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This is an adventurous podcast of 3 friends and their journey to be the Qream of the Crop. All while, providing a platform for others to Chronicle their Rise to the Top! I promise you won't regret hanging out with @JagDaddy @Mr20p and @FromSunnyWithLove to get your subscribed daily dose of Qream. Shoutout to the homie @realbillybang for the intro mix!
 
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show series
 
This edition of the QRCA Conversations in Depth podcast features Foster Winter’s conversation with Daniel Wolf discussing the Power of Business Conversation—from casual, informal conversations to structured strategy meetings. Some takeaways: Keep the elements of productive conversations relevant, alive, and available; address the benefits of casual…
 
Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered methods for innovation and to address the big challenges we face in today’s world. Liz is also a professor within the Design Department at The Ohio State University. QRCA VIEWS Lumin…
 
According to an article on Harvard Business Review (hbr.org) by Denise Lee Yohn in the month of February 2019, titled "Why Great Innovation Needs Great Marketing", it read, innovation is a top priority for almost every organization but to achieve success through innovation, companies MUST put as much energy and investment into marketing new offerin…
 
#TrueTalkwithQrisEbo - Odi Massacre - BokoHaram - EndSars (The Audacity of Irresponsibility)One of the biggest problem we have in Nigeria and in Africa as a continent is that, there is too much boldness in showcasing irresponsibility and we simply swallow this without any form of adequately implemented sanctions or punishments.…
 
In addition to his position as managing partner of the Prell Organization, he is adjunct assistant professor at the George Herbert Walker School of Business and Technology at Webster University in St. Louis. As an emeritus member of QRCA and a recipient of the President’s Award, he is also very involved with the Education Special interest Group.…
 
When our parents and the generation before us fought this same fight in their time, they did not conceive the future and that is the result of what we see today.The difference with their time and NOW, is that as young people, we have seen the world farther from our point of view than what they ever saw. That is why regardless of TRIBE, RELIGION or …
 
It is about time we start holding our leaders accountable. Enough of what they think is best for the people they serve by making us swallow "their agenda", it's time for what we really want and how it affects us to matter. In this episode, I gave my nonpartisan opinion on the forth coming Governorship election in Edo State, Nigeria.…
 
In this edition of Conversations in Depth, QRCA’s Luminairies editor Kay Corry Aubrey talks with Karen Mangia, Vice President of Consumer and Market Insights at Salesforce.com. Kay and Karen discuss the role of qualitative research within this dynamic company as well as some very interesting ways in which Salesforce is listening to the voice of the…
 
Kayte Hamilton, recipient of this year’s QRCA Rising Star Award, joins host Foster Winter for a particularly timely conversation on transitioning to online qualitative work—how to think about wording, discussion flow, considering the final output, and other important aspects of online qualitative work.…
 
Well… It’s May and we’re still at home. If you do work, you must wear a mask. I think we successfully flattened the curve, but remember, the area under the curve hasn’t changed. I hope we’re not planning on doing this until a vaccine is found. I don’t think the people will put up with it for that long. Anyway, the boys get into what they are doing …
 
Martin Raymond is a Co-founder of The Future Laboratory, journalist and considered one of the world’s leading futurists. In this Luminaries podcast interview Kay Corry Aubrey spoke with Raymond about the critical role of the human researcher in foresight research as we enter an age dominated by artificial intelligence. The Future Laboratory’s work …
 
Well, we’re still at home. Except for Michael , who is trying to keep the internet flowing in “Da Harbor” and me, who, for some reason, the Federal Government finds my job essential. Oh well, at least we are fortunate to be employed. Hang in there people. We will get through this together.بقلم Joel, Barry, Barty & Michael
 
We’re back! We’ve been called back to duty as an “Essential Service”. We didn’t have any shownotes, because… well… we thought it was just going to be a technical run through with all the new equipment and software in the QRM Studios. But we said, “What the heck! Let’s put it out”. Please excuse the audio quality. I’m still learning the new software…
 
Considered one of the most talented brand strategists in the UK, Richard Shotton is the author of The Choice Factory: 25 behavioral biases that influence what we buy. His book won the 2018 World Cup of Advertising Books, outperforming Ogilvy on Advertising as one of the most significant books on advertising of all time. In this Conversation in Dept…
 
Sean Campbell and Scott Swigart are the co-owners of the Oregon-based company, Cascade Insights. Together, they have built two different businesses over the past 10 years, in the broad arena of technology industry- focused marketing and consulting. Their first business, founded in 1999, was a technical consultancy whose clients included some of the…
 
RCA book review editor Kay Corry Aubrey interviews Scott Berkun. Scott is the author of best selling Myths of Innovation, which explores the truths of creativity and innovation. Scott was a project manager at Microsoft from 1994 until 2003 and worked with the development teams on the original versions of the ubiquitous Internet Explorer (v1-5), Win…
 
Rick Weitzer is a longtime QRCA member and principal partner of the Prell Organization, received his MS in Urban Studies from Cleveland State University and a BA in Psychology from Case Western Reserve University. In addition to his duties at Prell over the past 20+ years, Mr. Weitzer was also Director of Research at Kerlick Switzer Johnson Adverti…
 
Paul Gillin is a veteran technology journalist with more than 23 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld magazine. He writes the social media column for BtoB magazi…
 
Naomi Henderson opened RIVA in 1981 and is its CEO, directing policy and procedures for two divisions: Research and Training. She is co-founder of the RIVA Training Institute, where she serves as a Master Trainer writing curriculum for public and custom courses and fulfilling her dream to leave the industry in better shape than when she entered, by…
 
Mary Ellen Bates is both the beauty and brains behind Bates Information Services, where she provides strategic business research for business professionals and knowledge workers. Before launching her business in 1991, she worked for many years as a corporate librarian. She never developed the quiet Librarian Voice, however. Mary Ellen offers strate…
 
Liz Van Patten is a veteran qualitative research consultant with more than 25 years’ experience discovering insights for dozens of client companies, advertising agencies, government and industry groups. As head of her own qualitative research consultancy since 1987, Liz has provided customized, highly professional qualitative research services to d…
 
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice: How To Conquer The Business World With Kindness…
 
Laurie Tema-Lyn, Founder of Practical Imagination Enterprises, has been integrating creativity and qualitative research for the past 25 years. She inspires and guides client teams to create new business strategies, fill the pipeline with product and positioning concepts, and uncover robust insights about existing and potential consumers/customers. …
 
Kenneth W. Gronbach is a gifted public speaker and a nationally recognized expert in the field of Demography and Generational Marketing. An accomplished President and CEO, himself, Ken has proven success in creating value, leading companies and planning for the future with uncanny accuracy. Ken entertains his audiences with his own special brand of…
 
In this first QRCA VIEWS podcast, Sharon Livingston, Ph.D. interviews world-class consultant, Judith Glaser. Judith Glaser is CEO of Benchmark Communications, Inc. Founded in 1980, her consulting firm works with CEOs and their teams helping them focus on competitive challenges in a world of moving targets with a direct line of site to the customer.…
 
Robert (“J.R.”) Harris, President of JRH Marketing Services, has over 40 years of diverse marketing and research experience, including media, packaged goods, international, and ethnic marketing and research assignments from major corporations, agencies, organizations and government ministries. He is also an experienced qualitative research consulta…
 
John Hlinko has long been recognized as an innovator and Buzz Czar on the grassroots-marketing front, using emerging technologies and creative communications to achieve maximum results within constrained budgets. He has been covered by nearly all the major broadcast and print news outlets and has been quoted as a grassroots expert in more than a do…
 
John Arnold is a leading marketing speaker and author specializing in marketing advice for small businesses. He is the author of "E-Mail Marketing for Dummies" co-author of "Web Marketing All-In-One for Dummies", the forthcoming "Mobile Marketing for Dummies, and a regular contributor to Entrepreneur Magazine. As Director of Constant Contact Univer…
 
He has over 25 years of marketing research experience among clients in the United States, US Hispanic and Latin American market segments. He was born and raised in Mexico and is completely bilingual and bicultural. As a strategic planner, he is adept in transferring key insights and hot buttons generated from qualitative research into actionable co…
 
Jean D. Sifleet, Esq., CPA is the head of the Business Practice Group law firm. With her extensive business background, Jean provides practical, outcome-focused advice to business owners. Jean is the author of numerous articles and several books, including: "Beyond 401(k)s for Small Business Owners" (Wiley 2004) and "Advantage IP - Profit from Your…
 
Ben McConnell and Jackie Huba are experts on the effects of word of mouth on customer loyalty. Forbes has called their work "the word of mouth gospel." In 2003, they released Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. The New York Times called it "the new mantra for entrepreneurial success. At last count, the…
 
Ilise Benun is an author, consultant, national speaker, founder of Marketing Mentor and co-producer of the Creative Freelancer Conference. She is on a mission to teach people who work for themselves how to take control of their business and get the work they want, which she does through one-on-one, as well as group, mentoring. She speaks around the…
 
Frank Bentley and Edward Barrett wrote Building Mobile Experiences, a book recently published by the MIT Press that describes the qualitative and quantitative research process his teams at MIT and Motorola use to create unique and successful mobile products. Frank’s research centers on building new mobile experiences to strengthen strong tie social…
 
Dr. Sharon Livingston interviews Dr. Stephen Covey. An internationally respected leadership authority, family expert, teacher, organizational consultant, and author, Dr. Covey dedicates his life to teaching principle-centered living and leadership to individuals, families, and organizations. Holder of an MBA from Harvard and a doctorate degree from…
 
Dr. G. Clotaire Rapaille is a French-born medical anthropologist and psychiatrist who consults with American corporations. He is author of the recent book, The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do. According to his website, he is also an internationally known expert in Archetype Discoverie…
 
Dorie Clark is a strategy consultant who has worked with clients including the National Park Service, the Ford Foundation, Yale University, and Google. Clark served as the New Hampshire Communications Director for Howard Dean’s presidential campaign and the Press Secretary for former U.S. Labor Secretary Robert Reich’s race for Massachusetts govern…
 
David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York University. David has over 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a gr…
 
Dave Siegel is the founder and “Big Daddy” of WonderGroup, the largest independent U.S. agency specializing in marketing and advertising to today’s moms and their kids. After serving as the President of WonderGroup for the past ten years, Dave has moved over to take the Presidential reigns of WonderGroup’s Launchforce Division—a premier innovation …
 
Bill Hartman is the Director of Research at Essential - a product, interaction, and service design consultancy in Boston. Bill has a broad background in user-centered design and has led multi-disciplinary programs in a range of industries. He has a particular interest in ethnographic research and collaborative design methods as means to humanize te…
 
QRCA book review editor Kay Corry Aubrey interviews Bill Buxton who is a designer and a researcher concerned with human aspects of technology.His work reflects a particular interest in the use of technology to support creative activities such as design, filmmaking and music. Buxton’s research specialties include technologies, techniques and theorie…
 
Bill Abrams is President and founder of dedicated to ethnographic marketing research since 1983. Housecalls has conducted ethnography for many Fortune 500 companies, including food and beverages, personal care, computer, household, financial, oil and gas, insurance, battery, camera and retail categories. Bill is co-chair of the ethnography SIG for …
 
Co-Directors of the consultancy, BrandVisioning, these senior level creative directors have brought their intuitive brand of creativity to global businesses around the world. Among other techniques, they specialize in the use of hypnosis focus groups for deep dives into consumer brand perceptions. They’ve strategized and created some of the industr…
 
New ways to recruit qual participants are popping up. How do you decide whether they fit your recruiting needs and if you do, how do you adapt all your recruiting skills to the new medium? In our interview with Ted Kendall, market researcher and whenever possible also an avid fisherman – he discusses learning about new recruiting platforms and how …
 
Andrew Kent is a researcher turned fiction writer, living in central Massachusetts, with his wife, children, and dogs. His first novel, "Spam & Eggs: A Johnny Denovo Mystery," was published in February 2009. It introduces the character of Johnny Denovo, a detective who uses metaphor to solve cases. Kent has been described as "a new author whose ori…
 
Andrew Ballenthin is a marketing consultant and president of Sol Solutions with 18 years experience in this field. Having worked with corporations like Harley Davidson, Labatt, Quebecor, Volvo Group, Sharp Electronics, UPS and Texaco Andrew enjoys the challenges of complex growth plans. His 10+ years in digital marketing and work with small busines…
 
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