Our audio content manager, Daren Lake, sublimely curates an audio-candy episode with a teleportation back in history and a few one-on-ones with Metigy's founders. This episode is meant to be consumed with headphones on so we encourage that you plug in and enjoy all in the hopes of understand Metigy, SMEs, marketing and the potential for your own bu…

Before you buy a new fancy smart watch, do you just read the packaging or product description and buy the product? No, you dig around. You Google them, check social media and even ask friends that might know about the product or service. What you’re looking for is real world reviews from real people. This is user generated content or UGC for short.…

You have a shorter attention span than a goldfish. Yes, you heard that correctly! The average human attention span is now 8 seconds. A goldfish has an attention span of 9 seconds. With our decreasing attention spans, it’s becoming harder and harder to capture our audience’s attention online. So what’s the best way to capture attention and engagemen…

Are you publishing a bunch of video content but it’s not working? Is your video engagement low and your audience doesn’t seem to care? If so, we’ve got the answer for you. Find out how to polish up your video content and more on this episode of This Week In Marketing. What you’ll learn in this episode: Why it’s not connecting How to put stuff out t…

Organic reach is declining on most social platforms like Instagram, Facebook, Twitter and Linkedin, which is the norm these days. That also means your engagement is suffering too. Unfortunately, engagement is extremely important for converting your followers to customers or clients. Find out how you can improve your declining engagement and more on…

Artificial intelligence, while scary, isn't as much about a Terminator future but more about a future that we are already living. The maps app or chess game you use on your smartphone is specific AI. But artificial intelligence and machine learning are nothing but data, and zeroes and ones without us. Artificial intelligence cannot exist and functi…

When Brendan met Mike at the time in a startup advisory board, he soon learnt that Mike cofounded the successful vet startup, Pawsum, and led as vice president of global customer success at Siteminder, one of Australia’s fastest growing startups. The lessons learnt from Mike’s extensive experience through the startup life, starting from the US and …

This is part five of five in a mini series takeover by The B2B Playbook In this episode you’ll learn Where to actually start The importance of trust Using the previous 3 BEs (Be ready, Be helpful, be seen) to help the next 2 BEs (Be better and be the best) The 5 BEs summed up And moreبقلم brendan hill, clare riley, daren lake, joyce cabanilla, kevin chen, George Coudounaris, carley paulsen

This is part four of five in a mini series takeover by The B2B Playbook. In this episode you'll learn: What to do with all the feedback from being helpful How to use this feedback to improve your business, products, services and general marketing comms. And more Enough from me, let’s get into the convo with Kev & George.…

This is part three of 5 in a mini series takeover by The B2B Podcast. In this episode you’ll learn: How to understand your dream customers on a deep level. How to be authentically helpful to your dream customers and clients And How to create content from the perspective of helping first Enough from me, let’s get into the convo with Kev & George…

This is part two of five in a mini series takeover by The B2B Playbook. In this episode you’ll learn: Why B2B online marketing is all about content. But your content journey starts with your customer, not your business. Step 1 in the B2B framework “Be Ready”. What questions to ask yourself right now so you can find the right customer or client Enou…

This is part one of 5 in a mini series takeover by The B2B Playbook. In this episode you’ll learn: The foundation of Kev and George’s strategy - the five B's. B2B online marketing one oh one. And why all of this comes back to what content you are putting out. Enough from me, let’s get into the convo with Kev & George…

Everybody wants business growth, but is your business growth protected? With content ideas flowing, networking opportunities being prioritized, and long-term strategies being made, it would be evident that there’s a lot of work to be done. However, integrating legal into the core of the business is an important thing as well. Because when it comes …

HungryHungry has surpassed 20 years of working with professionals in the hospitality industry and they know incredibly well what the practice is behind keeping operations resilient and growing. Let's tune in to this classic episode where Brendan explores early-stage marketing practices with cofounder, Mark Calabro. Mark's mission is to get restaura…

David Fairfull’s experience and establishment in the social media marketing industry grew alongside the boost of the creative and social media marketing industry since 2011. So much has changed since then. Artificial Intelligence remains the largest difference between digital marketing that existed then, and the digital marketing that exists now. W…

In this episode, Daren Lake explores the perks of Metigy Ads with Google’s partner success manager, Sunny Lo and Metigy’s growth marketing lead, Kevin Chen. What you will learn in this episode: Digital marketing, advertising’s complex problem and how we look to solve it Four benefits gained from using Google Ads The benefits of using Google Ads wit…

Gaining 14 million Linkedin views is unreal. But to do that organically & in less than 12 months? Uncanny! Sally Illingworth, Linkedin queen, will show you how to do this in our classic episode of Forward Thinking. In this episode from 2019, we touch on how to create the perfect LinkedIn profile, how to get leads that convert on LinkedIn and how pu…

In this episode we sit down with the senior account manager of Sling & Stone, Sophia Aiano, to discuss the fundamentals of public relations and how you can catapult your business into the public eye. What you will learn in this episode: The problem of small businesses not having any visibility What PR is exactly in the context of helping an SME. Ac…

Watch and learn: Watch the video podcast to see Metigy's client, Daren Lake walk through Creative Services' visual assets and how they increased his engagement rates by ten fold. Introduction: DLake Creates is an endurance sport brand that is headed up by Daren Lake. He focuses his efforts on serious and committed endurance athletes that want to pe…

Metigy's bringing back one of Forward Thinking's classic episodes from 2019: Growth Marketing – How Anna Cheng Grew Spaceship to $100m in 4 months. In this episode with Brendan Hill, they cover a wide range of marketing topics including activation, onboarding and her use of pirate metrics. Anna also deconstructs exactly how she built a pre-launch v…

So you have finalised your product, started scheduling content on your social media platforms, and initiated ads for your business. But what would be the next step? For all businesses, establishing could be the hardest part. And in the process, it is inevitable that there will be pinpoints and lessons for you to learn along the way. This is what le…

Prav De Silva, founder and chief growth officer at The Thoughtful Agency said it best - “email marketing is dead for people that aren’t using it correctly.” After ten years of experience working for large brands and icons like Glue Store, Tiger Mist, Sydney’s Bondi Icebergs, and Tim Cahill and Cahill+, Prav takes a different approach to convert his…

Mark is a business growth mentor using his dual background as a chartered accountant and sales and marketing. He enjoys bringing his two decades of experience honed in Sydney, London, and New York to small to medium enterprises across a wide range of industries. Mark's biggest ambition is having formed his consultancy, Own Your Mark, to allow busin…

When it comes to design and branding your business or making the perfect logo, where do you start? Brendan Hill had a one-on-one with Hayden Bleasel at the time he was the director and lead product designer at Jellypepper. Since then, he has advanced on to becoming the chief design officer of Corellium, where he leads the product and design teams. …

After working in Marketing and PR for the video game and entertainment industries in the UK and Europe, Meisels founded CANDICE PR. After eight years, this agency continues to assist with PR and digital strategies for B2C and B2B clients across Australia and New Zealand With her deep experience with PR and for journalism, Candice has a plethora of …

Brain Lim is a telecommunications entrepreneur who persevered through naysayers and pessimists about his idea that crosses between the space industry and telecommunications. He’s networked and supported over 1,000 startups across six continents and has raised more than USD $5million dollars for the companies he has founded. As the founder and CEO o…

Shane Allison is the CEO and founder of Public Address, a media relationships management platform that helps PR professionals develop stronger relationships with journalists and secure more coverage. Being a part of the industry for almost a decade, he has seen the pros and cons for his clients and the media. He’s also celebrated a few wins includi…

Wondering what great companies do differently than the rest? Tune into this episode for some golden advice. While working across 13 countries as a senior leader at Google, Hiam Sakakini mentored thousands of google managers and watched the company grow from 21 billion to 110 billion in revenue. Now transforming companies’ cultures as the CEO and fo…

After being a digital marketing and ecommerce specialist over the last decade, Manu founded Nuver Digital in 2016 to help small local businesses and online e-commerce shops get customers immediately. Nuver Digital’s unique position in the market is that they focus more on direct marketing to your target customer instead of general branding. What yo…

So you've established your business and you want to generate more traction on your website and online. Google Ads is a great tool to initiate that! Here's Kevin Chen, our marketing lead, with three main steps on how you can optimise the performance of your Google Ads. What you will learn in this episode: How to think like your customer Understand h…

In this episode we have WORK180’s Co-CEO and founder, Valeria Ignatieva. Valeria's passion and expertise is in gender diversity, recruitment and employee engagement. And as Mark Puncher from Employer Branding Australia says “She's a thought-leader without the hype and a strategist with rolled-up sleeves. If you're working on diversity, talk to her”…

For every $1 invested in email marketing, your business can gain an average of $38 back. Initiate and build your email marketing’s ROI as Kalyn New, senior director of product and customer marketing at Campaign Monitor, delves into the fundamentals and steps to get started. Campaign Monitor's platform makes connecting with your audience through ema…

After starting out as an investment banker in London, Daniel quickly figured that he didn’t want to be just another cog in the machine. Always having had an analytical streak, the convergence of marketing, analytics, product and many more disciplines into “growth” turned out to make growth marketing the perfect fit for him. Having worked as Head of…

In this episode we have our senior brand and content lead, Clare Riley, walk you through the ins and outs of Metigy’s Instagram Content Publishing feature. What you will learn in this episode: IG Content Publishing types and Metigy integration Scheduling posts & file types Post Approvals and who can use these features Costs & The Metigy Mobile App…

With the commoditisation of online businesses, Amazon Australia topping 1 billion in sales during 2020 and online sales booming during the lockdown, brand differentiation has never been more relevant. In this episode, founder and creative director of Process Creative, Andy Homan, takes a look into the shifting marketing strategies of e-businesses i…

What's the best way to initiate story-telling for your brand? Podcasts can be a strong and engaging medium for your business to communicate and entertain your target markets. Listen in as Daren Lake delves into his experience as founder of Pod Paste and provides insight on the podcast industry. What you will learn in this episode: How Daren first g…

Imagine coming straight out of University and having an idea for an app. Imagine all of the anxiety and struggles you would face and problems you would need to overcome with lack of experience. But also imagine the unique sense of confidence because the younger you are, the less you have to lose. Find out how a successful smart locker app company u…

How can your SME build a successful work culture? Tune in and listen to Ross Reekie as he highlights how happiness and work can co-exist for the best outcome in your work environment. What you will learn from this episode: Actionable tips of ways that people can make work meaningful How to improve engagement when it feels like you’re working at a j…

Karim is the head of marketing for Mad Paws Australia, the pet service startup who bagged $12 million dollars in their IPO earlier this year. With the help of everyone’s common denominator, love for dogs, this pup business thrives on user generated content and is one of the largest content producers in the pet industry in the world. In this episode…

Aivee Robinson, co-founder and director of Catalyser worked a decade for the UN and now applies her CSR values to major corporations like KPMG, Deloitte and ASIC. Tune in on her journey as she explains how she grew from struggling to download youtube videos off her phone at the start of Catalyser’s business life to leveraging technology so major co…

Monica Wulff, head of WeWork labs, discusses why coffee can be the best investment for businesses. Tune in as she talks on receiving negative feedback, identifying problems and utilising social media while dropping golden nuggets of podcasts for you to queue! What you will learn in this episode: How data collection is a story of your business How s…

In this episode Brendan Hill talks with a special guest that has something a bit different to offer our SME marketers and businesses. Our guest is pro surfing legend, Mark Mathews. Mark has made a living achieving the unfathomable: crossing the intersection of danger and excitement. He knows all too well the crippling grasp of fear. While in Tasman…

Our audio content manager, Daren Lake decided to create audio candy for your ears. This episode is meant to be consumed with headphones on and will take you on a journey spanning from 200,000 years ago to the present. All in the hopes of having you better understand Metigy, SMEs, marketing and the potential for your own business’ future. In this ep…

Welcome to THIS WEEK IN MARKETING, another podcast by Metigy. This series will aim to bring to light concepts and answer specific marketing and business questions in a short and sharp format. All in the hopes of helping you market your small to medium enterprise better. On this episode we'll be addressing this query: Dear Metigy, I’ve created my po…

This is a cross release episode with our awesome friends Neuralle and the Uncommon Podcast down in Melbourne, Australia. Metigy, CEO, and co-founder David Fairfull was interviewed by host, Jordan Michaelides. Since Metigy is a marketing platform and tool for SMEs. We really get under the hood of all things business, tech and marketing. Artificial I…

Finder.com's CEO, Fred Schebesta on why your first business goal should be to make $1 of profit, how to show your employees that you care about them, and focusing on your strengths. And this week, my very special guest is Australia’s first ever digital marketer, Fred Schebesta. Over the last 15 years, Fred has built Finder.com a fintech that helps …

What you will learn in this episode Why you need to keep the customer at the heart of everything you do Why you don’t need big budgets to run a successful marketing campaign Why it’s important to engage with your audience in a way that is natural and native How to transition from offline to online marketing How to build a community How to get start…

What you will learn in this episode How to know when your business needs PR How to create your brand’s story Lessons from working with Melanie Perkins How mentors can help your business The Art of Receiving Negative Feedback (without feeling dead inside) How to influence your customers to take action Word of mouth marketing The 2 things that every …

What you will learn in this episode How to build your product around customers Marketing to your customer's pain points Taking on customer feedback and integrating it into future versions of your product Word of mouth marketing How Oscar got 67 referrals from 1 customer! After getting traction in one city, how to expand your marketing activity to t…

بقلم Jon Dawson, Brendan Hill