أفضل بودكاسات Creative Strategies (2024)

1
Getting Community Input Without Getting Derailed 27:16

5d ago27:16

27:16

"This looks great. Let me just get the board's input." Those words strike fear into the heart of every social impact leader. You've poured your heart and soul into a project, only to have it potentially derailed at the last minute. But what if getting community input didn't have to be so terrifying? What if there was a way to gather feedback that a…

1
The Trap of Transactional Marketing 21:20

12d ago21:20

21:20

Are you falling into the trap of transactional marketing without even realizing it? In this episode of Designing Tomorrow, we dive deep into why social impact organizations often default to transactional marketing approaches - and the hidden dangers of this common mistake. We cover: The 6 reasons why we fall into the transactional marketing trap Wh…

1
When (and How) to Take Big Risks 24:13

19d ago24:13

24:13

The social impact sector isn’t known for being very risky. In fact, it’s often quite the opposite. Too many orgs play it safe, afraid of over-scrutinization (the double standard is real here) and hoping to protect their mission and resources. But here’s the thing — sometimes the most dangerous thing is playing it too safe. In this episode, Jonathan…

1
When Your Purpose Becomes a Problem 22:24

26d ago22:24

22:24

Is your organization's purpose secretly undermining its impact? In our latest episode of Designing Tomorrow, Jonathan and Eric tackle a provocative question: When does your purpose become a problem? We explore the hidden mistakes that can trap even the most well-intentioned social impact organizations, including: • Relying on wishful thinking inste…

1
Brand Building is Hard to Measure. Here’s How You Do It 29:07

1M ago29:07

29:07

Struggling to measure the impact of your branding and marketing efforts? You're not alone. Ironically, the more analytics tools we have to measure the success of our marketing efforts, the harder it seems to know what’s actually working. This is especially true of broader brand marketing efforts, which are harder to measure and don’t play nice with…

1
Justifying the Investment in Brand Building 20:07

1M ago20:07

20:07

Branding/marketing isn’t going to do anything for your org…if you can’t fund it in the first place. Unfortunately, justifying the investment in this work — both money AND capacity — for social impact orgs doesn’t come as easily as it might for other sectors. And right now everyone is still stuck in the “do more with less” mentality. Here’s how to m…

1
Why Social Impact Brands Under Invest in Brand and Marketing 19:46

2M ago19:46

19:46

Social impact orgs aren’t known for being great at branding and marketing. But it's NOT just about limited resources — there's a deeper story here. There’s some big obstacles in the way, like: → The "overhead myth" that just won't die (KILL IT WITH FIRE) → A false dichotomy between choosing to invest in fundraising OR marketing (you need both) → Th…

1
Cosmetic vs. Strategic Branding 23:54

2M ago23:54

23:54

Branding is about far more than just slick, eye-catching aesthetics. What truly transforms an organization is a brand built on vision and strategy. Without a clear strategy, positioning, and messaging, the aesthetic elements like logos, fonts, and colors won’t do anything to create lasting impact. Branding goes beyond visuals. It’s about aligning e…

1
How to Get Your Social Impact Flywheel Turning 26:21

2M ago26:21

26:21

Do you ever feel like you’re just STUCK? Like no matter what you try or how hard you work you just can’t seem to get traction? We’ve all been there before, and it’s NOT a fun space to be in. Here’s the thing: there are going to be sticking points in your social impact journey. That’s pretty much guaranteed. What worked on day 1 — or year 1 — won’t …

1
Are You Using Your Power or Giving it Away? 21:37

2M ago21:37

21:37

Far too many social impact orgs are giving their power away — and they don’t even know they’re doing it. There’s a fundamental tension in the social impact space. A tension between the generosity that powers this sector and the need for social impact brands to leverage their power so they can make a true impact. But when this healthy tension strays…

1
Core Values That Actually Work 16:20

2M ago16:20

16:20

Core brand values aren’t just fluffy words you put on posters. But without the right approach, that’s all they’ll ever be. Core brand values — when done right — can be absolutely transformative for your organization’s culture, effectiveness, and impact. But you can’t just come up with 5 words that all start with the letter “R” and call it a day. So…

1
What Makes a Great Social Impact Marketing Team? 35:22

3M ago35:22

35:22

What makes an EXCEPTIONAL social impact marketing team? Often, when we get this question from clients, they are trying to determine what ROLES to hire for. But that’s putting the cart before the horse. Instead, it’s best to think about the QUALITIES and CULTURE of a successful marketing philosophy for your brand. Because you can build a highly-skil…

1
Test Your Niche with These 5 Questions 20:54

3M ago20:54

20:54

There’s one thing the most successful social impact orgs get right, every time. They truly define and own a niche. Owning a niche as a social impact brand is probably one of the most important — but least understood — superpowers to further your mission. When we help our clients define and own a niche, they: ↳ More easily drive engagement and actio…

1
Embodying Your Brand in Real Life 27:00

3M ago27:00

27:00

Your brand is not your logo. It’s not your fonts, or your colors, or your voice. It’s not your content. It’s not your mission. Your brand is: ↳ Whether you come through on the promises you make to your community ↳ The actions you take ↳ How your team shows up each and every day But what happens when you paint a picture of those values and promises,…

1
When You Should (and Shouldn’t) Rebrand 28:54

3M ago28:54

28:54

You probably shouldn’t rebrand your social impact organization. Except, of course, when you really should. (wait, what?) Because when the conditions are right, a rebrand can be one of the most powerful ways to reach your mission faster. But how do you know when it’s the right time to invest in a rebrand? Let’s be real: a rebrand is a big swing move…

1
A HUGE Designing Tomorrow Update 10:24

4M ago10:24

10:24

In this bonus episode, we're kicking off Season 2 with a new co-host, Jonathan Hicken. Learn about Jonathan’s path to social impact, from being raised by peace corps parents in Venezuela to his current role as Executive Director at the Seymour Marine Discovery Center, a marine science museum. You can also learn a bit more about Eric's journey from …

1
Designing Tomorrow — Season 2 Trailer 1:30

4M ago1:30

1:30

We’re back with Season 2 of Designing Tomorrow, and we’ve got an exciting update. This season, we’re joined by our new cohost, Jonathan Hicken. Jonathan has extensive experience as a leader in the social impact sector, and brings a practitioner’s point of view to the show as he tests Eric’s ideas about brand building and marketing, and introduces i…

1
Are You Bold Enough To Lead The Conversation? 4:18

6M ago4:18

4:18

Today’s episode is going to be a little different. Because this is the last episode in our first season of Designing Tomorrow. Today, we’re not going to introduce any new concepts or strategies. Instead, we’re going to challenge you. If you follow the the playbook we outlined over the course of Season One in Designing Tomorrow — truly, actually emb…

1
Stop Chasing Revenue. Learn to ATTRACT it Instead. 21:04

6M ago21:04

21:04

Is your social impact brand attracting enough revenue to power your mission and build a healthy, sustainable organization? Or do you feel like you’re constantly chasing donors and customers just to keep the lights on? Chances are, the second scenario hits closer to home. If so, you’re not alone. Because the social impact sector has a revenue proble…

1
How to Build a Community People Will ACTUALLY Join 20:24

7M ago20:24

20:24

Is community in decline, or is the way we’re participating just changing? The data and statistics, as always, are messy. And there’s valid opinions and arguments supporting different trends here. But whether or not community-engagement is in decline, our relationships with community is going through a rapid transformation. And as a social impact br…

1
Create LESS Content to Get Better Results 21:39

7M ago21:39

21:39

What if we told you that there is a way to work smarter, not harder, with your content strategy that can help you get the absolute most out of each piece of content and idea that you come up with? Whether you’re just getting started on your content creation journey or if you’re a seasoned content creator with established workflows and formats, the …

1
Why No One Cares About Your Content (And How to Fix It) 26:20

7M ago26:20

26:20

Are you tired of putting time and energy into creating content that just doesn’t get meaningful engagement from your community? We’ve all been there. You’re proud of your hard work and effort. A feeling of excitement rushes over you as you hit “post” or “publish.” This one’s going places, you just know it. Only, it doesn’t. It flops. Or maybe a few…

1
Are Websites Dead? Not When They Grow Your Revenue Like THIS. 25:21

7M ago25:21

25:21

Are websites a dying relic of the internet’s past? With so much of our digital engagement today happening through social channels, there’s an ever-growing narrative that your website just isn’t that important anymore. That what you really need to do is nail your content strategy. Get big on TikTok. Tell your story through short form video. Build su…

1
We’ve GOT to Stop Marketing Like This. 21:53

8M ago21:53

21:53

Picture this: You’re scrolling through your inbox and see a message from an organization you support. But something’s not quite right. The subject line reads “URGENT! WE NEED YOUR SUPPORT!” You open the email, only to be bombarded with more fake urgency around hitting an important fundraising deadline and how you, and only you, can make that happen…

1
The ONE THING All Successful Social Impact Brands Get Right 16:58

8M ago16:58

16:58

There’s one critical piece of your social impact strategy that you have to get right. When you don’t get it right, it holds back every facet of your growth and progress. We’ve seen it block and hinder revenue and fundraising. We’ve seen it create massive inefficiencies and reduce capacity. We’ve seen it negatively impact engagement, growth, and cul…

1
How Top Brands Win Your Attention. Every Time. 13:23

8M ago13:23

13:23

Today, you’ll consume 74GB of information. That’s the equivalent of watching 16 movies. In one day. Our inboxes are overflowing, our social streams are noisy, we doom scroll short form content on apps purpose-built to hijack our attention, designed by the world’s smartest minds. But as the volume of information we consume grows each day, our capaci…

1
The Modern Playbook for Social Impact Brands 4:27

8M ago4:27

4:27

In our rapidly-evolving world, today’s social impact brands are falling behind their profit-driven competitors. The old playbook for creating meaningful social impact just isn’t keeping pace with modern culture. The lion's share of attention is dominated by big brands, often leaving social missions unable to remain relevant. But, for those of us co…

1
Introducing Designing Tomorrow 1:39

9M ago1:39

1:39

Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress towards their mission? Now imagine, for a second, what kind of impact you could create? With truly sustainable revenue and resources. With deeper engagement and relationships with your community. With more …

1
Clearing Limiting Beliefs: Workshop & Meditation 36:39

3+ y ago36:39

36:39

Grab your FREE PDF workbook here so you can truly break through your limiting beliefs while listening to this podcast: https://bit.ly/LimitingBeliefWorkbookAbout this episode:If you are ready to make room for more prosperity, flow, alignment, joy and health but feel stuck in old patterns and behaviors no matter how much “will power” or “determinati…

1
You Define Your Own Truth - Colin Stranahan, Drummer 1:03:49

7y ago1:03:49

1:03:49

Colin Stranahan's commitment to music clicked one day on the football field when he injured another player. Even though he was a good football player, so good he was being courted by high school recruiters, it was in that moment that he decided he wanted to do something with his life that helped people, not hurt them. Born into a family of musician…

1
Jamie Davis, Visual Artist - Walking Straight Into The Fear 36:13

7y ago36:13

36:13

Jamie Davis is no stranger to demons. With an upbringing that could at best be called unconventional, at worst be called horrific, she has long suffered depression and panic attacks. Through everything, she's known that she wanted to create art. This candid conversation talks about going from the darkness and despair and walking straight into the f…

المدونة الصوتية تستحق الاستماع

Creative Strategies بودكاست

المدونة الصوتية تستحق الاستماع

1
Designing Tomorrow: Creative Strategies for Social Impact

Eric Ressler

1
Mindset & Success Strategies for Creative Professionals

Erin Vazquez, Success Coach For Creative Professionals

1
Getting Community Input Without Getting Derailed 27:16

1
The Trap of Transactional Marketing 21:20

1
When (and How) to Take Big Risks 24:13

1
When Your Purpose Becomes a Problem 22:24

1
Brand Building is Hard to Measure. Here’s How You Do It 29:07

1
Justifying the Investment in Brand Building 20:07

1
Why Social Impact Brands Under Invest in Brand and Marketing 19:46

1
Cosmetic vs. Strategic Branding 23:54

1
How to Get Your Social Impact Flywheel Turning 26:21

1
Are You Using Your Power or Giving it Away? 21:37

1
Core Values That Actually Work 16:20

1
What Makes a Great Social Impact Marketing Team? 35:22

1
Test Your Niche with These 5 Questions 20:54

1
Embodying Your Brand in Real Life 27:00

1
When You Should (and Shouldn’t) Rebrand 28:54

1
A HUGE Designing Tomorrow Update 10:24

1
Designing Tomorrow — Season 2 Trailer 1:30

1
Are You Bold Enough To Lead The Conversation? 4:18

1
Stop Chasing Revenue. Learn to ATTRACT it Instead. 21:04

1
How to Build a Community People Will ACTUALLY Join 20:24

1
Create LESS Content to Get Better Results 21:39

1
Why No One Cares About Your Content (And How to Fix It) 26:20

1
Are Websites Dead? Not When They Grow Your Revenue Like THIS. 25:21

1
We’ve GOT to Stop Marketing Like This. 21:53

1
The ONE THING All Successful Social Impact Brands Get Right 16:58

1
How Top Brands Win Your Attention. Every Time. 13:23

1
The Modern Playbook for Social Impact Brands 4:27

1
Introducing Designing Tomorrow 1:39

1
Clearing Limiting Beliefs: Workshop & Meditation 36:39

1
You Define Your Own Truth - Colin Stranahan, Drummer 1:03:49

1
Jamie Davis, Visual Artist - Walking Straight Into The Fear 36:13

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