How do you build your personal brand and succeed in your career? In her bestselling book, LEAVE YOUR MARK, Aliza Licht, award-winning marketer, and personal branding expert, answers these questions and more. On the podcast, Aliza brews fresh career advice every Wednesday with dynamic friends, delivering essential advice and motivation for succeeding in the working world where the most important thing you can have is a strong sense of self. Her new book, ON BRAND: Shape Your Narrative. Share ...
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Welcome to the Wired To Crush It Podcast, I’m so glad you’re here with me. I’m Tanya Aliza, retired Finance Specialist and past corporate girl turned home business owner of a multi-7-figure influencer brand. I’m also a wife, dog mom, vacation home host, lover of life, business, marketing and success. I’m your biggest cheerleader when it comes to Financial Freedom, Success, and growing a business to support your best life… I guess you could say I’m Wired To Crush It! I created this Podcast to ...
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The Bronx Sweetheart herself, Aliza, shares her thoughts and experiences about life, relationships, parenthood, and other interests, that everyone may relate to. She's the sweetest girl that you will get to know and speaks from the heart, from the very start!
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Are the stars really just like us? Join Aliza Kelly (celebrity astrologer, host, and author) as she explores mythology, magick, and pop culture in her weekly podcast, Stars Like Us. One-part astrology school and one-part talk show, each episode pairs relevant astrological subjects with an exclusive expert interview. Aliza invites her guests and listeners to share, discover, and suspend disbelief as they enter the world of limitless possibilities as guided through the cosmos.
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In this podcast we will talk about each individual chapter of the Curious Incident
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Spotlight Success Story: How Angel & Paul Are Scaling a Business Online (Even as a Former Skeptic)
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1:12:09Subscribe to the show and get weekly tips from Tanya on how to grow & optimize your business. What happens when a traditional sales expert, who swore by old-school, belly-to-belly marketing, finally gives online business growth a chance? Massive breakthroughs. In this episode, I’m shining a spotlight on two of my incredible clients, Angel & Paul, w…
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New Evidence Sheds Light on 'It Ends With Us' Marketing Fail
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14:01Who is really to blame? In this episode of 'Leave Your Mark,' I discuss the controversial marketing strategy of the film 'It Ends With Us,' directed by Justin Baldoni and starring Blake Lively. The promotional campaign faced criticism for being tone-deaf, especially considering the movie's sensitive themes of domestic violence. I reveal new evidenc…
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The Office Elite: The Unspoken Rules of Hybrid Hierarchy
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7:46In this episode of Leave Your Mark, I review an article from Quartz on the emerging concept of a 'hybrid hierarchy' in the workplace. I discuss how some companies offer flexible schedules to high-performing employees while others are required to adhere to strict in-office attendance. I debate the challenges and implications of this approach, touchi…
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Perform Like a Pro: Mental Health Hacks for High Achievers
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13:05In this episode of Leave Your Mark, I focus on navigating mental health challenges in high-performing workplaces. Drawing from my background in public relations, I share valuable insights on maintaining productivity while safeguarding mental well-being. I discuss real-world examples like Simone Biles prioritizing her mental health and tech leaders …
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What Stops Women Leaders from Stepping into the Spotlight with Anjli Raval
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28:45In this episode of Leave Your Mark podcast, I engage in a compelling conversation with Anjli Raval, the management editor at the Financial Times. We discuss Anjli's article 'Women shouldn't face a penalty for promoting themselves', her experiences interviewing female CEOs, and the challenges women face in self-promotion. Our discussion highlights t…
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Behind the Build: My Journey of Creating Digital Creator Studio
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41:48In this episode, I’m pulling back the curtain on one of the most challenging yet rewarding projects of my entrepreneurial journey: building and launching Digital Creator Studio. You’ll hear the story of why I created it, how it’s transformed the way I run my business, and—more importantly—how it can help you do the same. From organizing my processe…
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How Carrie Kerpen is Closing the Exit Gap for Female Entrepreneurs
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32:00In this episode of Leave Your Mark, I'm thrilled to welcome back Carrie Kerpen, a transformative leader in the business world. Carrie, the founder and CEO of The Whisper Group—an exit readiness advisory practice for women-owned businesses—shares her incredible journey. Previously, she started, scaled, and sold Likable Media, a pioneering social med…
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Crafting Memorable Speeches: Lessons from the Golden Globes
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13:15This year's Golden Globes reminded us of the importance of intentional and clear communication in public speaking. Today's episode on Leave Your Mark delves into powerful takeaways from several of the speeches at the Golden Globes, emphasizing the value of authenticity and the consequences of ignoring impactful narratives – lessons that extend beyo…
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The Ultimate Year-End Review Playbook for Your Next Promotion
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14:32As we wrap up another year, I find myself reflecting on my journey and eagerly preparing for the opportunities ahead. This time of year, evaluations are in full swing, and I'm here to share how to tackle your year-end review to ensure you’re on the path to success and a well-deserved promotion. In this episode, I provide a comprehensive, step-by-st…
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How I Use a Monthly Expense Tracker to Align My Business with My Dream Lifestyle
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27:45Subscribe to the show and get weekly tips from Tanya on how to grow & optimize your business. When you think about building a business, what’s the first thing that comes to mind? For many entrepreneurs, it’s revenue, profits, and scaling. But here’s the kicker: if you’re not crystal clear on how much you need to live your dream lifestyle, all that …
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Dream big, plan bigger! How to Turn ChatGPT into Your Career Coach
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12:45In this episode, I challenge you to identify your 'North Star Goal' and utilize ChatGPT 4.0 as a personalized career coach. I emphasize the importance of setting lofty goals and provide a detailed step-by-step guide on how to prompt ChatGPT to create a strategic plan tailored to your career aspirations. By feeding ChatGPT comprehensive information …
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Finding Purpose through Adversity: Ingrid Jean-Baptiste's Lesson
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21:18In this episode of Leave Your Mark, I welcome Ingrid Jean Baptiste, a journalist, actor, and founder director of the Chelsea Film Festival. Ingrid shares her inspiring journey of creating the festival after a life-changing car accident. She discusses her passion for promoting the work of emerging filmmakers and raising awareness about global issues…
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The Strategic Missteps of Jaguar's Rebrand: A Fashion Marketer's Analysis
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17:03In this episode of Leave Your Mark, I analyze Jaguar's recent controversial rebranding campaign, 'Copy Nothing.' As someone deeply embedded in luxury marketing, watching Jaguar's recent "Copy Nothing" rebrand was akin to witnessing a heritage fashion house abandon its signature codes. The automotive equivalent of Saint Laurent dropping Yves is a mo…
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The Big Stay: Turn Career Stagnancy into a Power Move
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15:13In this solo episode, I discuss the current employment climate known as 'The Big Stay,' where employers have the upper hand and job-switching opportunities are scarce. But don't get discouraged. Staying put doesn't have to be negative. This episode contains actionable career advice to make the most out of your current role and keep your eye on the …
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Moving On: How to Grieve and Grow Beyond Your Former Career
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11:59Grieving a career you loved is challenging, but it's a natural part of moving forward. In this solo episode, I share how to acknowledge, reflect, and recreate your path on a new journey. I delve into the often-overlooked painful aspect of leaving a long-term career or industry. The emotional challenge and identity crisis that can accompany such a c…
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Your Daily Personal Branding Challenge Begins NOW
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12:25Raise your hand if you want to upgrade your personal brand but don’t know where to begin? Today is the day you can start to take your first steps! Dive into my latest episode and discover how small changes can make a big impact. This episode delivers actionable steps that you have no excuse not to employ TODAY. From updating your bios and profile p…
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My Bridging the Gap Formula: Crafting Social Media Posts That Sell
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21:52In today’s episode, I’m sharing my 'Bridging the Gap' formula for creating social media posts that convert followers into buyers. Whether you’re new to selling online or a seasoned entrepreneur, this three-step method—Attention, Influence, and transformation—will help you craft posts that speak to your audience and inspire them to take action. Tune…
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How to Showcase Your Worth Without Bragging
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12:50Do you have to brag to build your personal brand? The answer is no. In this episode, I address the common confusion between personal branding and bragging, emphasizing the importance of creatively shaping your narrative to show off your skills without boasting. I share a personal anecdote highlighting this issue and provide practical advice for sho…
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The Way People Buy on Social Media is Changing—and How to Keep Up
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45:05When everything seems to hit at once, how do you keep your business moving forward? In this episode, I’m diving into a week filled with twists—from a trademark roadblock on a new product to a last-minute passport dash and the final stages of launching our marketing system and mentorship program. Plus, we’ll explore a huge shift in the way people ar…
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Leveraging Lateral Career Moves for Long-term Gains with Karyn Schoenbart
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34:24Imagine what your life would be like if your mother was the CEO of a global company. She could provide advice to propel your career and help you overcome the many stumbling blocks that keep people from fulfilling their full potential at work. In this episode of Leave Your Mark, I sit down with the inspiring Karyn Schoenbart, the co-founder and mana…
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Unlocking Your True Potential with Human Design Expert Emma Dunwoody
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45:14In this fascinating episode of Leave Your Mark, I speak to Human Design expert and author of Human Design Made Simple, Emma Dunwoody, who shares transformative insights on this unique system of self-knowledge. Emma delves into the origins and scientific validity of Human Design, a system combining elements of astrology, the chakra system, Kabbalah,…
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Stop Doing It All Yourself: How Asking for Help Transformed My Business
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24:00In this episode, I’m sharing the game-changing secret that skyrocketed my business growth—asking for help. As entrepreneurs, we often feel the need to do it all ourselves, letting ego and fear of vulnerability hold us back. I’ve been there, but once I embraced the power of collaboration, my business transformed faster than I ever imagined. I’ll rev…
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From Crown Jewel to Cautionary Tale: Gwen Whiting on Navigating the Pitfalls of Corporate Acquisition
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31:40In this episode of Leave Your Mark, I sit down with Gwen Whiting, the innovative founder behind the eco-friendly brand The Laundress, later acquired by Unilever. Gwen recounts her unique journey from her crafty upbringing to becoming a pioneer in the premium laundry sector. She shares the highs of building a celebrated brand and the sobering challe…
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The Battle Between Motherhood and Ambition: Emily Tisch Sussman’s Unfiltered Story
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36:57In this episode of Leave Your Mark, I sit down with Emily Tisch Sussman, the creator and host of the award-winning podcast 'She Pivots', a Tony-nominated producer, the Co-owner of Gotham FC, and a political strategist. We discuss Emily's viral article 'My Children Killed My Career,' which explores how having children shifted her career trajectory. …
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Discover Fresh Business Ideas from Unlikely Sources (I'm recording from Croatia today)
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22:41In this episode, I’m coming to you from the stunning city of Split, Croatia, to share a powerful strategy that has completely changed how I approach my business. As entrepreneurs, we sometimes get stuck in our own bubbles, relying on the same training and strategies we’ve always used. But what if I told you that the best ideas for growing your busi…
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Aliza Licht Reveals Her Top Rules for Authentic Social Media Engagement and Performance
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32:36I've been getting so many questions about my social media strategy, so I finally made an episode about it! In the latest episode of Leave Your Mark, I share my personal rules and tips for authentic engagement. I delve into my personal strategies and unwritten rules for effective social media engagement and performance, especially on Instagram. Spoi…
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Mastering the Art of Writing That Gets Noticed with Estelle Erasmus
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28:39In this episode of Leave Your Mark, I welcome esteemed writer and professor Estelle Erasmus. Together, we delve into actionable tips for creating writing that stands out and resonates with readers. Estelle shares insights from her book, 'Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published,' and her extensive caree…
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How to Plan & Execute a 7-Day Mini Launch for Consistent Sales
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26:52In this episode, we're diving into a simple but powerful strategy that can help you boost your sales every single month. I’ll walk you through the five key steps to creating a mini launch every 30 days, designed to give your business a surge of revenue. Best of all, this plan is reusable, so you can implement it over and over again, creating consis…
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Aliza Licht on Blake Lively's "It Ends With Us" Marketing Fail and Brand Misstep
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13:28I've been waiting a month to discuss the Blake Lively It Ends With Us controversy on the podcast because I wanted to see how it would all unfold. First and foremost, the marketing strategy of It Ends With Us leaned heavily into a floral theme. For those who haven't read the book, Blake Lively's character, Lily Bloom, is a florist. However, the film…
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