Building a Team That’d Die on a Hill for You
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39:30In this episode, Marcus Chan interviews Marcus Lancaster, VP of Strategic Sales at Quad, on how authenticity and relentless activity drive massive sales results. Lancaster shares why he still prospects daily after 30 years, how collaborative selling beats hoarding glory, and the frameworks he uses to build elite sales teams that execute at the high…
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Season 2, Episode #11 - Resource Development
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10:58Chapter 19 of Accelerating Revenue covers an essential component of Enablement: Resource Development. The real hero in the GTM resource library is often a playbook, but revenue generating teams also need things like call outlines, objection handling, competitive positioning, email templates, use cases, customer stories, and case studies. In this ep…
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In this episode, Marcus Chan shares on the MEDDIC podcast the exact strategies to 4X your deal size through impactful discovery. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually wo…
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Ask These 14 Questions to Uncover Every Stakeholder - or Lose the Deal
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13:47Stop getting blindsided by hidden decision makers. Learn the exact questions to ask in discovery to uncover every stakeholder before they kill your deal at the close. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales play…
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CRO Shares The Two Skills That Separate $1M Sales Reps from Everyone Else
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39:45In this episode, Marcus Chan interviews Matt Green, CEO & Founder of Sales Assembly, on why curiosity beats AI tools and how poor discovery is silently killing 30% of your pipeline. Make sure to connect with Matt Green here: https://www.linkedin.com/in/matthewcorneliusgreen/ www.salesassembly.com Welcome to The Revenue Vault powered by Venli, where…
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Unlocking the Real Impact of Product Marketing in B2B SaaS With Jona Youdeem
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39:49Jona Youdeem is a Senior Product Marketer at Xero, a global platform that helps small businesses manage their finances more efficiently. He focuses on helping entrepreneurs leverage AI to reduce inefficiencies and eliminate what he calls the "coordination tax." With over a decade of experience in product marketing, Jona has specialized in positioni…
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3 Objection Scripts That Convert 80% of Cold Calls (Even When They Say 'Not Interested')
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38:53In this episode, Marcus Chan and Sara Uy share on a webinar exactly what to say to book more meetings. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan,…
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How I Doubled My Team's Revenue Without Doubling Headcount (And Sent 28 Reps To President's Club In The Process)
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52:21In this episode, Marcus Chan reveals how he consistently scaled revenue year after year, even when his quota nearly doubled. Learn the CHARGE and SCALE frameworks he used to develop leaders, reduce turnover from 50% to 17%, and send a record 28 reps to President's Club. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and r…
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Why Your AI Adoption Failed (And How to Fix It) | Lauren Goodell
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35:06In this episode, Marcus Chan interviews Lauren Goodell, Founder & CEO of Zinnia, on why most AI adoption strategies fail, how to get buy-in from teams scared of change, and why the future belongs to companies that prioritize human connection over mass automation. Learn more about Lauren Goodell, CEO at Zinnia here: http://getzinnia.com/ https://w…
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Chapter 18 of Accelerating Revenue covers one of our favorite topics: GTM Kickoff. This event is one of the highest-profile initiatives Enablement leads each year, and typically the biggest investment the company makes in their GTM teams. In this episode, our Notebook LM hosts “Lucas & Maren” discuss important considerations that go into producing …
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My productivity system that generated $195M in sales
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31:27In this episode, Marcus Chan shares his exact productivity system that helped him run and scale a $195/year sales org without burning out his team. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership mov…
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How to get your sales forecasts so accurate it feels ILLEGAL
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41:14In this episode, learn the ADVANCED framework 8 buyer-stage checkpoints that took forecast accuracy from 60% to 95%+ and reveal which "sure thing" deals are actually going nowhere. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems …
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9-Figure Sales VP Exposes Why 90% of Managers Hire the Wrong Reps
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49:37In this episode, Marcus Chan interviews Travis Smith, a multiple nine-figure sales exec who's hired over 1,000 sales professionals and leaders, on how to identify top 1% performers before the interview ends. Travis reveals why real plays beat role plays, how to spot presence that predicts success, why cloning your best rep destroys culture, and the…
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The Exact System High-Performing Sales Teams Use to Hit Quota Consistently
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11:07In today’s episode, learn the complete blueprint you can steal for running high-performance 1:1s with your sales team, using scoreboards to drive accountability, and how to structure insanely effective sales call coaching sessions to drive results. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share e…
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3 Mistakes That Kill Sales Right Before Close
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34:08In this episode, Marcus Chan gets interviewed by Bryan Neale on The Advanced Selling Podcast, where he shares how to get deals to move forward to close and the biggest mistakes to avoid. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from sy…
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The Real Reason Your Sales Team Has 40% Turnover
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49:47In this episode, Marcus Chan interviews Frank Ziede, leadership trainer who's worked with Tesla, BMW, and Rivian, on why leadership is only hard for good leaders, how to stop leading like a dictator when you were the former top performer, and the exact framework for adapting your style to different personality types so your team actually cares. Lea…
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Uniting Sales and Marketing to Supercharge B2B Revenue With Alex Tinsley
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42:40Alex Tinsley is the Director of North America Field Marketing at SUSE, a global leader in open-source enterprise software solutions. Under his marketing leadership, SUSE has driven significant revenue growth and deepened collaboration between sales and marketing teams, bolstering their position in the enterprise software market. Alex's career spans…
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How 700+ Clients Closed $950 Million Using This 6-Step Demo Script
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5:06In today’s episode learn the exact 6-step IMPACT demo framework responsible for close to $1B+. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan, Wall St…
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How I would build a sales org in 2025 (if I had to start over)
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9:03In today’s episode learn how I would turn around an underperforming org systematically in 90 days. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan, Wal…
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PE-Backed CRO Shares the Exact Forecast Ritual That Fixes Pipeline
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43:06In this episode, Marcus Chan interviews John Allen, CRO at G&A Partners, on building a high-accountability sales culture, tightening forecast discipline, and coaching leaders who are actually useful to their teams. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-perform…
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3 Questions That Break Through Price Objections in Enterprise Deals (Real Coaching Call)
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27:37In this episode Marcus Chan coaches AEs live on the exact sales technique top reps use to reframe price-driven conversations, uncover hidden buying criteria, and close high-margin dealswithout discounting. Learn the go-giver hiring approach and systematic leadership methods that drive President's Club results. Welcome to The Revenue Vault powered b…
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From Worst Sales Team to #1 in 9 Months
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57:11In this episode, Marcus Chan is interviewed by John Barrows on how to transform underperforming sales teams into revenue machines, including the systematic approach that turned the worst team at a Fortune 500 company into #1 in the region within 9 months, why most sales leaders fail by managing from their office instead of leading from the trenches…
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This ex-Salesforce VP Cut Ramp Time From 12 Months to 3 (Here's The System)
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45:48In this episode, Marcus Chan interviews Tim Johnson on compressing rep ramp time from 12 months to 3 months while driving 70% CRM hygiene improvement. Tim reveals his framework for automating MEDDPIC qualification without checkbox mentality, the weekly rhythm that transforms frontline managers, and why AI paralysis is stalling enterprise sales team…
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Turning Marketing From a Cost Center Into a Growth Engine With Jeff Baker
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24:35Jeff Baker is the Senior Director of Global Marketing at smartShift, a company that helps enterprises accelerate and automate SAP custom-code transformation. With more than 20 years of experience in enterprise software, he leads global efforts in strategy and branding. Jeff plays a key role in driving awareness and demand for smartShift's AI-powere…
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$100M Sales Leader’s “Quarterly” Business Review Framework
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17:47In this episode, Marcus Chan breaks the exact quarterly business review framework that drives accurate forecasts. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by M…
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Copy These 4 Coaching Systems, They’ll Blow Up Your Revenue
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30:18In this episode, Marcus Chan is interviewed on the 30 Minutes to President’s Club show. He breaks down 4 vital coaching systems that helped me hit President’s Club every single year leading 110+ emp sales orgs. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance…
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Top 1% Sales VP Shares Why Building Personal Relationships With Reps is a MISTAKE
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34:37In this episode, Marcus Chan interviews Kyle on building trust through professional wins rather than personal relationships. Kyle reveals why friendship-first leadership creates resentment, his framework for diagnosing fatal leadership flaws, and how radical transparency during difficult transitions builds unexpected loyalty. Learn why doing the ba…
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5 Discovery Call Mistakes Costing You Millions (Fix These Now)
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28:32In this episode, Marcus Chan breaks down the 5 discovery call mistakes that separate elite sales organizations from everyone else, plus the exact frameworks to fix them immediately. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems…
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The Monthly Deep Work Session That Changed Everything for Our Sales Team
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15:43Your reps chase small wins while million-dollar deals collect dust. Marcus Chan walks through the Target Time system that moved $2.1M in stalled pipeline in 90 days. Also, we’re already at over 2000+ registrants for our Midnight to Millions 24 Hour Global event with 24 sales experts. Save your spot here. Welcome to The Revenue Vault powered by Ve…
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How This VP Scales Sales Teams Without Breaking Culture
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28:24In this episode, Marcus Chan interviews Brandon Jones on scaling high performance sales organizations without sacrificing culture. Brandon reveals why hiring slow beats hiring fast, how to double revenue through conversion optimization instead of more pipeline, and the power of leading from the trenches. Learn the tactical systems that separate tru…
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How Community-Led Marketing Drives Sustainable B2B SaaS Growth With Derek Weeks
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47:01Derek Weeks is the Chief Marketing Officer at Katalon, a company that provides an AI-augmented software quality management platform for automating testing and improving software development workflows. He brings over 30 years of marketing experience, including leadership roles at Sonatype and the Linux Foundation. Derek co-founded All Day DevOps and…
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How I Built a Sales Org That Generated $70M Pipeline Every Week
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14:09In this episode, Marcus Chan is shares the exact system that delivered 4-5x pipeline coverage without fancy tools that generated $840M annually. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves …
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Why 90% of Sales Teams Are Using AI Wrong
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48:42Most sales teams are using AI like a basic email generator. Elite teams are using it to unlock millions in hidden revenue. In this episode, Marcus Chan breaks down the massive gap between basic and advanced AI adoption in sales and exactly how top-performing organizations are leveraging AI right now with Michael Ocean on his podcast, Sell Me This P…
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Airtable VP's 3P Method to Diagnose Any Sales Problem
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31:56In this episode, Marcus Chan interviews Tyler Hasman, VP of Sales at Airtable, on how to build sales organizations that deliver consistent results through transparency, accountability and systematic execution. Tyler shares his three core leadership tenants that drive success, the three P's framework for diagnosing any performance issue, and why the…
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How this former SVP from ADP scaled a services business from $30M to $60M in 3 years
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39:00In this episode, Marcus Chan interviews Eric Hachmer, former SVP at ADP and Oracle, on how to authentically lead sales organizations through massive growth by prioritizing people over pure numbers. Eric shares his tactical approach to taking over underperforming teams, building trust in new markets, and scaling from $30M to $60M in three years. Wel…
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