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Footprints in the Market | Influencing iGaming is a podcast series specifically targeted for CMOs and senior marketing representatives across the iGaming sphere. iGaming is a crowded, and competitive space and creative, innovative marketing can be what propels a brand to new heights. This podcast will give the marketeers behind these businesses the spotlight they deserve, and also bring new conversation points to light to allow the industry to learn from the experts. On the first episode of ...
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The iGaming Leader

Leo Judkins - Coach for iGaming Leaders

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The iGaming Leader Podcast with Leo Judkins uncovers the human side of the iGaming industry's most successful leaders. Join us as we explore the untold stories, challenges, and triumphs of the executives shaping one of the world's most dynamic sectors. Each week, we dive deep into conversations with C-suite leaders, founders, and directors from global betting firms and innovative startups. Our guests share their authentic journey to the top, revealing pivotal career moments, leadership philo ...
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In the latest episode of iGaming Daily, supported by Optimove, CasinoBeats' Editor, Joe Streeter is joined by Jeevan Jeyaratnam, COO at Abelson Odds. The duo discuss the significant changes in the European football landscape, particularly focusing on the new league format introduced in the Champions League. They explore the implications of this for…
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The iGaming Leader Podcast with Leo Judkins uncovers the human side of the iGaming industry's most successful leaders. Join us as we explore the untold stories, challenges, and triumphs of the executives shaping one of the world's most dynamic sectors. Each week, we dive deep into conversations with C-suite leaders, founders, and directors from glo…
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On this week's episode of Footprints in the Market | Influencing iGaming, we're thrilled to welcome Mindway AI Marketing Manager Niamh Gallagher! Niamh and Sharon McFarlane sat down to discuss the role of AI in responsible gambling, brand-building vs customer acquisition, the importance of industry events and more.…
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A heavy hitting panel take over iGaming Daily, sponsored by Optimove, for today's episode, as Jess Welman and Joe Streeter discuss Netflix's huge live combat sport debut, Jake Paul's megafight with Mike Tyson. Joe is our resident pugilist, and adds some expert insight into the fight itself, the event and the influencer boxing phenomenon, while we g…
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In this episode of iGaming Daily, supported by Optimove, SBC’s Content Director, Ted Menmuir, is joined by Conor Porter, Senior Journalist for CasinoBeats, to take a deep dive into Flutter’s Q3 financial results. The duo discuss Flutter’s recent performance, which saw revenue increase by 27%, its market strategies in the UK and international expans…
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In this episode of iGaming Daily, supported by Optimove, SBC Notícias' Senior Journalist, Fernando Noodt, is joined by the Notícias Brasil team, with Editor, Ricardo Assis and Business Journalist, Ana Maria Menezes, as well as Isadora Marcante, SBC's Relationship Manager - Brazil. The four discuss the evolving landscape of the Brazilian iGaming mar…
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In this episode of iGaming Daily, SBC Media's Multimedia Editor, James Ross, is joined by EveryMatrix's CEO, Ebbe Groes, as the two go through the firm's third quarter performance. Released this morning, EveryMatrix's Q3 results highlighted the company's sixth consecutive profit margin of more than 50%, boosted by two major casio and sports acquisi…
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In the latest episode of iGaming Daily, supported by Optimove, SBC's Content Director, Ted Menmuir, is joined by SBC Americas' Editor, and ex-Catena employee, Jessica Welman, to discuss the challenges faced by Catena Media in the US media landscape, particularly in the affiliate marketing sector. The duo explore the impact of market changes on affi…
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On today's episode of iGaming Daily, supported by Optimove, Jessica Welman, Editor of SBC Americas is joined by SBC Media Manager, Charlie Horner to talk all things Amendment 2, details leading to the states forthcoming sports betting launch and what state could be next? The duo start by skimming over the latest news as residents of the Show-Me sta…
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This morning (7th November 2024) the UK Gambling Commission (UKGC) published its official statistics for “Young People and Gambling 2024.” This release marks the fourth dataset, providing insights into “young people’s exposure to and involvement in gambling” in the 12 months leading up to the report. As well as indicating the “impact gambling can h…
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Fernando Noodt, Senior Journalist for SBC Noticias, is back at the helm for the latest episode of iGaming Daily, supported by Optimove. This time he is joined by Ricardo Assis, Editor of SBC Noticas Brasil, and Isadora Marcante, SBC’s Relationship Manager for Brazil, to talk all the latest news from Brazil. Following President Lula’s warning that h…
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Last week, Light & Wonder voluntarily withdrew its lawsuit against Zeroo Gravity Games over a copyright issue related to the latter’s Three Stuffed Swine game. On the latest episode of iGaming Daily, supported by Optimove, Joe Streeter, Editor of CasinoBeats, is joined by Danny Lee, Senior Journalist for SlotBeats, who delve deeper into the case ag…
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Last week, Chancellor Rachel Reeves delivered Labour’s first budget in 14 years. Amid the headlines, the biggest takeaway for gambling was the lack of news, as Reeves chose not to take the advice of financial think tanks and hike gambling taxes. And this will be today’s topic on iGaming Daily, supported by Optimove. Martyn Elliott, SBC’s Project Di…
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It is the last day of SBC Summit Latinoamerica and Fernando Noodt, Senior Journalist for SBC Noticias, is once again your host. This time he is joined by SBC Noticias Brasil’s Business Journalists Ana Maria Menezes and Elisa Marcante who recap the biggest talking points from their time at the summit. One of the key themes throughout the conference …
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iGaming Daily, supported by Optimove, once again comes live from the conference floor at SBC Summit Latinoamerica. Fernando Noodt, Senior Journalist for SBC Noticias, is joined by Ricardo Assis, Editor of SBC Noticias Brasil, and Ana Maria Menezes, Business Journalist for SBC Noticias Brazil. Ricardo and Ana are both new to the industry so the pair…
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iGaming Daily, supported by Optimove, is back on the road for the latest episode of the show. In the first half, Fernando Noodt and Lucía Gando from the SBC Noticias team, as well as Lucía Mouriño, SBC’s VP of Relationships LatAm, join live from the SBC Summit Latinoamérica in Miami. The trio look ahead to what they can expect from the three days o…
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Ivana Flynn, iGaming Daily’s resident SEO expert, is back and this time she is joined by the “content queens” Emma Byrne, Head of Publishing at Gentoo Media, and Samira van Diepen, Founder of Content Lab, to discuss the rise and fall of AI-generated content. Last year, AI came in with force and many agencies opted to trust AI content over human qua…
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On the latest episode of iGaming Daily, supported by Optimove, Ted Menmuir, SBC’s Content Director is joined by Jake Pollard to discuss an amendment in France that would have regulated the country’s online casino market. However, since recording the episode, news broke over the weekend that the French government has withdrawn the budget amendment. …
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Betsson AB has reported its eleventh consecutive quarter of growth, with the group’s leadership citing that Betsson’s brands are now outperforming the growth of markets and competitive metrics. Today on iGaming Daily, supported by Optimove, Ted Menmuir, SBC’s Content Director, is joined by Pontus Lindwall, CEO of Betsson AB, to reflect on this peri…
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Last week, FanDuel reached a long-term commercial partnership with Diamond Sports for the exclusive right to name the media company’s regional sports networks (RSNs). As part of the deal, FanDuel has naming rights to Diamond’s portfolio of 16 RSNs that provide access to new markets nationwide. And on the latest episode of iGaming Daily supported by…
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It’s all about Latin America for the latest episode of iGaming Daily, supported by Optimove. Fernando Noodt, Senior Journalist for SBC Noticias, is joined by Lucía Gando, Editor of SBC Noticias, and Isadora Marcante, SBC's Relationship Manager for Brazil, to look at the latest news coming from the region. The show starts in Brazil where the senate …
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We're already halfway through the Footprints in the Market | Influencing iGaming webinar series! As a special halftime episode, Sharon McFarlane sat down with Jamie Mitchell of our sister agency, Game Changing Media to discuss iGaming in sports, the potential in women's sports, the evolution of sponsorship activation and more.…
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Having an effective and meaningful VIP scheme is crucial for building long-lasting relationships with high-lifetime value players and gifting is a huge part of any successful VIP scheme. However, being able to ensure that operators get a proper return on that investment is not always straightforward. Today on iGaming Daily, Charlie Horner, SBC’s Me…
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Last week, Evoke reported its “first quarter of year-on-year growth since Q1 2022”, marking the gambling group’s first period of sustained growth since its £2bn acquisition of William Hill. Management highlighted a 3% increase in corporate revenues, driven by double-digit growth in the core markets of Denmark, Italy and Spain. On today’s episode of…
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Yesterday (17 October), Entain posted a positive Q3 trading statement, in which the FTSE100 gambling group cited confidence in achieving the year one objectives of its corporate reorganisation and new CEO Gavin Issacs reaffirmed the view that Entain should be viewed as a “highly attractive business”. And this will be the topic for the latest episod…
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Jessica Welman, Editor of SBC Americas, is back with Charlie Horner, SBC’s Media Manager, for the latest episode of iGaming Daily supported by Optimove. On the agenda for the duo is sweepstakes gaming, which was the hot topic throughout the recently concluded Global Gaming Expo in Las Vegas. In the wake of the event, members of the Indian Gaming As…
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On this week’s episode of Footprints in the Market | Influencing iGaming, we are delighted to welcome iGP Chief Marketing Officer Michael Baker-Mosley. In this episode, Michael and Sharon McFarlane discuss how to succeed in competitive markets, the importance of flexibility in iGaming, strategies for leveraging customer feedback and more.…
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It’s all about Brazil on today’s episode of iGaming Daily, supported by Optimove. Fernando Noodt, Senior Journalist for SBC Noticias, was joined by Lucía Gando, editor of SBC Noticias, and Isadora Marcante, SBC’s Relationship Manager - Brazil, to discuss the latest updates from Brazil, as the country draws even closer to the opening of its regulate…
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UK gambling faces a cold Autumn as this weekend news broke that reformist think tanks have urged Chancellor Rachel Reeves to squeeze sector taxes. All eyes will be on the chancellor on 30 October as she presents Labour’s first budget in 14 years. One think tank has proposed to double tax on ‘higher risk gambling segments’, whilst the other takes th…
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Casino affiliate website AskGamblers recently revealed that the majority of sports bettors are more inclined to place a bet on a hunch rather than using data. Out of 1,000 regular UK sports bettors surveyed, over 54% said that they relied on intuition when wagering. On the latest episode of iGaming Daily, supported by Optimove, SBC News’ Senior Jou…
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Introduced by the Payment Systems Regulator in response to rising cases of authorised push payment (APP) fraud, starting 7 October, UK payment firms are now obligated to reimburse victims of APP fraud, with compensation capped at £85,000. And this will be the topic of the latest episode of iGaming Daily, supported by Optimove. Callum Williams and K…
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Our LatAm gang are back for a blockbuster episode of iGaming Daily, sponsored by Optimove, as we not only discuss a huge story in one of Latin America's most traditional markets, but we also get a dial-in live from G2E, the morning after another epic edition of Vegas Baby, from two iGaming Daily favourites. Kicking things off, Fernando Noodt is in …
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On this week’s episode of Footprints in the Market | Influencing iGaming, we are absolutely thrilled to welcome Martin Calvert, Marketing Director at ICS-digital. Martin sat down for a chat with Digital Footprints Managing Director Sharon McFarlane and the two touched on various topics in this wide-ranging discussion.…
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Episode 2 of Footprints in the Market | Influencing iGaming is here! On this week’s episode, Digital Footprints Managing Director Sharon McFarlane sat down for a chat with CBS Global Head of Affiliate Marketing & SEO Dan Shannon. The two touched on a wide range of topics and their discussion is a must-listen for any iGaming marketeer!…
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Spooky season is almost upon us and to get into the mood for it, iGaming Daily, supported by Optimove, welcomes back its resident SEO expert, Ivana Flynn to walk us through some of her SEO nightmares. Joining Ivana are Warren Sammut, Head of SEO at Leapsquare, and Natalia Witczyk, International SEO Consultant and CEO of Mosquita Digital, who share …
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On Friday, the shareholders of Kindred Group sanctioned the €2.4bn takeover of the Stockholm-listed gambling group by Française des Jeux (FDJ). First announced in January, FDJ’s takeover of Kindred will have a seismic impact on the landscape of European gambling, transforming its competitive makeup across the markets of France, Sweden, Denmark, the…
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On the latest episode of iGaming Daily, supported by Optimove, Charlie Horner, SBC’s Media Manager, was joined by Ted Orme-Claye and Kieran O’Connor from the Payment Expert and Insider Sport team to talk about what they learned from their time at SBC Summit 2024. Focusing first on the Payment Expert Summit, Kieran speaks about some of the biggest t…
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A week has passed since the SBC Summit in Lisbon came to a close. Even though the dust is beginning to settle on the event, talking points from panel sessions and discussions between attendees on the exhibit floor will be in the minds of industry stakeholders for months to come. And on today's episode of iGaming Daily, supported by Optimove, Conor …
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Playtech, recognised as the ‘old boy’ of igaming, captured industry headlines following positive commercial developments and clever deal-making. On Monday (1 October), the LSE-listed gambling software development company announced its H1 interim results, assuring investors that it is on track to meet its 2024 EBITDA targets. And this is the topic f…
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Neosurf is once again taking the reigns for the latest episode of iGaming Daily, supported by Optimove, and this time the focus is on a research study they helped to produce, alongside Betting Hero, on the betting and payments activities of US bettors in New Jersey, Colorado and North Carolina. Neosurf’s CEO Andrea McGeachin was joined live on loca…
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Ivana Flynn, iGaming Daily’s resident SEO Expert, is back and for the latest episode of the podcast, supported by Optimove, she is joined by Dean Akinjobi, CEO of Football Media, and Jan Struhar, Head of Live Casino at BrainRocket, to answer the question, can you still make original content for the live casino and igaming industry? The trio discuss…
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It’s the last day of SBC Summit Lisbon and on today’s episode of iGaming Daily, supported by Optimove, Jessica Welman, Editor of SBC Americas, is joined by Lucía Mouriño, SBC’s VP of Relationships -LatAm, to recap the biggest event in SBC’s history. The duo discuss their experience at the event, who they met and what they learned from the wide rang…
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In the penultimate episode of iGaming Daily live from SBC Summit Lisbon, James Ross is joined by Kieran O’Connor and Christian Lee, Business Journalists for Insider Sport and Gambling TV respectively, just hours after skateboarding icon Tony Hawk was interviewed live on the MEO Super Stage by Laura Woods. The trio discuss the best moments from the …
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iGaming Daily is once again brought to you live from the SBC Summit Lisbon. Host James Ross was joined by Jessica Welman, Editor of SBC Americas, and Payment Expert’s Senior Journalist to recap a busy first day at the event. In the first half of the show, Jess brings us the latest from the ongoing legal battle between Aristocrat and Light & Wonder.…
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Today’s episode of iGaming Daily, supported by Optimove comes live from Benfica’s Estadio Da Luz, the host of this year’s SBC Football Championship. In the first half of the episode, James Ross, SBC’s Multimedia Editor, was joined by Cara Christie, Senior Event Executive at SBC, to discuss the challenges in organising such an event, as well as how …
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Step into a keynote experience like no other in the final Path to Lisbon episode of iGaming Daily! As SBC Summit opens its doors this week, with many iGaming delegates traveling the Lisbon, iGaming Daily, sponsored by Optimove, thought the final episode should reflect on some of the highest profile guests. This comes no further than in the gaming w…
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One of the highlights of the first day at SBC Summit Lisbon is the SBC First Pitch Competition. Taking place in Conference Room One on Tuesday 24 September, Match Hype, Random State, SavageTech, StatX Sports and XGENIA will all be pitching in a bid to win a prize valued at over €118,000. And this will be the focus of today’s episode of iGaming Dail…
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On the first episode of Footprints in the Market | Influencing iGaming, Digital Footprints Managing Director Sharon McFarlane sits down with Sportradar Executive VP, Global Marketing Adam Azor. The two cover a range of topics, including considerations for marketing in regulated industries, personalisation without first-party data and the importance…
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August 20 marked the deadline for the operators to submit their license applications for sports betting and online gaming in order to receive authorisation from the Brazilian federal government by the end of 2024. On the latest episode of iGaming Daily, supported by Optimove, Isadora Marcante, Senior Journalist at SBC Noticias Brasil, is joined by …
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In a first for the show, Portugal will be on the agenda for the latest episode of iGaming Daily, supported by Optimove. Some of the latest numbers from the country show record-breaking revenues, particularly in the online casino and sports betting segments. James Ross, SBC’s Multimedia Editor, is joined by Greentube’s Regional Manager for Western E…
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